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The Biggest Questions to Ask Yourself When Buying a New Smartwatch

It’s important to consider your budget, the type of phone you have and what you intend to use your watch for.

Buying a new smartwatch isn’t always a simple decision. There are a lot of questions you should ask yourself before spending hundreds of dollars on a new device. For example, are you looking for a watch that can help you train for your next race? Or do you only care about meeting your step goal and seeing notifications on your wrist? Most people likely fall somewhere in between. 

The good news is that you can narrow down your options with just three questions. Do you use an iPhone or Android device? How much are you willing to spend? And how do you plan to use it?

You’ll also want to consider comfort, size and style. After all, a smartwatch isn’t very useful if you don’t enjoy wearing it. Comfort is especially important if you’re looking for a smartwatch to use as a sleep tracker.

Early smartwatches were clunky, expensive and limited in functionality, but there are plenty of worthwhile options on the market today. The best modern smartwatches expertly balance quality design and health and fitness tracking alongside smart features that take some of the burden off your phone. They typically cost anywhere between $229 and $1,000 depending on your needs, but prices will always vary depending on the brand. 

Do you have an iPhone or Android device?

Answering this question will dictate which choices are available. Brands like Fitbit, Garmin, Withings, Fossil and Michael Kors make smartwatches that are compatible with both iPhones and Android phones. But some of our top picks are only compatible with one platform or the other.

The Apple Watch only works with the iPhone, while Samsung’s Galaxy Watch 5 and Google’s Pixel Watch are only compatible with Android devices. If you’re considering the Galaxy Watch 5, know that the ECG feature is only supported on Samsung’s Galaxy devices, unless you side load Samsung’s Health Monitor app onto a non-Galaxy phone. 

How much do you want to spend?

Smartwatches come in several different price brackets, and finding which one is right for you depends on your budget and what you want from a smartwatch.

General purpose smartwatches

Google Pixel WatchGoogle Pixel Watch

Google’s Pixel Watch.

James Martin/CNET

Most mainstream smartwatches fall around the $300 to $400 range, although you may pay a higher price for extras like LTE connectivity or a fancier finish. These watches provide health monitoring tools, fitness tracking and can replicate some of your phone’s functionality. These are the right choice if you want a well-rounded experience, especially when it comes to health and wellness. The Apple Watch Series 8, Fitbit Sense 2, Google Pixel Watch and Samsung Galaxy Watch 5 fall into this category. 

Below are some examples of features you’ll find on smartwatches in this price range.

Flagship Smartwatch Features

  • Plenty of exercise mode options
  • Sleep tracking (Sleep duration, sleep stages, etc.)
  • Integrated GPS for tracking outdoor runs
  • The ability to view (and in many cases respond to) texts from your phone
  • The ability to take phone calls from your wrist
  • Optional LTE
  • Voice assistants (Siri, Alexa, Google Assistant) 
  • Blood oxygen saturation monitoring
  • Heart rate monitoring
  • ECG app
  • Temperature readings
  • Always-on display (keeps the screen on even when the watch is idle)
  • Timers, alarms and reminders
  • Notifications from apps on your phone
  • Third-party apps
  • Onboard storage for music
  • Mobile payments

Features will vary depending on the model, but that’s the general package you can expect from watches at that price. Some watches have their own specific extras, too. 

The $399 Apple Watch Series 8, for example, has car crash detection and an ultra wideband chip that should make it function better as a digital key for your car and home. Fitbit’s $299 Sense 2 has sensors that can passively monitor for signs of stress, while Samsung’s $279 Galaxy Watch 5 can measure body composition. Garmin’s $349 Forerunner 255 has more of a fitness focus, with built-in programs for triathlon and duathlon training. Fitbit and Garmin’s watches also typically excel in battery life over watches from Apple, Google and Samsung. The latter, however, offer a larger selection of third-party apps. 

Lower-priced smartwatches

Apple Watch SE ReviewApple Watch SE Review

The second-gen Apple Watch SE.

