Technologies
Sony, Beats, Bose and Apple: All the Rumored New 2023 Headphones and Earbuds I’m Looking Forward To
Waiting for the next-generation models to hit the market? Here’s a look at the top brands expected or rumored to arrive in stores later this year.

Sure, there are plenty of excellent headphones and earbuds you can pick up right now, but like many of you, I’m always on the lookout for the next great set of cans and buds. Though it’s hard to predict exactly when the most-anticipated models will be released, recent image leaks of Beats and Sony earbuds could mean we may see some as early as this spring, with others arriving this summer. Here’s a look at some of the top new earbuds and headphones I’m looking forward to testing based on the recent rumors and expectations online.
Note that representatives for Bose, Sony and Beats had no comment on the rumors, and Apple didn’t respond to our request for comment.
Read more: Best wireless earbuds for 2023


Walkman Blog
Sony WF-1000XM5
One of the most anticipated new wireless earbuds of 2023 is the Sony WF-1000XM5. It’s the successor to the XM4, which earned a CNET Editors’ Choice award when it was released in 2021. The Walkman Blog uncovered an image of the new buds in their preproduction state as they make their way through the FCC certification process. According to the Walkman Blog’s report, the XM5s are smaller than the XM4s and are shaped differently, which may help them fit more ears comfortably (the XM4s could be a little big for some ears).
The buds are equipped with Bluetooth 5.3 and should support Bluetooth LE Audio, according to the Walkman Blog. Bluetooth LE Audio supports such features as Auracast (broadcast audio) and the LC3 audio codec.
The XM4 carries a list price of $280, but if the WF-1000XM5 follows the same path as the full-size WH-10000XM5, we could very well see a price hike to $300 or more.
The XM4 earbuds were released on June 8, 2021, so I expect the XM5 to have a similar release date. Typically, Sony updates its flagship headphones every two years.
Separately, reports suggest Sony will also soon bow the WF-700CN, but that’s a more entry-level model.


9to5Mac
Beats Studio Buds Plus
9to5Mac makes a habit of discovering what new Beats earbuds and headphones are coming by digging «under the hood» of Apple’s beta iOS software releases. Recently, support for Beats’ upcoming Studio Bud Plus buds showed up in the iOS 16.4 RC («release candidate»). The full version of iOS 16.4 became available to the public in late March.
The new buds look very similar to the standard Studio Buds. It’s unclear what this new Plus version brings to the table, but some folks complained that the originals didn’t have strong enough noise canceling. According to 9to5Mac’s sources, the Studio Buds Plus won’t be powered by Apple’s H1 or H2 chips (the H2 is in the AirPods Pro 2) and will instead use a custom Beats chip.
The originals were designed to appeal to both Apple and Android users, and the new buds appear to be sticking to that approach. We should see them announced fairly soon since they’re already showing up in Apple’s software.


Screenshot by David Carnoy/CNET
Bose QuietComfort Ultra
A few weeks back, Twitter user Kuba Wojciechowski posted what he said was a leaked render image of Bose’s new flagship headphones, the QuietComfort Ultra (code-named Lone Starr), which were purportedly in «early stages of development.»
It’s hard to know how much credence to give to the purported leak, but the image has since been removed from the Twitter post «in response to a report from the copyright holder.» Though Bose doesn’t comment on leaks, the company clearly seemed upset the image was out there.
Bose is due to replace its flagship Noise Cancelling Headphones 700, which came out in June of 2019, so it wouldn’t surprise me if the Ultra — or whatever the new flagship model is called — ships later this year in time for the holiday buying season. At the time of the 700’s release, many people couldn’t understand why Bose moved away from using its well-known QuietComfort brand name, and Bose has subsequently shipped the QuietComfort 45, an improved version of the QuietComfort 35.
There’s chatter about this new model featuring higher-end sound and improved performance all around. The question is whether it’ll carry a similar list price ($380) as the Noise Cancelling Headphones 700 or cost even more, perhaps heading into the $500 pricing territory of Apple’s AirPods Max.


