Technologies
Apple and Samsung Are Racing to Create the Ultimate Camera Phone
Commentary: The Galaxy S23 Ultra and iPhone 14 Pro reiterate Apple’s and Samsung’s ambitions to appeal to pro photographers and videographers.
This story is part of Samsung Event, CNET’s collection of news, tips and advice around Samsung’s most popular products.
A phone’s camera bridges our everyday lives with our online identities, whether you’re sharing family photos, posting clips from your vacation on TikTok or dialing into a Zoom meeting. Apple and Samsung clearly understand this, as evidenced by the iPhone 14 Pro and the new Galaxy S23 Ultra, which goes on sale Feb. 17. With both devices, Samsung and Apple are sending a strong message: The camera is what matters most in a new phone. It’s the biggest factor that separates the best phone money can buy from reasonably priced devices.
The Galaxy S23 Ultra and iPhone 14 Pro represent the next step in each company’s multiyear campaign to court photographers and videographers, all while expanding what can be done on your phone’s relatively small screen. They’re the culmination of the latest efforts by Apple and Samsung to outpace one another in an arms race that’s been progressing for more than a decade. Apple and Samsung aren’t the only ones focused on the camera; the same goes for Google and OnePlus. But as the world’s two largest phone brands by market share, Apple and Samsung have an outsized influence over the devices we carry in our pockets.
Annual smartphone updates feel incremental, making it harder for people to justify yearly upgrades, especially when the cost for everyday goods and services remains high. The latest high-end phones from Apple and Samsung serve as statements that customers are willing to pay for the best. And for both companies, being the «best» often means having the best camera.
Samsung and Apple bet people will spend more on better devices
Cameras with a 100x digital zoom magnification and a nearly tablet-sized screen aren’t for everyone, especially given their high price. As generational upgrades become less flashy, customers are holding onto their devices longer before upgrading. But there is evidence hinting that premium phones still appeal to shoppers despite inflation, potentially showing that Apple and Samsung’s camera-first approach may be working.
According to Counterpoint Research, the iPhone’s average selling price increased 7% year over year in the third quarter of 2022, indicating Apple’s more expensive phones may be its most popular. (However, that could also be because the price of Apple’s regular iPhones has increased over the years, while the Pro’s starting price has largely remained the same).
Ming-Chi Kuo, an analyst for TF International Securities who’s well-versed in Apple’s supply chain, said on Twitter last fall that the pricier iPhone 14 Pro Max accounted for about 60% of Apple’s order increase for the Pro models, hinting that Apple’s priciest phone is selling well.
TM Roh, head of Samsung’s mobile experience business, said in an interview with CNET earlier this year that the Galaxy S22 lineup saw double-digit sales growth compared to the Galaxy S21 series. That indicates Samsung’s more expensive phones are indeed top sellers.
Remarks from Roh and Apple CEO Tim Cook also suggest that people are simply willing to pay for better devices.
«When times get hard, then people would be more cautious in the choices that they make,» Roh also said to CNET. «In other words, they would be looking for greater value to be gained.»
Speaking with analysts during Apple’s fiscal first-quarter earnings call earlier this month, Cook said he thinks «people are willing to really stretch to get the best they can afford in that category.»
Samsung’s and Apple’s current premium phones could also influence the devices we see in the future as both companies are expected to lean more heavily into high-end devices. Apple is discussing releasing an iPhone Ultra that would be a step up from the $1,099 iPhone 14 Pro Max, according to Bloomberg, likely expanding upon the Pro Max’s features. It may also incorporate more features into next year’s iPhone Pro that further distinguish it from the regular iPhone, the report said. One of those features, Bloomberg reported, could be a periscope lens for better optical zoom on the Pro Max, further underscoring the camera’s significance.
Samsung, meanwhile, used its previous high-end smartphone line, the Galaxy Note, to build the foundation for its current Galaxy Ultra devices. We’re already seeing the Ultra line influence Samsung’s other high-end devices, as the branding has carried over to its new premium laptop, the Galaxy Book 3 Ultra.
