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Apple and Samsung Are Racing to Create the Ultimate Camera Phone

Commentary: The Galaxy S23 Ultra and iPhone 14 Pro reiterate Apple’s and Samsung’s ambitions to appeal to pro photographers and videographers.

This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.

A phone’s camera bridges our everyday lives with our online identities, whether you’re sharing family photos, posting clips from your vacation on TikTok or dialing into a Zoom meeting. Apple and Samsung clearly understand this, as evidenced by the iPhone 14 Pro and the new Galaxy S23 Ultra, which goes on sale Feb. 17. With both devices, Samsung and Apple are sending a strong message: The camera is what matters most in a new phone. It’s the biggest factor that separates the best phone money can buy from reasonably priced devices.

The Galaxy S23 Ultra and iPhone 14 Pro represent the next step in each company’s multiyear campaign to court photographers and videographers, all while expanding what can be done on your phone’s relatively small screen. They’re the culmination of the latest efforts by Apple and Samsung to outpace one another in an arms race that’s been progressing for more than a decade. Apple and Samsung aren’t the only ones focused on the camera; the same goes for Google and OnePlus. But as the world’s two largest phone brands by market share, Apple and Samsung have an outsized influence over the devices we carry in our pockets.

Annual smartphone updates feel incremental, making it harder for people to justify yearly upgrades, especially when the cost for everyday goods and services remains high. The latest high-end phones from Apple and Samsung serve as statements that customers are willing to pay for the best. And for both companies, being the «best» often means having the best camera.

Samsung and Apple bet people will spend more on better devices

Cameras with a 100x digital zoom magnification and a nearly tablet-sized screen aren’t for everyone, especially given their high price. As generational upgrades become less flashy, customers are holding onto their devices longer before upgrading. But there is evidence hinting that premium phones still appeal to shoppers despite inflation, potentially showing that Apple and Samsung’s camera-first approach may be working.

According to Counterpoint Research, the iPhone’s average selling price increased 7% year over year in the third quarter of 2022, indicating Apple’s more expensive phones may be its most popular. (However, that could also be because the price of Apple’s regular iPhones has increased over the years, while the Pro’s starting price has largely remained the same).

Ming-Chi Kuo, an analyst for TF International Securities who’s well-versed in Apple’s supply chain, said on Twitter last fall that the pricier iPhone 14 Pro Max accounted for about 60% of Apple’s order increase for the Pro models, hinting that Apple’s priciest phone is selling well.

TM Roh, head of Samsung’s mobile experience business, said in an interview with CNET earlier this year that the Galaxy S22 lineup saw double-digit sales growth compared to the Galaxy S21 series. That indicates Samsung’s more expensive phones are indeed top sellers.

Remarks from Roh and Apple CEO Tim Cook also suggest that people are simply willing to pay for better devices.

«When times get hard, then people would be more cautious in the choices that they make,» Roh also said to CNET. «In other words, they would be looking for greater value to be gained.»

Speaking with analysts during Apple’s fiscal first-quarter earnings call earlier this month, Cook said he thinks «people are willing to really stretch to get the best they can afford in that category.»

Samsung’s and Apple’s current premium phones could also influence the devices we see in the future as both companies are expected to lean more heavily into high-end devices. Apple is discussing releasing an iPhone Ultra that would be a step up from the $1,099 iPhone 14 Pro Max, according to Bloomberg, likely expanding upon the Pro Max’s features. It may also incorporate more features into next year’s iPhone Pro that further distinguish it from the regular iPhone, the report said. One of those features, Bloomberg reported, could be a periscope lens for better optical zoom on the Pro Max, further underscoring the camera’s significance.

Samsung, meanwhile, used its previous high-end smartphone line, the Galaxy Note, to build the foundation for its current Galaxy Ultra devices. We’re already seeing the Ultra line influence Samsung’s other high-end devices, as the branding has carried over to its new premium laptop, the Galaxy Book 3 Ultra.

What makes an «ultra» or «pro» phone? Mostly the camera

Make no mistake, Apple and Samsung both view the camera as the most significant smartphone upgrade that customers are willing to splurge for. Samsung made that clear at its Unpacked event on Feb. 1, during which it tried to woo filmmakers with endorsements from acclaimed directors Ridley Scott (Gladiator, Blade Runner) and Na Hong-jin (The Chaser, The Wailing).

Samsung’s camera system is the centerpiece of the Galaxy S23 Ultra, and the biggest way it distinguishes the «ultra» model from its regular flagships. The company spent a large portion of its Unpacked presentation outlining the various new camera improvements: a higher-resolution 200-megapixel sensor, wider dynamic range, steadier optical image stabilization for video, faster autofocus and clearer shots in low light, among other upgrades. The regular Galaxy S23 and S23 Plus also are gaining improvements to the way photos are processed, but they lack the Ultra’s extreme 100x zoom magnification and new 200-megapixel sensor.