David Carnoy/CNET
Beats Studio 4
Beats is still selling its Beats Studio 3 headphones, and you’ll often see them priced at a healthy discount. But they were released in October 2017, which makes them pretty darn ancient and in need of a serious upgrade — they still have a Micro-USB connector, for instance. Other publications, like Android Authority, have talked about their potential arrival in 2023, and it seems quite plausible we’ll see the Beats Studio 4 turn up sometime this year with upgraded Apple components (newer chips), better all-around performance and maybe even USB-C charging. But I was expecting them to turn up last year and they never did, so don’t bet the house on it.


Angela Lang/CNET
New AirPods
Apple seems to be releasing a new pair of AirPods every year. The original AirPods Pro were released in October 2019, the AirPods Max in December 2020, the AirPods 3rd Gen in October of 2021 and the AirPods Pro 2 in September 2022. So the question is: Will we get a new set of AirPods in 2023?
The rumor mill keeps talking about «cheaper AirPods Pro Lite» earbuds that would carry a lower price tag and might be a stripped down version of the AirPods Pro sans noise canceling. Though it’s a product that makes some sense, Apple has always positioned the AirPods as more premium earbuds and simply lowered the price on earlier models like the AirPods 2 to target more budget-conscious consumers.
Could Apple upgrade the AirPods Max, introducing a 2nd gen version? Sure, it’s possible — but probably less likely.
In the same post where 9to5Mac talked about the discovery of the Beats Studio Buds Plus in that iOS 16 RC (see above), it also pointed out that there was a reference to an «unreleased AirPods model number A3048 and AirPods case model number of A2968.» The site noted it could be «a revision of the current regular AirPods or the rumored AirPods Lite.»
Other AirPods mysteries: Some models — but not all — are reported to be moving to USB-C (from Lightning) to match the same transition on the new iPhone 15 models. And MacRumors has noted that Apple has filed a patent for an AirPods case with a built-in screen. That’s something we likely wouldn’t see anytime soon, but also not totally novel: JBL has a similar model, the Tour Pro 2, slated for a mid-2023 debut.
Technologies
Silksong, Long-Awaited Hollow Knight Spinoff, Gets Release Date: Sept. 4
Announced in 2019, Team Cherry’s follow-up is coming sooner than expected, and it’s on Game Pass on Day 1.

Hollow Knight: Silksong is the follow-up, announced back in 2019, to one of the most beloved indie games of the last decade. In a special announcement video on Thursday, Australian developer Team Cherry revealed that the wait is almost over.
Silksong will be released on Sept. 4, according to the new trailer. The almost two-minute video reveals some of the new enemies and bosses in the upcoming spinoff and ends with the surprise release date.
Originally, Silksong was going to be a DLC for Hollow Knight. However, numerous delays resulted in it being pushed back again and again. Glimpses of the game would show up here and there over the years, but it was this year that it received the most attention from Nintendo as part of its Switch 2 lineup, and from Microsoft, which confirmed it would be available on Xbox Game Pass.
Hollow Knight: Silksong will be available on PC, Switch, Switch 2, Xbox One, Xbox Series X and Series S, PS4 and PS5. It will be available on Day 1 for Xbox Game Pass subscribers.
Technologies
PS5 Prices Go Up Today. Here’s How Much and Why
You can expect to pay more for a new PlayStation, thanks to «a challenging economic environment.»