Lisa Eadicicco/CNET

You can also find smartwatches that cost around $250, give or take. These watches include many of the features mentioned above, but not all of them. If you mostly want to see notifications on your wrist, make mobile payments, track workouts and don’t care much about deeper health insights, this type of watch is the right choice. Watches like the Apple Watch SE and Fitbit Versa 4 are examples of value-priced smartwatches.

While watches in this price range are usually the right choice for many people, it’s important to remember what you’re missing. The $249 second-gen Apple Watch SE, for example, lacks an always-on display, ECG, blood oxygen measurements and temperature sensor. But it has the same software, high and low heart-rate notifications, car crash detection, fall detection and selection of exercise modes as the Series 8. 

The $229 Fitbit Versa 4 has many of Fitbit’s most notable fitness features — like active zone minutes, sleep tracking, built-in GPS and the daily readiness score (which requires a Premium subscription). You can also get phone notifications and access Amazon’s Alexa on your wrist, and it’ll soon support Google Maps and the Google Wallet. But you’ll need the pricier $299 Fitbit Sense 2 to get Fitbit’s more sophisticated health capabilities, like sensors that scan for potential signs of stress, ECG and a skin temperature sensor. 

Garmin’s $249 Venu Sq 2 offers a long battery life (an estimated 11 days) and many health and fitness features for the price (GPS, blood oxygen measurements and sleep tracking). But it doesn’t have a speaker or microphone for taking calls, onboard music storage (unless you buy the $299 Music Edition) or access to Google Play Store apps. 

It’s hard to find new smartwatches that cost less than $200, although there are some options out there. If you want to pay less and don’t necessarily care about using apps, you might want to consider a fitness tracker instead. (Fitbit also works with certain insurance companies to provide devices for members, so it’s worth checking if your provider offers this benefit). 

Hybrid watches

Withings ScanWatch HorizonWithings ScanWatch Horizon

The Withings ScanWatch Horizon

Lisa Eadicicco/CNET

Hybrid smartwatches are a cross between a smartwatch and a regular wristwatch. These types of watches usually resemble classic analog watches, and therefore lack some smart features you may find on devices like the latest Apple Watch or Samsung Galaxy Watch.

For example, hybrid watches usually have standard, round analog watch faces with hands for the hour and minute rather than color touchscreens. Don’t expect to get a full-screen view of your incoming alerts; that’s what a regular smartwatch is for. Hybrid watches are designed to be more discrete, so they typically include a small screen located on the watch face for showing notifications and fitness stats. Hybrid watches also usually offer significantly longer battery like compared to standard smartwatches, which is one of their biggest benefits.

Examples of hybrid watches include the Withings ScanWatch and ScanWatch Horizon, Garmin Vivomove lineup and Fossil Gen 6 Hybrid. These watches typically cost around the same price as regular smartwatches, meaning you can expect to pay around $150 to $500 depending on the model. A hybrid watch is best for those who prefer the look of classic watches and prioritize having long battery life over smart features like color touchscreens and full app stores.

High-end fitness smartwatches

Garmin EpixGarmin Epix

The Garmin Epix Gen 2.

Lexy Savvides/CNET

There’s another major smartwatch category to consider: premium fitness-focused watches. These devices usually have everything you’d find in regular flagship smartwatches, but with more rugged designs and additional characteristics aimed at sports enthusiasts. If you’re training for a marathon or work in remote environments that may require a more precise GPS signal, one of these watches may be for you.

You can expect to pay between $500 and $1,000 for these types of watches. Garmin’s Epix Gen 2 and Fenix 7 Standard start at $899 and $699 respectively, and the new Apple Watch Ultra is available for $799. The $449 Samsung Galaxy Watch 5 Pro falls in between the regular and high-end fitness watch categories. 

You may wonder what makes these watches better for fitness buffs than their cheaper counterparts. While the specifics will vary, expensive fitness watches tend to have better durability, longer battery life, more accurate location positioning, customizable buttons and extra features that target specific sports, like running, scuba diving or golf. 

The Apple Watch Ultra, for example, has a 36-hour battery life compared to the Series 8’s 18-hour battery life, water resistance of 100 meters compared to the Series 8’s 50 meters, a depth gauge with a water temperature sensor, dual-frequency GPS, a titanium build, a larger screen and a programmable Action button. 

