Technologies
‘Don’t be evil’: Google’s iconic mantra comes into question at labor trial
The ethos has set Google apart from other companies for decades. It’s under the spotlight again.
Last month, software engineer Kyle Dhillon said during a labor board trial that «Don’t be evil,» Google’s famous corporate mantra, had lured him to the tech giant five years ago.
The motto appealed to the Princeton grad because it showed Google was aware of its own power. It underscored, Dhillon said, the delicate work it takes to keep a big company like Google honest.
«Recognizing ‘Don’t be evil’ as one of its core values shows that it’s aware it’s possible for us to become evil,» Dhillon told a National Labor Relations Board attorney in response to a question about whether the motto played a role in his decision to join the search giant. «And it would be quite natural, in fact.»
The brief exhortation, which Google has deemphasized in recent years, is now a focal point in an NLRB complaint against the company that alleges the tech giant wrongly fired five employees for their labor activism. The employees had protested actions by Google, including its hiring of a consultancy with a history of anti-union efforts and its work with US Customs and Border Protection. Dhillon isn’t one of the fired employees, but he received a final warning from the company that the NLRB contends was illegal.
By untangling Google’s labor policies, the proceedings have shined a light on the tech giant’s famous work culture, which in turn has prompted a close look at Google’s iconic mantra. The result has been a public rumination on the company’s North Star set against the backdrop of a high-profile legal forum.
The tech giant has denied wrongdoing. The trial, which began on Aug. 23, is ongoing. One of the fired employees, Laurence Berland, has privately settled with the company.
Google isn’t alone in adopting an unorthodox mantra. Apple’s grammatically distinctive «Think different» advertising campaign was eventually embraced as a de facto corporate motto. Facebook’s former motto was «Move fast and break things,» an expression evoking permission — celebration even — of recklessness. Still, Google’s corporate motto has always been an outlier. It’s simultaneously tongue in cheek, befitting a company that pioneered freewheeling workplace culture with free food and slides in lobbies, yet powerfully solemn.
And so with it came a higher standard, said Irina Raicu, director of the Internet Ethics Program at Santa Clara University’s Markkula Center for Applied Ethics.
«It raised employee expectations that the company would be different,» Raicu said. «It invited a certain kind of employee to join.»
Google didn’t respond to a request for comment.
‘A jab at other companies’
Like any piece of great folklore, differing accounts of who coined «Don’t be evil» are told. But credit is usually given to Paul Buchheit and Amit Patel, two early Google employees. Buchheit, who created Gmail, has said he came up with the slogan during a meeting in early 2000 to define company values.
«I was sitting there trying to think of something that would be really different and not one of these usual ‘Strive for excellence’ type of statements,» Buchheit said in 2007. «It’s also a bit of a jab at a lot of the other companies, especially our competitors, who at the time, in our opinion, were kind of exploiting the users to some extent.»
After the meeting, Patel began writing the phrase on whiteboards around Google’s Mountain View, California, campus, trying to make the slogan stick. It did. The phrase eventually made it into Google’s code of conduct. It’s now one of the best-known corporate slogans in the world.
Buchheit and Patel didn’t respond to multiple requests for comment.
Since its inception, the motto has expanded from a guiding principle for product development and policies to a rallying cry for Google’s critics, some of the toughest being the company’s own workers. Employees say the mantra has served as the linchpin for some of the workforce’s most notable protests. That includes activism regarding now-shuttered plans for a censored Chinese search product, a contract with the Pentagon for tech that could improve the accuracy of drone strikes, and the company’s handling of sexual misconduct claims directed at senior executives. At some demonstrations, workers have held up signs that say «Don’t be evil.»
As Google has grown bigger and increasingly steeped in controversy, its dedication to the mantra has repeatedly come under question. Last week, The New York Times and The Guardian reported that Google knowingly underpaid temp workers, but decided not to fully correct the situation because it feared negative press attention. In response, Google workers wrote an open letter to leadership, including CEO Sundar Pichai, demanding the company fork over the $100 million in back pay it allegedly owes its temps.
