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Google Flooded the Internet With AI News. Where’s Apple?

Apple hasn’t publicly entered the generative AI race yet. But there’s a good chance we’ll see the technology baked into its upcoming software.

Unless you’ve been living under a rock, you’ve probably heard the term «generative AI» at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent.  

Earlier this month, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.

But what about Apple? 

The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.

«We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, » Avi Greengart, analyst at Techsponential, told CNET. «Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.»

ChatGPT on iPhones ChatGPT on iPhones

OpenAI recently dropped a ChatGPT app for the iPhone. The new app, which is free, gives you a way to take OpenAI’s AI chatbot on the go. 

Theodore Liggians/CNET

Apple’s wait-and-see approach

Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. A more recent example on the hardware side is foldable phones. Apple is the only major holdout, with Google beating it to the punch. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025. 

Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. «I do think it’s very important to be deliberate and thoughtful in how you approach these things,» Cook said in response to a question related to generative AI on Apple’s earnings call in May. «And there’s a number of issues that need to be sorted. … AI is being talked about in a number of different places. But the potential is certainly very interesting.»

However, with a fast-developing AI technology, Apple could risk falling far behind its rivals. For all Apple’s business success, it has lagged in specific categories. For instance, its HomePod smart speaker didn’t hit the market until years after the Amazon Echo and Google Home, which have a far higher market share than Apple in the smart speaker category.

When it comes to the topic of AI, Apple isn’t alone in adopting a cautious approach. It’s also coming from the technology’s own backers – including the founder and CEO of OpenAI, Sam Altman, who has concerns ranging from election disinformation to mass jobs displacement. 

OpenAI CEO Sam Altman speaks at a Microsoft Bing press event OpenAI CEO Sam Altman speaks at a Microsoft Bing press event

OpenAI CEO Sam Altman describes Microsoft’s AI partnership at a Bing search engine press event.

Stephen Shankland/CNET

Last Tuesday, speaking before a Senate subcommittee, Altman said he’s «eager» for artificial intelligence to be regulated. He also spoke about the promise of artificial intelligence and discussed its potential harms. «If this technology goes wrong, it can go quite wrong,» he said.

Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails. Geoffrey Hinton, credited as the «godfather of AI,» resigned from Google in May so that he could freely share his concerns about the technology he helped create, which he says could cause the world serious harm.

Does generative AI fit into Apple’s business?  

Although Apple hasn’t publicly entered the generative AI fight, a recent 9to5Mac report said that the iPhone maker is working on an upgrade to Siri, one that could improve the virtual assistant’s conversational abilities via ChatGPT-like AI concepts. Apple didn’t reply to a request for comment. 

While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches.

«We view AI as huge,» he said. «We’ll continue weaving it into our products on a very thoughtful basis.»

AI is far from a brand new concept to Apple. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI.

In addition, Apple’s Macs and MacBooks, which now run on Apple-designed M1 and M2 chips, have dedicated neural engines with 16 cores, which are aimed at AI and machine learning tasks. Apple says AI performance is 40% faster than with its old Intel chips. 

«You can expect that AI performance will become more and more important as more developers figure it out,» wrote CNET’s Stephen Shankland in a January article detailing Apple’s M2 chipset.

But as Greengart highlights, it would make sense for Apple to bring the tech to certain products that extend beyond Siri as well as its current AI-powered offerings.

«Apple likes to position itself as being at the intersection of technology and liberal arts,» Greengart told CNET in an email. «Generative AI would fit nicely into tools and software that Apple provides for artistic and personal expression; that could include anything from GarageBand to photo editing to email across iPhones, iPads, and Mac.»  

However, a chatbot in the vein of OpenAI’s ChatGPT or Google’s Bard is likely not in the books for Apple. The underlying technology behind those chatbots, known as large language models, has a high resource requirement for development. That means significant investment in the form of computing resources, human talent and power, rendering it a possibility for huge enterprises with vast resources. While Apple presumably has those resources, it’ll have to be a worthwhile investment for the iPhone maker.

All eyes on WWDC

After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5. Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates. 

