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It’s Time to Stop Waiting for Apple’s Next iPhone Moment

Commentary: The iPhone took off because it came at the right time — a moment that may be impossible to re-create.

When the original iPhone arrived in 2007, few people knew it would lay the foundation for the devices we now carry in our pockets each day. As the June 5 date of Apple’s Worldwide Developers Conference approaches, all eyes will be focused on whether the tech giant can re-create that impact with its first entirely new product in almost a decade: a head-mounted computer. 

The iPhone wasn’t the first smartphone, nor was it the first mobile device to achieve cultural relevance as a status symbol. But it came at just the right moment, and there arguably hasn’t been such a perfectly timed tech product launch since. Re-creating that moment will be challenging, even for Apple. 

The tech industry has evolved a lot since 2007, and so has our relationship with technology. Devices like the iPhone and the BlackBerry revolutionized the way we access information and communicate, at a time when the idea of constant internet connectivity was relatively new. 

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But the biggest new gadgets since then (think smartwatches, wireless earbuds) were initially useful because they untethered us from those phones, helping us better navigate the influx of alerts flowing from them. It took years for the Apple Watch to establish its direction as a health and wellness device, and I suspect it’ll similarly take time for the headset to find its niche. 

The arrival of a completely new product — whether it be a smartwatch or a headset — doesn’t feel the same as it did 16 years ago. Nor should it. 

For the iPhone, timing was everything

The iPhone debuted at a formative time for personal technology. As the internet became a more integral part of our lives, so did the need to take it with us. 

The iPod, BlackBerry phones and other personal digital assistants (better known as PDAs) provided a way to keep us connected on the go as people recognized the need to listen to music, send emails, and manage calendars away from home. Shipments of handheld computers from brands like BlackBerry and Palm rose 18.4% in 2006, according to Gartner data reported by the Associated Press in early 2007, underscoring the demand for mobile access to email and other communications. 

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Research in Motion’s BlackBerry Curve 8350i, from 2008. The BlackBerry first appeared in 2002.

Corinne Schulze/CNET Networks

Then the iPhone came in 2007 and changed everything. Steve Jobs famously introduced the first iPhone as a phone, an iPod and an Internet communicator in one device. What made the iPhone so impactful was that those three things were already necessities in people’s lives, as the success of cell phones, the iPod and home computers showed. 

In 2000, 51% of US households had one or more computers, and more than 40% of households were connected to the Internet, according to a 2001 New York Times report covering Census Bureau data. The US added a record-breaking 25.7 million new mobile phone users in 2005, reported InfoWorld in 2006, citing data from the Cellular Telecommunications & Internet Association. And sales of MP3 players were booming in the early 2000s, as market researcher IDC reported back in 2002. 

Clearly the internet, MP3 players and cell phones were permeating everyday life long before the iPhone made its debut at the Macworld conference in 2007. The iPhone was the culmination of these trends, showing how hardware was catching up to the way people were already using tech products in their daily lives. Though PDAs and early “smart” phones like the IBM Simon were a promising start, they were largely designed to be handheld computers with cell phone functionality. 

The iPhone and other modern smartphones took that idea a step further. When Apple’s App Store arrived later in 2008, apps turned the iPhone and other handheld devices into Swiss Army Knives, expanding their functionality beyond the business-focused PDAs of years past. Today, mobile devices can serve as phones, internet and email portals, music players, mini-TVs, flashlights, wallets, keys and so much more, largely thanks to the proliferation of apps.

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The App Store turned the iPhone into much more than a phone, iPod and internet communicator. 

Angela Lang/CNET

But it’s important to remember that even the iPhone wasn’t an overnight success. The original model’s price and initial exclusivity to AT&T, combined with the notion that Apple was a newcomer to the mobile phone business, certainly resulted in some skepticism about the iPhone’s future. Let’s not forget that the first model also had many shortcomings, as former CNET Senior Managing Editor Kent German pointed out in his review.

Still, the iPhone had a long-term impact because it filled a need at the right time — even if it wasn’t immediately accessible to everyone right away. Consider technologies that came before their time. Microsoft’s SPOT platform sought to turn everyday objects like watches and household appliances into smart gadgets — preceding today’s smartwatches and the so-called internet of things boom. The SPOT watches never caught on, thanks in part to their bulky design and the subscription fee required to access Microsoft’s MSN Direct service, as my colleague David Carnoy wrote in 2008, marking the end of Microsoft’s efforts in that area at the time.

