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‘Don’t be evil’: Google’s iconic mantra comes into question at labor trial

The ethos has set Google apart from other companies for decades. It’s under the spotlight again.

Last month, software engineer Kyle Dhillon said during a labor board trial that «Don’t be evil,» Google’s famous corporate mantra, had lured him to the tech giant five years ago.

The motto appealed to the Princeton grad because it showed Google was aware of its own power. It underscored, Dhillon said, the delicate work it takes to keep a big company like Google honest.

«Recognizing ‘Don’t be evil’ as one of its core values shows that it’s aware it’s possible for us to become evil,» Dhillon told a National Labor Relations Board attorney in response to a question about whether the motto played a role in his decision to join the search giant. «And it would be quite natural, in fact.»

The brief exhortation, which Google has deemphasized in recent years, is now a focal point in an NLRB complaint against the company that alleges the tech giant wrongly fired five employees for their labor activism. The employees had protested actions by Google, including its hiring of a consultancy with a history of anti-union efforts and its work with US Customs and Border Protection. Dhillon isn’t one of the fired employees, but he received a final warning from the company that the NLRB contends was illegal.

By untangling Google’s labor policies, the proceedings have shined a light on the tech giant’s famous work culture, which in turn has prompted a close look at Google’s iconic mantra. The result has been a public rumination on the company’s North Star set against the backdrop of a high-profile legal forum.

The tech giant has denied wrongdoing. The trial, which began on Aug. 23, is ongoing. One of the fired employees, Laurence Berland, has privately settled with the company.

Google isn’t alone in adopting an unorthodox mantra. Apple’s grammatically distinctive «Think different» advertising campaign was eventually embraced as a de facto corporate motto. Facebook’s former motto was «Move fast and break things,» an expression evoking permission — celebration even — of recklessness. Still, Google’s corporate motto has always been an outlier. It’s simultaneously tongue in cheek, befitting a company that pioneered freewheeling workplace culture with free food and slides in lobbies, yet powerfully solemn.

And so with it came a higher standard, said Irina Raicu, director of the Internet Ethics Program at Santa Clara University’s Markkula Center for Applied Ethics.

«It raised employee expectations that the company would be different,» Raicu said. «It invited a certain kind of employee to join.»

Google didn’t respond to a request for comment.

‘A jab at other companies’

Like any piece of great folklore, differing accounts of who coined «Don’t be evil» are told. But credit is usually given to Paul Buchheit and Amit Patel, two early Google employees. Buchheit, who created Gmail, has said he came up with the slogan during a meeting in early 2000 to define company values.

«I was sitting there trying to think of something that would be really different and not one of these usual ‘Strive for excellence’ type of statements,» Buchheit said in 2007. «It’s also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent.»

After the meeting, Patel began writing the phrase on whiteboards around Google’s Mountain View, California, campus, trying to make the slogan stick. It did. The phrase eventually made it into Google’s code of conduct. It’s now one of the best-known corporate slogans in the world.

Buchheit and Patel didn’t respond to multiple requests for comment.

Since its inception, the motto has expanded from a guiding principle for product development and policies to a rallying cry for Google’s critics, some of the toughest being the company’s own workers. Employees say the mantra has served as the linchpin for some of the workforce’s most notable protests. That includes activism regarding now-shuttered plans for a censored Chinese search product, a contract with the Pentagon for tech that could improve the accuracy of drone strikes, and the company’s handling of sexual misconduct claims directed at senior executives. At some demonstrations, workers have held up signs that say «Don’t be evil.»

As Google has grown bigger and increasingly steeped in controversy, its dedication to the mantra has repeatedly come under question. Last week, The New York Times and The Guardian reported that Google knowingly underpaid temp workers, but decided not to fully correct the situation because it feared negative press attention. In response, Google workers wrote an open letter to leadership, including CEO Sundar Pichai, demanding the company fork over the $100 million in back pay it allegedly owes its temps.

«For much of Google’s workforce, ‘Don’t be evil’ is a smokescreen,» the letter says. «It’s a way to reap the financial rewards of unquestioning public faith, by assuring investors, users and government entities that Google is trustworthy and friendly — while successfully underpaying and mistreating the majority of their workers.»

