Technologies
Sony, Beats, Bose and Apple: All the Rumored New 2023 Headphones and Earbuds I’m Looking Forward To
Waiting for the next-generation models to hit the market? Here’s a look at the top brands expected or rumored to arrive in stores later this year.

Sure, there are plenty of excellent headphones and earbuds you can pick up right now, but like many of you, I’m always on the lookout for the next great set of cans and buds. Though it’s hard to predict exactly when the most-anticipated models will be released, recent image leaks of Beats and Sony earbuds could mean we may see some as early as this spring, with others arriving this summer. Here’s a look at some of the top new earbuds and headphones I’m looking forward to testing based on the recent rumors and expectations online.
Note that representatives for Bose, Sony and Beats had no comment on the rumors, and Apple didn’t respond to our request for comment.
Read more: Best wireless earbuds for 2023


Walkman Blog
Sony WF-1000XM5
One of the most anticipated new wireless earbuds of 2023 is the Sony WF-1000XM5. It’s the successor to the XM4, which earned a CNET Editors’ Choice award when it was released in 2021. The Walkman Blog uncovered an image of the new buds in their preproduction state as they make their way through the FCC certification process. According to the Walkman Blog’s report, the XM5s are smaller than the XM4s and are shaped differently, which may help them fit more ears comfortably (the XM4s could be a little big for some ears).
The buds are equipped with Bluetooth 5.3 and should support Bluetooth LE Audio, according to the Walkman Blog. Bluetooth LE Audio supports such features as Auracast (broadcast audio) and the LC3 audio codec.
The XM4 carries a list price of $280, but if the WF-1000XM5 follows the same path as the full-size WH-10000XM5, we could very well see a price hike to $300 or more.
The XM4 earbuds were released on June 8, 2021, so I expect the XM5 to have a similar release date. Typically, Sony updates its flagship headphones every two years.
Separately, reports suggest Sony will also soon bow the WF-700CN, but that’s a more entry-level model.


9to5Mac
Beats Studio Buds Plus
9to5Mac makes a habit of discovering what new Beats earbuds and headphones are coming by digging «under the hood» of Apple’s beta iOS software releases. Recently, support for Beats’ upcoming Studio Bud Plus buds showed up in the iOS 16.4 RC («release candidate»). The full version of iOS 16.4 became available to the public in late March.
The new buds look very similar to the standard Studio Buds. It’s unclear what this new Plus version brings to the table, but some folks complained that the originals didn’t have strong enough noise canceling. According to 9to5Mac’s sources, the Studio Buds Plus won’t be powered by Apple’s H1 or H2 chips (the H2 is in the AirPods Pro 2) and will instead use a custom Beats chip.
The originals were designed to appeal to both Apple and Android users, and the new buds appear to be sticking to that approach. We should see them announced fairly soon since they’re already showing up in Apple’s software.


Screenshot by David Carnoy/CNET
Bose QuietComfort Ultra
A few weeks back, Twitter user Kuba Wojciechowski posted what he said was a leaked render image of Bose’s new flagship headphones, the QuietComfort Ultra (code-named Lone Starr), which were purportedly in «early stages of development.»
It’s hard to know how much credence to give to the purported leak, but the image has since been removed from the Twitter post «in response to a report from the copyright holder.» Though Bose doesn’t comment on leaks, the company clearly seemed upset the image was out there.
Bose is due to replace its flagship Noise Cancelling Headphones 700, which came out in June of 2019, so it wouldn’t surprise me if the Ultra — or whatever the new flagship model is called — ships later this year in time for the holiday buying season. At the time of the 700’s release, many people couldn’t understand why Bose moved away from using its well-known QuietComfort brand name, and Bose has subsequently shipped the QuietComfort 45, an improved version of the QuietComfort 35.
There’s chatter about this new model featuring higher-end sound and improved performance all around. The question is whether it’ll carry a similar list price ($380) as the Noise Cancelling Headphones 700 or cost even more, perhaps heading into the $500 pricing territory of Apple’s AirPods Max.


David Carnoy/CNET
Beats Studio 4
Beats is still selling its Beats Studio 3 headphones, and you’ll often see them priced at a healthy discount. But they were released in October 2017, which makes them pretty darn ancient and in need of a serious upgrade — they still have a Micro-USB connector, for instance. Other publications, like Android Authority, have talked about their potential arrival in 2023, and it seems quite plausible we’ll see the Beats Studio 4 turn up sometime this year with upgraded Apple components (newer chips), better all-around performance and maybe even USB-C charging. But I was expecting them to turn up last year and they never did, so don’t bet the house on it.


