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Google Flooded the Internet With AI News. Where’s Apple?

Apple hasn’t publicly entered the generative AI race yet. But there’s a good chance we’ll see the technology baked into its upcoming software.

Unless you’ve been living under a rock, you’ve probably heard the term «generative AI» at least a handful of times now, perhaps thanks to the wildly popular ChatGPT service. The AI-powered chatbot’s success didn’t just shine a spotlight on OpenAI, the creator behind it, but it also catalyzed an AI arms race in the tech industry – a race from which Apple has been noticeably absent.  

Earlier this month, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google. Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work. In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.

But what about Apple? 

The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.

«We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, » Avi Greengart, analyst at Techsponential, told CNET. «Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.»

ChatGPT on iPhones ChatGPT on iPhones

OpenAI recently dropped a ChatGPT app for the iPhone. The new app, which is free, gives you a way to take OpenAI’s AI chatbot on the go. 

Theodore Liggians/CNET

Apple’s wait-and-see approach

Apple has typically adopted a wait-and-see approach around emerging technology, and that has often worked for the tech giant. For instance, the iPad wasn’t the first-ever tablet, but for many, including CNET editors, it is the best tablet. A more recent example on the hardware side is foldable phones. Apple is the only major holdout, with Google beating it to the punch. The search giant launched its inaugural foldable phone, the Pixel Fold, at its developer conference in May – and it hasn’t been making phones for as long as Apple. There are rumors, however, that a foldable iPhone, possibly known as the iPhone Flip, could go to market in 2025. 

Based on remarks from CEO Tim Cook, it seems like Apple may be taking a similar approach with generative AI. «I do think it’s very important to be deliberate and thoughtful in how you approach these things,» Cook said in response to a question related to generative AI on Apple’s earnings call in May. «And there’s a number of issues that need to be sorted. … AI is being talked about in a number of different places. But the potential is certainly very interesting.»

However, with a fast-developing AI technology, Apple could risk falling far behind its rivals. For all Apple’s business success, it has lagged in specific categories. For instance, its HomePod smart speaker didn’t hit the market until years after the Amazon Echo and Google Home, which have a far higher market share than Apple in the smart speaker category.

When it comes to the topic of AI, Apple isn’t alone in adopting a cautious approach. It’s also coming from the technology’s own backers – including the founder and CEO of OpenAI, Sam Altman, who has concerns ranging from election disinformation to mass jobs displacement. 

OpenAI CEO Sam Altman speaks at a Microsoft Bing press event OpenAI CEO Sam Altman speaks at a Microsoft Bing press event

OpenAI CEO Sam Altman describes Microsoft’s AI partnership at a Bing search engine press event.

Stephen Shankland/CNET

Last Tuesday, speaking before a Senate subcommittee, Altman said he’s «eager» for artificial intelligence to be regulated. He also spoke about the promise of artificial intelligence and discussed its potential harms. «If this technology goes wrong, it can go quite wrong,» he said.

Altman’s comments followed calls by a group of AI researchers and tech leaders, including Elon Musk and Steve Wozniak, to pause development of AI systems more powerful than GPT-4 over concerns about runaway risks without sufficient guardrails. Geoffrey Hinton, credited as the «godfather of AI,» resigned from Google in May so that he could freely share his concerns about the technology he helped create, which he says could cause the world serious harm.

Does generative AI fit into Apple’s business?  

Although Apple hasn’t publicly entered the generative AI fight, a recent 9to5Mac report said that the iPhone maker is working on an upgrade to Siri, one that could improve the virtual assistant’s conversational abilities via ChatGPT-like AI concepts. Apple didn’t reply to a request for comment. 

While Apple hasn’t publicly discussed any plans for generative AI-based products, Cook did discuss the company’s focus on AI during its May earnings call. He cited AI-powered features like fall and crash detection, which are both available on the latest iPhones and Apple Watches.

«We view AI as huge,» he said. «We’ll continue weaving it into our products on a very thoughtful basis.»

