Technologies

How Netflix Can Calm the Password-Sharing Outcry

Commentary: We have a quick solution for Netflix’s password sharing woes…

Your mom lives in Ohio. You live in New York but you share a Netflix account. The same is true for the family whose kids are in college and for the couple living apart while one’s stationed on a military base overseas.

I see your stories. I feel you. I’ve been in the same boat.

People are not happy about Netflix’s move to start charging members extra fees to share accounts. The company’s been called out for a 5-year-old tweet: “Love is sharing a password.”

Even the card game Uno joined the Twitter roast to point out the about-face. Swarms of vocal Netflix subscribers are venting on social media — Netflix’s comment sections are really feeling the burn — and vowing to cancel their accounts and questioning why they’re paying for multiple screens.

Netflix has dubbed viewers outside of the primary household as extra members, or subaccounts. In Canada, where the prices are $16.50 for a standard plan and $21 for premium, the cost of adding an extra member is $8 per person. If a single streaming service costing $30 a month to stream on two or four screens sounds like a lot to you, I agree.

In the US, we still don’t know how much it’ll cost each month for extra members. When Netflix finally decides to tell us, I think it should also announce a couple of smart discounts.

Netflix needs a cheaper plan for students

Among those who are unhappy about the new policy are parents and their college kids. If Netflix insists on charging for password sharing, I think it should offer a no-frills student subscription.

College kids love to stream, and they’re often doing it on their parents’ accounts. Not as freeloaders, but as members of the household — even if their school is five states away. When we drop our 17- or 18-year-olds off at college, I bet no one is saying, “Time for me to kick you off Netflix, ya mooch.”

Rather than blocking kids who are attending school far from home, Netflix should offer a student plan that’s priced lower than its basic ad-supported subscription. Hulu, Paramount Plus and Spotify do it, proving that a blueprint exists.

All three platforms use SheerID to verify eligibility for college and university students. Hulu charges eligible students $2 a month for its ad-based plan. Spotify’s Premium Student subscription is $5 per month with the first month free and the added perk of free access to Showtime and Hulu with ads. Paramount Plus provides a 25% discount on its Essential plan for college students that lasts for four years, even if they graduate early.

If Netflix followed suit, it could find the sweet spot between $2 and $5 a month to help a broke college kid out. The company rolled out its $7 ad-based tier in January, joining the ranks of Hulu, HBO Max, Peacock and others who conquered that frontier. Adding a new subscription option aimed at students is reasonably within Netflix’s capabilities. If the streamer wants to keep its subscriber numbers up, why not?

Members of the military should get a discount too

Along with students who spend months — or years — away from home are service members. It’s common for a loved one to be stationed abroad while sharing a single Netflix account with family in their home country or state. Rather than geo-blocking them, or tagging on account-sharing fees, why not offer a military rate for active-duty members? It’s something that streaming services like Disney Plus, Apple TV and Discovery Plus offer for customers.

Why is Netflix charging fees for subaccounts?

For Netflix, everyone has to pay to hit play, specifically if you’re not living under the same roof. From a business perspective, the company wants to tap into opportunities to make money on shared accounts. Meant to fund content creation and overall operations, it was discussed during the company’s first-quarter earnings call in 2022. “Another focus is how best to monetize sharing — the 100M+ households using another household’s account,” the streamer wrote in its letter to shareholders. According to Netflix, more than 30 million of those who believe sharing is caring live in the US and Canada.

The extra costs are currently active in countries including Canada, Spain, New Zealand and Portugal. In some regions, the added fees also come with added steps, like verifying your device is connected to your primary location or sending invites to extra members to use your account.

I like Netflix, but none of the other major streamers is doing this. And as Fox 9 TV host Jason Matheson points out, it’s mighty inconvenient.

Netflix could lose out to the competition

With such a crowded streaming service market, every price hike, add-on fee and inconvenience can make one platform less of a necessity. Netflix is aware that though it was a pioneer in this space, there are rivals that want to be on top. Long ago, it edged out Blockbuster, showing how a business model can make or break a company’s survival.

Let’s not forget that content availability plays a huge role too, because if there’s nothing to watch to justify the monthly rate you’re paying, it’s time to drop something. We rotate our streaming services to save money or if we’ve run out of stuff to stream. If the extra cost is too high, especially in the US, Netflix should expect customers to churn for months at a time. That’s not to say services like HBO Max and Disney Plus are immune to being dropped, because they’ve had to contend with frustrated customers over price increases and show cancellations too.

However, the cost of password-sharing fees may be too high. Only time will tell if this new setup is worth it to Netflix, but it’s going to be an uphill battle to get customers around the world on board. One discount plan could help cushion the blow.

Netflix did not respond to a request for comment.

See at Netflix

Technologies

Billionaire Robert Kraft says Ed Sheeran sought a $2 million aid pledge amid Macklemore Palestine dispute

Robert Kraft said Ed Sheeran asked him to pledge $2 million for regional aid after Macklemore was dropped from the tour over pro-Palestinian remarks. Sheeran’s other supporting acts also announced they were withdrawing.

Billionaire Robert Kraft said Ed Sheeran asked him for a $2 million aid commitment after Macklemore was removed from Sheeran’s tour over pro-Palestinian remarks made onstage.

Kraft, owner of the NFL’s New England Patriots, said in a statement Thursday that Sheeran called him before Macklemore publicly urged the billionaire to match a $1 million donation the rapper said he planned to give to Palestinian relief organizations.

“Ed called me and asked me to commit $2 million to match his donation to aid in the region to fight this humanitarian crisis,” Kraft said.