Compared to the Forerunner 255, Garmin’s Fenix and Epix watches also have increased water durability (100 meters versus 50 meters), lengthier battery life, dual grid mode for showing location coordinates in different formats, customizable hotkeys and an array of golf-oriented features. (The Forerunner 255 still has plenty of running-focused tools, like a race predictor to help with marathon training, since it’s largely aimed at runners.)

When is the best time to buy a smartwatch?

Fitbit Sense 2 smart watchFitbit Sense 2 smart watch

The Fitbit Sense 2.

Lisa Eadicicco/CNET

The best times to buy a smartwatch are generally around Amazon Prime Day or Black Friday and Cyber Monday, when the most discounts are available. For example, several Garmin devices were on sale during the July Prime Day, while Fitbit wearables just saw plenty of discounts during Amazon’s second event in October. Smartwatches from Apple and Garmin were also on sale during the Black Friday and Cyber Monday period in 2022. 

If you’re shopping at any other time during the year, the biggest factor you’ll want to consider is when the new version of the smartwatch you’re interested in might launch. Doing so ensures that you’ll avoid paying a potentially high price for a device that may be outdated shortly. Plus, older models may go on sale once the new version launches.

Here’s a look at when the major smartwatch makers tend to release new smartwatches based on previous launches. 

Estimated smartwatch release dates

Company Release timeframe
Apple September/October
Samsung Late August
Fitbit Early Fall
Google October
Garmin January, February, April, June, September

Should you buy a smartwatch or fitness tracker?

The Fitbit Charge 5 being worn on a person's wrist outdoorsThe Fitbit Charge 5 being worn on a person's wrist outdoors

The Fitbit Charge 5

Lexy Savvides/CNET

If you want to spend less than $200 and don’t care about features like LTE connectivity, virtual assistants or third-party apps, a fitness tracker could be the right choice. 

Fitness trackers typically provide health metrics like sleep and activity tracking, heart rate, multiple exercise modes and blood oxygen saturation in a smaller (and less expensive) package, but skimp on some smart features like those mentioned above. Since fitness trackers usually have smaller screens, you also won’t be able to see as much information at a glance as you would on a smartwatch. 

But fitness bands do offer basic smartphone companion features, such as the ability to show call and text notifications and set timers and alarms. Another benefit is that you’ll likely get longer battery life from a fitness band than a traditional smartwatch. Check out some of our favorite fitness trackers

The best smartwatches in 2023

Still not sure where to start when buying a smartwatch? Check out CNET’s guide to the best smartwatches for our top picks, which range from below $300 all the way up to $1,000. This year’s top picks so far include the Apple Watch Ultra, Apple Watch Series 8, Google Pixel Watch, Samsung Galaxy Watch 5 and Garmin Epix 2 among others. 

We test smartwatches by tracking workouts with them, wearing them overnight while sleeping, testing how well they automatically detect exercises, relying on them for notifications when away from our phones and running the battery down to see how long they last. We also take readings from the various health sensors and ascertain what they add to the overall experience. Our goal when testing smartwatches is to assess their overall value by evaluating which features they offer, how well these watches execute those functions and how the whole package compares to the competition. 

More smartwatch advice

Technologies

Copilot Health Is Microsoft’s Doctor-Built Spin on Medical AI

Microsoft doesn’t want its AI to be your doctor. It wants to make you better prepared when you do see them.

Microsoft is taking a major swing at health AI. The company announced on Thursday that it’s introducing Copilot Health, a new experience inside its chatbot that will bring together all your medical records and wearable data with an AI that’s designed to help you understand it all.

«We are really on the cusp of building a true medical superintelligence,» said Mustafa Suleyman, Microsoft AI CEO. «One that can learn everything about you, all of your health conditions, from your wearable data, your electronic health records, and use that to provide support and insights and intelligence at your fingertips.»

A recent Microsoft survey found that mobile Copilot users ask the chatbot health-related queries more than for any other topic. Copilot Health was built to answer those questions. Microsoft’s health AI was fine-tuned by its in-house clinicians and an external panel of hundreds of clinicians in more than 24 countries. It uses the National Academy of Medicine’s framework for evaluating credible medical sources and information from Harvard Medical School via a 2025 licensing agreement.