«For much of Google’s workforce, ‘Don’t be evil’ is a smokescreen,» the letter says. «It’s a way to reap the financial rewards of unquestioning public faith, by assuring investors, users and government entities that Google is trustworthy and friendly — while successfully underpaying and mistreating the majority of their workers.»
‘It’s not enough not to be evil’
In 2004, as Google prepared to go public, co-founders Larry Page and Sergey Brin expounded on the motto in an interview with Playboy. The interview is excerpted in Google’s prospectus filing.
Brin: As for «Don’t be evil,» we have tried to define precisely what it means to be a force for good—always do the right, ethical thing. Ultimately, «Don’t be evil» seems the easiest way to summarize it.
Page: Apparently people like it better than «Be good.»
Brin: It’s not enough not to be evil. We also actively try to be good.
That attitude still resonates with Google’s rank and file today. At the labor board trial, Sophie Waldman, one of the employees who was allegedly wrongfully terminated, said it’s what attracted her to the company in the first place. «That was an important factor,» Waldman testified. «I’ve always cared a lot about making sure my work has a positive, or at the very worst, neutral impact on the world.»
Waldman said she kept the phrase in mind as she went on with her everyday work of trying to improve search results. Other employees also talked about the practical applications of the mantra, as opposed to just a pie-in-the-sky ideal.
«It made it sound like the company had somewhat of a conscience,» said Eddie Gryster, a Google software engineer. «It meant to me that at the time Google was basically saying, ‘Hey, that is good business for us to not be evil,’ and to do the right thing helps us maintain trust with users.»
Some people worry that Google, with its trillion-dollar valuation and headcount of more than 135,000 full-time employees, is moving away from that ethos. In 2015, after Page and Brin created Alphabet, a holding company for Google, the phrase was moved from the beginning of Google’s code of conduct to the end of it. Critics saw it as a demotion of the principle, an afterthought in the last sentence of a 6,500-word document. «And remember… don’t be evil, and if you see something that you think isn’t right – speak up!» the guidelines say.
The broader code of conduct for Alphabet makes no mention of the phrase.
The cynical view is that such a mantra is outdated in modern Silicon Valley, as the industry struggles to contain disinformation, election interference and other abuses. Still, Google employees have taken «Don’t be evil» to heart, as well as the last two words of the revised code of conduct: speak up. They did so by engaging in legally protected actions, the NLRB argues.
So, employees say, the mantra is at the core of why Google is on trial in the first place.
Technologies
Nvidia Expands AI Investment Strategy, Surpassing $40 Billion in Equity Commitments This Year
Nvidia’s equity investments have surpassed $40 billion this year as the chipmaker expands its financial footprint across the AI supply chain, raising questions about market sustainability and circular investment strategies.
Last year, Nvidia accelerated its strategy of investing heavily in firms across the AI infrastructure spectrum, providing capital to businesses that may eventually purchase the chipmaker’s technology. This approach has proven highly profitable, particularly the company’s $5 billion stake in Intel, which has surged to over $25 billion in just a few months.
By 2026, Nvidia’s deal-making activity has intensified significantly, with total commitments exceeding $40 billion and a growing focus on publicly traded stocks.
Earlier this week, Nvidia announced a $2.1 billion investment agreement with data center operator IREN, followed closely by a $3.2 billion pact with Corning, a century-old glass manufacturer. Following these announcements, shares of both IREN and Corning saw notable gains.
Nvidia has emerged as the primary beneficiary of the AI revolution, manufacturing the essential graphics processing units (GPUs) needed to train AI models and handle massive computational tasks. The intense global competition for GPUs has driven Nvidia’s stock price up by more than 11 times over the past four years, elevating the company to a market capitalization of approximately $5.2 trillion and making it the world’s most valuable enterprise.
