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Google Flooded the Internet With AI News. Where’s Apple?

Apple hasn’t publicly entered the generative AI race yet. But there’s a good chance we’ll see the technology baked into its upcoming software.

Unless you’ve been living under a rock, you’ve probably heard the term «generative AI» at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent.  

Earlier this month, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.

But what about Apple? 

The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.

«We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, » Avi Greengart, analyst at Techsponential, told CNET. «Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.»

ChatGPT on iPhones ChatGPT on iPhones

OpenAI recently dropped a ChatGPT app for the iPhone. The new app, which is free, gives you a way to take OpenAI’s AI chatbot on the go. 

Theodore Liggians/CNET

Apple’s wait-and-see approach

Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. A more recent example on the hardware side is foldable phones. Apple is the only major holdout, with Google beating it to the punch. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025. 

Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. «I do think it’s very important to be deliberate and thoughtful in how you approach these things,» Cook said in response to a question related to generative AI on Apple’s earnings call in May. «And there’s a number of issues that need to be sorted. … AI is being talked about in a number of different places. But the potential is certainly very interesting.»

However, with a fast-developing AI technology, Apple could risk falling far behind its rivals. For all Apple’s business success, it has lagged in specific categories. For instance, its HomePod smart speaker didn’t hit the market until years after the Amazon Echo and Google Home, which have a far higher market share than Apple in the smart speaker category.

When it comes to the topic of AI, Apple isn’t alone in adopting a cautious approach. It’s also coming from the technology’s own backers – including the founder and CEO of OpenAI, Sam Altman, who has concerns ranging from election disinformation to mass jobs displacement. 

OpenAI CEO Sam Altman speaks at a Microsoft Bing press event OpenAI CEO Sam Altman speaks at a Microsoft Bing press event

OpenAI CEO Sam Altman describes Microsoft’s AI partnership at a Bing search engine press event.

Stephen Shankland/CNET

Last Tuesday, speaking before a Senate subcommittee, Altman said he’s «eager» for artificial intelligence to be regulated. He also spoke about the promise of artificial intelligence and discussed its potential harms. «If this technology goes wrong, it can go quite wrong,» he said.

Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails. Geoffrey Hinton, credited as the «godfather of AI,» resigned from Google in May so that he could freely share his concerns about the technology he helped create, which he says could cause the world serious harm.

Does generative AI fit into Apple’s business?  

Although Apple hasn’t publicly entered the generative AI fight, a recent 9to5Mac report said that the iPhone maker is working on an upgrade to Siri, one that could improve the virtual assistant’s conversational abilities via ChatGPT-like AI concepts. Apple didn’t reply to a request for comment. 

While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches.

«We view AI as huge,» he said. «We’ll continue weaving it into our products on a very thoughtful basis.»

AI is far from a brand new concept to Apple. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI.

In addition, Apple’s Macs and MacBooks, which now run on Apple-designed M1 and M2 chips, have dedicated neural engines with 16 cores, which are aimed at AI and machine learning tasks. Apple says AI performance is 40% faster than with its old Intel chips. 

«You can expect that AI performance will become more and more important as more developers figure it out,» wrote CNET’s Stephen Shankland in a January article detailing Apple’s M2 chipset.

But as Greengart highlights, it would make sense for Apple to bring the tech to certain products that extend beyond Siri as well as its current AI-powered offerings.

«Apple likes to position itself as being at the intersection of technology and liberal arts,» Greengart told CNET in an email. «Generative AI would fit nicely into tools and software that Apple provides for artistic and personal expression; that could include anything from GarageBand to photo editing to email across iPhones, iPads, and Mac.»  

However, a chatbot in the vein of OpenAI’s ChatGPT or Google’s Bard is likely not in the books for Apple. The underlying technology behind those chatbots, known as large language models, has a high resource requirement for development. That means significant investment in the form of computing resources, human talent and power, rendering it a possibility for huge enterprises with vast resources. While Apple presumably has those resources, it’ll have to be a worthwhile investment for the iPhone maker.

All eyes on WWDC

After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5. Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates. 