Sony will increase the prices of its PlayStation 5 consoles in the US, starting today. This follows the trend of console manufacturers such as Microsoft and Nintendo raising prices for their hardware in response to tariffs.
The PlayStation-maker posted about the price change Wednesday. The jump in price is $50 more than the current price for each model.
The new prices are:
- PlayStation 5: $500 to $550
- PlayStation 5 Digital Edition: $450 to $500
- PlayStation 5 Pro: $700 to $750
«Similar to many global businesses, we continue to navigate a challenging economic environment,» Sony said in a post about the price increase.
As of Thursday morning, retailers and Sony’s online store have yet to update the console prices. This jump in price also will likely affect recently released PS5 bundles such as the Astro Bot bundle and Fortnite Cobal bundle.
Sony says accessories have not been affected by the change and this cost hike only affects the US.
In May, Microsoft increased the price of the Xbox Series consoles and Nintendo hiked the original Switch console price and Switch 2 accessories this month.
While the companies didn’t point to the tariffs instituted by President Donald Trump as the reason for the hardware price jump, it would explain the trend in recent months.
Technologies
Google Thinks AI Can Make You a Better Photographer: I Dive Into the Pixel 10 Cameras
The camera specs for the Pixel 10 series reveal only a small part of what’s new for mobile photographers. I spoke with the head of the Pixel camera team to learn more.

