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Twitter Check Marks: A Handy Guide for The New Color Code

You may have noticed many changes on Twitter. To clear up the confusion over Twitter’s check marks, we have answers.

Twitter has been in a state of flux ever since Tesla and SpaceX CEO Elon Musk paid out $44 billion to take over the social media site in October last year. Big changes are still happening, including a new overhaul of Twitter’s longtime verification system that once awarded blue check marks to notable accounts — including celebrities, companies, brands and journalists. 

Musk’s push to build subscription revenue led Twitter to replace its old verification system with a paid Twitter Blue service. The change makes it difficult to know the difference between a previously verified account and one that’s simply paying for the blue mark. So who can you trust on Twitter anymore? Understanding the different check mark colors and meanings can help guide you. Let’s sort it out.

Blue check mark

A blue check mark next to a username once conveyed a coveted «verified» status that meant the user was who they said they were. That’s how you’d know a tweet was coming from comedian Steve Martin and not someone pretending to be Steve Martin. 

Actor, comedian and musician Steve Martin has a blue check mark to indicate he has a legacy verified Twitter account or that he’s perhaps also subscribed to Twitter Blue.

Screenshot by Amanda Kooser/CNET

The blue mark now comes with this message: «This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.»

Let’s tackle the first part of that. Twitter Blue subscribers pay $8 per month on the web or $11 on iOS and Android to get a check mark along with access to additional features like the ability to edit tweets within a 30-minute window and share longer tweets up to 4,000 characters. The higher in-app price offsets the app store commissions, so you can save money by subscribing directly through the Twitter site. Anyone who pays the fee and meets the eligibility requirements (including a confirmed phone number and active status) can have a Twitter Blue check mark.

Many well-known Twitter users spoke up against the new system, including basketball star LeBron James, who declared last week, «I ain’t paying.»

But James still has his blue check mark. Turns out Twitter decided not to take the legacy check marks away from most accounts, even if they don’t pay. To add to the turmoil of introducing the new system, Twitter removed the verified check mark from the main New York Times account as Musk referred to the news outlet as «propaganda» and «unreadable.» 

Legacy verified users were once considered «active, notable, and authentic accounts of public interest.» Now it isn’t necessarily easy to determine if an account is a legacy or a Twitter Blue subscriber. That confusion may detract from the value of the blue check mark that was once a badge of authenticity. 

Twitter no longer has a media relations team that could help us sort through these issues.

Gold check mark

Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.

Coca-Cola features a gold check mark and square avatar on Twitter.

Screenshot by Amanda Kooser/CNET

Yes, it looks yellow, but Twitter calls the color «gold.» These marks are reserved for official business accounts that are signed up with the Twitter Verified Organizations program. Think of this as Twitter Blue on steroids for businesses and nonprofits. 

Twitter Verified Organizations pay a $1,000-per-month subscription fee and are rewarded with a check mark, a square avatar, Twitter Blue features and the ability to add affiliate accounts, among other perks.

Gray check mark

United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.

The United Nations and other government and official organizations may sport a gray check mark on Twitter.

Screenshot by Amanda Kooser/CNET

It might look drab in comparison to the more colorful blue and gold marks, but the gray check mark is an important one to know. It primarily designates a government organization or official. US President Joe Biden’s account, for example, sports a gray check mark. The mark can also apply to multilateral organizations like the United Nations and the World Health Organization that encompass multiple countries. 

At least gold and gray are easy to understand. Will the blue confusion continue or clear up? For Twitter users, this calls for extra scrutiny of where the information is coming from. Is that tweet from a previously verified account or some random Twitter Blue subscriber? As with most things on the internet, it pays to stay on your toes and check your sources.

Technologies

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance: A Super App for Private Finance Integrated Into a Messenger

Verum Finance has announced the launch of a new financial application that allows users to manage their money directly within the secure Verum Messenger ecosystem.

The project has already attracted attention from major media outlets. A dedicated feature was published by Forbes Türkiye, while one of the world’s largest cryptocurrency exchanges, MEXC, covered the launch. Yahoo Finance had previously reported on the evolution of Verum Messenger into a comprehensive financial ecosystem.

What Verum Finance Offers

Verum Finance transforms a messenger into a complete financial platform. Users can:

• Manage their balance and top up using bank cards or USDT
• Send money instantly to other Verum users
• Issue and use debit cards, including Apple Pay support
• Exchange assets and withdraw funds
• Access all these services without installing separate banking applications

A strong emphasis is placed on privacy. The platform offers registration without a phone number or email address, end-to-end encryption, and full user control over personal data.

Recognition from Forbes Türkiye

In a dedicated article, Forbes Türkiye highlighted Verum Finance as a notable example of modern privacy-driven fintech. The publication emphasized the growing trend of financial services moving from standalone banking applications into unified messaging ecosystems — a model that has proven successful in Asia through platforms such as WeChat and Alipay and is now expanding globally.