Ahead of the conference, Apple previewed a slew of accessibility software features expected to make their way to its upcoming iOS 17 mobile operating system. One of the noteworthy drops is called Personal Voice. It uses on-device machine learning to allow users at risk of speech loss to replicate a voice after about 15 minutes of training. The phone can then speak aloud typed-out phrases, and it’s compatible with FaceTime and phone calls in a feature that could be a form of generative AI for voice. 

More likely to take center stage, however, is Apple’s highly anticipated mixed reality headset, which would mark the company’s first entry into a new hardware category since 2015. According to a January Bloomberg report, it’ll cost around $3,000, run on Apple’s latest M2 chipset, boast eye- and hand-tracking systems, and feature a digital crown that lets users switch between AR and VR modes. It’s also probable that Apple will take advantage of fast-developing AI technology for its latest device as well. 

«We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,» Will Wong, of market researcher International Data, told CNET. «Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.»

Technologies

Today’s NYT Mini Crossword Answers for Wednesday, Aug. 20

Here are the answers for The New York Times Mini Crossword for Aug. 20.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword has a few challenging clues (4-Down threw me off), but it’s mostly OK. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Something worn by an infant or marathon runner
Answer: BIB

4A clue: Diversion on a long flight
Answer: MOVIE

6A clue: Phobos and Deimos, for Mars
Answer: MOONS

7A clue: Join highway traffic
Answer: MERGE

8A clue: Coloring for a camp shirt
Answer: DYE

Mini down clues and answers

1D clue: Loudly voiced one’s disapproval
Answer: BOOED

2D clue: Material in walrus tusks
Answer: IVORY

3D clue: Experience four seasons in one day, say?
Answer: BINGE

4D clue: «Delicious!»
Answer: MMM

5D clue: Opposite of WNW
Answer: ESE

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Technologies

See Six Planets Line Up in the Upcoming Planet Parade Tonight

Mark your calendar so you can catch Mercury, Venus, Jupiter, Saturn, Neptune and Uranus in the sky at the same time.

Fresh off the excitement of the Perseids meteor shower is a chance to see six planets lined up in the sky at once. These events, colloquially known as planet parades, only occur about once or twice a year, with the most recent one in February showing off all seven planets in our solar system at once. The next one will feature six of our closest celestial neighbors, and the event starts on Tuesday. 

The six planets sharing the sky will be Mercury, Venus, Jupiter, Saturn, Neptune and Uranus. Mars will technically be there at the beginning of the night, but it dips below the horizon right after sunset, so it won’t be visible when all of the others are. Of those, Mercury, Venus and Jupiter will be visible to the naked eye, while the others will require high-powered binoculars or, preferably, a telescope. 

Even though they’re spread out across the eastern and southern skies, the planets pair up with this one, making many of them pretty easy to find if you know what to look for. From east to west, here’s where each one will be. 

  • Mercury — Eastern sky near the Cancer constellation. It’ll pop over the horizon just before sunrise, so you’ll have limited time to view it before the sun comes up and obfuscates it. 
  • Venus — At the lower tip of the Gemini constellation in the eastern sky, a couple of hours before sunrise. 
  • Jupiter — Will be near Venus, also in the Gemini constellation. It rises about an hour before Venus does. 
  • Uranus — Will be near the upper tip of Taurus, rising after midnight. This one will require some magnification. If you see Pleiades, a cluster of stars at the upper tip of Taurus, you’ve gone too far upward.
  • Saturn and Neptune — These two are right next to each other and will be sitting between the Pisces and Cetus constellations in the southern skies. Neptune will be closer to Pisces while Saturn will be closer to Cetus. 

Since it takes a long time for planets to move through the night sky, Aug. 20 is the starting point, and it’ll run through the rest of the month. Once September hits, Mercury will be too close to the sun, which will obscure it. From that point, there will be a five-planet parade for a while until Venus sinks below the horizon in early October. So, in all, you’ll have a chance to see at least five planets for over a month. 

Will the planet parade be visible from my region?

Yes. We double checked Stellarium’s sky map from a variety of locations across the country, and everything above will be applicable everywhere in the continental US. Per Starwalk, the parade will also be visible in other parts of the world after the following dates for about the same amount of time (one to two weeks). 