If you weren’t already convinced that Samsung is trying to entice camera enthusiasts, the company also makes it easier to access settings for shooting raw files by integrating those options directly into the native camera app. A raw file has uncompressed image data straight from the camera sensor, which allows for more leeway when editing. An Expert Raw file contains data from several images processed together and offers even more clarity and a wider dynamic range. Google and Apple have their own special raw files that are created in a similar way, bridging a traditional raw file with advancements from computational photography.

And to help fit all of those big files on your phone, the S23 Ultra’s base storage is now 256GB, up from the S22 Ultra’s 128GB. The decision to offer more storage in the entry-level model could also be seen as another effort to attract photographers and videographers, since high-resolution photos, raw files and 8K videos occupy a lot of space. The S23 Plus also starts at 256GB, but Samsung doesn’t offer a 1TB storage option for that phone the way it does with the S23 Ultra. It shows what a long way Samsung has come since launching its original Ultra phone, the Galaxy S20 Ultra, which maxed out at 512GB and started at 128GB just like the regular Galaxy S23.

Apple also loves to flaunt the iPhone’s photography prowess, and you could even argue that may have influenced some of Samsung’s thinking. That approach was on full display in September when Apple unveiled the iPhone 14 Pro, which has better optical image stabilization and low-light performance. Like Samsung, Apple also made a leap in resolution that brings the iPhone 14 Pro’s camera from 12 to 48 megapixels, although it’s really the device’s larger main sensor that’s made a big difference in the camera’s low-light performance. ProRaw, Apple’s feature for capturing raw photos that still incorporate some of the company’s image-processing algorithms, can now shoot at a 48-megapixel resolution.

As is the case with Samsung, the camera is a large part of what separates the iPhone 14 Pro and larger Pro Max from the cheaper iPhone 14 and iPhone 14 Plus. Those phones, by comparison, are missing the iPhone 14 Pro’s telephoto lens and have a smaller 12-megapixel main camera sensor. Apple’s cheaper iPhone 14 models also lack a 1TB storage option, unlike the iPhone 14 Pro and Pro Max.

The camera is the star, but there’s more to it

While the camera may be the biggest defining characteristic of Apple’s Pro line and Samsung’s Ultra line, there are other common threads between these phones. Both phones have more productivity-oriented features than the cheaper alternatives in their respective lineups. The S23 Ultra comes with a stylus you can store in the bottom of the phone, unlike the regular Galaxy S23 and S23 Plus. The iPhone 14 Pro has the Dynamic Island, a clever software interface built around the selfie camera for showing system alerts and controlling background activities without leaving the app you’re using. That feature is absent from the regular iPhone 14 and iPhone 14 Plus.

Both phones also have more to offer when it comes to the screen. For Samsung, that’s quite literal; the Galaxy S23 Ultra’s 6.8-inch screen is physically larger than the displays on the Galaxy S23 (6.1 inches) and the S23 Plus (6.6 inches). Apple offers the same two display sizes across the entire iPhone 14 lineup (6.1 inches or 6.7 inches), but has found other ways to make the screens on its Pro iPhone’s stand out. Only the Pro models have an always-on display, the Dynamic Island and an adaptive refresh rate for smoother scrolling and graphics.

Despite these similarities, Apple and Samsung’s approaches also differ in significant ways — mostly when it comes to which technologies these companies bring to cheaper devices. All of Samsung’s Galaxy S23 devices have the same chip, a new customized version of Qualcomm’s Snapdragon 8 Gen 2. Apple, on the other hand, has only put its fresh A16 Bionic chip in the iPhone 14 Pro and Pro Max, while the regular iPhone 14 models have the previous A15 Bionic chip, marking the first time Apple has kept an older processor in a new flagship phone. Apple also equips its Pro iPhones with a lidar scanner for detecting depth, which helps improve AR apps and certain photography features like autofocus and enables accessibility functions like door and people detection.

For Apple and Samsung, adding more advanced camera and display features to their premium phones isn’t just about boosting sales. Both companies are under pressure to uphold their reputations as innovators while proving there are still plenty of reasons to be excited about the smartphone’s future.

Right now, many of those reasons come down to the camera — the tool we use for everything from video chatting to documenting vacations and, perhaps in the future, fueling augmented reality apps. It will be fascinating to see how Apple, Samsung and others attempt to improve and redefine that experience over the next few years.

