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Google Flooded the Internet With AI News. Where’s Apple?

Apple hasn’t publicly entered the generative AI race yet. But there’s a good chance we’ll see the technology baked into its upcoming software.

Unless you’ve been living under a rock, you’ve probably heard the term «generative AI» at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent.  

Earlier this month, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.

But what about Apple? 

The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.

«We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, » Avi Greengart, analyst at Techsponential, told CNET. «Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.»

ChatGPT on iPhones ChatGPT on iPhones

OpenAI recently dropped a ChatGPT app for the iPhone. The new app, which is free, gives you a way to take OpenAI’s AI chatbot on the go. 

Theodore Liggians/CNET

Apple’s wait-and-see approach

Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. A more recent example on the hardware side is foldable phones. Apple is the only major holdout, with Google beating it to the punch. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025. 

Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. «I do think it’s very important to be deliberate and thoughtful in how you approach these things,» Cook said in response to a question related to generative AI on Apple’s earnings call in May. «And there’s a number of issues that need to be sorted. … AI is being talked about in a number of different places. But the potential is certainly very interesting.»

However, with a fast-developing AI technology, Apple could risk falling far behind its rivals. For all Apple’s business success, it has lagged in specific categories. For instance, its HomePod smart speaker didn’t hit the market until years after the Amazon Echo and Google Home, which have a far higher market share than Apple in the smart speaker category.

When it comes to the topic of AI, Apple isn’t alone in adopting a cautious approach. It’s also coming from the technology’s own backers – including the founder and CEO of OpenAI, Sam Altman, who has concerns ranging from election disinformation to mass jobs displacement. 

OpenAI CEO Sam Altman speaks at a Microsoft Bing press event OpenAI CEO Sam Altman speaks at a Microsoft Bing press event

OpenAI CEO Sam Altman describes Microsoft’s AI partnership at a Bing search engine press event.

Stephen Shankland/CNET

Last Tuesday, speaking before a Senate subcommittee, Altman said he’s «eager» for artificial intelligence to be regulated. He also spoke about the promise of artificial intelligence and discussed its potential harms. «If this technology goes wrong, it can go quite wrong,» he said.

Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails. Geoffrey Hinton, credited as the «godfather of AI,» resigned from Google in May so that he could freely share his concerns about the technology he helped create, which he says could cause the world serious harm.

Does generative AI fit into Apple’s business?  

Although Apple hasn’t publicly entered the generative AI fight, a recent 9to5Mac report said that the iPhone maker is working on an upgrade to Siri, one that could improve the virtual assistant’s conversational abilities via ChatGPT-like AI concepts. Apple didn’t reply to a request for comment. 

While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches.

«We view AI as huge,» he said. «We’ll continue weaving it into our products on a very thoughtful basis.»

AI is far from a brand new concept to Apple. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI.

In addition, Apple’s Macs and MacBooks, which now run on Apple-designed M1 and M2 chips, have dedicated neural engines with 16 cores, which are aimed at AI and machine learning tasks. Apple says AI performance is 40% faster than with its old Intel chips. 

«You can expect that AI performance will become more and more important as more developers figure it out,» wrote CNET’s Stephen Shankland in a January article detailing Apple’s M2 chipset.

But as Greengart highlights, it would make sense for Apple to bring the tech to certain products that extend beyond Siri as well as its current AI-powered offerings.

«Apple likes to position itself as being at the intersection of technology and liberal arts,» Greengart told CNET in an email. «Generative AI would fit nicely into tools and software that Apple provides for artistic and personal expression; that could include anything from GarageBand to photo editing to email across iPhones, iPads, and Mac.»  

However, a chatbot in the vein of OpenAI’s ChatGPT or Google’s Bard is likely not in the books for Apple. The underlying technology behind those chatbots, known as large language models, has a high resource requirement for development. That means significant investment in the form of computing resources, human talent and power, rendering it a possibility for huge enterprises with vast resources. While Apple presumably has those resources, it’ll have to be a worthwhile investment for the iPhone maker.

All eyes on WWDC

After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5. Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates. 