  • Abu Dhabi — Aug. 9
  • Athens, Beijing, Berlin, Tokyo and London — Aug. 10
  • Mumbai and Hong Kong — Aug. 11
  • Reykjavik, São Paulo and Sydney — Aug. 12

The planets will move based on date, though. The above locations are where they’ll be around Aug. 20, but if you’re looking a week or so later, they’ll be in the same general area, but will shift to a slightly different part of the sky. 

Will I need any special equipment?

Yes. Neptune and Uranus, especially, will require some sort of magnification to see. We recommend a telescope, but high-powered binoculars may work if the sky is dark enough. Saturn is also difficult to see without magnification, so you’ll want it for that too. Jupiter, Venus, and Mercury should be visible on their own with the naked eye. 

We also recommend taking a trip out to the country, as light pollution from suburbs and cities can make it even more difficult to see Neptune and Uranus. The moon will be out as well, which may make Venus, Jupiter, and Mercury harder to see. Other factors like weather may also make it more difficult to see all of them. If you’re lucky, you may see a few shooting stars at the tail end of Perseids as well.

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Technologies

Grammarly Pushes Beyond Proofreading With AI-Powered Writing Guidance

Grammarly dropped agents to spot plagiarism, cite sources and maybe even boost your GPA.

Grammarly is expanding beyond its grammar-checking roots. The company has announced the launch of several specialized AI «agents» and a new writing tool called Grammarly Docs, designed to help students and professionals with everything from drafting essays to polishing workplace emails.

It’s another example of generative AI expanding beyond general-purpose chatbots like ChatGPT and Gemini into more specialized domains. Other examples of gen AI in educational circles include Google’s NotebookLM and OpenAI’s new study mode for ChatGPT.

AI agents are digital helpers that go beyond traditional chatbots to understand context and assist in reaching your goals. Grammarly’s AI agents assist by offering feedback, predicting reactions, finding sources and more to increase efficiency in workflows. 

Read also: Grammarly AI: This Free AI Tool Will Easily Fix Your Grammar

What’s available now for Grammarly AI

The update introduces nine agents that move Grammarly into a more collaborative role. Instead of just correcting grammar or suggesting phrasing, the agents are intended to actively work alongside users. One predicts how a professor or manager might respond to a draft. Another offers an estimated grade based on an uploaded rubric. Others handle citation generation, proofreading, paraphrasing, plagiarism checks and AI detection. The tools are built directly into Docs, a «distraction-free» writing environment where all the agents can be summoned in context, according to the company.

As students head back to classrooms and colleges, Grammarly is looking to position itself as a study companion and writing coach rather than merely a browser extension. The company cites research showing that while only a small share of students feel confident using AI in professional settings (18%), most employers expect AI literacy from job candidates. By emphasizing skill-building and responsible use, Grammarly says it wants to bridge that gap rather than simply automate assignments.

«The launch of our new agents and AI writing surface marks a turning point in how we build products that anticipate user needs,» Luke Behnke, Grammarly’s vice president of product management, said in the company’s press release. «We’re moving beyond simple suggestions to intelligent agents that understand context and actively help users achieve their communication goals.» 

For professionals, Grammarly is marketing the tools as a way to tailor communication for different audiences. The Reader Reactions agent, for example, can highlight whether an email comes across as too vague or too blunt. And the Expert Review tool provides industry-specific feedback without requiring specialized prompts.

The launch also marks the debut of Docs as a standalone writing hub. Until now, Grammarly has functioned mostly as a browser extension layered on top of other apps, like Chrome or Google Docs. Grammarly Docs signals a push to keep users inside the platform’s own environment, though the company says it will expand agent functionality to the more than half a million apps and sites where its tools already appear.

The new features are rolling out immediately for free and premium subscribers, though plagiarism and AI detection remain locked behind the paid plan. Enterprise and education customers will also gain access later this year.

Early reactions to Grammarly’s AI agents 

Early reactions suggest strong interest from students and educators alike as the company shifts from a grammar checker to a productivity platform. Educators have noted the potential benefits and risks of tools like the AI Grader. Some users on social media welcomed the update as a way to cut through the anxiety of essay writing, while others questioned whether it might make students too dependent on machine feedback.

The launch comes just months after Grammarly raised $1 billion to fuel its AI pivot and acquired the email startup Superhuman. Together, those moves point to an ambitious strategy for the company: one that seeks to transform Grammarly from a background utility into a full-fledged productivity suite powered by AI. 

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