‘It’s not enough not to be evil’

In 2004, as Google prepared to go public, co-founders Larry Page and Sergey Brin expounded on the motto in an interview with Playboy. The interview is excerpted in Google’s prospectus filing.

Brin: As for «Don’t be evil,» we have tried to define precisely what it means to be a force for good—always do the right, ethical thing. Ultimately, «Don’t be evil» seems the easiest way to summarize it.

Page: Apparently people like it better than «Be good.»

Brin: It’s not enough not to be evil. We also actively try to be good.

That attitude still resonates with Google’s rank and file today. At the labor board trial, Sophie Waldman, one of the employees who was allegedly wrongfully terminated, said it’s what attracted her to the company in the first place. «That was an important factor,» Waldman testified. «I’ve always cared a lot about making sure my work has a positive, or at the very worst, neutral impact on the world.»

Waldman said she kept the phrase in mind as she went on with her everyday work of trying to improve search results. Other employees also talked about the practical applications of the mantra, as opposed to just a pie-in-the-sky ideal.

«It made it sound like the company had somewhat of a conscience,» said Eddie Gryster, a Google software engineer. «It meant to me that at the time Google was basically saying, ‘Hey, that is good business for us to not be evil,’ and to do the right thing helps us maintain trust with users.»

Some people worry that Google, with its trillion-dollar valuation and headcount of more than 135,000 full-time employees, is moving away from that ethos. In 2015, after Page and Brin created Alphabet, a holding company for Google, the phrase was moved from the beginning of Google’s code of conduct to the end of it. Critics saw it as a demotion of the principle, an afterthought in the last sentence of a 6,500-word document. «And remember… don’t be evil, and if you see something that you think isn’t right – speak up!» the guidelines say.

The broader code of conduct for Alphabet makes no mention of the phrase.

The cynical view is that such a mantra is outdated in modern Silicon Valley, as the industry struggles to contain disinformation, election interference and other abuses. Still, Google employees have taken «Don’t be evil» to heart, as well as the last two words of the revised code of conduct: speak up. They did so by engaging in legally protected actions, the NLRB argues.

So, employees say, the mantra is at the core of why Google is on trial in the first place.

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Researchers Discover 18 Popular VPNs Are Connected: Why This Matters

All are owned by 3 separate groups but CNET’s recommended VPNs are not on the list

Virtual private networks are popular ways to keep your online activity private and hide your physical location from your internet service provider and apps. But it’s obviously important to choose a safe and secure VPN.

Three university researchers have discovered that 18 of the most widely used VPNs have shared infrastructures with serious security flaws that could expose customers’ browsing activity and leave their systems vulnerable to corrupted data. These VPNs are among the top 100 most popular on the Google Play Store, comprising more than 700 million downloads.

Read more: Best VPN Service for 2025: Our Top Picks in a Tight Race

The peer-reviewed study by the Privacy Enhancing Technologies Symposium found that these VPNs, despite calling themselves independent businesses, are actually grouped into three separate families of companies.

None of CNET’s recommended VPNs — ExpressVPN, NordVPN, Surfshark, Proton VPN and Mullvad — are on the list. (If you currently don’t have a VPN, here’s why you might want to start using one.)

According to the findings, these are the three groups that contain the 18 VPNs:

  • Family A: Turbo VPN, Turbo VPN Lite, VPN Monster, VPN Proxy Master, VPN Proxy Master Lite, Robot VPN, Snap VPN and SuperNet VPN
  • Family B: Global VPN, Inf VPN, Melon VPN, Super Z VPN, Touch VPN, VPN ProMaster, XY VPN and 3X VPN 
  • Family C: X-VPN and Fast Potato VPN

Researchers determined that the VPNs in Family A are shared between three providers linked to Qihoo 360, a firm identified by the US Department of Defense as a Chinese military company. The VPNs in Family B use the same IP addresses from the same hosting company.

Know your VPN’s parent company

It’s a cautionary tale about why it’s important to know who’s behind the VPN you’re using, says CNET senior writer Attila Tomaschek. 

