Technologies
What’s the big deal about NFTs? Here’s the madness behind these expensive digital tokens
NFTs are selling out in minutes for thousands of dollars. We’ll explain why.

NFTs, or nonfungible tokens, can be tied to a video highlight, a meme or a tweet. But what are they? Think of NFTs as a digital asset that’s expensive but may make you a lot of money in the future (or maybe not) — similar to cryptocurrency but not quite (more below). But it doesn’t quite mean that you own an asset or piece of art (more below).
The tokens are so popular that Time Magazine‘s 4,500 TIMEPieces reportedly sold out in one minute on Wednesday’s release date. And Tiger Woods recently sold NFTs of digital autographed collectibles (more below). If you’re looking to buy an NFT, the starting price may be affordable but the bidding wars for NFTs could make the digital token worth a lot more. The interest has created new levels of hype from Visa, Warner Music Group and Nike.
In short, NFTs offer a blockchain-created certificate of authenticity for a digital asset or piece of art. If this doesn’t make much sense to you, it’s OK. We’ll break down what NFTs really are, how much they cost and how you can bid on a digital asset to have an NFT of your own.
What’s an NFT?
This is the part that takes a bit of open-mindedness. An NFT is a unique digital token, with most using the Ethereum blockchain to digitally record transactions. It’s not a cryptocurrency like Bitcoin or Ethereum, because those are fungible — exchangeable for another Bitcoin or cash. NFTs are recorded in a digital ledger in the same way as cryptocurrency, so there’s a listing of who owns each one.
What makes an NFT unique is the digital asset tied to the token. This can be an image, video, tweet or piece of music that’s uploaded to a marketplace, which creates the NFT to be sold.
What kind of NFTs can I buy?
NFTs can be tied to any digital asset. Anything you see online can be an NFT — music, social media posts, clip art and more. Today, Sorare released its «Super Rare» Lionel Messi digital trading card that’s currently bidding at €29,992.75, equivalating to over $35,000. Sorare also announced that it raised $680 million for its next-level sports fantasy game. The funding is currently led by SoftBank.
Tiger Woods is currently thousands of digital collectibles on Autograph on the DraftKings marketplace. The collection starts at $250. Naomi Osaka, Derek Jeter and Tonk Hawk are also releasing digital collectibles on Autograph, which is co-founded by Tom Brady.
But NFTs are going far beyond sports. Recently, Fortune gave its readers a chance to get in on the NFT craze. The company sold 256 copies of the limited edition cover from the graphic artist Pplpleasr for Fortune’s August/September magazine on OpenSea. The copies sold out within five minutes starting at 1 Etherum (estimated $3,000). But the NFTs were available for resale at three times the cost.
And in August, a clip art of a rock, better known as Ether Rock, was sold for $400,000 Etherum (estimated $1.3 million). Two weeks ago, it was valued at $97,716. And in August, Visa announced its NFT CryptoPunks purchase for $150,000 in Ethereum. The financial corporation believes that NFTs play a big role in the «future of retail, social media, entertainment, and commerce.» And Vine’s co-creator, Dom Hoffman, is reportedly inventing a new way to gamify NFTs with his fantasy gaming console, Supdive.
As the hype for NFTs grows, expect more digital assets to come up for sale and bring in some big money.
Where can I buy an NFT?
While you may not want to jump right in bidding six figures, there are multiple NFT marketplaces out there to check out, with Opensea being the biggest. Buyers can search for art, domain names and random collectibles to bid on without having to break the bank. And Woods’ digital collection is one of the many NFT collections available on DraftKings marketplace, including Tony Hawk’s collection.
And in early October, Christie’s will auction off 200 NFTs of featured Art Blocks art from its Post-War to Present collection, some of today’s most popular NFTs. The live bidding will happen in Ethereum on Oct. 1. The art sale will start at $50,000.
On the other hand, if you want to sell an NFT of your art, you can use NFTify, the Shopify NFT store, to sell NFTs without creating your own store. You’ll also need a MetaMask account to get going. And Burberry recently announced a partnership with Mythical Games to gamify buying, selling and collecting toys as NFTs through the Blankos Block Party game. CNET’s own Chris Parker also made a step-by-step guide on how to make and sell your own NFT, in the video below.
If I have an NFT, do I own the asset?
Nope.
That’s the real kicker to understanding the whole concept. The person who buys the NFT doesn’t own the actual asset.
«NFTs challenge the idea of ownership: digital files can be reproduced infinitely and you do not (usually) buy the copyright or a license when purchasing an NFT,» said Jeffrey Thompson, associate professor at the Stevens Institute of Technology in Hoboken, New Jersey.