What makes an «ultra» or «pro» phone? Mostly the camera
Make no mistake, Apple and Samsung both view the camera as the most significant smartphone upgrade that customers are willing to splurge for. Samsung made that clear at its Unpacked event on Feb. 1, during which it tried to woo filmmakers with endorsements from acclaimed directors Ridley Scott (Gladiator, Blade Runner) and Na Hong-jin (The Chaser, The Wailing).
Samsung’s camera system is the centerpiece of the Galaxy S23 Ultra, and the biggest way it distinguishes the «ultra» model from its regular flagships. The company spent a large portion of its Unpacked presentation outlining the various new camera improvements: a higher-resolution 200-megapixel sensor, wider dynamic range, steadier optical image stabilization for video, faster autofocus and clearer shots in low light, among other upgrades. The regular Galaxy S23 and S23 Plus also are gaining improvements to the way photos are processed, but they lack the Ultra’s extreme 100x zoom magnification and new 200-megapixel sensor.
If you weren’t already convinced that Samsung is trying to entice camera enthusiasts, the company also makes it easier to access settings for shooting raw files by integrating those options directly into the native camera app. A raw file has uncompressed image data straight from the camera sensor, which allows for more leeway when editing. An Expert Raw file contains data from several images processed together and offers even more clarity and a wider dynamic range. Google and Apple have their own special raw files that are created in a similar way, bridging a traditional raw file with advancements from computational photography.
And to help fit all of those big files on your phone, the S23 Ultra’s base storage is now 256GB, up from the S22 Ultra’s 128GB. The decision to offer more storage in the entry-level model could also be seen as another effort to attract photographers and videographers, since high-resolution photos, raw files and 8K videos occupy a lot of space. The S23 Plus also starts at 256GB, but Samsung doesn’t offer a 1TB storage option for that phone the way it does with the S23 Ultra. It shows what a long way Samsung has come since launching its original Ultra phone, the Galaxy S20 Ultra, which maxed out at 512GB and started at 128GB just like the regular Galaxy S23.
Apple also loves to flaunt the iPhone’s photography prowess, and you could even argue that may have influenced some of Samsung’s thinking. That approach was on full display in September when Apple unveiled the iPhone 14 Pro, which has better optical image stabilization and low-light performance. Like Samsung, Apple also made a leap in resolution that brings the iPhone 14 Pro’s camera from 12 to 48 megapixels, although it’s really the device’s larger main sensor that’s made a big difference in the camera’s low-light performance. ProRaw, Apple’s feature for capturing raw photos that still incorporate some of the company’s image-processing algorithms, can now shoot at a 48-megapixel resolution.
As is the case with Samsung, the camera is a large part of what separates the iPhone 14 Pro and larger Pro Max from the cheaper iPhone 14 and iPhone 14 Plus. Those phones, by comparison, are missing the iPhone 14 Pro’s telephoto lens and have a smaller 12-megapixel main camera sensor. Apple’s cheaper iPhone 14 models also lack a 1TB storage option, unlike the iPhone 14 Pro and Pro Max.
The camera is the star, but there’s more to it
While the camera may be the biggest defining characteristic of Apple’s Pro line and Samsung’s Ultra line, there are other common threads between these phones. Both phones have more productivity-oriented features than the cheaper alternatives in their respective lineups. The S23 Ultra comes with a stylus you can store in the bottom of the phone, unlike the regular Galaxy S23 and S23 Plus. The iPhone 14 Pro has the Dynamic Island, a clever software interface built around the selfie camera for showing system alerts and controlling background activities without leaving the app you’re using. That feature is absent from the regular iPhone 14 and iPhone 14 Plus.
