Technologies

It’s Time to Stop Waiting for Apple’s Next iPhone Moment

Commentary: The iPhone took off because it came at the right time — a moment that may be impossible to re-create.

When the original iPhone arrived in 2007, few people knew it would lay the foundation for the devices we now carry in our pockets each day. As the June 5 date of Apple’s Worldwide Developers Conference approaches, all eyes will be focused on whether the tech giant can re-create that impact with its first entirely new product in almost a decade: a head-mounted computer.

The iPhone wasn’t the first smartphone, nor was it the first mobile device to achieve cultural relevance as a status symbol. But it came at just the right moment, and there arguably hasn’t been such a perfectly timed tech product launch since. Re-creating that moment will be challenging, even for Apple.

The tech industry has evolved a lot since 2007, and so has our relationship with technology. Devices like the iPhone and the BlackBerry revolutionized the way we access information and communicate, at a time when the idea of constant internet connectivity was relatively new.

Advertiser Disclosure

This advertising widget is powered by Navi and contains advertisements that Navi may be paid for in different ways. You will not be charged for engaging with this advertisement. While we strive to provide a wide range of offers, this advertising widget does not include information about every product or service that may be available to you. We make reasonable efforts to ensure that information in the featured advertisements is up to date, each advertiser featured in this widget is responsible for the accuracy and availability of its offer details. It is possible that your actual offer terms from an advertiser may be different than the offer terms in this advertising widget and the advertised offers may be subject to additional terms and conditions of the advertiser which will be presented to you prior to making a purchase. All information is presented without any warranty or guarantee to you.

But the biggest new gadgets since then (think smartwatches, wireless earbuds) were initially useful because they untethered us from those phones, helping us better navigate the influx of alerts flowing from them. It took years for the Apple Watch to establish its direction as a health and wellness device, and I suspect it’ll similarly take time for the headset to find its niche.

The arrival of a completely new product — whether it be a smartwatch or a headset — doesn’t feel the same as it did 16 years ago. Nor should it.

For the iPhone, timing was everything

The iPhone debuted at a formative time for personal technology. As the internet became a more integral part of our lives, so did the need to take it with us.

The iPod, BlackBerry phones and other personal digital assistants (better known as PDAs) provided a way to keep us connected on the go as people recognized the need to listen to music, send emails, and manage calendars away from home. Shipments of handheld computers from brands like BlackBerry and Palm rose 18.4% in 2006, according to Gartner data reported by the Associated Press in early 2007, underscoring the demand for mobile access to email and other communications.

Research in Motion’s BlackBerry Curve 8350i, from 2008. The BlackBerry first appeared in 2002.

Corinne Schulze/CNET Networks

Then the iPhone came in 2007 and changed everything. Steve Jobs famously introduced the first iPhone as a phone, an iPod and an Internet communicator in one device. What made the iPhone so impactful was that those three things were already necessities in people’s lives, as the success of cell phones, the iPod and home computers showed.

In 2000, 51% of US households had one or more computers, and more than 40% of households were connected to the Internet, according to a 2001 New York Times report covering Census Bureau data. The US added a record-breaking 25.7 million new mobile phone users in 2005, reported InfoWorld in 2006, citing data from the Cellular Telecommunications & Internet Association. And sales of MP3 players were booming in the early 2000s, as market researcher IDC reported back in 2002.

Clearly the internet, MP3 players and cell phones were permeating everyday life long before the iPhone made its debut at the Macworld conference in 2007. The iPhone was the culmination of these trends, showing how hardware was catching up to the way people were already using tech products in their daily lives. Though PDAs and early «smart» phones like the IBM Simon were a promising start, they were largely designed to be handheld computers with cell phone functionality.

The iPhone and other modern smartphones took that idea a step further. When Apple’s App Store arrived later in 2008, apps turned the iPhone and other handheld devices into Swiss Army Knives, expanding their functionality beyond the business-focused PDAs of years past. Today, mobile devices can serve as phones, internet and email portals, music players, mini-TVs, flashlights, wallets, keys and so much more, largely thanks to the proliferation of apps.

apple-store-iphone11-app-9823 — The App Store turned the iPhone into much more than a phone, iPod and internet communicator.