If a company releases new phone models but doesn’t change the cameras, would anyone pay attention? Fortunately that’s not the case with Google’s new Pixel 10, Pixel 10 Pro and Pixel 10 Pro Fold phones, which make a few advancements in the hardware — hello, telephoto camera on the base-level Pixel for the first time — and also in the software that runs it all, with generative AI playing an even bigger role than it has before.
«This is the first year where not only are we able to achieve some image quality superlatives,» Isaac Reynolds, group product manager for the Pixel cameras, told CNET, «but we’re actually able to make you a better photographer, because generative AI and large models can do things and understand levels of context that no technology before could achieve.»
Modern smartphone cameras must be more than glass and sensors, because they have to compensate for the physical limitations of those same glass and sensors. You can’t expect a tiny phone camera to perform as well as a large glass lens on a traditional camera, and yet the photos coming out of the Pixel 10 models surpass their optical abilities. In a call that covered a lot of photographic ground, Reynolds shared with me details about new features as well as issues of how we can trust images when AI — in Google’s own tools, even — is so prevalent.
Pro Res Zoom adds generative AI to reach 100x
The new Pro Res Zoom feature is likely to get the most attention because it strives for something exceptionally difficult in smartphones: long-range zoom that isn’t a fuzzy mess of pixels.
You see this all the time: Someone on their phone spreads two fingers against the screen to make a distant object larger in the frame. Photographers die a little each time that happens because, by not sticking to the main zoom levels — 1x, 2x, 5x and so on — the person is relying on digital zoom; the camera app is making pixels larger and then using software to try to clean up the result. Digital zoom is certainly better than it once was, but each time it’s used, the person sacrifices image quality for more zoom in the moment.
Google’s Super Res Zoom feature, introduced with the Pixel 3, interpolates and sharpens the image up to 30x zoom level on the Pixel 10 Pros (and up to 20x zoom on the Pixel 10 and Pixel 10 Pro Fold). The new Pro Res Zoom on the Pixel 10 Pro pushes way beyond that to 100x zoom — with a significant lift from AI.
Past 30x, Pro Res Zoom uses generative AI to refine and rebuild areas of the image based on the underlying pixels captured by the camera sensor. It’s similar to the technology that Magic Editor uses when you move an object to another area in the image, or type a prompt to add things that weren’t there in the first place. Only in this case, the Pixel Camera app creates a generative AI version of what you captured to give the image crisp lines and features. All the processing is performed on-device.
Reynolds explained that one of the factors driving the creation of Pro Res Zoom was the environments where people are taking photos. «They’re taking pictures in the same levels of low light — dinners did not get darker since we launched Night Sight,» he said. «But what is changing is how much people zoom, [and] because the tech is getting so much better, we took this opportunity to reset and refocus the program on incredible zoom quality.»
Pro Res Zoom works best on static scenes such as buildings, skylines, foliage and the like — things that don’t move. It won’t try to reconstruct faces or people, since generative AI can often make them stand out more as being artificially manipulated. The generated image is saved alongside the image captured by the camera sensor so you can choose which one looks best.
What about consistency and accuracy of the AI processing? Generative AI images are built out of pixel noise that is quickly refined based on the input driving them. Visual artifacts have often gone hand-in-six-fingered-hand with generated imagery.
But that’s a different kind of generative AI, says Reynolds. «When I think of Gen AI in this application, I think of something where the team has spent a couple of years getting it really tuned for exactly our use case, which is image enhancement, image to image.»
Initially, people inside Google were worried about artifacts, but the result is that «every image you see should be truly authentic to the real photo,» he said.
Auto Best Take
This new feature seems like a natural evolution — and by «natural,» I mean «processor speeds have improved enough to make it happen.» The Best Take feature was introduced with the Pixel 8, letting you capture several shots of a person or group of people, and have the phone merge them into one photo where everyone’s expressions look good. CNET’s Patrick Holland wrote in his review of the Pixel 8, «It’s the start of a path where our photography can be even more curated and polished, even if the photos we take don’t start out that way.»
That path has led to Auto Best Take, which does it automatically — and not just grabbing a handful of images to work with. Says Reynolds, «[It] can analyze… I think we’re up to 150 individual frames within just a few seconds, and pick the right five or six that are most likely to yield you the perfect photo. And then it runs Best Take.»
From the photographer’s point of view, the phone is doing all the work, though, as with Pro Res Zoom, you can also view the handful of shots that went into the final merged image if you’re not happy with the result. The shots are full-resolution and fully processed as if you’d snapped them individually.
«What’s interesting about this is you might actually find in your testing that Auto Best Take doesn’t trigger very often, and there’s a very particular reason for that,» said Reynolds. «Once the camera gets to look at 150 items, it’s probably going to find one where everybody was looking at the camera, because if there’s even one, it’ll pick it up.»
Improved Portrait mode and Real Tone
Another improvement enabled by the Pixel 10 Pro’s Tensor G5 processor is a new high-resolution Portrait mode. To take advantage of the wide camera’s 50-megapixel resolution, Reynolds said the Pixel team rebuilt the Portrait mode model so it creates a higher quality soft-background depth effect, particularly around a subject’s hair.