AI is far from a brand new concept to Apple. Siri, which was released 12 years ago, uses speech recognition and machine learning to understand a query and serve up an answer. In recent months, Apple debuted camera enhancements such as photographic styles and the ability to cut and paste a subject from an image, both of which depend on AI.

In addition, Apple’s Macs and MacBooks, which now run on Apple-designed M1 and M2 chips, have dedicated neural engines with 16 cores, which are aimed at AI and machine learning tasks. Apple says AI performance is 40% faster than with its old Intel chips. 

«You can expect that AI performance will become more and more important as more developers figure it out,» wrote CNET’s Stephen Shankland in a January article detailing Apple’s M2 chipset.

But as Greengart highlights, it would make sense for Apple to bring the tech to certain products that extend beyond Siri as well as its current AI-powered offerings.

«Apple likes to position itself as being at the intersection of technology and liberal arts,» Greengart told CNET in an email. «Generative AI would fit nicely into tools and software that Apple provides for artistic and personal expression; that could include anything from GarageBand to photo editing to email across iPhones, iPads, and Mac.»  

However, a chatbot in the vein of OpenAI’s ChatGPT or Google’s Bard is likely not in the books for Apple. The underlying technology behind those chatbots, known as large language models, has a high resource requirement for development. That means significant investment in the form of computing resources, human talent and power, rendering it a possibility for huge enterprises with vast resources. While Apple presumably has those resources, it’ll have to be a worthwhile investment for the iPhone maker.

All eyes on WWDC

After Google devoted a considerable amount of air time to generative AI at its conference this month, all eyes are on Apple and what it might reveal at its Worldwide Developers Conference on June 5. Apple executives could offer more clues on how the iPhone maker views generative AI and how it fits into the broader business. At WWDC, Apple typically introduces new software for the iPhone, Apple Watch, iPad and so on, and it’s possible that Apple could bake more AI into those updates. 

Ahead of the conference, Apple previewed a slew of accessibility software features expected to make their way to its upcoming iOS 17 mobile operating system. One of the noteworthy drops is called Personal Voice. It uses on-device machine learning to allow users at risk of speech loss to replicate a voice after about 15 minutes of training. The phone can then speak aloud typed-out phrases, and it’s compatible with FaceTime and phone calls in a feature that could be a form of generative AI for voice. 

More likely to take center stage, however, is Apple’s highly anticipated mixed reality headset, which would mark the company’s first entry into a new hardware category since 2015. According to a January Bloomberg report, it’ll cost around $3,000, run on Apple’s latest M2 chipset, boast eye- and hand-tracking systems, and feature a digital crown that lets users switch between AR and VR modes. It’s also probable that Apple will take advantage of fast-developing AI technology for its latest device as well. 

«We need to keep in mind that generative AI is not only about generating text but also other types of content like graphics,» Will Wong, of market researcher International Data, told CNET. «Thus, it will be an area that is favorable for Apple to look into, especially if there is an AR/VR headset that comes into its product portfolio.»

Technologies

Google Rolls Out Expanded Theft Protection Features for Android Devices

The latest Android security update makes it harder for thieves to break into stolen phones, with stronger biometric requirements and smarter lockouts.

Google on Tuesday announced a significant update to its Android theft-protection arsenal, introducing new tools and settings aimed at making stolen smartphones harder for criminals to access and exploit. The updates, detailed on Google’s official security blog, build on Android’s existing protections and add both stronger defenses and more flexible user controls. 

Smartphones carry your most sensitive data, from banking apps to personal photos, and losing your device to theft can quickly escalate into identity and financial fraud. To counter that threat, Google is layering multiple protective features that work before, during and after a theft.


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At the center of the update is a revamped Failed Authentication Lock. Previously introduced in Android 15, this feature now gets its own toggle in Android 16 settings, letting you decide whether your phone should automatically lock itself after repeated incorrect PIN or biometric attempts. This gives you more control over how aggressively your phone defends against brute-force guessing without weakening security.