Copilot Health is inside the regular, consumer version of Copilot. But it’s an entirely separate experience, designed that way to keep your health information separate from your usual chats. Because it’s been specifically trained for health questions, it ought to be more helpful and accurate than the regular version of Copilot or another chatbot. ChatGPT introduced a similar experience earlier this year.

Your health information won’t pop up in responses from the regular Copilot, only in the new health tab. You can delete your data at any time by simply toggling off a setting — something so easy it raises the question why all AI companies don’t make it that simple to delete your data.

Your information isn’t used to train Microsoft’s AI models, the company says. But your medical information in AI tools like Copilot is not protected under the Health Insurance Portability and Accountability Act (HIPAA).

The benefit of using Copilot Health is having a place where all your medical and health information lives, with an AI that’s trained to help answer your questions about it. You can connect data from your smartwatches and rings, as well as upload your medical records. Through a third-party program called HealthEx, you can upload files from multiple doctors’ offices, hospitals and labs at one time.

Copilot Health is not a doctor

If you choose to share your electronic health record, the AI can make more informed recommendations and reference specific doctors’ visit notes and lab results. But don’t use Copilot Health as a replacement for a physician. What the AI can do is discuss your health concerns, help you prepare for upcoming appointments and help you build healthier habits. 

«Copilot Health is not meant to give you a definitive diagnosis or a formal treatment plan, but it’s certainly here to support you in getting to the right answers,» said Dr. Dominic King, vice president of health at Microsoft AI. The former surgeon led the team that built Copilot Health.

For example, it can help you come up with a list of questions to ask your doctor, break down lab results and find a provider that accepts your insurance. Copilot Health can discuss your health concerns, like understanding any new symptoms, but it can’t diagnose or prescribe medication. 

Microsoft is doing a slow rollout, beginning with adults (ages 18 plus) in the US, with English as the only language. You can sign up to join the waitlist for Copilot Health now.

There are some existing uses of AI in health care today, but they’re disparate. Wearables have new AI-powered data insights and coaching. Some doctors are using AI scribe tools to take notes during appointments with patients. Administrative and insurance work also has its own AI tools, particularly around claims processing (including making denials, in some cases). The common thread is that none of the AI is without flaws, and it should never be used to make important decisions without human oversight.

For AI believers, the tangled, bureaucratic web of American health care is the perfect place to prove that AI intervention can make a real difference. But AI in health care is like putting a Band-Aid on a gunshot wound — a halfway measure that doesn’t fix the underlying problems. 

It’s too soon to tell if Microsoft’s goal of a medical superintelligence is viable. But for now, Copilot Health illustrates a more productive use of AI — more than filling the internet with slop.

«I think it is perhaps the most important and most positively impactful contribution that AI can make in the world,» Suleyman said. «And it’s enormously important to us.»

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Technologies

The Fastest Way to Open Any App Is Hiding on the Back of Your iPhone

Your iPhone’s Back Tap feature can be customized to open any app.

Tapping the screen on an iPhone opens an app. What does tapping on the back of your phone do? A number of things, it turns out. It’s a super useful hack that you’ve likely been missing out on. In fact, it’s the fastest way to launch the camera or open specific apps without hunting through folders. In 2026, it’s the ultimate hack for making your hardware work harder for you without touching the display.

The feature is part of the Back Tap tool in your iPhone’s accessibility settings. Once enabled, it can trigger almost anything your phone can do, from turning on the flashlight to opening Shazam before a song ends. You can even set it to open the Control Center, take a screenshot or run a custom Shortcut with two or three quick taps. It’s fast, discreet and surprisingly powerful once you set it up.

The feature is called Back Tap and, like the Action Button on newer iPhones, it gives you one more way to use your device without touching the screen. You can activate it by tapping anywhere on the back of your phone, including on the camera module. The best part is that it works even if you have a fairly thick case on your iPhone.

Back Tap is available on iPhones as old as the iPhone 8, as long as they’re running iOS 14 or later. We’ll show you how to enable it and how to use it with your Shortcuts app for nearly endless possibilities.

