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Twitter Check Marks: A Handy Guide for The New Color Code

You may have noticed many changes on Twitter. To clear up the confusion over Twitter’s check marks, we have answers.

Twitter has been in a state of flux ever since Tesla and SpaceX CEO Elon Musk paid out $44 billion to take over the social media site in October last year. Big changes are still happening, including a new overhaul of Twitter’s longtime verification system that once awarded blue check marks to notable accounts — including celebrities, companies, brands and journalists. 

Musk’s push to build subscription revenue led Twitter to replace its old verification system with a paid Twitter Blue service. The change makes it difficult to know the difference between a previously verified account and one that’s simply paying for the blue mark. So who can you trust on Twitter anymore? Understanding the different check mark colors and meanings can help guide you. Let’s sort it out.

Blue check mark

A blue check mark next to a username once conveyed a coveted «verified» status that meant the user was who they said they were. That’s how you’d know a tweet was coming from comedian Steve Martin and not someone pretending to be Steve Martin. 

Actor, comedian and musician Steve Martin has a blue check mark to indicate he has a legacy verified Twitter account or that he’s perhaps also subscribed to Twitter Blue.

Screenshot by Amanda Kooser/CNET

The blue mark now comes with this message: «This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.»

Let’s tackle the first part of that. Twitter Blue subscribers pay $8 per month on the web or $11 on iOS and Android to get a check mark along with access to additional features like the ability to edit tweets within a 30-minute window and share longer tweets up to 4,000 characters. The higher in-app price offsets the app store commissions, so you can save money by subscribing directly through the Twitter site. Anyone who pays the fee and meets the eligibility requirements (including a confirmed phone number and active status) can have a Twitter Blue check mark.

Many well-known Twitter users spoke up against the new system, including basketball star LeBron James, who declared last week, «I ain’t paying.»

But James still has his blue check mark. Turns out Twitter decided not to take the legacy check marks away from most accounts, even if they don’t pay. To add to the turmoil of introducing the new system, Twitter removed the verified check mark from the main New York Times account as Musk referred to the news outlet as «propaganda» and «unreadable.» 

Legacy verified users were once considered «active, notable, and authentic accounts of public interest.» Now it isn’t necessarily easy to determine if an account is a legacy or a Twitter Blue subscriber. That confusion may detract from the value of the blue check mark that was once a badge of authenticity. 

Twitter no longer has a media relations team that could help us sort through these issues.

Gold check mark

Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.Coca-Cola Company's Twitter header with colorful photos of people with a square black and white script logo and a yellow/gold check mark beside the account name.

Coca-Cola features a gold check mark and square avatar on Twitter.

Screenshot by Amanda Kooser/CNET

Yes, it looks yellow, but Twitter calls the color «gold.» These marks are reserved for official business accounts that are signed up with the Twitter Verified Organizations program. Think of this as Twitter Blue on steroids for businesses and nonprofits. 

Twitter Verified Organizations pay a $1,000-per-month subscription fee and are rewarded with a check mark, a square avatar, Twitter Blue features and the ability to add affiliate accounts, among other perks.

Gray check mark

United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.United Nations Twitter header shows a gun against a blue sky, the blue UN logo and the UN's account name with a gray check mark badge next to it.

The United Nations and other government and official organizations may sport a gray check mark on Twitter.

Screenshot by Amanda Kooser/CNET

It might look drab in comparison to the more colorful blue and gold marks, but the gray check mark is an important one to know. It primarily designates a government organization or official. US President Joe Biden’s account, for example, sports a gray check mark. The mark can also apply to multilateral organizations like the United Nations and the World Health Organization that encompass multiple countries. 

At least gold and gray are easy to understand. Will the blue confusion continue or clear up? For Twitter users, this calls for extra scrutiny of where the information is coming from. Is that tweet from a previously verified account or some random Twitter Blue subscriber? As with most things on the internet, it pays to stay on your toes and check your sources.

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How to Tell if Someone Else’s Apple AirTag Is Tracking You

These settings can help make sure your iPhone alerts you to unwanted location trackers.