Real Tone, the technology for more accurately representing skin tones, is also incrementally better. As Reynolds explained, Real Tone has progressed from establishing color balances for people versus the other areas of a frame to individual color balances for each person in the image.
«That’s not just going to mean better consistency shot to shot, it means better consistency scene to scene,» he said, «because your color, your [skin] tone, won’t depend so strongly on the other things that happened in the image.»
He also mentioned that a core component of Real Tone has been the ability to scale up image quality testing methods and data collection in the process of bringing the feature’s algorithms to market.
«What standards are we setting for diversity and equity, inclusion across the entire feature set?» he said. «Real Tone is primarily a mission and a process.»
Instant View feature in the Pixel 10 Fold
One other significant photo hardware improvement has nothing to do with the cameras. On the Pixel 10 Pro Fold, the Pixel Camera app takes advantage of the large internal screen by showing the previous photo you captured on the left side of the display. Instead of straining to see details in a tiny thumbnail in the corner of the app, Instant View gives a full-size shot, which is especially helpful when you’re taking multiple photos of a person or subject.
Camera Coach
So far, these new Pixel 10 camera features are incorporated into the moment you capture a photo, but Reynolds also wants to use the phones’ cameras to encourage people to become better photographers. Camera Coach is an assistant that you can invoke when you’re stuck or looking for new ideas while photographing a scene.
It can look at the picture you’re trying to take and help you improve it using suggestions such as getting closer to a subject for better framing or moving the camera lower for a more dramatic angle. When you tap a Get Inspired button, the Pixel Camera app looks at the scene and makes suggestions.
«Whether you’re a beginner and you just need step-by-step instructions to learn how to do it,» said Reynolds, «or you’re someone like me who needs a little more push on the creativity when sometimes I’m busy or stressed, it helps me think creatively.»
CP2A content credentials
All of this AI being worked into the photographic process, from Pro Res Zoom to Auto Best Take, invariably brings up the unresolved question of whether the images we’re creating are genuine. And in a world that is now awash in AI-generated images that look real enough, people are naturally guarded about the provenance of digital images.
For Google, one answer is to label everything. Each image captured by the Pixel 10 cameras or touches Google Photos is tagged with C2PA Content Credentials (Coalition for Content Provenance and Authenticity), even if it’s untouched by AI. It’s the first smartphone with C2PA built in.
«We really wanted to make a big difference in transparency and credibility and teaching people what to expect from AI,» said Reynolds. «The reason we are so committed to saving this metadata in every Pixel camera picture is so people can start to be suspicious of pictures without any information.»
Marking images that have no AI editing is meant to instill trust in them. «The image with an AI label is less malicious than an image without one,» said Reynolds. «When you send a picture of someone, they can look at the C2PA in that picture. So we’re trying to build this whole network that customers can start to expect to have this information about where a photo came from.»
What’s new in the Pixel 10 camera hardware
Scanning the specs of the Pixel 10 cameras, listed below, you’d rightly notice that they match those found on last year’s Pixel 9 models, but a couple of details stand out.
For one, having a dedicated telephoto camera is no longer one of the features that separates the entry-level Pixel from the pro models. The Pixel 10 now has its own 10.8 megapixel, f/3.1 telephoto camera with optical image stabilization that offers a 5x optical zoom and up to 20x Super Res Zoom.
It’s not as good as the 48-megapixel f/2.8 telephoto camera used in the Pixel 10 Pro and Pixel 10 Pro XL (the same one used in the Pixel 9 Pros), but that’s not the point. You don’t need to give up extra zoom just to buy a more affordable phone.
Another difference you’ll encounter, particularly when recording video, is improved image stabilization. The optical image stabilization is upgraded in all three phones, but the stabilization in the Pixel 10 Pros is significantly improved. Although the sensor and lens share the same specs as the Pixel 9 Pro, the wide-angle camera in the Pixel 10 Pro models necessitated a new design to accommodate new OIS components inside the module enclosure. Google says it doubled the range of motion so the lens physically moves through a wider arc to compensate for motion. Alongside that, the stabilization software has been tuned to make it smoother.
Camera Specs for the Pixel 10 Lineup
Pixel 10 | Pixel 10 Pro | Pixel 10 Pro XL | Pixel 10 Pro Fold | |
Wide Camera | 48MP Quad PD, f/1.7, 1/2″ image sensor | 50MP Octa PD, f/1.68, 1/1.3″ image sensor | 50MP Octa PD, f/1.68, 1/1.3″ image sensor | 48MP Quad PD, f/1.7, 1/2″ image sensor |
Ultra-wide Camera | 13MP Quad PD, f/2.2, 1/3.1″ image sensor | 48MP Quad PD with autofocus, f/1.7, 1/2.55″ image sensor | 48MP Quad PD with autofocus, f/1.7, 1/2.55″ image sensor | 10.5MP Dual PD with autofocus, f/2.2, 1/3.4″ image sensor |
Telephoto Camera | 10.8MP Dual PD with optical image stabilization, f/3.1, 1/3.2″ sensor size, 5x optical zoom | 48MP Quad PD with optical image stabilization, f/2.8, 1/2.55″ image sensor, 5x optical zoom | 48MP Quad PD with optical image stabilization, f/2.8, 1/2.55″ image sensor, 5x optical zoom | 10.8MP Dual PD with optical image stabilization, f/3.1, 1/3.2″ sensor size, 5x optical zoom |
Front camera | 10.5MP Dual PD with autofocus, f/2.2 | 42MP Dual PD with autofocus, f/2.2 | 42MP Dual PD with autofocus, f/2.2 | 10MP Dual PD, f/2.2 |
Inner camera | n/a | n/a | n/a | 10MP Dual PD, f/2.2 |
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