Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.

Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More

Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage. 

For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.

The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.

Here’s what’s included in the new Google AI plans.

What’s in the Google AI Ultra plan?

The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.

AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.

Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.

While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features. 

What’s in Google AI Pro?

The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.

Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.

Who is Google AI Ultra for?

You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.

What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.

The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.

Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini. 

But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s NYT Mini Crossword is fairly easy, especially if you know recent trends in baby names. It also helps to have a slight knowledge of The Lord of the Rings, or at a minimum, be good at riddles. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

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Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Part of a fleet
Answer: SHIP

5A clue: Answer to Gollum’s riddle in «The Hobbit,» which starts «This thing all things devours — birds, beasts, trees, flowers»
Answer: TIME

6A clue: «See ya!»
Answer: LATER

7A clue: Second-most popular girl’s name of the 2020s, after Olivia
Answer: EMMA

8A clue: Not keeping secrets
Answer: OPEN

Mini down clues and answers

1D clue: Sticker on an envelope
Answer: STAMP

2D clue: «I’d like another card,» in blackjack
Answer: HITME

3D clue: «Uhh, that is to say …»
Answer: IMEAN

4D clue: The «p» of m.p.h.
Answer: PER

6D clue: Name taken by the new pope
Answer: LEO

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

States couldn’t enforce regulations on artificial intelligence technology for a decade under a plan being considered in the US House of Representatives. The legislation, in an amendment to the federal government’s budget bill, says no state or political subdivision «may enforce any law or regulation regulating artificial intelligence models, artificial intelligence systems or automated decision systems» for 10 years. The proposal would still need the approval of both chambers of Congress and President Donald Trump before it can become law. The House is expected to vote on the full budget package this week.

AI developers and some lawmakers have said federal action is necessary to keep states from creating a patchwork of different rules and regulations across the US that could slow the technology’s growth. The rapid growth in generative AI since ChatGPT exploded on the scene in late 2022 has led companies to fit the technology in as many spaces as possible. The economic implications are significant, as the US and China race to see which country’s tech will predominate, but generative AI poses privacy, transparency and other risks for consumers that lawmakers have sought to temper.

«We need, as an industry and as a country, one clear federal standard, whatever it may be,» Alexandr Wang, founder and CEO of the data company Scale AI, told lawmakers during an April hearing. «But we need one, we need clarity as to one federal standard and have preemption to prevent this outcome where you have 50 different standards.»

Efforts to limit the ability of states to regulate artificial intelligence could mean fewer consumer protections around a technology that is increasingly seeping into every aspect of American life. «There have been a lot of discussions at the state level, and I would think that it’s important for us to approach this problem at multiple levels,» said Anjana Susarla, a professor at Michigan State University who studies AI. «We could approach it at the national level. We can approach it at the state level too. I think we need both.»

Several states have already started regulating AI

The proposed language would bar states from enforcing any regulation, including those already on the books. The exceptions are rules and laws that make things easier for AI development and those that apply the same standards to non-AI models and systems that do similar things. These kinds of regulations are already starting to pop up. The biggest focus is not in the US, but in Europe, where the European Union has already implemented standards for AI. But states are starting to get in on the action.

Colorado passed a set of consumer protections last year, set to go into effect in 2026. California adopted more than a dozen AI-related laws last year. Other states have laws and regulations that often deal with specific issues such as deepfakes or require AI developers to publish information about their training data. At the local level, some regulations also address potential employment discrimination if AI systems are used in hiring.

«States are all over the map when it comes to what they want to regulate in AI,» said Arsen Kourinian, partner at the law firm Mayer Brown. So far in 2025, state lawmakers have introduced at least 550 proposals around AI, according to the National Conference of State Legislatures. In the House committee hearing last month, Rep. Jay Obernolte, a Republican from California, signaled a desire to get ahead of more state-level regulation. «We have a limited amount of legislative runway to be able to get that problem solved before the states get too far ahead,» he said.

While some states have laws on the books, not all of them have gone into effect or seen any enforcement. That limits the potential short-term impact of a moratorium, said Cobun Zweifel-Keegan, managing director in Washington for the International Association of Privacy Professionals. «There isn’t really any enforcement yet.» 

A moratorium would likely deter state legislators and policymakers from developing and proposing new regulations, Zweifel-Keegan said. «The federal government would become the primary and potentially sole regulator around AI systems,» he said.

What a moratorium on state AI regulation means

AI developers have asked for any guardrails placed on their work to be consistent and streamlined. During a Senate Commerce Committee hearing last week, OpenAI CEO Sam Altman told Sen. Ted Cruz, a Republican from Texas, that an EU-style regulatory system «would be disastrous» for the industry. Altman suggested instead that the industry develop its own standards.

Asked by Sen. Brian Schatz, a Democrat from Hawaii, if industry self-regulation is enough at the moment, Altman said he thought some guardrails would be good but, «It’s easy for it to go too far. As I have learned more about how the world works, I am more afraid that it could go too far and have really bad consequences.» (Disclosure: Ziff Davis, parent company of CNET, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Concerns from companies — both the developers that create AI systems and the «deployers» who use them in interactions with consumers — often stem from fears that states will mandate significant work such as impact assessments or transparency notices before a product is released, Kourinian said. Consumer advocates have said more regulations are needed, and hampering the ability of states could hurt the privacy and safety of users.

«AI is being used widely to make decisions about people’s lives without transparency, accountability or recourse — it’s also facilitating chilling fraud, impersonation and surveillance,» Ben Winters, director of AI and privacy at the Consumer Federation of America, said in a statement. «A 10-year pause would lead to more discrimination, more deception and less control — simply put, it’s siding with tech companies over the people they impact.»

A moratorium on specific state rules and laws could result in more consumer protection issues being dealt with in court or by state attorneys general, Kourinian said. Existing laws around unfair and deceptive practices that are not specific to AI would still apply. «Time will tell how judges will interpret those issues,» he said.

Susarla said the pervasiveness of AI across industries means states might be able to regulate issues like privacy and transparency more broadly, without focusing on the technology. But a moratorium on AI regulation could lead to such policies being tied up in lawsuits. «It has to be some kind of balance between ‘we don’t want to stop innovation,’ but on the other hand, we also need to recognize that there can be real consequences,» she said.

Much policy around the governance of AI systems does happen because of those so-called technology-agnostic rules and laws, Zweifel-Keegan said. «It’s worth also remembering that there are a lot of existing laws and there is a potential to make new laws that don’t trigger the moratorium but do apply to AI systems as long as they apply to other systems,» he said.

Moratorium draws opposition ahead of House vote

House Democrats have said the proposed pause on regulations would hinder states’ ability to protect consumers. Rep. Jan Schakowsky called the move «reckless» in a committee hearing on AI regulation Wednesday. «Our job right now is to protect consumers,» the Illinois Democrat said.

Republicans, meanwhile, contended that state regulations could be too much of a burden on innovation in artificial intelligence. Rep. John Joyce, a Pennsylvania Republican, said in the same hearing that Congress should create a national regulatory framework rather than leaving it to the states. «We need a federal approach that ensures consumers are protected when AI tools are misused, and in a way that allows innovators to thrive.»

At the state level, a letter signed by 40 state attorneys general — of both parties — called for Congress to reject the moratorium and instead create that broader regulatory system. «This bill does not propose any regulatory scheme to replace or supplement the laws enacted or currently under consideration by the states, leaving Americans entirely unprotected from the potential harms of AI,» they wrote.