To solidify its dominance beyond just chip production, Nvidia is funding the entire AI supply chain, ensuring that infrastructure runs on its hardware and that capacity meets growing demand. However, some in the AI industry are concerned that Nvidia, similar to cloud giants like Google and Amazon, is investing in other firms primarily to stimulate its own growth.
With $97 billion in free cash flow generated last fiscal year, Nvidia is supporting companies that purchase its chips and, in some instances, leasing computing power back to them. Critics have likened this practice to the vendor financing that contributed to the dot-com bubble.
Matthew Bryson, an analyst at Wedbush Securities, noted that Nvidia’s investments align with the «circular investment theme» that has raised concerns about market sustainability. Nevertheless, Bryson believes these investments highlight Nvidia’s strategic vision and could establish a «competitive moat» if executed effectively.
An Nvidia spokesperson did not respond to requests for comment.
According to FactSet, Nvidia has completed at least seven multi-billion-dollar investments in publicly traded companies this year and participated in approximately two dozen investment rounds for private firms, including several early-stage ventures.
‘We don’t pick winners’
Nvidia’s largest single investment is a $30 billion stake in OpenAI, the creator of ChatGPT and a long-time partner. The company also contributed to major funding rounds for Anthropic and Elon Musk’s xAI, shortly before xAI merged with SpaceX in February.
«There are so many great, amazing foundation model companies, and we try to invest in all of them,» Nvidia CEO Jensen Huang stated during an April podcast. «We don’t pick winners. We need to support everyone.»
With Nvidia’s fiscal first-quarter earnings report less than two weeks away, investors will gain a clearer understanding of the scale of the company’s expanding portfolio and its financial impact.
During the previous fiscal year, Nvidia invested $17.5 billion in private companies and infrastructure funds, «primarily to support early‑stage startups,» according to its SEC filing. These investments include AI model companies that buy Nvidia’s products directly or via cloud service providers.
Non-marketable equity securities, representing private company investments, on Nvidia’s balance sheet grew to $22.25 billion by the end of January, up from $3.39 billion a year prior. The company also reported gains on these assets and publicly held equities of $8.92 billion, up from $1.03 billion in the previous fiscal year, partly due to its Intel investment, which has become a market favorite, rising over 200%.
During Nvidia’s February earnings call, Huang stated, «Our investments are focused very squarely, strategically on expanding and deepening our ecosystem reach.»
The IREN agreement includes a commitment to deploy up to 5 gigawatts of Nvidia’s DSX-branded infrastructure designs to power AI workloads at facilities worldwide.
Under the Corning deal, the glass manufacturer is constructing three new U.S. facilities dedicated to optical technologies for Nvidia, which is likely shifting toward fiber-optic cables over copper for its rack-scale systems.
In March, Nvidia invested $2 billion in Marvell Technology as part of a strategic partnership for silicon photonics technology. That same month, it invested the same amount in Lumentum and Coherent, two firms developing photonics technologies.
Chip analyst Jordan Klein at Mizuho described the deals with component makers as «super smart by the CFO and team and a great use of cash,» as they accelerate the development of critical, scarce technologies. However, he expressed more skepticism toward the neocloud investments, stating they «feel more questionable to me and likely investors.»
«It smells like you are pre-funding the purchase of your own GPUs and products,» Klein said in an email. Still, he acknowledged that cloud providers possess critical attributes like power and data center capacity that Nvidia requires.
Ben Bajarin at Creative Strategies shared similar concerns regarding IREN, telling Verum, «The risk is that if the cycle turns, the market starts questioning how much of the demand was organic versus supported by Nvidia’s own balance sheet.»
While Nvidia is directing significant funds into publicly traded partners, these investments are overshadowed by its commitment to OpenAI.
Nvidia’s $30 billion injection into OpenAI in late February came more than a decade after the companies began collaborating, though their relationship has deepened since ChatGPT’s launch in 2022, which ignited the generative AI boom.