Both phones also have more to offer when it comes to the screen. For Samsung, that’s quite literal; the Galaxy S23 Ultra’s 6.8-inch screen is physically larger than the displays on the Galaxy S23 (6.1 inches) and the S23 Plus (6.6 inches). Apple offers the same two display sizes across the entire iPhone 14 lineup (6.1 inches or 6.7 inches), but has found other ways to make the screens on its Pro iPhone’s stand out. Only the Pro models have an always-on display, the Dynamic Island and an adaptive refresh rate for smoother scrolling and graphics.
Despite these similarities, Apple and Samsung’s approaches also differ in significant ways — mostly when it comes to which technologies these companies bring to cheaper devices. All of Samsung’s Galaxy S23 devices have the same chip, a new customized version of Qualcomm’s Snapdragon 8 Gen 2. Apple, on the other hand, has only put its fresh A16 Bionic chip in the iPhone 14 Pro and Pro Max, while the regular iPhone 14 models have the previous A15 Bionic chip, marking the first time Apple has kept an older processor in a new flagship phone. Apple also equips its Pro iPhones with a lidar scanner for detecting depth, which helps improve AR apps and certain photography features like autofocus and enables accessibility functions like door and people detection.
For Apple and Samsung, adding more advanced camera and display features to their premium phones isn’t just about boosting sales. Both companies are under pressure to uphold their reputations as innovators while proving there are still plenty of reasons to be excited about the smartphone’s future.
Right now, many of those reasons come down to the camera — the tool we use for everything from video chatting to documenting vacations and, perhaps in the future, fueling augmented reality apps. It will be fascinating to see how Apple, Samsung and others attempt to improve and redefine that experience over the next few years.
Technologies
The Memory Shortage Strikes Again, This Time With Rising Microsoft Surface Prices
Microsoft’s Surface laptops are now priced higher than some of the best laptops on the market.
The ongoing RAM chip shortage has claimed another victim: Microsoft’s Surface PC lineup. Microsoft quietly increased the prices of all available Surface computers on the Microsoft Store, and those price changes are expected to be reflected in retail stores in the near future.
«Due to recent increases in memory and component costs, Surface is updating prices on Microsoft.com for its current-generation hardware portfolio,» a Microsoft spokesperson told CNET in an email. «We remain committed to delivering value to customers and partners while upholding our standards for quality and innovation.»
The price increases range in severity depending on the model, but max out at around $500 for the flagship and several midrange models. As Windows Central pointed out, this means that the midrange Surface devices are now more expensive than the flagship models were two years ago at launch.
The current starting prices on the Microsoft Store are as follows:
- Surface Laptop 15-inch: $1,600
- Surface Laptop 13.8-inch: $1,500
- Surface Laptop 13-inch: $1,150
- Surface Pro 12-inch: $1,050
- Surface Pro 13-inch: $1,500
That places the Surface and Surface Pro laptops above the prices of some of the best laptops from companies like Apple, Acer and HP.
The memory shortage shows no end in sight
Microsoft isn’t the only tech giant feeling the squeeze this week as AI data centers continue to swallow up as much of the available RAM chips as are humanly available.
Samsung also raised prices on some of its phones and tablets by as much as $280 on Tuesday. Apple had several RAM and storage-intensive product configurations listed as sold out as of Monday.
The even more unfortunate news is that prices are likely to increase and stay up. The RAM demand from AI data centers is sky-high and shows no signs of slowing down. So much so that Micron, one of the largest memory suppliers, shuttered its consumer-focused Crucial brand to produce more RAM for AI data centers.
Other major memory suppliers like Samsung and SK Hynix are feeling the pressure as well, with the latter company’s chairman proclaiming that the memory chip shortage will likely last through the end of the decade at least.