Ahead of the conference, Apple previewed a slew of accessibility software features expected to make their way to its upcoming iOS 17 mobile operating system. One of the noteworthy drops is called Personal Voice. It uses on-device machine learning to allow users at risk of speech loss to replicate a voice after about 15 minutes of training. The phone can then speak aloud typed-out phrases, and it’s compatible with FaceTime and phone calls in a feature that could be a form of generative AI for voice. 

More likely to take center stage, however, is Apple’s highly anticipated mixed reality headset, which would mark the company’s first entry into a new hardware category since 2015. According to a January Bloomberg report, it’ll cost around $3,000, run on Apple’s latest M2 chipset, boast eye- and hand-tracking systems, and feature a digital crown that lets users switch between AR and VR modes. It’s also probable that Apple will take advantage of fast-developing AI technology for its latest device as well. 

«We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,» Will Wong, of market researcher International Data, told CNET. «Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.»

Technologies

Today’s NYT Mini Crossword Answers for Friday, April 11

Here are the answers for The New York Times Mini Crossword for April 11.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword could be tricky. 5-Across and 6-Across stumped me for much longer than they should have — and I’m a Monty Python fan! Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get at those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Bad things to see tumbling down a mountain on their own
Answer: SKIS

5A clue: When repeated, «If ya know what I mean …»
Answer: WINK

6A clue: When repeated, «If ya know what I mean …»
Answer: NUDGE

7A clue: Provide funding for
Answer: ENDOW

8A clue: Quartet of awards won by Whoopi Goldberg, for short
Answer: EGOT

Mini down clues and answers

1D clue: Successfully pulled off, as a deal
Answer: SWUNG

2D clue: Successfully pulled off, as a deal
Answer: KIDDO

3D clue: Gold brick
Answer: INGOT

4D clue: Distort, as data
Answer: SKEW

6D clue: French word before a maiden name
Answer: NEE

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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Technologies

Could iPhones Really Cost $3,500 With Trump’s Tariffs? We Do the Math

Trump blinked on ‘reciprocal tariffs,’ but prices will still rise. Experts advise against panic-buying if it puts you in debt.

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President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.

Trump announced the 90-day pause on his social media platform for all countries except China because «these countries have not, at my strong suggestion, retaliated in any way, shape or form.» China, where Apple produces most of its products, has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House said Thursday that the 125% tariff is on top of the 20% tariffs imposed since February, bringing the total tariff on China to 145%.   

«Trump is playing hardball with China, which is unsettling on many levels,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «As for Apple, expect the prices to double for their products.»

If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — that’s assuming that the previously imposed20% tariff was already incorporated into the current price.

Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.

And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.

If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.

How much could iPhone prices go up with tariffs? We do the math

If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China. 

Here’s how it could affect the cost of an iPhone if the full tariffs were applied:

How could tariffs increase iPhone prices?

Current price China (125%) Other country (10%)
iPhone 15 (128GB) $699 $1,573 $769
iPhone 15 Plus (128GB) $799 $1,798 $879
iPhone 16e (128GB) $599 $1,348 $659
iPhone 16 (128GB) $799 $1,798 $879
iPhone 16 Plus (128GB) $899 $2,023 $989
iPhone 16 Pro (128GB) $999 $2,248 $1,099
iPhone 16 Pro Max (256GB) $1,199 $2,698 $1,319
iPhone 16 Pro Max (1TB) $1,599 $3,598 $1,759

But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower. 

«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»

Will other tech products also see price hikes?

Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops. 

Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.

«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Brennan said. «They will have to pass along most of these costs to consumers.»

However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.

What’s going on with tariffs?

Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.

Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.

Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.

Should you buy tech now to avoid tariffs later? 

If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.

But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.

«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.» 

One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release.

«If you aren’t planning to upgrade in the next year, there is no need to rush out to buy a new smartphone,» Shawn DuBravac, chief economist at IPC, a manufacturing trade association, said in an email. «Technology is naturally deflationary, meaning that over time performance goes up and prices generally go down for products of similar quality.»

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Technologies

Why Chicken Jockey Chaos Is Taking Over Minecraft Movie Screenings

Teens are going absolutely wild over a surprise Minecraft movie cameo.