Ahead of the conference, Apple previewed a slew of accessibility software features expected to make their way to its upcoming iOS 17 mobile operating system. One of the noteworthy drops is called Personal Voice. It uses on-device machine learning to allow users at risk of speech loss to replicate a voice after about 15 minutes of training. The phone can then speak aloud typed-out phrases, and it’s compatible with FaceTime and phone calls in a feature that could be a form of generative AI for voice. 

More likely to take center stage, however, is Apple’s highly anticipated mixed reality headset, which would mark the company’s first entry into a new hardware category since 2015. According to a January Bloomberg report, it’ll cost around $3,000, run on Apple’s latest M2 chipset, boast eye- and hand-tracking systems, and feature a digital crown that lets users switch between AR and VR modes. It’s also probable that Apple will take advantage of fast-developing AI technology for its latest device as well. 

«We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,» Will Wong, of market researcher International Data, told CNET. «Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.»

Technologies

San Diego Comic-Con Draws a Line: No AI Art Allowed at 2026 Event

The long-running fan convention is banning AI-created works from its popular art show.

Like Sarah Connor in The Terminator, San Diego Comic-Con is fighting back against AI. The prestigious, long-running pop culture convention has banned all artwork created by artificial intelligence from the 2026 Comic-Con art show. Rules posted on the Comic-Con website now state that AI-generated art won’t be shown in any form. 

«Material created by Artificial Intelligence (AI) either partially or wholly, is not allowed in the art show. If there are questions, the Art Show Coordinator will be the sole judge of acceptability,» the website reads.


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A representative for San Diego Comic-Con did not immediately respond to a request for comment. 

In the past, the convention allowed participants to display AI artwork, provided it was clearly marked as such and wasn’t sold. But now, those artists can’t even bring it through the door. The rule change is a response to artist-led pushback, according to a 404 Media report. San Diego Comic-Con is one of the world’s most famous pop culture conventions, uniting comics, movies, television, gaming, cosplay and collectibles.

Jim Zub, writer for the Conan the Barbarian and Dungeons and Dragons comic book series, told CNET he supports Comic-Con’s decision and hopes other conventions will follow their lead.

«Hundreds of thousands of people attend San Diego Comic-Con each year, and the excitement that generates isn’t because they’re eager to meet a computer spitting out homogenized slop,» Zub said. 

Zub, who’s also an artist, is scheduled to appear at Comic-Con in 2026.

Entertaining AI

The use of generative AI in comic book and pop culture art has generated controversy in recent years as AI programs have become more skilled at imitating creators. 

A central focus of the 2023 actor’s strike involved backlash against the use of AI in movies and television. The issue has continued to roil Hollywood, as actors, special effects designers, and other film workers see the technology as a threat, while some movie studios view AI as a way to reduce production costs. 

Netflix has already begun using AI-generated imagery in at least one series, Argentine sci-fi show El Eternauta. CEO Ted Sarandos praised the technology during a 2025 earnings call. 

«We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,» Sarandos said at the time. 

AI is also an issue in the video game industry, with publishers facing swift backlash whenever fans discover AI was used in a game. The Indie Game Awards rescinded two awards for the hit RPG, Clair Obscur: Expedition 33, after they found out that AI-made placeholder assets were included when the game launched. The game developer quickly patched the assets out. 

While the movie and video game industries appear to have mixed views on using AI, Comic-Con has taken a firm stance, at least for now. 

«Artists, writers, actors and other creatives gather and celebrate the popular arts in person because the people part of the equation is what matters most,» Zub said.