Technologies

AirPods 3 vs. AirPods 4: Should You Upgrade?

Not only do the entry-level version of Apple’s AirPods 4 offer feature and performance upgrades over the AirPods 3, but the step-up AirPods 4 with ANC feature active noise canceling. We compare all three models.

Editor’s note Oct. 18: We updated this article to reflect the release of the AirPods Pro 3.

Apple’s fourth generation of its original true-wireless earbuds follows the same design language as their predecessors but adds a bunch of new features — some borrowed straight from the more expensive AirPods Pro 2, which have now been succeeded by the AirPods Pro 3. The AirPods 4 remain Apple’s only earbuds to launch in two variants: a $129 entry-level model and a $179 AirPods 4 with ANC, both of which are often discounted on Amazon

I’ve been using the step-up $179 version, and I’m surprised by how good the ANC is for an open-ear design, agreeing with CNET audio expert David Carnoy, who called it «the best noise canceling I’ve experienced with a set of open earbuds» in his full review of the AirPod 4 with Active Noise Canceling. If you’re an AirPods 3 user and wondering how the AirPods 4 stack up against your current model, read on as I explore the key differences between these two earbuds. And for those considering upgrading from the AirPods Pro 2 to the AirPods Pro 3, we have an article that compares those two models and offers some buying advice. 

Read more: Best wireless earbuds of 2025

AirPods 4 feature an improved design

The AirPods 4 are slightly smaller than the AirPods 3 but larger than the AirPods 2. Each earbud weighs the same 4.3 grams, so any added or upgraded tech doesn’t translate into extra bulk on your ears. While all ears are shaped differently, Apple hopes the new design is a better fit for a wider range of people.

They fit me better than the AirPods 3, but I couldn’t get them to fit as well as silicone tip earbuds. However, if an open-ear design has worked better for you in the past, these should fit just fine — or even better. I have friends who’ve upgraded to the AirPods 4, and they say the new product fits them better.

The AirPods 3 are IPX4-rated for sweat and splash resistance. In comparison, the AirPods 4 are more durable. They are rated for dust resistance alongside sweat and splash resistance, with an IP54 rating.

The two AirPods 4 models have noticeable differences among themselves, too. The $179 variant supports charging with a Qi charging pad and the Apple Watch charging puck. So, if you have an Apple Watch and prefer your AirPods to charge with the same puck, you’ll need to spend $50 more than the base asking price. If you do, you also get a speaker in the case — like the AirPods Pro 2, so you can track them with sound using Find My.

Unlike the AirPods 3, there’s no physical button on the AirPods 4 charging case anymore. If you want to pair them to non-Apple devices, you need to double-tap on the front of the case near the LED to initiate pairing (that’s also the case for the AirPods Pro 3). Similarly, a reset can be initiated by three double-taps.

Upgraded H2 chip offers better sound quality

Apple’s new upgrades are threefold to improve the sound quality on the AirPods 4. First, they feature an upgraded H2 chip with Bluetooth 5.3, compared to the H1 chip with Bluetooth 5.0 found on the AirPods 3. Second, they have a new acoustic architecture and amp. Third, the drivers are positioned at a new angle to point into your ears. 

When compared, the AirPods 4 have slightly improved treble and bass over the AirPods 3. They sound a little cleaner, and there’s more depth and fullness across genres. It’s not AirPods Pro 2 quality, but it’s better than before. The sound quality gap between non-Pro and Pro models has shrunk.

There is no ANC on AirPods 3, but the $179 AirPods 4 with ANC adds the active noise cancelation feature to Apple’s most affordable earbuds lineup. They have the same number of microphones as the AirPods Pro 2 to enable ANC and a few other features.

In his AirPods 4 review, David Carnoy was «really impressed with the noise canceling. The reality is that it’s not that great compared with what you get with the AirPods Pro 2 [and now the AirPods Pro 3] … but that it works at all and is reasonably effective is kind of wild.»

On most open earbuds, you can’t really hear a difference between ANC on and off modes. But the new AirPods 4 with ANC can muffle the ambient sound around you to a certain degree. Apple says their noise canceling matches that of the original AirPods Pro and is half as good as the AirPods Pro 2’s noise canceling (that means it’s only 25% as good as the AirPods Pro 3’s noise canceling, which is 2X as good as the AirPods Pro 2’s noise canceling, according to Apple). That said, it’s strong enough to help you hear your music better in noisy environments. It can drown out low frequencies like plane engine noise very well.

Added features and upgraded controls

The AirPods 4 with ANC add a bunch of new features for the same price as what the AirPods 3 once cost. The additional microphones not only enable ANC but also convenience features like Adaptive Audio and Conversation Awareness.