Angela Lang/CNET
New AirPods
Apple seems to be releasing a new pair of AirPods every year. The original AirPods Pro were released in October 2019, the AirPods Max in December 2020, the AirPods 3rd Gen in October of 2021 and the AirPods Pro 2 in September 2022. So the question is: Will we get a new set of AirPods in 2023?
The rumor mill keeps talking about «cheaper AirPods Pro Lite» earbuds that would carry a lower price tag and might be a stripped down version of the AirPods Pro sans noise canceling. Though it’s a product that makes some sense, Apple has always positioned the AirPods as more premium earbuds and simply lowered the price on earlier models like the AirPods 2 to target more budget-conscious consumers.
Could Apple upgrade the AirPods Max, introducing a 2nd gen version? Sure, it’s possible — but probably less likely.
In the same post where 9to5Mac talked about the discovery of the Beats Studio Buds Plus in that iOS 16 RC (see above), it also pointed out that there was a reference to an «unreleased AirPods model number A3048 and AirPods case model number of A2968.» The site noted it could be «a revision of the current regular AirPods or the rumored AirPods Lite.»
Other AirPods mysteries: Some models — but not all — are reported to be moving to USB-C (from Lightning) to match the same transition on the new iPhone 15 models. And MacRumors has noted that Apple has filed a patent for an AirPods case with a built-in screen. That’s something we likely wouldn’t see anytime soon, but also not totally novel: JBL has a similar model, the Tour Pro 2, slated for a mid-2023 debut.
Technologies
Apple CarPlay Ultra vs. Google Built-In: How the Next-Gen Auto Software Rivals Compare
Apple and Google are supercharging their car software experiences. Here’s how they differ.