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Technologies

Today’s NYT Mini Crossword Answers for Saturday, Jan. 24

Here are the answers for The New York Times Mini Crossword for Jan. 24.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s a long one, as per usual on Saturday. 1-Down made me awfully hungry! Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Snow day vehicle
Answer: PLOW

5A clue: Steam room alternative
Answer: SAUNA

6A clue: Show on which Jon Hamm had his breakout role
Answer: MADMEN

7A clue: Subject of negotiations with a 3-year-old
Answer: BEDTIME

8A clue: Respected veteran, in slang
Answer: OLDHEAD

9A clue: Gain back, as trust
Answer: REEARN

10A clue: Spooky
Answer: EERIE

Mini down clues and answers

1D clue: Noodle dish garnished with lime wedges and crushed peanuts
Answer: PADTHAI

2D clue: Singing candlestick in «Beauty and the Beast»
Answer: LUMIERE

3D clue: ___ band
Answer: ONEMAN

4D clue: Decreased in size, as the moon
Answer: WANED

5D clue: More blue
Answer: SADDER

6D clue: Chaotic fight
Answer: MELEE

7D clue: Total snoozefest
Answer: BORE


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Technologies

iPhone 17 Pro Max Specs vs. Galaxy S25 Ultra: The Best Top-Tier Phones, Compared

The top premium phones from Apple and Samsung have the best specs, cameras, battery life and more among their lineups.

Apple’s full iPhone 17 lineup offers great phones that meet different needs, but one that rises above the rest for specs and sheer size: the iPhone 17 Pro Max. The company’s priciest top-tier iOS handset goes toe-to-toe with the top Android phones, and at the top of that list is the Samsung Galaxy S25 Ultra, that company’s highest-end conventional phone. 

Both phones live up to their names, with nearly 7-inch screens, advanced cameras and the most powerful specs to date. While they have a lot in common, they follow slightly different approaches for assembling the most premium phone on the market.

Here’s how the iPhone 17 Pro Max specs match up to the Samsung Galaxy S25 Ultra.

Looking to order the iPhone 17 Pro Max? Check out our deals guide to learn if you can get it free and other great offers.

Want to buy the Samsung Galaxy S25 Ultra? Find out which carriers and retailers have the best deals on Samsung’s slim phone.


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iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra price comparison

  • iPhone 17 Pro Max (256GB of storage): $1,199
  • Samsung Galaxy S25 Ultra (256GB of storage): $1,299

The iPhone 17 Pro Max is $100 cheaper than the Galaxy S25 Ultra, which has been the same price gap between these phones in prior years. Samsung’s phone does have a notable hardware extra with its S Pen stylus (stored within the handset), but it’s also far more likely to go on sale than Apple’s big handset, assuming prior years’ trends continue.

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra design and displays

  • iPhone 17 Pro Max: Heat-dispersing focus. This year’s Pro Max reverts to an aluminum frame and introduces a vapor chamber to better vent heat.
  • Samsung Galaxy S25 Ultra: Best screen yet. The display’s new anti-reflective coating on the Ultra may be its best feature.

These are the biggest and densest phones beyond foldables, so they stack up pretty well, at least on the outside. 

The iPhone 17 Pro Max has a 6.9-inch OLED display, while the Galaxy S25 Ultra has a 6.8-inch screen (both have 1-120Hz variable refresh rates). In Jan. 2025, when the Ultra was released, CNET Managing Editor Patrick Holland called it «the best I’ve seen» on a phone, thanks to its new antireflective coating that makes the phone more usable under direct light, along with 2,600-nit top brightness. For its part, the iPhone 17 Pro Max is easier to see in daylight with its 3,000-nit maximum brightness (up from 2,000 nits in last year’s iPhones).

Thanks to its titanium frame, Samsung’s phone is slightly lighter at 218 grams and potentially more durable than the aluminum frame on Apple’s premium phone (which is heavier at 233 grams). 

But interestingly enough, it seems Apple reverted from the titanium frame on the iPhone 16 Pro Max back to aluminum in its new top-tier phone in favor of better thermal regulation. To handle heat even better, the iPhone 17 Pro Max has a vapor chamber filled with deionized water sitting over the CPU and other chips to disperse heat away from the silicon. The S25 Ultra has its own vapor chamber (40% larger than its predecessor’s, Samsung said).

The S25 Ultra also has the advantage of its own stylus that tucks into a dedicated slot on the phone’s underside. Unfortunately, it’s not as smart as the S Pen of previous S-series Ultra models. Samsung removed the remote Bluetooth controls, which the company said were only used by barely 1% of Ultra owners, but it’s still disappointing to see tech revert.