The latter works like Sony’s Speak-to-Chat feature; it pauses the music and enables transparency mode as soon as it detects that you’re speaking. If you like to sing along to songs, it’s better to keep it turned off. That said, it’s a neat feature that lets you have conversations without physically taking off your earbuds.

Both AirPods 3 and AirPods 4 (including the ANC variant) support personalized spatial audio (with head tracking) for music, quick pairing, auto-switching for Apple devices, and always-on Siri. The AirPods 4 can trigger Siri with both «Siri» and «Hey Siri» wake words, whereas AirPods 3 support only «Hey Siri.»

You can spend $50 less on the AirPods 4 and get several new features over the AirPods 3. Both AirPods 4 models have new force sensors in the stems with pinch controls to control playback. However, there’s no swipe gesture support yet. 

Both of them also support Siri Interactions, where you can interact with Siri using gestures. For instance, when you receive a call, Siri will announce the caller’s name and ask if you want to answer the call. You can then nod your head for yes or shake it for no to answer or decline the call, respectively.

All of these features come with one slight compromise — battery life. The AirPods 3 are rated to deliver six hours of continuous listening on one charge, while the new AirPods 4 are rated to last up to five hours per charge. The case still delivers the same 30 hours of additional battery life, despite being smaller than before.

AirPods 3 vs. AirPods 4: It’s time to upgrade

If you’re in the market for a new pair of open earbuds, the AirPods 4 are an excellent choice — even if you have the last-gen AirPods 3. You get better sound quality with the H2 chip, a smaller case, more features like Siri Interactions and dust resistance, all for $50 less than the AirPods 3’s $179 launch price. However, they leave off wireless charging and only top up via the USB-C port.

The $179 AirPods 4 with ANC currently offer the best noise cancellation in a pair of open earbuds. Plus, you get additional features like Qi wireless charging (you can also charge them on an Apple Watch charging puck), a speaker inside the case for Find My, Conversation Awareness, Adaptive Audio and more. Both AirPods 4 models are a good upgrade over the AirPods 3, despite the slightly lower battery life.

Read more: Best AirPods deals right now 

AirPods 3 vs. AirPods 4 spec comparison

AirPods 3 AirPods 4 AirPods 4 with ANC
Weight (each earbud) 0.15 ounce (4.28 grams) 0.15 ounce (4.3 grams) 0.15 ounce (4.3 grams)
Weight (case) 1.34 ounces (37.91 grams) 1.14 ounces (32.3 grams) 1.22 ounces (34.7 grams)
Water resistant IPX4 IP54 IP54
Sensors Skin-detect sensor, Motion-detecting accelerometer
Speech-detecting accelerometer, Force sensor
Optical in-ear sensor, Motion-detecting accelerometer,
Speech-detecting accelerometer, Force sensor
Optical in-ear sensor, Motion-detecting accelerometer,
Speech-detecting accelerometer, Force sensor
Microphones Dual beamforming microphones, inward-facing microphone Dual beamforming microphones, inward-facing microphone Dual beamforming microphones, inward-facing microphone
Chip H1 H2 H2
Conectivity Bluetooth 5.0 Bluetooth 5.3 Bluetooth 5.3
Active Noise Cancelation,
Transparency mode
No No Yes
Conversation Awareness,
Adaptive Audio
No No Yes
Voice Isolation,
Personalized volume
No Yes Yes
Battery life Up to 6 hours
+30 hours with case
Up to 5 hours
+30 hours with case
Up to 5 hours
+30 hours with case
Wire in box Yes No No
Launch Price $179 $129 $179

AirPods 3 vs. AirPods 4: FAQs

Which AirPods are better, 3 or 4?

The AirPods 4 are better in terms of both sound quality and features. You get an upgraded H2 chip for cleaner sound, upgraded force touch controls, a new model with the best ANC on open earbuds, and features like Conversation Awareness, Adaptive Audio, etc. The AirPods 4 are objectively better than the AirPods 3.

Are the new AirPods 4 worth it?

If you’re looking for open earbuds, both the AirPods 4 and AirPods 4 with ANC are easily among the top open earbuds. At their list prices, they’re a little pricey, but they go on sale fairly regularly on Amazon, where you can save $10 to $20 on them, sometimes a little more. 

Which version of AirPods is best?

The AirPods Pro 3 are Apple’s current flagship model and are the best AirPods overall. They offer excellent sound quality and top-notch ANC performance for under $250. That said, if you don’t like having silicone ear tips jammed in yours, the AirPods 4 with ANC are your best bet right now. You can find more options in our Best AirPods for 2025 guide.