Read more: All the Ways the iPhone 16’s Camera Control Button Will Change Your iPhone Photography

What is the iPhone Back Tap feature?

Back Tap is an iPhone feature introduced in iOS 14. It lets you perform shortcuts on your iPhone by double- or triple-tapping on the back of the device.

You can customize Back Tap on your iPhone to easily perform common actions like pulling up the Control Center or Notification Center, especially useful if you have a larger phone and can’t swipe down from the top of the screen without some complex finger gymnastics. You can even have two separate functions enabled at the same time: Back Tap can distinguish between a Double Tap and a Triple Tap.

Depending on the number of times you touch the back of your iPhone, you can set Double Tap to open your Notification Center and Triple Tap to take a screenshot. Or, you can make Double Tap open the Control Center and Triple Tap launch the Magnifier app. Experiment with Back Tap to find the right combinations of taps and functions that best fit your needs.

And you aren’t limited to just the Back Tap options that are available by default. Thanks to the Shortcuts app, you can set up Back Tap to perform specific functions or launch any app. For example, you can create a simple shortcut that opens Shazam or starts a voice recording, then activate it with a quick Double Tap or Triple Tap. You can also use Back Tap to trigger a more elaborate shortcut, such as automatically sending photos and videos to specific photo albums.

How do I set up Back Tap on my iPhone?

To enable Back Tap, go to your Settings app. Then go to AccessibilityTouchBack Tap. There, you’ll find a list of options for configuring Double Tap and Triple Tap.

Here is the full list of functions that you can map to a Double Tap or Triple Tap:

  • None
  • Accessibility Shortcut

System

  • App Switcher
  • Camera
  • Control Center
  • Flashlight
  • Home
  • Lock Rotation
  • Lock Screen
  • Mute
  • Notification Center
  • Reachability
  • Screenshot
  • Shake
  • Spotlight
  • Volume Down
  • Volume Up

Accessibility

  • AssistiveTouch
  • Background Sounds
  • Classic Invert
  • Color Filters
  • Control Nearby Devices
  • Dim Flashing Lights
  • Live Captions
  • Live Speech
  • Magnifier
  • Smart Invert
  • Speak Screen
  • VoiceOver
  • Zoom
  • Zoom Controller

Scroll Gestures

  • Scroll Down
  • Scroll Up

At the bottom of the menu, you’ll also see a list of Shortcuts. These options will vary depending on what’s available in your Shortcuts app.

The one potential downside to Back Tap is that you don’t get any tactile feedback when you use it, so you might accidentally trigger it at the wrong time and not realize it until later. For instance, you might double-tap without meaning to and set off your flashlight by accident. In that case, you might want to remap your Double Tap to a less conspicuous function. Or, you can leave Double Tap off and only use Triple Tap, which you probably won’t trigger as often.

How do I use Back Tap to take a quick photo?

One way to set up Back Tap is to map Double Tap to the Camera and Triple Tap to Volume Up or Volume Down. Because you can press either of the volume buttons to instantly take a picture, you can get the same effect if your volume buttons are mapped to Back Tap. With this combination, you can capture a photo with five quick taps on the back of your iPhone (though you’ll have to pause briefly between performing the Double Tap and Triple Tap, so that your phone can distinguish between the two actions).

This Back Tap combination even works if your phone is locked. Again, spend some time trying out different combinations of taps and features to find which ones are most useful for you.

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Social Media and AI Want Your Attention at All Times. This New Documentary Says That’s Bad

Your Attention Please, a documentary premiering this week at SXSW in Austin, Texas, explores how we live in the attention economy.

«Do you remember the world before cellphones?»

The question comes early in Your Attention Please, a documentary premiering this week at South by Southwest in Austin, Texas. And it hit me harder than I expected. As a 27-year-old tech reporter, I realized I don’t have too many clear memories of life before smartphones. My adolescence unfolded alongside the rise of smartphones, social media, push notifications and the routine of endless scrolling. Like many people my age, I’ve spent most of my life inside the attention economy — without ever really stepping outside it.

That’s the uneasy territory the documentary explores. 

CNET was given exclusive early access to the film’s trailer, embedded below.