Like all iPhones since last year’s models, the iPhone 17 Pro Max has a Camera Control button on its right side. This button launches the Camera app, allows you to take photos and tweaks settings while shooting. The button can also activate Visual Intelligence, which lets you do a Google image search or prompt ChatGPT using what the camera is pointed at.

Comparing iPhone 17 Pro Max and Samsung Galaxy S25 Ultra cameras

  • iPhone 17 Pro Max: Nearly all cameras are now sharper. Everything but the main camera got a megapixel upgrade. 
  • Samsung Galaxy S25 Ultra: Better ultrawide camera. The 50-megapixel ultrawide captures more light and detail.

From the outside, not much looks different with either phone’s array of cameras compared to their predecessors, though the iPhone 17 Pro Max’s rear camera bump has been extended across the width of the phone. But the big changes are packed inside that «plateau,» as Apple calls it, with improvements to nearly all of its cameras.

The iPhone 17 Pro Max’s 48-megapixel main and ultrawide cameras are largely untouched, but the telephoto camera is now also 48 megapixels (up from 12 megapixels in last year’s Pro Max). All three are «dual fusion» cameras that can zoom in twice at 12-megapixel resolution using sensor cropping. This effectively means the telephoto can go to the equivalent of 8x optical zoom, or up to 40x digital (up from 25x). 

There’s the big upgrade for selfie lovers: The front-facing camera is now 18 megapixels (up from 12 megapixels in last year’s model), which is nice but less important than the larger sensor behind the lens. It’s square in shape, which allows users to switch between taking selfies in either horizontal or vertical orientation without rotating their phone. It also enables Center Stage, the video chat feature that first debuted on iPad Pro and Mac devices, which keeps the focus on the user even if they move around and can adjust the orientation if more people enter the frame.

The Galaxy S25 Ultra retains its four rear camera setup, fronted by an impressive 200-megapixel main shooter. But it’s the 50-megapixel ultrawide camera (up from 12 megapixels in the S24 Ultra) that delighted CNET reviewer Holland, who felt the larger sensor afforded crisper shots with more light in both very wide and close-up macro shots. The phone also has a 10-megapixel 3x optical zoom paired with a 50-megapixel 5x optical zoom for different levels of telephoto shots, topping out at 100x «Space Zoom.»

Both phones have dueling AI-assisted tools for video. The iPhone 17 Pro Max has the Audio Mix feature introduced in its predecessor that isolates desired audio sources (like subjects talking) and cancels other ambient noise. The Galaxy S25 Ultra has its own tool, Audio Eraser, which trims away wind, music, street noise or other disturbances. As a last difference, the Galaxy S25 Ultra can shoot footage in 8K while the iPhone 17 Pro Max tops out at 4K video.

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra specs compared

  • iPhone 17 Pro Max: Better specs, bigger battery. The Pro Max gets a new chip, better performance and longer battery life.
  • Samsung Galaxy S25 Ultra: Great performance. The S25 Ultra boasts better performance than any other phone we’d tested.

Both phones are at the absolute top of their lineups and are in the running for the most powerful phone on the market anywhere in the world. Unsurprisingly, they’re pretty competitive in terms of specs and performance, with each edging out the other in specific ways.

The iPhone 17 Pro Max packs a new A19 Pro chip that, combined with the improved heat management, results in 40% better sustained performance compared to last year’s Pro Max, Apple said during the new phone’s launch presentation. Apple has continued not to state how much RAM the phone packs (conventional wisdom suggests at least 8GB to run AI features).

The iPhone 17 Pro Max comes with configuration tiers for 256GB, 512GB, 1TB and the new 2TB option. That max storage pushes the iPhone 17 Pro Max’s overall price to around $2,000. Apple also doesn’t release exact battery capacity, but did suggest the Pro Max has an even bigger one this year. 