Angela Lang/CNET

But it’s important to remember that even the iPhone wasn’t an overnight success. The original model’s price and initial exclusivity to AT&T, combined with the notion that Apple was a newcomer to the mobile phone business, certainly resulted in some skepticism about the iPhone’s future. Let’s not forget that the first model also had many shortcomings, as former CNET Senior Managing Editor Kent German pointed out in his review.

Still, the iPhone had a long-term impact because it filled a need at the right time — even if it wasn’t immediately accessible to everyone right away. Consider technologies that came before their time. Microsoft’s SPOT platform sought to turn everyday objects like watches and household appliances into smart gadgets — preceding today’s smartwatches and the so-called internet of things boom. The SPOT watches never caught on, thanks in part to their bulky design and the subscription fee required to access Microsoft’s MSN Direct service, as my colleague David Carnoy wrote in 2008, marking the end of Microsoft’s efforts in that area at the time.

An Apple headset has a lot more competition for our attention

Fast-forward to today, and the tech world is buzzing about what’s expected to be a similar moment in Apple’s history. The company will reportedly introduce its first mixed reality headset on June 5, which Bloomberg says will have apps and software features that span gaming, communication, fitness and more. Apple has a reputation for popularizing devices like the smartphone, tablet and smartwatch, so the expectation is that it will do so again for headsets.

That may very well be true. But making head-mounted computers as ubiquitous as the iPhone is a tough task, even for Apple. Once again, it will all come down to timing. From smartwatches to earbuds, tablets to smart speakers, there are plenty of gadgets in our lives designed to fulfill different needs — many more than when the first iPhone launched.

Apple Watch Ultra vs Series 8 — Devices like the Apple Watch can help us manage the influx of notifications coming from our phones.

Lexy Savvides/CNET

American households owned an average of 16 connected devices as of 2022, according to research firm Parks Associates. A Pew Research survey from 2021 found that 31% of US adults said they’re constantly online. A Reviews.org survey, the results of which were published this month, found that 56.9% of Americans said they’re addicted to their smartphone.

A gadget like Apple’s virtual reality headset, which will cost around $3,000 according to Bloomberg, will have to be very compelling to demand attention in a world already oversaturated with screens and sensors.

The iPhone may have revolutionized the way we communicate and use the internet. But we’re now in an era in which people are looking to disconnect from their phones more easily, and that shows in the new tech products from the last decade.

What do smartwatches, wireless earbuds and smart speakers have in common? They all allow us to access the internet without reaching for our phones, whether it’s skipping to the next track on your Spotify playlist, asking a virtual assistant for today’s weather forecast or getting a text message on your wrist. A mixed reality headset would seemingly do the opposite by further plunging you into whatever content you’re experiencing at the moment.

Even the developments in generative artificial intelligence, or AI, that can create content based on prompts, are designed to help us spend less time buried in screens. Google, for example, recently showed off a new Gmail feature called Help Me Write that can draft messages for you based on a quick prompt. Tools like these could shorten the amount of time we spend replying to emails and other communications, and could arguably be more impactful than new hardware. (In fact, if you’ve been following tech headlines in 2023, AI is apparently in the midst of its own «iPhone moment.»)

The slow-burn effect

In recent years, it’s taken longer for new Apple gadgets to establish a role in our lives, and the Apple Watch is the strongest example of this. When introducing it back in 2014, Apple initially positioned it as a personal timepiece by highlighting its stylish design and time-telling accuracy, before mentioning health and fitness.

But as the gadget matured and became more popular, Apple leaned more fully into health. It added ECG functionality in 2018 with the Series 4 model, enabling the watch to provide more data about cardiac health and signaling a turning point for the device. In 2019, Apple CEO Tim Cook told CNBC that Apple’s «greatest contribution to mankind» will be about health. Roughly three years after the first Apple Watch arrived, it became clear that health, fitness and wellness tracking would be the its most important purpose. The iPhone may not have been in everyone’s pockets right away, but its role as a handheld computer, MP3 player and phone was apparent from the start.

A wrist wearing the Apple Watch Series 4 44mm smartwatch against a yellow background. — The Apple Watch Series 4 was the first with ECG support.

Sarah Tew/CNET

Is it the right time for Apple’s rumored headset? I don’t have the answer, and I’m not sure if Apple does either. But one thing is for certain: If the headset is a hit, its success will look a lot different than that of the first iPhone. We might not understand the headset’s role in our lives until years after its release, if the Apple Watch’s trajectory is any indication. That wouldn’t deem it a failure, it’s just a sign of the times.