«It’s also crucial to know what kinds of data the VPN provider is sharing with its parent company and affiliated entities,» Tomaschek said. «Some of these companies may even be compelled to log customer activity and share it with authorities, depending on the jurisdiction in which they operate.»

Despite the warnings, Tomaschek says it’s not so easy to figure out who controls your VPN. But he says there are measures that customers can take.

«Users can do a few things to help ensure the VPN they’re using is reputable,» Tomaschek says. «Check the privacy policy — specifically for terms like ‘logging,’ ‘data sharing’ or ‘data collection.’ A Google search of the provider can help determine whether the VPN has been involved in questionable activity. Read detailed, unbiased reviews from reputable sources. Be especially wary of signing on with a free VPN, even if it’s listed as a top choice in your app store.»

The PETS researchers examined the most downloaded VPNs on Android, looking for overlaps among business paperwork, web presence and codebase. After identifying code similarities, they were able to group the 18 VPNs into three groups. The study was initially spurred by VPN Pro’s own findings, «Who owns your VPN? 105 VPNs run by just 24 companies.»

CNET’s Tomaschek has advice for anyone who has been using one of these 18 VPNs. 

«I’d recommend deleting it from your device immediately,» he said. «If you suspect that any sensitive personal data may have been compromised, it’s a good idea to keep an eye on your credit report and look into services like dark web monitoring or identity theft protection.»

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Sept. 6, #348

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Sept. 6, No. 348.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition was a stumper. But if you play cards, the green group is a fun one for sure. If you’re struggling but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by the Times. It doesn’t show up in the NYT Games app but appears in The Athletic’s own app. Or you can play it for free online.  

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Racket time.

Green group hint: Ante up!

Blue group hint: NY signal-callers.

Purple group hint: Coach’s CV.

Answers for today’s Connections: Sports Edition groups

Yellow group: Tennis statistics.

Green group: Poker variants, familiarly.

Blue group: Giants QBs, past and present.

Purple group: Teams coached by Lane Kiffin.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is tennis statistics. The four answers are aces, double faults, unforced errors and winners.

The green words in today’s Connections

The theme is poker variants, familiarly. The four answers are hold ’em, horse, Omaha and stud.

The blue words in today’s Connections

The theme is Giants QBs, past and present. The four answers are Manning, Simms, Tittle and Wilson.

The purple words in today’s Connections

The theme is teams coached by Lane Kiffin. The four answers are Mississippi, Raiders, Tennessee and USC.

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Technologies

Hollow Knight Silksong Guide: Read These 11 Tips Before Starting

Need help finding rosaries and maps? Here are 11 tips to help you begin your journey.

The indie gaming classic Hollow Knight’s long-awaited sequel, Silksong, is here. Just like the 2019 original, the new game is mysterious and labyrinthine. I’m having an absolute blast playing it, but there are a lot of quirks and challenges you’re going to have to face. 

Here are 11 tips to help you navigate the first couple hours of the exciting — and difficult — Silksong. 

Read more: I Played Silksong on the ROG Xbox Ally X and I’m Ready for More

11 Hollow Knight: Silksong tips for beginners

Early rosary cache

Rosaries are this game’s version of currency, which you can use to buy amulets and maps from early game merchants. If you die, you’ll have to recover them from your corpse in order to collect what was lost. In the opening area of the game, you can find a rosary cache to give your wallet a boost early on. Right before entering Bone Bottom, there’s a hole to drop down. Hold left as you fall and you’ll find a bone wall you can break. Here you’ll find your reward.

Learn the pogo

Bouncing off enemies is an early way to double jump. To do it, hold down while attacking in the air. It’s much harder to pull off than it was in Hollow Knight due to Hornet’s attacks, which are angled diagonally rather than straight down. However, if Silksong is anything like the first, you’ll be expected to master this technique in order to find and unlock everything in the game — there could be secret areas that can only be reached or bosses that can only be defeated with this technique. Make sure to master this skill early on.

First spool fragment and shortcut

After meeting Shakra, the map merchant, head left into the next screen. There is a flying enemy near the far left wall. Use the pogo jump technique off of them to reach and exit the room in the top left corner. If you kill the enemy, simply leave the area and rest at the nearby bench to respawn them (benches also save your game). After reaching the next room, drop down the first hole. There’s also a rosary cache to your right as you descend. Continue down until you reach a lever, which activates the elevator, giving you a shortcut back to Bone Bottom.