Technologies
Today’s NYT Mini Crossword Answers for Wednesday, April 15
Here are the answers for The New York Times Mini Crossword for April 15.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? I thought today’s puzzle was pretty easy, but it’s always possible to get tripped up. Read on for all the answers. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Fabric used for casino tables
Answer: FELT
5A clue: Pulling the ___ (outdated idiom for voting)
Answer: LEVER
6A clue: Togetherness
Answer: UNITY
7A clue: Many emails with urgent, all-caps requests
Answer: SCAMS
8A clue: Basic belief
Answer: TENET
Mini down clues and answers
1D clue: What you might be «on» when you’re undecided
Answer: FENCE
2D clue: Bottled water brand
Answer: EVIAN
3D clue: «Here, I can do it»
Answer: LETME
4D clue: Romantic rendezvous
Answer: TRYST
5D clue: What might lead to a romantic rendezvous
Answer: LUST
Technologies
Mouse: P.I. For Hire Review: A Competent Shooter Oozing With Cartoon Charm
The black-and-white Mickey-Mouse-with-a-gun game backs up its signature art style with a surprisingly mature detective yarn.
Like any foolishly hopeful gamer, I sat in the darkness of my home, booting up a game I prayed would shine bright enough to live up to its promise. A black-and-white shooter set in a city full of mice? A classic cartoon animation style? A gumshoe noir plot? The idiosyncrasies stacked like Jenga blocks, and one faulty element could send the whole tower tumbling. But isn’t that always the way in Gamer Town, where promising pitches are a dime a dozen, and few successfully pull off their daring dreams.
Mouse: P.I. For Hire, the long-awaited indie first-person shooter spawned from a post on X, is finally coming out on Thursday after years of trailers and teasers, and at a modest $30 price to boot. Though its creators from Polish studio Fumi Games insist that the game’s look is more broadly inspired by the 1930s «rubber hose» style of animation popularized by Betty Boop and Fleischer cartoons, it’s not hard to see visual similarities with Steamboat Willie, the black-and-white character that preceded Mickey Mouse. A lot of Mouse: P.I. For Hire’s appeal lies in the vintage cartoony style contrasting with violent gunfire — and after playing half a dozen hours of the game, that does make up a lot of its charm.
But it’s a pleasure to discover all the visual style overlays a fairly involved narrative riddled with classic noir elements. Players control Jack Pepper, a war hero turned hard-boiled detective whose pursuit of a missing persons case leads him from the bright lights of Mouseburg’s fine society to its seedy back alleys and dangerous criminal underbelly, uncovering a vast conspiracy in the process.
Mouse: P.I. For Hire is packed to the gills with noir staples like a gumshoe protagonist, a femme fatale love interest, political corruption, social inequality, dirty cops and a bulletin board where our detective fills in the case clue by clue. Despite the cartoon animation and rubber hose violence, the noir is played straight; it’s clear that this is a love letter to the genre of detective fiction made famous by American fiction writers.
In conversation with Fumi Games lead producer Maciej Krzemień last June at Summer Game Fest, the team working on the game took inspiration from stories by famed noir writer Raymond Chandler, and the narrative leads did plenty of historical research to get the period right.
«Obviously, we are not Americans ourselves. We wanted to get a good grasp on this entire style of detective noir stories, but with some light-hearted elements to it,» Krzemień told me.
A good chunk of the success of Pepper’s character belongs to his voice actor, Troy Baker, who delivers one-liners and exposition in gravelly tones that fit a hard-boiled detective narrating the case throughout the game. The rest of the voice cast is suitably pleasant — Florian Clare as journalist Wanda Fuller, Frank Todaro as politician and Pepper’s war buddy Cornelius Stilton, among others — giving a range of period-appropriate performances ranging from Mid-Atlantic faux-sophistication to a streetwise accent hailing from whatever New Jersey analogue they have near Mouseburg.
The dialogue is fittingly noir, and the writing in the game is a mix of 1930s-era dark humor and groan-worthy puns (which is a good thing, I swear). Mice end the day with a long pull of stinky cheese to take the edge off, bootleggers are «cheeseleggers,» a gun modeled after the German Mauser pistol is named the Micer, and so on.