The so-called «iPhone moment» may be behind us for good. Or maybe it’s just changed.

Technologies

I Made Google Translate My Default on iPhone Before a Trip and It Saved Me More Than Once

Google Translate supports far more languages than Apple’s app, and it’s easy to make the switch.

If you’re traveling overseas this summer, the Google Translate app can come in handy to quickly translate a road sign or conversation. The latest Google Translate update allows you to pick the app as your default translation app for Apple iPhones and iPads running iOS and iPadOS 18.4 and later. Previously, you were limited to the built-in Apple option.

Google began leveraging AI to boost Google Translate’s offerings, adding 110 languages last year to increase its total support for 249 languages. Compare that to Apple Translate, which supports 19 languages. Neither Google nor Apple responded to a request for comment.

Both apps offer voice and text translation, including a camera feature that lets you instantly translate by pointing your camera at text. Both also allow you to use translation features without an internet connection, which can come in particularly handy when traveling to more remote locations.

After using both, I found that the Google Translate picked up speech a little quicker so I didn’t have to constantly repeat myself, and the audio pronunciations were a little easier to understand than on Apple Translate. I switched to Google Translate as the default on my iPhone, and here’s how you can, too.

How to set Google Translate as the default on an iPhone or iPad

Setting Google Translate as your default app is simple on an iPhone or iPad, so long as it’s running iOS and iPadOS 18.4 or later.

Download the Google Translate app or update it to the latest version.
Go to the Settings on your iPhone or iPad.
Scroll down to the bottom then select Apps.
Click Default Apps at the top of the screen.
Then choose Translation.
Select Google Translate.

Technologies

The 20 Best PC Games Right Now

Put your gaming computer to the test with the best PC games out right now, including AAA hits like Elden Ring and Black Myth: Wukong as well as indie darlings.

PC gaming gives you the best of most worlds. With a decent budget and some gumption, you can build a solid desktop rig — or you can invest in one of CNET’s best gaming PCs and gain access to a wide world of PC exclusives, indie games and even some titles that were previously exclusive to Sony’s PlayStation and Microsoft’s Xbox.

There’s a truly unlimited amount of tags, store queues and interactive recommendations to browse through, and it can get overwhelming trying to find the next best metroidvania, boomer shooter, collectathon or whatever your cup of tea is. PC gamers aren’t lacking for choice.

In fact, between Steam, the Epic Games Store, Game Pass and more, there are thousands upon thousands of games to choose from. One of the biggest issues you can run into with a massive backlog is choice paralysis. Just which are the best PC games out there?

We’re here to help. To narrow your game choices, CNET curated this list of the best PC games you can play right now.

Read more: Best Gaming PC Deals Right Now

TL;DR? These are the 20 best PC games for June 2025

Balatro
Warframe
Baldur’s Gate 3
Overwatch 2
Valorant
Disco Elysium: The Final Cut
Elden Ring
Cassette Beasts
Dread Delusion
Celeste
Total War: Pharaoh
Stardew Valley
Lunacid
Black Myth: Wukong
Neon White
Helldivers 2
Risk of Rain 2
Soulstone Survivors
Terraria
Haste

PC gaming FAQs

Recent updates to the list

February 2025: While no new games have been added to the list so far this year, Kingdom Come: Deliverance 2 is an early frontrunner. A spate of stellar seasonal events, maps and new heroes has also put Marvel Rivals in contention for the PC hero shooter crown.

Read more: The Best Heroes to Play in Marvel Rivals

June 2025: Added Helldivers 2, Risk of Rain 2, Soulstone Survivors, Terraria and Haste to the list in order to represent both games industry behemoths and indie gaming hidden gems.

How we determined CNET’s best PC games

When creating this list of the best PC games, we factored in how unique and enjoyable these games are for most players. We evaluated criteria including graphical quality, innovative gameplay mechanics and compelling narratives. The picks we made cover a variety of genres from fantasy to retro platformers to shooters to strategy games, and while we favored PC-exclusive games and indie titles you won’t find on Xbox, PlayStation or Nintendo Switch, we also included some can’t-miss games that appear on multiple platforms. If you’re looking for help choosing your next game, CNET’s top PC list is a good place to start narrowing your choices.