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Best iPhone Air Deals: The Ultra-Thin iPhone Air Can Be Had for Free Right Now

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Technologies

Amazon’s Ring Cameras Push Deeper Into Police and Government Surveillance

Ring has partnered with Flock Safety, making it easier for law enforcement to reach out to Ring doorbell and security camera owners to request footage.

Less than two years after removing a feature that made it easier for law enforcement agencies to request footage from owners of Ring doorbells and other security products, Amazon has partnered with two companies that will help facilitate the same kinds of requests.

Two weeks after rolling out a new product line for 2025, Ring, owned by Amazon, announced a partnership with Flock Safety, as part of its expansion of the Community Requests feature in the Ring Neighbors app. Atlanta-based Flock is a police technology company that sells surveillance technology, including drones, license-plate reading systems and other tools. The announcement follows a partnership Ring entered into with Axon, previously Taser International, which also builds tools for police and military applications.


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Taken together, the two partnerships point to Amazon’s Ring division not only reintroducing tools for police to request images or video from Ring customers without a warrant but also to a closer alignment with companies that have ties to police departments, ICE, the Secret Service and branches of the military.

Ring described the process for Community Requests in one of its blog posts. It said an agency that is verified with Axon Evidence, which Axon owns, could submit a community request that includes a specific location and timeframe of an incident and details about what’s being investigated.  

The request would appear publicly in the Neighbors feed for people in that area, notifying them with the option to provide footage for that incident. 

«If you ignore the request, the agency will not know; your anonymity and videos are protected. The choice is entirely yours,» Ring said in the post.

According to the post, video footage submitted goes directly to Axon Evidence, where it is verified for authenticity.

Community Requests are ‘local,’ according to Ring

In an email responding to our questions, a representative for Ring reiterated the process for Community Requests, adding that «only local public safety agencies can initiate Community Requests.» 

The localized area submitted is limited to half a square mile, and those agencies don’t have access to information on who will receive a request to share footage or how many Ring users are in a given area, according to Ring. The company says those requesting information must follow community guidelines

According to Ring’s website, only local and county entities — whether they’re law enforcement, nonprofits, or local government — can set up a Neighbors Verified account. While federal agencies or local branches of federal agencies might be customers of Axon or Flock, they wouldn’t be eligible for a Neighbors Verified account and would not be eligible to file a Community Request, even if it were done on their behalf by a third party such as Axon or Flock, the Ring representative confirmed to CNET.

The partnerships would give those agencies more entry points for creating these requests. Amazon hinted in one of its blog posts that it may add partnerships with other companies. Community Requests can only come from agencies that have been verified by a third party, such as Flock or Axon, and by Ring as well.

Back in 2018, when Flock Safety was a nascent startup, it set up its own cameras in neighborhoods to provide surveillance to fight crime. 

Surveillance bystanders

While the footage from Ring devices is only given to local organizations by permission of the footage’s owner, that doesn’t mean other people — such as someone walking their dog or children playing in a neighborhood — are free from potential privacy issues if they’re captured on camera.

«This arrangement creates a tricky problem from a privacy standpoint for consumers because the people who never signed up for surveillance in the first place could be watched, and they never agreed to that,» said Erik Avakian, a technical counselor at Info-Tech Research Group and the former chief information security officer for the Commonwealth of Pennsylvania.

Avakian said that making Ring footage availability opt-in still doesn’t address the issue of what happens to footage once it’s in the hands of law enforcement or other groups. 

«It could be used for other investigations, shared with others, or perhaps even used to capture biometrics and personal information like facial recognition features,» he said. «The videos might also end up revealing more about neighbors, visitors, or passersby than about the actual incident itself.»

He said one solution would be to blur out any individuals or identifiable artifacts from footage if it’s not part of the investigation. Regardless of whether that’s possible or not, Avakian said that companies such as Ring and those requesting footage should be transparent about how videos or images will be used, how long data will be stored, and if it’s shared with anyone else.

Mesh policing

What Ring and local law enforcement are doing with Community Requests may create some efficiencies for agencies that are stretched thin and don’t have the resources to gather as much evidence as what doorbell and security camera owners may be able to provide.

«Crime isn’t slowing down, but police resources are stretched thinner than ever,» said Ryan Schonfeld, co-founder and CEO of HiveWatch, which uses AI technology to create security ecosystems.   

«Technology integration gives a single officer access to necessary data that was previously unavailable, doing the work that would have required an entire team,» Schonfeld said. «If we want crimes solved and public safety maintained, we need to embrace the interoperability that makes it possible with the resources we actually have.»

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