A Minecraft Movie, based on the popular game, is generating more than laughs. It’s unleashing full-blown chaos in theaters, thanks to one unexpected star: the Chicken Jockey.

While fans have embraced the absurd performances from Jack Black and Jason Momoa, it’s a split-second cameo featuring a baby zombie riding a chicken that’s sending teen audiences into absolute mayhem. The Chicken Jockey, a rare and obscure Minecraft mob, has become the unlikely center of a viral eruption.

Across social media, and increasingly inside theaters, teens are reacting with wild enthusiasm-chanting, throwing popcorn, filming reenactments and, in some cases, prompting theaters to issue warnings or cancel showings altogether. What started as a deep-cut reference has exploded into a cultural flashpoint.

In just days, the Chicken Jockey has gone from niche in-game trivia to a full-blown pop culture icon and the source of real-world havoc. But what exactly is this strange little character, where did it come from, and how did it become the chaotic heartbeat of the movie?

What is a Minecraft Chicken Jockey?

A Minecraft Chicken Jockey is a rare hostile mob (Minecraft lingo for monster) in the game, formed when a baby zombie appears riding a chicken. It’s one of the stranger and less common creatures in Minecraft, and because of its rarity, it’s a fan-favorite Easter egg for veteran players. 

In the 2025 Minecraft movie, the Chicken Jockey makes a brief but memorable appearance. The film references its rarity, and that relatively small scene has exploded online, especially among fans who recognize the deep-cut reference.

What is the Chicken Jockey scene in the Minecraft movie?

The Chicken Jockey scene in the Minecraft movie isn’t very long or important. In reality, it’s probably worth little more than a chuckle. But people absolutely love it. And it’s easily understood without having seen the movie. For context, at one point, Garrett «The Garbage Man» Garrison (played by Momoa) is forced into a boxing ring with a chicken.

«They want me to fight the chicken,» he states, while a baby zombie drops down from a crate lowered from the ceiling. The grinning zombie lands on the chicken while giggling.

«Chicken Jockey!» a wary Steve (played by Jack Black) warns, as the baby zombie coos and charges at Garrison, knocking him into the ropes. And scene. 

Why did the Chicken Jockey scene go viral?

For Minecraft fans, this is a rare and oddly satisfying Easter egg. This mob isn’t seen often in-game, so it was a fun, tongue-in-cheek nod to those in the know.

Moviegoers have reported rather rowdy experiences at screenings, with fans singing and chanting along with the characters, especially with this scene. We’ve seen stories of spontaneous applause, kids chanting «Chicken Jockey!» and makeshift cosplay. But it’s only escalated from there.

The viral moment hit a new level when @DiscussingFilm posted to X (formerly Twitter), reporting that police had to remove several kids from a theater during a Minecraft screening due to their response to the Chicken Jockey’s appearance. The crowd erupted into such loud cheering, shouting and laughter that the screening was disrupted, and staff called the police to restore order. 

It appears the trend is picking up steam across the country and at various screenings, with social media evidence to show popcorn being thrown at screens, loud screaming and other disruptive behavior. Put simply, Chicken Jockey has people freaking out. 

Minecraft Chicken Jockey merchandise: Popcorn buckets, Lego sets and more

Perhaps unsurprisingly, the Minecraft Chicken Jockey is driving a remarkable wave of merchandise demand. Fans are scrambling for collectibles ranging from exclusive theater popcorn buckets to McDonald’s toys.

One of the most sought-after items is the Cinemark-exclusive popcorn bucket and drink cup, which features the Chicken Jockey and is only available in limited quantities. It’s already being resold for as much as $150 on eBay. The trend extends to Lego as well. The Lego Minecraft Woodland Mansion Fighting Ring includes a Chicken Jockey minifigure, and fans have been quick to buy it following the movie’s release.

McDonald’s has also released Minecraft toys through its adult meal promotions, though the Chicken Jockey doesn’t appear in the standard Happy Meal lineup. Some adult meals come with boxed collectibles tied to the film, and photos have circulated online, but no direct retail link exists for the Chicken Jockey toy at this time. It’s clear that, at least for now, Chicken Jockey merchandise has become one of the year’s most unexpected movie collectible trends.

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