Though the game’s soundtrack is an appropriate mix of big band and jazzy tunes, Mouse: P.I. For Hire’s commitment to evoking the 1930s extends further. An optional filters layer in film grain and gauzy blur to the visuals, as well as degrading the audio quality of the music to sound like it’s coming out of vinyl or wax cylinders. Looking and sounding more old-timey is a fun addition to the immersion.
But Mouse: P.I. For Hire is a shooting game first and foremost, and while its combat has more pros than cons, there are enough challenges in adapting its luscious animation style to 3D shooting to make it feel like a mixed bag.
Mouse: P.I. For Hire is more of a joyfully immersive jaunt than a masterpiece shooter
Mouse: P.I. For Hire feels a lot like a modern version of the initial wave of first-person shooters, like Doom and Duke Nukem: Enemies enter a room the player is in, shoot from a distance or close in for melee. Like some so-called «Boomer shooters» released in recent years that evoke old-school shooter vibes with updated controls, enemies don’t have a lot of dynamic movement, leading players to trade gunfire and swap to the right weapon for the moment.
Players get an expanding arsenal of BioShock-like weapons, leaning on a pistol, shotgun and Thompson submachine gun for the grunt work alongside a delightfully novel Devarnisher gun that shoots globs of turpentine (the chemical that old school animators used to wipe away ink) to melt foes. There’s more in later parts of the game, and upgrades to boot, that make guns more useful throughout the game.
Mouse: P.I. For Hire isn’t trying to be a cutting-edge shooter, so it’s mostly fine to get into firefights with static foes. The trouble lies in combining the game’s visual style with shooting action: Enemies look like they’ve walked straight out of a cartoon, but their gorgeously animated 2D bodies can be tough to hit in 3D space. Often, as I strafe around, I’ll struggle to hit smaller foes, and their hitbox can get a little confusing, leading me to miss some shots I thought I should hit.
This isn’t too big a deal on the easy and standard difficulties, which are pretty forgiving, but when I cranked it up to hard mode (which you can do on the fly), the punishing damage made my unsure aim more of an issue. I stumbled here or there trying to keep my bullets landing on enemies — especially distant ones.
While a little perplexing, it’s ultimately a minor drawback to a well-crafted experience. Mouse: P.I. For Hire is a period piece joyride, and so long as I treat the rooms full of enemies and bosses as flavor in a story, I’m far from disappointed. Not every shooter needs to be the next Portal or Titanfall 2, reinventing the genre, especially games priced at $30 that will likely last players over a dozen hours before they hit credits.
What the game gets right is its dual commitments to its animation style and its intricate world. I’ll never get tired of watching the rubber hose-style animations of reloading guns or popping enemy heads with a close-range shotgun blast in a comically visceral burst of violence. It’s a delightful counterpart to Mouseburg, a gritty but believable city with all the characters and locales, power struggles and plot twists you’d find in any other noir.
Early in the game, I tracked down a lead at an opera house where I foiled an assassination attempt on a politician — though it was made with an on-stage cannon that started burning the place down, and I had to fight a burly Brunhilda-clad singer miniboss to get out. The blend of gumshoe staples with cartoon logic makes Mouse: P.I. For Hire truly unique, and its Steamboat Willie look obscures that the game is deeper than it initially appears in its dedication to telling a detective story, with all of that genre’s murky twists and turns.
«Without spoiling anything, there is a bigger conspiracy behind it all, and it’s all pretty serious in terms of social topics, social themes of the game, and it actually reflects the political climate of the world back in the 1930s — and not only in America,» Krzemień told me last June.
So yes, it is a game where non-Mickey Mouse gets a gun, but all in the service of uncovering a mystery, fighting a rising fascist threat and hopefully getting enough cheddar to pay his debts.
Mouse: P.I. For Hire comes out April 16 for PC, Xbox One X/S, PS5 and Nintendo Switch 2.
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