For example, the creator of the Nyan Cat meme sold an NFT of it for $590,000. The person who bought the token owns the token, but doesn’t actually own the meme. That still belongs to the creator, who held onto intellectual and creative rights.
What the owner of the token has is a record and a hash code showing ownership of the unique token associated with the particular digital asset. People might download Nyan Cat and use it on social media if they want, but they won’t own the token. This also means they can’t sell the token as the owner can.
Why are NFTs so expensive?
As with physical collectibles such as Beanie Babies, baseball cards and toys, there’s a market for NFTs. The buyers tend to be tech-savvy individuals who understand the idea of wanting to purchase digital goods and likely made a killing this past year with cryptocurrencies. Ethereum, for example, went from just over $100 last March to a current price of about $3,400. In some cases, buyers are just flexing their digital wallets to show off how much crypto they have, but for others, there’s a deeper interest.
«Specifically for art-related NFTs, there is a huge surge in demand due to their novelty and creativity of early artists,» Jason Lau, chief operating officer of crypto exchange OKCoin, said in an email. «Whether it’s a physical work with an attached NFT (think of it as a digital autograph and proof of veracity), or an entirely digital work (where the NFT is the art), this new medium is opening new ways for collectors and artists to explore their relationship with the artwork itself.»
It’s also great for the artists, says Lau. By selling digital art directly to those interested, an artist can begin monetizing work without having to try to sell it in a gallery.
What are the pitfalls of NFTs?
A drawback is the hundreds of dollars in fees required to create an NFT. If you’re making your own token on the Ethereum blockchain, you need to use some Ethereum, which as mentioned earlier is kind of pricey. Then after you make an NFT, there’s a «gas» fee that pays for the work that goes into handling the transaction and that’s also based on the price of Ethereum. Marketplaces simplify the process by handling everything for a fee when an NFT is sold.
There’s also an environmental cost. Like Bitcoin, Ethereum requires computers to handle the computations, known as «mining,» and those computer tasks require a lot of energy. An analysis from Cambridge University found that mining for Bitcoin consumed more energy than the entire country of Argentina. Ethereum is second to Bitcoin in popularity, and its power consumption is on the rise and comparable to the amount of energy used by Libya.
Technologies
Why Are Switch 2 Games So Expensive? Trump’s Tariffs May Not Be Sole Factor
It still comes down to money.

Wednesday’s reveal of the Switch 2 had a lot of buzz from Nintendo surrounding its successor to the Switch. One shocking bit, though, was the high price of its games. There’s a lot of confusion, especially with news of President Donald Trump’s increased tariffs on many trading partners, including Japan.
After the Switch 2 Direct, Nintendo released the full details of the upcoming console and games on its website. The price of Mario Kart World shocked gamers and led to some disdain, as the $80 MSRP was $10 more than what most new games cost today. This led many to wonder if this would be a new normal for game prices due to Trump’s tariffs or if Nintendo was just being greedy. The answer, however, might be something completely different.
Are Nintendo Switch 2 game prices hiking?
To start, some details need to be cleared up. Some people have posted on social media that the price of Nintendo’s Switch 2 games, at least in the US, will be $90. That is incorrect, as of right now.
One X user posted Switch 2 EU prices for Mario Kart World, which start at 80 euros for a digital version and 90 euros for the physical copy. Typically, US and EU games match in price, which caused some to assume that this pricing would be the case for the US.
Nintendo Switch 2 games will be more expensive physically than digitally.
Mario Kart World will be 90 freaking euros phisically. pic.twitter.com/iXuRwzlFqH— Centro LEAKS (@CentroLeaks) April 2, 2025
US retailers, however, already posted their Switch 2 game prices, and Nintendo-published games are listed at $80.
Will Trump’s tariffs cause the Switch 2 to cost more?
As for Trump’s tariffs, that is unlikely to be a driver of this price bump. Tariffs are not applied to digital goods, and when the prices were published, there were no tariffs on Japan. Plus, games are similarly expensive in other countries like Canada and the UK.
With that cleared up, why are Nintendo games on the Switch 2 so expensive? One likely reason is game storage.
Read More: All the Nintendo Games You Can Update to Switch 2 for Free
The Switch 2 uses what Nintendo calls game-key cards, which are Switch 2 cartridges that don’t have all the game data on the cartridge itself. This helps save on production costs as storage is expensive. The original Switch cartridges went up to 32GB of storage, which doesn’t seem like a lot these days, with some games taking up 100GB or more of storage, but this is for the original Switch. Only a few games, like The Witcher 3, went above 32GB because the graphics for the Switch weren’t on the high end like with a PC, PS5 or Xbox Series console, where a Witcher 3 install size starts at 50GB.