From the top of the elevator shaft, head right. You’ll also see an enemy glowing green below you as you progress. It holds a Moss Berry, and in order to get it, you’ll either have to keep pogo attacking them or fall and slash repeatedly. You can use your new elevator to keep ascending back up if you fall down.

Eventually, you’ll find another cache of rosaries hanging in a small room, but be careful, as they’re boobytrapped with spikes right underneath. However, these spikes only activate once, so you can just wait for them to disappear. Attack the wall in the bottom left of this room to open a secret door that leads to the Spool Fragment — you’ll want to prioritize collecting these, as they increase your max silk capacity.

Buy the first four items from Shakra

Maps are extremely useful in Silksong, so buy them whenever you have the chance. When you first meet Shakra, they’ll have two for you. In addition, you can also buy the Quill and Compass. These will help fill in the map and, if equipped, show your location. Try and grind out enough cash to buy all four of these items. If you’re low on funds, the enemies in the area to your left will drop around five rosaries each, and there’s a nearby bench you can sit on to keep respawning them.

If you followed my advice and collected the Spool Fragment above, you should have more than enough currency to buy all four.

View the entire map

Holding down LB (on Xbox) will bring up the map of your current area. In order to see the entire area, and how each section connects to one another, double tap LB instead. 

Choral Commandment

You can find a Choral Commandment, which can be given to a certain collector later on, shortly after encountering Shakra. Climb upwards from their position and to the left. Up again past the lever and there is a breakable wall immediately left of you.

Moss Druid

Right after obtaining the Silk Spear technique, head to the bottom right corner of the room and destroy the webs with your new skill. Inside and past the right exit is Moss Druid (and a save bench) who will give you your first side quest of finding three moss berries. If you found one early on, and a second one that I mentioned while going for the Spool Fragment, you can collect a third just below them by dropping down the hole left of the bench and past a hidden wall in the bottom right corner of the room. Finishing this side quest will earn you an achievement.

Easier healing

Unlike in Hollow Knight, you don’t need to hold down the bind button (B on an Xbox controller) to heal. In Silksong, you simply need to tap it once you have enough silk. This will grant you three pips of life back. You can also heal while in the air, so take advantage of it when landing could mean your death.

Different types of equipment

Hollow Knight only had one type of equipment, but Silksong has four. They’re distinguished by colors: white, red, blue and yellow. White is for your spells, such as the Silk Spear, red is for tools, blue holds amulets, and yellow is for additional items, such as the compass. You can only equip one of each at a time (at least for now).

How to defeat the Bell Beast

The first real boss fight of the game is the Bell Beast and it’s located shortly after collecting the Silk Spear skill. 

The Beast has three main attacks. The first will see either side of the ground rumble followed by the Beast surfacing and charging toward you. Simply jump over it and do a pogo attack as it passes. The second attack begins like the first, with the ground on the side of the arena rumbling, but this time the Beast will launch into the air and arc over you. It’s very easy to just walk the opposite direction to avoid getting crushed. You can also quickly counter and get in two attacks while it tries to get unstuck from the wall. The last attack will start a little differently — this time the center ground will rumble. The Beast will pop up and launch two bell projectiles horizontally. To dodge, just hop over the bell.

When you’ve whittled the boss’s health down halfway, the Beast will surface and scream, shaking the whole area. This will cause bells to start dropping down from the ceiling while you continue the fight. They’re pretty easy to avoid since they only bounce once before disappearing. Simply hop over them as you continue the pattern of attacking and dodging the Beast’s three attacks.

Unlocks after the Bell Beast

After defeating the Bell Beast you get an achievement and a silk heart. This will regenerate a little bit of silk automatically after every use. After falling in combat, the Bell Beast will also have a change of heart and become your mode of fast travel.

Make sure to revisit Bone Bottom once you’re victorious as you’ll now be able to take on additional side quests from a sign in town.

Hopefully these tips give you a better grasp of the dangerous and complex world as you begin your adventure in Silksong.

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