The biggest benefit of Apple’s AirTags is that they help you find your belongings, whether you’re looking for lost keys or keeping track of your luggage while traveling. But AirTags can also be used to track you without your knowledge. 

AirTags work by combining built-in sensors, wireless signals and Apple’s wide Find My network to let you keep tabs on your valuables. If you ever lose your wallet with an AirTag inside, for example, you can use the Find My app to locate it on a map, have it play a sound to help you find it nearby, or mark it as «lost,» which allows other Find My users to help you find it. 

One of the biggest complaints about AirTags, however, is that someone with malicious intent could easily slip one of the tiny tags into your bag and then track your movements without your consent. Multiple people have reported AirTag-related stalking incidents where the victims didn’t know the trackers were placed on them until much later.  

Apple and Google (Android users have their own choice of Bluetooth trackers, such as the Moto Tag, which works with Google’s Find Hub) have since collaborated on an industry standard that alerts the user if a device is being used to track them without their knowledge. Thanks to this collaboration, Android users will be able to know if an AirTag is being used to track them, too. 

Apple, for its part, has also made some changes in the past few years that improve the ability to detect an unwanted AirTag. In the initial rollout, an AirTag would make a sound three days after it’s separated from its paired device. Now, that duration is 8 to 24 hours. If you have unwanted tracking notifications enabled (which we’ll get to below), you’ll receive an audible alert.

We should note here that the new AirTag is 50% louder than the first-generation model, and would therefore be theoretically better at alerting you to the unwanted AirTag. Apple has also said that the speaker on the second-gen AirTag is harder to remove than on the first-gen model, in case bad actors try to remove it. 

Detecting unwanted trackers

To be able to detect unwanted trackers, first enable unwanted-tracking notifications. For AirTags or other Find My accessories, these pop-up notifications (e.g., «AirTag found moving with you») are available on devices with iOS 14.5 or later. For other Bluetooth tracking devices, these notifications are enabled on iOS 17.5 or later. 

You should enable Location Services, Find My iPhone, Bluetooth and Allow Notifications. Here’s how:

  • Head to Settings, then Privacy & Security, then Location Services and toggle it on. 
  • After that, head to Settings, then Apple Account, select Find My and turn Find My iPhone on. 
  • To enable Bluetooth, go to Settings, then Bluetooth and turn that on. 
  • Then go to Settings, then Notifications, scroll down to Tracking Notifications and toggle on Allow Notifications. Make sure airplane mode is off, or you won’t receive tracking notifications. 

What to do when you get the tracking notification

If you do get a notification like «Unknown tracker alert» or «Item detected near you,» you can try to find the unwanted AirTag by tapping it. Tap continue and then tap Play Sound or tap Find Nearby to locate the AirTag in question. 

If it doesn’t play a sound or you’re unable to find it, the item may no longer be on your person. Apple suggests checking your other belongings or the area around you, just in case. If you want to review the notification at a later time, you can open the Find My app, tap Items and then tap Items Detected With You.

Be aware that there are often «false positives,» when notifications are triggered when someone nearby has a tracker on them. If you’re traveling on a train, plane or bus, waiting in line or seated in a public space, a mistaken tracking alert could stem from glitches or high-density Bluetooth environments. 

If you get an alert, though, it’s always a good idea to take it seriously and investigate what might be causing it.

If you do find an AirTag that doesn’t belong to you, hold the top of your iPhone near the tracker until you see a notification. Tap it, and this will launch a website that provides information like its serial number, the last four digits of the phone number or a blurred-out email address of its owner. If the AirTag is marked as «lost,» you may see a message with instructions on how to contact them. 

If you’re concerned that the tracker is being used to monitor your movements and location, Apple advises taking a screenshot of the information above for your records. You can then disable the AirTag by pressing down on the back of the AirTag, turning it counterclockwise to remove the cover and removing the battery.  

Of course, before making any of these changes, it’s important to come up with a safety plan, especially if you’re afraid you’re being tracked by a current or former abusive partner. Contact your local law enforcement if you feel like your safety is at risk, or the National Domestic Violence Hotline 800-799-SAFE (7233).

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