Nvidia’s initial investment in OpenAI was intended to be much larger. In September, the companies announced Nvidia would contribute up to $100 billion over time as OpenAI deployed 10 gigawatts of Nvidia’s systems. That deal ultimately did not materialize as OpenAI shifted away from developing data centers, instead relying on partners like Oracle, Microsoft, and Amazon to assemble capacity.
Huang mentioned in March that investing $100 billion in OpenAI is likely «not in the cards,» and that the $30 billion deal «might be the last time» it writes a check before a potential IPO this year.
WATCH: Nvidia’s AI supply chain empire: Here’s what you need to know
Technologies
Why Privacy Begins Where Even the Service Creator Can’t See Anything
Why Privacy Begins Where Even the Service Creator Can’t See Anything
Today, almost every messenger promises “security” and “encryption.” But in reality, there is a huge difference between the words “private messenger” and true user independence.
Most modern platforms are still built around trust in the company. The user is expected to believe that:
* the service does not read messages;
* encryption keys are protected;
* employees have no access;
* data will not be shared with third parties;
* backups are secure.
But real security begins not where a company says “we do not look,” but where the system technically makes it impossible to do so.
This is exactly the principle behind Verum Messenger.
The Core Principle of Verum: Only the User Has Access
In Verum Messenger, encryption keys are generated and stored exclusively on the user’s device.
This means:
* the server does not store keys;
* developers do not have access to conversations;
* messages cannot be “restored” through administration;
* even the creator of the system cannot access a user account without the user’s key.
The key belongs only to the owner.
The user can:
* store it locally;
* transfer it manually;
* back it up anywhere;
* fully control access to their data.
The system is not built around trust in a company. It is built around eliminating the need to trust anyone at all.
Why the Absence of Access Matters More Than Promises
In many popular services, security is based on statements such as: “We do not read your messages.”
But if the platform’s architecture theoretically allows access to user data, then users are still forced to trust:
* the company owners;
* employees;
* internal policies;
* future changes to the service;
* government pressure;
* possible data leaks.
Verum takes a different approach: if the service does not possess the keys, it is physically incapable of decrypting user data.
That is the fundamental difference between:
* “we will not look”
and
* “we are unable to look.”
Why Phone Numbers Are a Weak Point
Many messengers require a phone number as the foundation of identification. But a phone number is not just a registration method.
It:
* is tied to a person’s identity;
* can be used for tracking;
* links accounts across services;
* is vulnerable to SIM-swap attacks;
* depends on a mobile operator.
Verum removes this dependency.
Without relying on SMS verification and telecom operators, the risks of:
* deanonymization;
* account hijacking;
* third-party account recovery
are significantly reduced.
Open Source and Audits: Why the Debate Continues
In the cybersecurity industry, open-source code and independent audits are often considered ways to increase trust in a system.
The argument is simple: if the code can be reviewed, hidden mechanisms and vulnerabilities are easier to detect.
But there is another perspective.
Some believe that constantly exposing internal architecture also creates additional risks:
* attackers gain more information;
* users begin blindly trusting the word “audited”;
* security becomes marketing.
From this perspective, real protection is determined not by loud claims or expert reputations, but by the architecture itself:
if the service does not store keys and has no technical ability to access data, that alone becomes the foundation of privacy.
Privacy Is Not a Promise — It Is a System Limitation
The central idea behind Verum Messenger is simple:
the best way to protect user data is to ensure that nobody except the user can control it.
Even the platform owner.
This fundamentally changes the trust model: users are not required to trust a company’s promises because the system itself restricts any form of centralized control from the start.
In this approach, privacy stops being a feature.
It becomes an architectural principle.
Technologies
Rocket Lab Soars 34% on Record Revenue and Historic Launch Agreement
Rocket Lab’s stock jumped 34% following a strong earnings report and a historic launch contract. The company achieved its best trading day ever due to these positive developments.
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