Switch 2 games are going to be bigger in size — there is little doubt about it. CD Projekt Red confirmed it would put its Cyberpunk 2077: Ultimate Edition on one 64GB cartridge, and there will likely be other games to surpass that 64GB. With the max size of the cartridge doubling in size, it adds to the price of the physical card, as not only does storage have to be bigger, but they will need to transfer data faster. That can get more expensive for physical copies, unlike optical discs, which are still the same price whether it has 20GB or 100GB on the disc.
What does all this mean for gamers?
This leads to a dilemma for publishers: Put the entire game on the physical card and sell it at a loss, increase the price of the physical copy with the full game on it or use the game-key card to have a card with minimal storage, requiring gamers to download the entire game.
Read More: The 17 Best Nintendo Switch Games Right Now
It appears that Nintendo went with door No. 2. This doesn’t come as much of a surprise, knowing the company. Anyone who wants to save money on games knows that Nintendo will seldom bring the price down of its own games. Mario Kart 8 Deluxe, for example, is 8 years old and is still full price on Nintendo’s website.
According to an industry analysis from Niko Partners, this new pricing could become the new normal in a couple of years when it comes to physical cartridges.
«While there has been some sticker shock regarding the price of games increasing from $60 to $70 or $80, these price points are set to become industry standard over the next two years, especially so for Nintendo first-party games,» Niko Partners said in a statement Wednesday. «One reason for the higher price is the increased cost of the new and faster Game Cards themselves, with higher capacities being more expensive to manufacture than a PS5 Blu-ray disc.»
Nintendo didn’t respond to a request for comment about the higher price of its games.
That said, this doesn’t explain the lower price of Donkey Kong Bananza, which comes out in July; that’s listed on Nintendo’s site for $70. This could mean the game isn’t using a larger storage card, but that can’t be said for sure until the game comes out. It’s unclear how things will change in the future.
Technologies
Nintendo Switch 2 Pre-orders in US Delayed Due to Trump’s Tariffs
The Switch 2 launch is still happening on June 5, and preorders outside the US seem unchanged.

Nintendo Switch 2 preorders in the US were to start April 9, but it appears those plans have changed due to the new tariffs imposed this week by President Donald Trump. It’s unclear if this means Nintendo will also have to increase the price of the Switch successor, which currently starts at $450.
Nintendo said Friday that it’s delaying Switch 2 preorders in the US, but its June release date is unaffected.
«Pre-orders for Nintendo Switch 2 in the U.S. will not start April 9, 2025 in order to assess the potential impact of tariffs and evolving market conditions,» the company said in a statement. «Nintendo will update timing at a later date. The launch date of June 5, 2025 is unchanged.»
Nintendo didn’t indicate if preorder dates outside the US would change, but Eurogamer reports that preorders are live at various retailers in the UK.
A tariff of 24% has been applied by the US to goods from Japan. Were that rate to be applied directly to the Switch 2’s announced price, it would rise to $558, but it would be up to Nintendo how much of the tariff it will pass on to consumers.
This is a developing story.
Technologies
Twelve South’s Foldable Wireless Charger for iPhone and Apple Watch Is Up to 27% Off at Amazon
This handy accessory makes it easier to travel with your Apple gear and stay charged wherever you go.

Whether you’re traveling for business or off on a wonderful family vacation, charging your stuff shouldn’t be something you have to worry about. Taking extra chargers and cables can be a pain, and they all take up space in your bag. But the handy Twelve South Butterfly SE charger is a compact alternative that can wirelessly charge an iPhone and an Apple Watch at the same time. And it’s available with up to 27% off right now at Amazon.
That top line discount applies to the pink version, though the white model is only $7 more and other colors are seeing 15% off the usual $100 price tag if you have a strong preference. It’s not clear how long the discounts will last, though.
Hey, did you know? CNET Deals texts are free, easy and save you money.
The charger itself offers a way to wirelessly charge a iPhone and Apple Watch from a single AC outlet, and you can even charge your AirPods when your phone is done, too. And because this is a Qi2 charger you’ll get a full 15 watts of wireless charging for compatible devices — including the best iPhones.
When you’re not using the Butterfly SE, it folds up so it can be slid into a pocket, bag or luggage without taking up too much space. It really is the perfect partner for people who like to travel light.
Unfortunately, this charger doesn’t come with an AC adapter in the box, so you’ll need to provide your own. Make sure it’s rated for 20 watts or more. If you need to buy one, Apple’s 20-watt USB-C charger is just $15 right now.
Why this deal matters
We all carry multiple devices around with us these days. Anything that can make charging them more convenient is a win in our books, especially when you’re traveling. This charger takes up little space when it isn’t being used and charges quickly when it is.
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