Technologies

How to Add These Hidden Music and Apple Intelligence Controls to Your iPhone

One control can Apple’s Visual Intelligence to more devices besides the iPhone 16 lineup.

Apple released iOS 18.4 on March 31, and the update brought bug fixes, new emoji and a new recipes section in Apple News to all iPhones. The update also brought a handful of new controls to the iPhone Control Center, including one that brings Visual Intelligence to the iPhone 15 Pro and iPhone 15 Pro Max.

When Apple released iOS 18 in September, the update remodeled the Control Center to give you more control over how the feature functions. With iOS 18, you can resize controls, assign some controls to their own dedicated page and adjust the placement of controls to your liking. Apple also introduced more controls to the feature, making it a central hub for all your most-used iPhone features.

Read more: Everything You Need to Know About iOS 18

With iOS 18.4, Apple continues to expand the number of controls you can add to the Control Center. If you have the update on your iPhone, you can add ambient music controls, and Apple Intelligence-enabled iPhones get a few AI controls in the menu, too. Here’s what you need to know about the new controls and how to add them to your Control Center.

Ambient Music controls

Apple gave everyone four new controls in the Control Center library under the Ambient Music category. These controls are Sleep, Chill, Productivity and Wellbeing. Each of these controls can activate a playlist filled with music that corresponds to the specific control. Sleep, for instance, plays ambient music to help lull you to bed.

Some studies suggest white noise could help adults learn words and improve learning in environments full of distractions. According to the mental health company Calm, certain kinds of music can help you fall asleep faster and improve the quality of your sleep. So these new controls can help you learn, fall asleep and more.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

You’ll see a section of controls called Ambient Music. You can also search for «Ambient Music» in the search bar at the top of the control library. Under Ambient Music, you’ll see all four controls. Tap one (or all) of them to add them to your Control Center. Once you’ve added one or all the controls to your Control Center, go back to your Control Center and tap one to start playing music.

Here’s how to change the playlist for each control.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap the Ambient Music control you want to edit.
4. Tap the playlist to the right of Playlist.

A dropdown menu will appear with additional playlists for each control. If you’re in the Sleep control, you’ll see playlists like Restful Notes and Lo-Fi Snooze. If you have playlists in your Music app, then you’ll also see an option From Library, which pulls music from your library. Tap whichever playlist you want and it will be assigned to that control.

Apple already lets you transform your iPhone into a white noise machine with Background Sounds, like ocean and rain. But Ambient Music is actual music as opposed to more static sounds like in that feature.

Both of these features feel like a way for Apple to present itself as the first option for whenever you want some background music to help you fall asleep or be productive. Other services, like Spotify and YouTube, already have ambient music playlists like these, so this could be Apple’s way of taking some of those service’s audience.

Apple Intelligence controls

Only people with an iPhone 15 Pro, iPhone 15 Pro Max or the iPhone 16 lineup can access Apple Intelligence features for now, and those people got three new dedicated Apple Intelligence controls with iOS 18.4. Those controls are Talk to Siri, Type to Siri and Visual Intelligence.

Here’s how to find these controls.

1. Swipe down from the top-right corner of your Home Screen to open your Control Center.
2. Tap the plus (+) sign in the top-left corner of your screen.
3. Tap Add a Control.

Then you can use the search bar near the top of the screen to search for «Apple Intelligence» or you can scroll through the menu to find the Apple Intelligence & Siri section. Tap any (or all) of these controls to add them to your Control Center. While Talk to Siri and Type to Siri controls can be helpful if you have trouble accessing the digital assistant, the Visual Intelligence control is important because it brings the Apple Intelligence feature to the iPhone 15 Pro and Pro Max.

Visual Intelligence was originally only accessible on the iPhone 16 lineup because those devices have the Camera Control button. With iOS 18.4, Visual Intelligence is now accessible on more devices and people thanks to the titular control in Control Center. But remember, Visual Intelligence is like any other AI tool so it won’t always be accurate. You should double check results and important information it shows you.

For more on iOS 18, here are all the new emoji you can use now and everything you should to know about the recipes section in Apple News. You can also check out all the features included in iOS 18.5 and our iOS 18 cheat sheet.