Google is also beefing up biometric security across the platform. A feature called Identity Check, originally rolled out in earlier Android versions, has been broadened to apply to all apps and services that use Android’s Biometric Prompt — the pop-up that asks for your fingerprint or face to confirm it’s really you — including third-party banking apps and password managers. This means that even if a thief somehow bypasses your lock screen, they’ll face an additional biometric barrier before accessing sensitive apps.

On the recovery side, Google improved Remote Lock, a tool that allows you to lock a lost or stolen device from a web browser by entering a verified phone number. The company added an optional security challenge to ensure only the legitimate owner can initiate a remote lock, an important safeguard against misuse.

And finally, in a notable regional rollout, Google said it is now enabling both Theft Detection Lock and Remote Lock by default on new Android device activations in Brazil, a market where phone theft rates are comparatively high. Theft Detection Lock uses on-device AI to detect sudden movements consistent with a snatch-and-run theft, automatically locking the screen to block immediate access to data.

With stolen phones often used to access bank accounts and personal data, Google says these updates are meant to keep a single theft from turning into a much bigger problem.

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Scientists Are Using AI to Help Identify Dinosaur Footprints

The Dinotracker app was trained on eight major characteristics of dinosaur footprints to quickly determine the species.

An international team of researchers has devised a futuristic tool to examine the footprints left by dinosaurs in our ancient past. The AI-powered app, Dinotracker, can identify dinosaur footprints in moments.

The research comes from a joint project by the Helmholtz-Zentrum research center in Berlin and the University of Edinburgh in Scotland. The Proceedings of the National Academy of Sciences published the paper on Monday. 


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Identifying a dinosaur species from a footprint isn’t always easy. The footprint is hundreds of millions of years old, often preserved in layers of rock that have shifted over the eons since the track was laid. 

Also, we still have a lot to learn about dinosaurs, and it’s not always clear which species left a footprint. Subjectivity or bias can come into play when identifying them, and scientists don’t always agree with the results.

Gregor Hartmann of Helmholtz-Zentrum, who led the project, told CNET that the research team sought to remove this propensity from the identification process by developing an algorithm that could be neutral. 

«We bring a mathematical, unbiased point of view to the table to assist human experts in interpreting the data,» Hartmann said. 

Researchers trained the algorithm on thousands of real fossil footprints, as well as millions of simulated versions that could recreate «natural distortions such as compression and shifting edges.»

How AI is being used on dinosaur tracks

The system was trained to focus on eight major characteristics of dinosaur footprints, including the width of the toes, the position of the heel, the surface area of the foot that contacted the ground and the weight distribution across the foot. 

The AI tool uses these traits to compare new footprints to existing fossils, and then determines which dinosaur was most likely responsible for the footprint. 

The team tested it against human expert classifications and found that the AI agreed with them 90% of the time.

Hartmann made it clear that the AI system is «unsupervised.» 

«We do not use any labels (like bird, theropod, ornithopod) during training. The network has no idea about it,» Hartmann said. «Only after training, we compare how the network encodes the silhouettes and compare this with the human labels.»

Hartmann said that the hope is for Dinotracker to be used by paleontologists and that the AI tool’s data pool grows as it’s used by more experts.

Bird vs. dinosaur

Using Dinotracker, the researchers have already uncovered some intriguing possibilities on the evolution of birds. When analyzing footprints more than 200 million years old, the AI found strong similarities with the foot structures of extinct and modern birds. 

The team says one possibility is that birds originated tens of millions of years earlier than we thought. But it’s also possible that early dinosaur feet just look remarkably like bird feet.

This evidence, Hartmann notes, isn’t enough to rethink the evolution of birds, since a skeleton is the «true evidence» of earlier bird existence.