I’d spent an hour driving a $250,000-plus Aston Martin up the Los Angeles coast when my hunger pangs became impossible to ignore, and as I’ve done many times before, I asked Siri (through Apple CarPlay) to find me a taco place. But then I did something no other car on the planet allows: I asked Siri to blast the AC and make the air colder. That’s because the 2025 Aston Martin DBX I drove was the first vehicle to come with Apple CarPlay Ultra, the upgraded version of the company’s car software.
Apple debuted CarPlay Ultra at WWDC 2025 last month, and this year’s version of the Aston Martin DBX is the first vehicle to launch with it (pairing with an iPhone running iOS 18.5 or later). As I drove the luxury crossover around, I fiddled with other features that aren’t available in regular CarPlay, from climate control to radio to checking the pressure on the car’s tires. Ultimately, Ultra gives deeper access to more car systems, which is a good thing.
That reminded me a lot of a new feature announced at Google I/O back in May: Google Built-In, which similarly lets users control more of a car’s systems straight from the software interface (in that case, Android Auto). When I got a demonstration of Google Built-In, sitting in a new Volvo EX90 electric SUV, I saw what this new integration of Google software offered: climate controls, Gemini AI assistance and even warnings about car maintenance issues.
But the name is telling: Google Built-In requires automakers to incorporate Android deeper into their cars’ inner workings. Comparatively, Apple CarPlay Ultra support seems like it won’t require car manufacturers to do nearly as much work to prepare their vehicles, just adding a reasonably advanced multicore processor onboard that can handle an increased task load. (Aston Martin will be able to add CarPlay Ultra support to its 2023 and 2024 lineups through firmware updates because they already contain sufficiently advanced CPUs.)
Both solutions reflect Apple’s and Google’s different approaches to their next versions of car software. Apple’s is lighter weight, seemingly requiring less commitment from the automaker to integrate CarPlay Ultra into their vehicles (so long as it has adequate processing power onboard), which will run through a paired iPhone. Google Built-In does require much more integration, but it’s so self-sufficient that you can leave your Android phone at home and still get much of its functionality (aside from getting and sending messages and calls).
Driving with Apple CarPlay Ultra: Controlling climate, radio and more
As I drove around Los Angeles in the Aston Martin with Apple CarPlay Ultra, I could tell what new features I would be missing once I stepped back into my far more humble daily driver.
At long last, I could summon Siri and ask it to play a specific song (or just a band) and have it pulled up on Spotify. Since Apple’s assistant now has access to climate controls, I asked to turn up the AC, and it went full blast. I asked to find tacos and it suggested several fast food restaurants — well, it’s not perfect, but at least it’s listening.
To my relief, Aston Martin retained the physical knobs by the gearshift to control fan speed, temperature, stereo volume and the car’s myriad roadway options (like driving assistance) in case the driver likes traditional controls, but almost all of them could also be altered in the interface. Now, things like radio controls (AM/FM and satellite) and car settings are nestled in their own recognizable apps in CarPlay’s interface.
Ultimately, that’ll be one of CarPlay Ultra’s greatest advantages: If you enter an unfamiliar vehicle (like a rental), you still know exactly where everything is. No wrestling with a carmaker’s proprietary software or trying to figure out where some setting or other is located. It’s not a complete replacement — in the Aston Martin’s case, there were still a handful of settings (like for ambient light projected when the doors open) that the luxury automaker controlled, but they were weaved into CarPlay so you could pop open those windows and go back to Apple’s interface without visibly changing apps.
The dependable ubiquity of Apple’s CarPlay software will likely become even more essential as cars swap out their analog instrument clusters for screens, as Aston Martin did. There’s still a touch of the high-end automaker’s signature style as the default screen behind the wheel shows two traditional dials (one for the speedometer, one for RPMs) with Aston Martin’s livery. But that can be swapped out for other styles, from other dials with customizable colors to a full-screen Maps option.
Each of the half-dozen or so dashboard options was swapped out via square touchpads smaller than a dime on the wheel next to the other touch controls. On the dual-dial display types, I swiped vertically to rotate between a central square (with Maps directions, current music or other app information) or swiped horizontally to switch to another dashboard option. No matter which one you choose, the bottom bar contains all the warning lights drivers will recognize from analog cars — even with digital displays, you’re not safe from the check engine light (which is a good thing).
Apple CarPlay Ultra doesn’t yet do everything I want. I wish I could also ask Siri to roll down the windows (as Google Built-In can — more on that later) and lock or unlock specific doors. If Apple is connected to the car enough to be able to read the pressure in each tire, I wish it could link up with the engine readout and be able to tell me in plain language what kind of maintenance issue has sprung up. Heck, I wish it could connect to the car remotely and blast the AC before I get in (or fire up the seat warmer), as some proprietary car apps can do. And while Apple Maps and Waze will be included at launch, Google Maps support is not, but it’s coming later.
These aren’t huge deficiencies, and they do show where CarPlay Ultra could better meet driver needs in future updates, notwithstanding the potentially dicey security concerns for using CarPlay Ultra for remote climate or unlocking capabilities. But it shows where the limits are today compared to Google’s more in-depth approach.
Google Built-In: Deeper car integrations — and, of course, Gemini AI
The day after Google I/O’s keynote was quieter back in May, as attendees flitted between focused sessions and demos of upcoming software. It was the ideal time to check out Google Built-In, which was appropriately shown off in a higher-end Volvo EX90 electric SUV (though not nearly as pricey as an Aston Martin).
As mentioned above, Google Built-In has deeper integrations with vehicles than what I saw in Apple CarPlay Ultra, allowing users to change the climate through its interface or access other systems, including through voice requests. For instance, it can go beyond AC control to switch on the defroster, and even raise and lower specific windows relative to the speaker’s position: cameras within the car (in the rearview mirror, if I remember right) meant that when my demonstrator asked to «roll down this window» pointing over his left shoulder, the correct window rolled down.
Google Built-In is also connected to Gemini, Google’s AI assistant, for what the company is calling «Google Live,» a separate and more capable version of the Android Auto assistant experience in cars right now. With a Live session, I could request music or directions much like I could with Siri — but my demo went further, as the demonstrator tasked Gemini with requests better suited for generative AI, such as asking, «Give me suggestions for a family outing» and telling it to send a specific text to a contact.
The demonstrator then asked Gemini for recipe advice — «I have chicken, rice and broccoli in the fridge, what can I make?» — as an example of a query someone might ask on the drive home.
Since you’re signed into your Google account, Gemini can consult anything connected to it, like emails and messages. It’s also trained on the user manuals from each car-maker, so if a warning light comes on, the driver can ask the voice assistant what it means — no more flipping through a dense manual trying to figure out what each alert means.
There are other benefits to Google Built-In, like not needing your phone for some features. But there are also drawbacks, like the need to keep car software updated, requiring more work on Google’s end to make sure cars are protected from issues or exploits. They can’t just fix it in the most current version of Android — they’ll need to backport that fix to older versions that vehicles might still be on.
This deeper integration with Google Built-In has a lot of the benefits of Apple CarPlay Ultra (a familiar interface, easier to access features), just cranked up to a greater degree. It surely benefits fans of hands-off controls, and interweaving Gemini naturally dovetails with Google’s investments, so it’s easy to see that functionality improving. But a greater reliance on Android within the car’s systems could be concerning as the vehicle ages: Will the software stop being supported? Will it slow down or be exposed to security exploits? A lot of questions remain regarding making cars open to phone software interfaces.
Technologies
A Samsung Tri-Fold Phone Could Be in Your Future, if This Leak Is to Be Believed
UI animations might have revealed the imminent release of a so-called «Galaxy G Fold» device with three screens.

Samsung has been showing off mobile display concepts with three screens at trade events such as CES for several years, but it might finally bring one to market soon if a leaked UI animation is any indicator.
As reported by Android Authority, an animated image from a software build of One UI 8 appears to show what some are dubbing a «Galaxy G Fold» device with three display panels. The screens would be capable of displaying different information or working in unison as one large display. The new phone model could debut as early as next week at Samsung’s Unpacked event on July 9 in Brooklyn.
Huawei released a tri-folding phone in February, the Mate XT Ultimate Design.
Some websites have gone into overdrive trying to uncover details on what Samsung’s new device might include and how much it may cost, with Phone Arena reporting that according to a Korean media report, it could be priced at about $3,000.
Samsung didn’t immediately respond to request for comment.
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