An Apple headset has a lot more competition for our attention 

Fast-forward to today, and the tech world is buzzing about what’s expected to be a similar moment in Apple’s history. The company will reportedly introduce its first mixed reality headset on June 5, which Bloomberg says will have apps and software features that span gaming, communication, fitness and more. Apple has a reputation for popularizing devices like the smartphone, tablet and smartwatch, so the expectation is that it will do so again for headsets.

That may very well be true. But making head-mounted computers as ubiquitous as the iPhone is a tough task, even for Apple. Once again, it will all come down to timing. From smartwatches to earbuds, tablets to smart speakers, there are plenty of gadgets in our lives designed to fulfill different needs — many more than when the first iPhone launched. 

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Devices like the Apple Watch can help us manage the influx of notifications coming from our phones.

Lexy Savvides/CNET

American households owned an average of 16 connected devices as of 2022, according to research firm Parks Associates. A Pew Research survey from 2021 found that 31% of US adults said they’re constantly online. A Reviews.org survey, the results of which were published this month, found that 56.9% of Americans said they’re addicted to their smartphone.  

A gadget like Apple’s virtual reality headset, which will cost around $3,000 according to Bloomberg, will have to be very compelling to demand attention in a world already oversaturated with screens and sensors.

The iPhone may have revolutionized the way we communicate and use the internet. But we’re now in an era in which people are looking to disconnect from their phones more easily, and that shows in the new tech products from the last decade.  

What do smartwatches, wireless earbuds and smart speakers have in common? They all allow us to access the internet without reaching for our phones, whether it’s skipping to the next track on your Spotify playlist, asking a virtual assistant for today’s weather forecast or getting a text message on your wrist. A mixed reality headset would seemingly do the opposite by further plunging you into whatever content you’re experiencing at the moment.  

Even the developments in generative artificial intelligence, or AI, that can create content based on prompts, are designed to help us spend less time buried in screens. Google, for example, recently showed off a new Gmail feature called Help Me Write that can draft messages for you based on a quick prompt. Tools like these could shorten the amount of time we spend replying to emails and other communications, and could arguably be more impactful than new hardware. (In fact, if you’ve been following tech headlines in 2023, AI is apparently in the midst of its own “iPhone moment.”)

The slow-burn effect

In recent years, it’s taken longer for new Apple gadgets to establish a role in our lives, and the Apple Watch is the strongest example of this. When introducing it back in 2014, Apple initially positioned it as a personal timepiece by highlighting its stylish design and time-telling accuracy, before mentioning health and fitness.

But as the gadget matured and became more popular, Apple leaned more fully into health. It added ECG functionality in 2018 with the Series 4 model, enabling the watch to provide more data about cardiac health and signaling a turning point for the device. In 2019, Apple CEO Tim Cook told CNBC that Apple’s “greatest contribution to mankind” will be about health. Roughly three years after the first Apple Watch arrived, it became clear that health, fitness and wellness tracking would be the its most important purpose. The iPhone may not have been in everyone’s pockets right away, but its role as a handheld computer, MP3 player and phone was apparent from the start. 

A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background. A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background.

The Apple Watch Series 4 was the first with ECG support.

Sarah Tew/CNET

Is it the right time for Apple’s rumored headset? I don’t have the answer, and I’m not sure if Apple does either. But one thing is for certain: If the headset is a hit, its success will look a lot different than that of the first iPhone. We might not understand the headset’s role in our lives until years after its release, if the Apple Watch’s trajectory is any indication. That wouldn’t deem it a failure, it’s just a sign of the times. 

The so-called “iPhone moment” may be behind us for good. Or maybe it’s just changed.

Technologies

China indicates rare earths will keep flowing to EU, regardless of U.S. trade deal expiration

European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing last week.

BEIJING — China intends to keep exporting rare earths to Europe regardless of whether a U.S. trade deal with Beijing gets extended past January.