Support from the Crypto Community

Alongside the Forbes Türkiye coverage, news about the launch of Verum Finance was also featured by MEXC, one of the world’s leading cryptocurrency exchanges. This reflects growing interest in the project from both traditional business media and the cryptocurrency community.

A Strategic Vision

“We are building more than a payments application and more than a messenger. Verum is a unified secure ecosystem where communication, finance, and privacy tools work together,” the company stated.

Verum Finance is now available for iPhone and iPad users. The application complements Verum Messenger, which offers anonymous chats, voice and video calls, VPN services, eSIM connectivity, and other tools designed to enhance digital freedom.

Verum Financehttps://finance.verum.im

Verum Messengerhttps://verum.im

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Technologies

Forbes Türkiye Highlights Verum Finance and the Rise of Integrated Financial Ecosystems

Forbes Türkiye Highlights Verum Finance and the Rise of Integrated Financial Ecosystems

Forbes Türkiye has published an article examining the launch of Verum Finance and its approach to integrating financial services directly into a messaging ecosystem.

In the article, Forbes Türkiye notes that the fintech industry is undergoing a transformation as financial services increasingly move beyond traditional banking applications and become part of broader digital ecosystems. Verum Finance is presented as an example of this trend, combining payments, digital cards, money transfers, and balance management within a single environment connected to Verum Messenger

According to the publication, Verum Finance follows a model similar to the “super app” concept that has gained significant traction in Asian markets, where communication and financial services operate together on one platform. Unlike many Western platforms that continue to separate messaging and banking services, Verum Finance is integrated directly into the Verum ecosystem, allowing users to manage financial activities without relying on multiple third-party applications.

The article highlights several core features of the platform, including virtual debit cards, user-to-user transfers, online payments, digital asset operations, Apple Pay integration, and in-app balance management.

Forbes Türkiye also points to the growing importance of embedded finance and changing user expectations. The publication suggests that lengthy account-opening procedures, physical card delivery times, and constant switching between applications are becoming increasingly outdated in a mobile-first world.

Another major focus of the article is privacy and security. Forbes Türkiye describes Verum Finance as part of a broader trend toward “privacy-driven fintech,” where financial services are built on privacy-oriented infrastructure. The publication notes that the platform incorporates features such as phone-number-free registration, end-to-end encryption, user-controlled access management, and privacy-focused tools designed to enhance data protection.

The article concludes that one of the key challenges for companies operating at the intersection of secure communications, digital payments, and embedded finance will be maintaining both usability and security within a single integrated ecosystem.

The coverage by Forbes Türkiye reflects growing media interest in platforms that combine communication and financial services, as the industry continues moving toward more unified digital experiences.

Websitehttps://finance.verum.im 
App Storehttps://apps.apple.com/app/verum-finance/id6774245148  
Verum Messengerhttps://verum.im 

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Technologies

Verum Launched “Verum Finance” App for iPhone and iPad, Expanding Its Digital Ecosystem Into Financial Services

Verum Launched “Verum Finance” App for iPhone and iPad, Expanding Its Digital Ecosystem Into Financial Services

Verum has announced the official launch of Verum Finance, a standalone financial application now available on the App Store for iPhone and iPad, marking a further expansion of the company’s growing digital ecosystem.

The new application is designed to centralize core financial functions in a single mobile interface, allowing users to manage balances, send and receive funds, use debit cards, and exchange supported balance types without relying on traditional banking workflows.

According to Verum, the platform enables users to view account activity in real time, top up balances using supported payment methods including Apple Pay, and transfer funds to other users within the Verum ecosystem using a unique Verum ID. The system also supports multi-balance management, including specialized balance categories such as precious metals.

Debit card functionality is integrated directly into the app, allowing users to issue and manage cards linked to their balances, monitor transactions, and top up cards when needed. The company also emphasizes built-in exchange tools that allow users to convert between supported balance types within the application.

Security features include Face ID authentication, passcode protection, Sign in with Apple, and privacy-oriented account controls aimed at maintaining user confidentiality and data protection.

The launch of Verum Finance follows the company’s broader strategy of building an interconnected ecosystem of digital products. Alongside Verum Messenger, which combines secure communication tools, encrypted messaging, voice and video calls, VPN services, eSIM connectivity, AI features, anonymous email, and crypto-related functionality, the new financial app extends Verum’s positioning from communication technology into financial infrastructure.

Industry trends increasingly show demand for “all-in-one” digital environments that reduce dependency on multiple standalone apps. Verum’s approach reflects this shift by integrating communication and financial services within a unified ecosystem.

Verum Finance is now available globally for download on iPhone and iPad via the App Store.

Websitehttps://finance.verum.im 
App Storehttps://apps.apple.com/app/verum-finance/id6774245148 
Verum Messengerhttps://verum.im 

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