Exploring how tech shapes our behavior

Director Sara Robin said she originally set out to make something smaller: a documentary about people trying to reclaim their attention by breaking unhealthy phone habits. In an interview with CNET, Robin described the idea as a personal story about focus and self-control in an age of constant distraction.

As Robin interviewed researchers, technologists and families affected by social media and cyberbullying, the film’s scope widened. What started as a question about individual habits quickly became a larger investigation into how modern technology systems are designed to shape human behavior. The story stretches from the rise of social media to the emerging influence of AI. 

Along the way, Robin and her collaborators kept hearing the same observation from different corners of the digital world: Social media didn’t just change how people communicate; it quietly rewired what we value. Experiences that were once private or emotional — friendship, affection, belonging — began to acquire numerical equivalents. Followers, likes, comments, views and shares began to be how we saw our own self-worth. In the architecture of social platforms, those numbers function as a kind of social currency.

Trisha Prabhu, a digital-safety advocate and inventor of the anti-cyberbullying technology ReThink, argues that social platforms did more than create new online spaces. She says they fundamentally reshaped how social validation works. The metrics that define popularity often reward attention-seeking behavior and amplify conflict, while genuine connection is now harder to quantify and, therefore, easier to overlook.

Prabhu warns that the same dynamics already driving problems like cyberbullying could accelerate as automated systems become more capable. AI tools can generate abusive messages at scale, produce convincing impersonations or create deepfakes that spread rapidly online. In some cases, the technology may even blur the line between human interaction and machine-generated communication, which could deepen loneliness or encourage harmful behavior.

«There’s AI exacerbating existing harms [like automating cyberbullying], but then I also think that there’s AI creating completely new harms,» Prabhu told CNET. «There are reports of AI tools encouraging users, including minor users, to commit self-harm… Even for the everyday user who’s not experiencing the extreme outcome, I think we have to ask ourselves how much of our time and connection we want spent with an AI tool as opposed to a fellow human being.»

Bringing attention to attention

What struck Robin during filming the documentary was how universal these anxieties felt. Across conversations with families, educators and advocates around the world, the themes were remarkably consistent: overstimulated attention, declining focus in classrooms, rising anxiety among young people and a persistent sense of dread that comes from always being plugged in.

Those shared concerns have helped spark a coordinated moment around the film’s release.

On March 11, more than 25 organizations focused on digital well-being will simultaneously release the trailer for Your Attention Please as part of an initiative called Stand for Their Attention. What began as a small collaboration among five groups quickly grew as word spread through advocacy networks. The coalition now includes organizations such as Common Sense Media, Protect Young Eyes, Mothers Against Media Addiction, the Center for Humane Technology, Smartphone Free Childhood and Scrolling to Death. 

The idea behind the synchronized launch is simple: Use the attention surrounding the documentary to highlight the growing movement that’s already working to reshape digital culture. 

Many people feel overwhelmed by the scale of the problem, Robin says, but behind the scenes, a widening ecosystem of advocates is experimenting with ways to build healthier digital environments, from redesigning products to changing norms around screen use.

The campaign also arrives at a moment of growing scrutiny around the attention economy. Lawmakers in the US and abroad are increasingly debating how social platforms affect youth mental health and childhood development. Boycotts around AI use are taking off. Researchers are studying how these algorithms and chatbots influence behavior. Individuals are trying to figure out how much technology belongs in everyday life.

What can we do about it? 

Despite the weight of those conversations, Robin says the goal of the film isn’t to leave audiences feeling powerless. In fact, the rapid rise of public awareness around AI has made her more optimistic than she was during the early days of social media. The systems shaping digital life, she argues, are built by people, which means they can also be rebuilt.

«We have more power than we think,» Robin said. «And there are a lot of different ways to get involved in this, from changing individual habits to changing the culture in your own family and in your community, designing technology differently, getting engaged in these conversations, all the way to pushing for legislative change.»

The film intentionally avoids presenting a single solution.

Instead, Your Attention Please asks a broader question: What happens when attention, one of the most human parts of our lives, becomes one of the most valuable commodities in the global economy? And perhaps more importantly, what kind of digital world do we want to build next?

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