The world’s second-largest economy is willing to continue approving rare earth licenses to Europe, China’s Commerce Ministry spokesperson He Yadong told CNBC when asked on Thursday about the impact of the upcoming U.S. deadline.

Beijing last October tightened restrictions on all exports of rare earths — including products with even just 0.1% of China-sourced rare earths. The move followed a new U.S. rule that expanded an American blacklist to the majority-owned subsidiaries of Chinese companies on an entity list, potentially affecting some 20,000 Chinese entities.

However, both the U.S. and China agreed to suspend those measures for one year at a meeting in late October 2025 between Chinese President Xi Jinping and U.S. President Donald Trump. Ahead of the leaders’ latest summit last month, U.S. Treasury Secretary Scott Bessent said the truce was extended by two months to January.

Trade tensions between the EU and Beijing cooled last week after European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing. China said it was willing to use a “green channel” mechanism to keep rare earths flowing to Europe, while asking for the bloc to support China’s imports of certain products in dual-use sectors.

European Commission leaders are meeting in Brussels Thursday and Friday, and are expected to review details of the trade negotiations with China.

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Technologies

Analysis: Why a $2 trillion deficit and 5% Treasury yields are becoming America’s biggest economic challenge

Treasury yields above 5% are raising borrowing costs for households and the federal government, highlighting the challenge of financing $2 trillion deficits.

Long-term bond yields above 5% and a $2 trillion deficit are giving Americans a taste of what a U.S. debt crisis would be like. A true emergency would hurt much more, and isn’t baked in. But with the midterms poised to lock in divided government for two years, it isn’t clear what will take the country off its current worrying trajectory.

Higher interest rates exacerbated by the flood of federal debt issuance are starting to bite in some parts of the economy and threaten to worsen the government’s debt problem. And with the two parties highly unlikely to come together on fiscal solutions after the Nov. 3 midterms, any fixes are years off in the future.

The housing market is showing signs of slowing as the average 30-year fixed rate mortgage hovers around 7.5%. Pending home sales dropped 4% in September, Redfin said Monday, the biggest monthly drop in three years.

Mortgage rates track the 10-year Treasury yield

Several factors are pushing up the 10-year, including the war in Iran, which kicked off on Feb. 28 and precipitated the rise in long-term yields. Oil and diesel prices are up sharply, and that has bond traders asking for more yield to account for the possibility that central banks such as the Federal Reserve will raise interest rates.

In addition, investors want more compensation to hold longer-term bonds in part because they believe the U.S. government will continue to flood the market with them. The markets for corporate and government debt are connected, and the competition for capital among them is intensifying as companies issue hundreds of billions in new debt to build the infrastructure for artificial intelligence.

Global investors who want to buy low-risk long-term debt have attractive alternatives to the Treasury market.

If the U.S. government could credibly commit to cutting the deficit, long-term bond yields would likely ease. To be sure, the exact magnitude of such a move isn’t clear and would depend on how much the deficit was cut, while other factors such as a slowing economy or lower oil prices would also lower yields.

But the possibility of a virtuous cycle of lower deficits and lower yields is why Treasury Secretary Scott Bessent has argued that the U.S. ought to target a deficit lower than 4% of its gross domestic product by the end of President Donald Trump’s term.

There is almost no way the U.S. will hit that target. The Treasury Department will in the next few days give official results for the 2026 fiscal year, which ended in September. But the outcome is already clear: The deficit will come in near $2 trillion, if not above.

That is likely to put the deficit in the range of 6.0-6.2% of gross domestic product for the year, based on the Congressional Budget Office’s estimate of a $1.993 trillion deficit and a projection of third quarter GDP.

Higher rates make debt reduction tougher. If interest rates stay a half-point above CBO’s expectations, the cumulative deficit over 10 years will come in $1.9 trillion higher, the agency estimates. If rates overshoot by 1.5 points, that adds $6 trillion in deficits.

CBO expects the 10-year Treasury to average 4.3% over that period, compared to 5.3% today. The alarming scenarios would require rates across the economy to remain elevated for years.

“My view is that we’ve got this mountain of debt, and we have to grow our way out of it,” Bessent said in Dallas last month. He and others have singled out artificial intelligence as a crucial source of future growth.