«It is essential to keep in mind that over these millions of years, lots of different things can happen to these tracks, starting from the moisture level of the mud where it was created, over the substrate it was created on, up to erosion later,» he said. «All this can heavily change the shape of the fossilized track we find, and ultimately makes it too difficult to interpret footprints, which was the motivation for our study.»

Dinotracker is available for free on GitHub. It’s not in a download-and-use format, so you’ll have to know a bit about software to get it up and running. 

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Belkin Is Ending Support for Wemo Smart Home Devices. Here’s What That Means for You

If you own certain Belkin Wemo devices, they’ll stop working as soon as Jan. 31. Here’s what to know before it happens.

Belkin is ending support for most of its Wemo smart home devices, a move that will shut down the Wemo app and cloud services and significantly reduce the functionality of many popular smart plugs, switches and sensors. 

The change takes effect at the end of January, so you have only a few days to migrate compatible devices or start planning for replacements.

You can see the full list of affected devices on Belkin’s support page. Once support ends, features that rely on the cloud — including remote access, schedules and integrations with Amazon Alexa and Google Assistant — will stop working. Those Wemo devices will no longer function as «smart» products, even if the hardware still powers on. 

Since Belkin will also stop releasing firmware updates, affected devices won’t receive bug fixes or security improvements. 

Belkin’s decision highlights a growing issue in the smart home world: Devices can stop being «smart» long before the hardware wears out. 

Apple Home users get a limited lifeline

There is one major exception. Some Wemo devices that are compatible with Apple Home and HomeKit can continue working after the Wemo app shuts down, but only if you migrate them before the end-of-support deadline.

«Since the Wemo app will be ending, it’s very important that users switch to Apple Home/HomeKit by the end of the month,» says CNET smart home editor Tyler Lacoma. «Belkin has a long-term partnership with Apple, so for compatible devices, that transition is usually pretty simple.»

However, Lacoma warns that older Wemo products may not support Apple Home at all.

«If someone has a Wemo device that’s not on the list of Apple-compatible products, it won’t have much functionality left,» he says. «It won’t get firmware updates to fix bugs or improve security, so at that point, it makes sense to factory reset it and recycle it before the end of the month, then look for a replacement.»

Belkin has published a list of Wemo devices that support Apple HomeKit, and users need to complete the setup process before the Wemo app is retired. The following products will continue to work through Apple HomeKit: 

  • Wemo Smart Light Switch 3-Way (WLS0403, WLS0503)
  • Wemo Wi-Fi Smart Light Switch with Dimmer (WDS060)
  • Wemo Smart Light Switch (WLS040)
  • Wemo HomeKit Bridge (F7C064)
  • Wemo Dimmer Light Switch (F7C059)
  • Wemo Mini Plugin Switch (F7C063)
  • Wemo Outdoor Plug (WSP090)
  • Wemo Mini Smart Plug (WSP080)
  • Wemo Stage Smart Scene Controller (WSC010)
  • Wemo Smart Plug with Thread (WSP100)
  • Wemo Smart Video Doorbell (WDC010) 

What about refunds?

Belkin says customers with Wemo devices that are still under warranty when support ends may be eligible for a partial refund. You can find the warranty period for each device in the list of devices on Belkin’s support page linked above. Refund requests won’t be processed until after the end-of-support date, and eligibility will depend on the product and purchase date.

Because many Wemo products were released years ago, most people should not expect to qualify for a refund. We’ve reached out to Belkin to ask whether other products will lose support in the near future. We haven’t heard back at the time of publishing. 

What Wemo owners should do now

If you own Wemo devices, the clock is ticking. Here’s what to do next:

  • Check whether your Wemo products support Apple Home and migrate them as soon as possible.
  • If your devices don’t support Apple Home, plan to replace them before support ends.
  • Consider recycling unsupported devices once they lose smart functionality.
  • Remove the Wemo app after services shut down to avoid confusion.

If you’re shopping for replacements, this is a good time to look at CNET’s list of the best smart plugs and review our guide on what to do when smart home devices lose support.

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