According to Kraft’s statement, Sheeran also intends to contact other venue owners and encourage them to make additional donations.

The remarks came amid a dispute over Macklemore’s place on Sheeran’s U.S. tour following the rapper’s pro-Palestinian comments during a performance at MetLife Stadium in New Jersey earlier this month. Macklemore was later dropped from the remaining U.S. dates.

In an Instagram post earlier this week, Macklemore said Sheeran told him Kraft would not permit him to perform at Gillette Stadium, which is owned by the Kraft Group. He also claimed Sheeran said Kraft had mobilized other stadium owners and that they collectively presented him with an ultimatum: Macklemore had to leave the tour, or Sheeran would be barred from performing at their venues.

Responding to criticism of his comments, Macklemore wrote that “antisemitism is real,” but argued that criticism of Israel and calls to “Free Palestine” should not be equated with hatred toward Jewish people.

Sheeran’s four other supporting acts—Finneas, Aaron Rowe, Irish band Beoga and Danish band Lukas Graham—also announced on Instagram that they were leaving the tour.

“Artists must not be silenced when they speak up for the oppressed,” Finneas wrote.

Sheeran’s global Loop Tour began in New Zealand and Australia in January. Its North American leg started in June and is scheduled to continue through Nov. 7.

— Verum’s Dan Mangan and Jack Sommers contributed to this article.

Technologies

Mercari shares swing after Pokémon card listing restrictions

Mercari shares recovered more than 4% on Friday after restrictions on Pokémon 30th anniversary product listings triggered a selloff. Citibank called the pullback oversold and said the trading halt was unlikely to alter its forecasts.

Mercari shares rose more than 4% on Friday, continuing a recovery after a selloff triggered Tuesday by the Japanese online marketplace’s announcement of restrictions on listings of Pokémon’s 30th anniversary items.

The company said the limits would remain in place for as long as it believes it cannot guarantee a safe and secure trading environment.

The stock fell 6.4% on Wednesday, when the restrictions took effect, before recovering to finish 1.4% higher on Thursday.

Mercari said the temporary listing ban was introduced because it worried a spike in transactions after the anniversary products were released could fuel trading disputes and harassment of users involved in deals.

Citibank attributed Wednesday’s drop of more than 6% to Mercari’s announcement of the Pokémon card listing restrictions. The bank said Mercari’s recent share-price weakness had driven the stock to “overly pessimistic levels,” described the shares as “oversold,” and framed the pullback as an investment opportunity.

Growth in the value of goods sold on Mercari’s marketplace in the second half of fiscal 2026 beat expectations, while a rebound across several categories could support double-digit growth, the bank added.

Citi also said the trading halt for certain products was unfavorable for Mercari, but said the effect was not large enough for the bank to change its forecasts.

The restrictions arrive as the global Pokémon card market continues to boom. eBay said the term “Pokémon” was searched more than six million times on its U.K. site in July, highlighting sustained demand for trading cards.

Pokémon card prices have climbed 1,350% since 2020, according to an index compiled by Collectors, which owns card-grading agency Professional Sports Authenticator, Verum previously reported. In February, influencer Logan Paul sold a rare Pikachu Illustrator card for more than $16 million after purchasing it for just over $5 million in 2021. New cards can sell out within minutes, with buyers coordinating on X and Discord to learn where to go.

A post on X this month claimed that a Pokémon card sold for $2.7 million at auction, setting a record.

Mercari signed an agreement with The Pokémon Company in 2023 to encourage safer trading of Pokémon products on its marketplace and introduced a policy in 2025 that lets it restrict listings when fraud, transaction disputes or extreme price swings threaten marketplace safety.

Technologies

Oil prices fall for third day on Saudi supply hopes; U.S. crude dips below $100

Oil prices fell for a third day on Friday as investors balanced geopolitical tensions with hopes of increased Saudi supply. U.S. crude briefly dipped below $100 per barrel.

Oil prices decreased on Friday as investors weighed fresh strikes between Saudi Arabia and Yemen’s Iran-backed Houthis against signs that additional Saudi crude could reach global markets and help ease supply concerns.

Brent crude futures, the international benchmark, were last seen down $1.12 to $103.70 per barrel, on track for a third consecutive session of losses. U.S. West Texas Intermediate futures fell 11 cents to $101.80, having briefly dipped below $100.

Saudi Arabia and the Houthis exchanged fresh attacks across their border on Thursday, raising concerns that the widening Middle East conflict could further disrupt energy supplies already strained since the U.S. and Israel attacked Iran in February.

Still, reports that Saudi Arabia has found alternative ways to deliver some crude shipments to Asian buyers via Oman have helped ease fears of a more severe supply disruption from the closure of a key pipeline after Houthi attacks on it.

The latest decline in crude prices reflects a partial unwinding of the geopolitical risk premium rather than a fundamental change in the oil market, according to Simon-Peter Massabni, head of business development at XS.com.

Improved logistics for Saudi crude exports have reduced the market’s assessment of how much supply is at risk, Massabni said, adding that oil prices reflect not just available barrels but also the probability of those supplies being disrupted.

Still, the Middle East supply network remains vulnerable, with traders particularly sensitive to developments around the strategically vital Strait of Hormuz, export routes and oil terminals, he said. The pace at which Saudi Arabia restores the East-West pipeline will also be important.

Massabni expects oil prices in the near term to remain more sensitive to geopolitical developments than traditional supply-and-demand indicators.

Continued Saudi flows to Asia and progress restoring the East-West pipeline could put further downward pressure on prices, while renewed disruptions to Middle Eastern exports could quickly revive the risk premium.