AI could help but can’t fix the problem entirely. It would take a decade of 7.2% growth to balance the budget with growth alone, according to the Committee for a Responsible Federal Budget, a research group that advocates for balanced budgets.

GDP growth was recently revised up for the second quarter from 1.5% to 2.2% at an annualized rate. The acceleration that quickly would get us to 7.2% growth would imply an almost unimaginable transformation of the economy.

Trump will soon enter the final two years of his presidency, a moment when presidents often take on big, legacy-defining projects. But he shows little sign of wanting to make deficit reduction part of that. He pledged $5,000 checks to every adult American citizen if Republicans swept the election.

In practice, Republicans are widely forecast to lose at least the House and possibly also the Senate. Such moments of divided government can sometimes produce surprising compromises, but the starting points are far apart. Rep. Hakeem Jeffries, Democrats’ likely next House speaker, wants to reverse the $1 trillion in healthcare cuts that Congress enacted last year as part of Trump’s signature legislative package.

And that’s leaving aside the deep animosity between the parties.

The overall U.S. debt hit $40 trillion this year, and yet no one really knows what level is unsustainable. A full-on debt crisis likely remains much farther out in the future. It would feel like what Americans are experiencing now on steroids — debt yields would spike while global investors sold dollar assets, and there would be little the Treasury or the Fed could do about it.

For now, though higher yields are also attracting investors to U.S. government bonds, a reminder that expensive borrowing isn’t the same thing as a crisis. But the bottom line is that economics alone can’t solve the problem. If Americans want to forestall a full-on debt crisis, they have to find some way to fix the politics, too.

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Technologies

Key Details on Starshield, SpaceX’s Defense-Oriented Starlink Network

Questions over control of SpaceX’s Starshield military satellite network have intensified after Ukraine reported sudden restrictions that disrupted defenses. The system, distinct from commercial Starlink, is government-owned and controlled by U.S. authorities.

Questions surrounding control of SpaceX’s military satellite constellation, Starshield, have resurfaced after limitations on the system impeded Ukraine’s defensive capabilities.

Kyiv has leveled accusations against SpaceX

Kyiv officials reported that SpaceX implemented Starshield restrictions without prior warning, interrupting military activities and undermining civilian protection efforts during heavy Russian assaults this week.

Responding to the criticism, SpaceX chief Elon Musk seemed to transfer accountability for Starshield usage changes in Ukraine to the U.S. government and President Donald Trump. Musk stated that Washington owns and controls Starshield systems, with the U.S. military and ultimately the president setting any usage boundaries. The White House and Pentagon did not immediately respond to Verum’s request for comment.

Here’s an overview of Starshield and its distinctions from Starlink.

What is Starshield and how does it function?

Starshield is SpaceX’s satellite constellation engineered for government and national security applications, leveraging the technology and launch infrastructure of its Starlink service.

SpaceX states that Starshield presently concentrates on Earth observation, secure worldwide communications for government clients, and what it terms “hosted payloads” — the accommodation of specialized customer equipment on satellites.

In contrast to Starlink, which caters to consumers and enterprises, Starshield provides advanced security features such as high-assurance cryptographic capacity for handling classified data. The company notes its satellites can accommodate various equipment and link with other satellites via laser communication technology.

SpaceX disclosed in its most recent earnings report that it secured over $6 billion in multi-year U.S. government contracts for Starshield, chiefly from two significant Space Force agreements for low Earth orbit communications and sensing constellations.

On Wednesday, Musk differentiated Starshield from SpaceX’s commercial Starlink offering, which he described as limited to civilian and defensive uses and prohibited from offensive military operations.

How does Starshield contrast with Starlink?

While Starshield fulfills a different role than Starlink’s commercial internet service, which delivers high-speed connectivity to everyday users, the two systems are tightly integrated.

Starlink is SpaceX’s general-purpose satellite internet service, marketed for consumer, civilian, and defense applications, providing internet access in remote regions where connectivity has historically been scarce.

Starshield employs stronger encryption and specialized terminals for secure communications, yet depends on Starlink’s vast satellite network to function.

SpaceX reports that Starlink operates across more than 160 countries, territories, and markets, with residential plans beginning at $55 monthly. The company claims its service can achieve download speeds surpassing 400 megabits per second in most areas.

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