In CNET’s battery tests, the iPhone 17 Pro Max scored better than any phone we’ve tested, including the Galaxy S25 Ultra. It has a top wired charging speed of 40 watts or wireless at 30 watts, and built-in MagSafe magnetic attachment capability.

The Samsung Galaxy S25 Ultra packs a Samsung-customized Snapdragon 8 Elite chip and 12GB of RAM, both of which enable more on-device AI that runs smoother than the hybrid and cloud AI tools used in prior Galaxy Ultra models. In benchmark tests, the Galaxy S25 Ultra outperformed other leading smartphones, including the OnePlus 13 and last year’s iPhone 16 Pro, but we’ll have to wait for our tests on the iPhone 17 Pro Max to truly compare both. Samsung’s premium phone has 256GB, 512GB and 1TB storage options.

The Galaxy S25 Ultra has a 5,000-mAh battery, 45-watt maximum wired charging and Qi2 wireless charging up to 15 watts, though it doesn’t support magnetic attachments (unless you get a case with built-in magnets).

Of course, both phones have their own suites of generative AI technology. Apple didn’t introduce any new features this year, relying on the Apple Intelligence suite of assistive tech that debuted with last year’s iPhone 16 series. Samsung’s phone has its own suite of Galaxy AI features, like answering requests with info from apps and Google’s Circle to Search feature that can now recognize audio in videos and social media posts (or even tunes you hum yourself, supposedly).

iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra

Apple iPhone 17 Pro Max Samsung Galaxy S25 Ultra
Display size, tech, resolution, refresh rate, brightness 6.9-inch OLED; 2,868×1,320 pixel resolution; 1-120Hz variable refresh rate 6.8-inch AMOLED; 3,120×1,440 pixels; 1-120Hz adaptive refresh rate
Pixel density 460ppi 501ppi
Dimensions (inches) 6.43 x 3.07 x 0.34 in 6.41 x 3.06 x 0.32 in.
Dimensions (millimeters) 163.4 x 78.0 x 8.75 mm 162.8 x 77.6 x 8.2 mm
Weight 233g (8.22 ounces) 218g (7.69 ounces)
Mobile software iOS 26 Android 15
Camera 48-megapixel (wide) 48-megapixel (ultrawide) 48-megapixel (4x, 8x telephoto) 200-megapixel (wide), 50-megapixel (ultrawide), 10-megapixel (3x telephoto), 50-megapixel (5x telephoto)
Front-facing camera 18-megapixel 12-megapixel
Video capture 4K 8K
Processor Apple A19 Pro Qualcomm Snapdragon 8 Elite for Galaxy
RAM/storage RAM N/A + 256GB, 512GB, 1TB, 2TB 12GB RAM + 256GB, 512GB, 1TB
Expandable storage None None
Battery Up to 39 hours video playback; up to 35 hours video playback (streamed). 5,000 mAh
Fingerprint sensor None (Face ID) Under display
Connector USB-C USB-C
Headphone jack None None
Special features Apple N1 wireless networking chip (Wi-Fi 7 (802.11be) with 2×2 MIMO), Bluetooth 6, Thread. Action button. Camera Control button. Dynamic Island. Apple Intelligence. Visual Intelligence. Dual eSIM. ProRes Raw video recording. Genlock video support. 1 to 3,000 nits brightness display range. IP68 resistance. Colors: silver, cosmic orange, deep blue. Fast charge up to 50% in 20 minutes using 40W adapter or higher via charging cable. Fast charge up to 50% in 30 minutes using 30W adapter or higher via MagSafe Charger. Titanium frame, 2,600-nit peak brightness; 7 years of OS and security updates; 5G (mmWave); IP68 water and dust resistance; wireless PowerShare to charge other devices; integrated S Pen; UWB for finding other devices; 45W wired charging (charger not included); Galaxy AI; Wi-Fi 7; Gorilla Glass Armor cover glass; ultrawideband
US price off-contract $1,199 (256GB) $1,300 (256GB)
UK price £1,199 (256GB) £1,249 (256GB)
Australia price AU$2,199 (256GB) AU$2,149 (256GB)

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