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Apple’s Best AR Strategy for Now: Build on the Meta Quest

Commentary: Its glasses may be on hold, but the immediate future is already in front of us.

Apple’s first-ever VR-AR or “mixed reality” device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.

After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.

All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.

In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.

Read more: The Quest 2 Is Still the Best VR Headset For Now

That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.

Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.

The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.

Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.

These VR headsets can even do some basic AR, using passthrough cameras that “mix reality” to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.

So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.

Better comfort, better fitness

The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.

Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.

Connect better with laptops, iPads, phones, watches

VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.

Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.

That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.

Better social

Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.

Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.

Can Apple make a better controller?

The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.

I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.

Build out more interesting mixed reality

For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.

Smaller sessions in VR may make more sense right now

VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.

It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.

Technologies

LA Clippers owner Steve Ballmer apologizes over team sanctions

Ballmer said that the team is complying with the penalties, has paid the fines, and is “moving forward.”

Los Angeles Clippers owner Steve Ballmer has apologized almost two weeks after a broad array of sanctions was slapped on the team by the National Basketball Association.

In a statement posted on X, Ballmer called this a “difficult time” and apologized to the team’s fans, employees, and “my fellow NBA team owners for the distraction and distress this matter has caused.”

Earlier this month, the Clippers were hit with sanctions for violating the league’s salary cap circumvention rules related to star player Kawhi Leonard and four companies that did business with the team.

The team will also forfeit five first-round draft picks, with one each year beginning in 2029, as well as pay a fine of $30 million, the largest in NBA history.

Ballmer said that the team is complying with the penalties, has paid the fines and is “moving forward.”

He added, however, that “while there are still disagreements concerning the findings in the report, this is not where I want to focus. Team owners should support, not distract.”

When the penalties were disclosed, the Clippers had “vehemently” rejected the NBA’s findings. The team said it intended to challenge the report, adding that the report’s findings “are the result of a heavily biased investigation seeking to justify a predetermined narrative rather than facts and evidence.”

The NBA said Ballmer “knowingly” sought to help Leonard obtain off-court income opportunities worth millions of dollars, among other violations.

Leonard, on his part, said that he had “no knowledge of any intent on anyone’s part to circumvent the salary cap.”

Ballmer went on to say that the Clippers will continue to build the team and invest in their community, adding he is “certain that we will compete at the highest level and be an organization our fans can be proud of.”

— CNBC’s Dan Mangan contributed to this report.

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What Amodei’s AI slowdown could mean for Anthropic’s imminent IPO

As Anthropic meets with prospective investors ahead of its potentially historic market debut, CEO Dario Amodei is pushing for a slowdown in AI.

Anthropic’s road to an IPO just got a lot bumpier.

While the Claude creator meets with prospective investors ahead of its potentially historic debut, co-founder and CEO Dario Amodei is pushing a concept that would seem to contradict those ambitious efforts: a slowdown.

Anthropic, valued at $965 billion earlier this year, confidentially filed its IPO prospectus in June, and has been widely expected to list its shares as soon as next month. Meanwhile, concerns about the power of advanced AI models has been intensifying for weeks, spilling into the mainstream as more researchers warn of potential threats of human extinction.

With that backdrop, Amodei wrote an essay over the weekend urging the AI industry to slow the pace of model development, proposing a three-step plan to temper how quickly model capabilities improve without “sacrificing commercial advantage or the United States’ lead in AI.”

It’s the latest challenge facing public market investors who are trying to determine what they’re willing to pay for a piece of a five-year-old company that’s already among the most valuable in the world and could seek a $2 trillion valuation in its IPO. Though Anthropic may have to accept a hit to revenue growth, some experts say an intentional slowdown could help Anthropic frame itself as a responsible actor, avoid future liability and address the public backlash towards AI that’s been brewing across the country.

“I don’t know that investors are necessarily going to see it as a negative,” Gil Luria, an equity analyst at D.A. Davidson, said in an interview. “Unless the companies are genuine and say, ‘OK, we’re not going to IPO, we’re not going to use any more compute, we’re not going to train any more models.’ That’s not what they’re saying.”

Anthropic has picked the Nasdaq as the exchange for its potential IPO, CNBC confirmed after Business Insider first reported the selection.

Amodei on Saturday proposed that model companies open up to third-party evaluators, frontier companies establish “common safety standards,” and that democratic countries coordinate with authoritarian governments “to the extent this is possible.”

His essay came after several industry researchers issued stern warnings last week about the technology’s growing potential to cause catastrophic harms.

President Donald Trump slammed Amodei in a post on Truth Social on Monday, writing that the only “control or ’guardrails’ that AI needs is a STRONG AND SMART (High IQ!) PRESIDENT, and the U.S.A. has that, in spades!”

“The Trump Administration has stopped AI ‘people’ from doing bad, or potentially bad, ‘things,” like Dario (Anthropic!), who is now pretending to be a ‘perfect little angel’ – and we will continue to do so!,” Trump wrote. “We already have tremendous CRIMINAL and REGULATORY power over these companies!”

OpenAI CEO Sam Altman expressed support for Amodei’s proposal, as did Elon Musk, CEO of SpaceX, which owns Grok creator xAI. SpaceX went public in June in the biggest IPO on record and is now valued at $2 trillion. OpenAI has confidentially filed its IPO prospectus, but has been under fire in recent months after its models escaped containment, accessed the open internet and breached open-source developer platform Hugging Face.

“Right now would be an ill-advised moment to go public,” Altman said in an interview with Fortune, reiterating that OpenAI won’t aim for an IPO until next year. Finance chief Sarah Friar told employees during an all-hands meeting last month that the AI lab “will be a public company in 2027.”

Lise Buyer, partner at IPO advisory firm Class V Group, said she doesn’t see the recent “we might obliterate you all” fears having an impact on IPO timing, but it could alter valuations, she said.

“The bet here is on the long term — now with tempering thoughts about control of the technology,” Buyer said in an email. “The dramatic growth and possibilities of these companies, now more publicly coupled with the potential very serious concerns and risks, will likely persist whether the IPO happens in Q4 or next year or whenever.”

Anthropic and OpenAI declined to comment for this story.

′Don’t see why growth would slow’

Anthropic hit $65 billion in annualized revenue in July, about a sevenfold increase from the prior year, as CNBC previously reported. The company has told some shareholders that it will generate an operating profit for a second straight quarter in the current period, according to two sources familiar who asked not to be named because the details are confidential. The Financial Times earlier reported the operating profit on Sunday.

Matt Murphy, a partner at Menlo Ventures and an Anthropic investor, called the growth rate “off the charts,” and said a public listing would bring more transparency around the business.

“Don’t see why growth would slow or any other reason to wait,” Murphy told CNBC.

That transparency could also help improve what has been dismal public sentiment around the technology.

More than half of Americans say they’re more concerned than excited about the growing use of AI in daily life, up from 37% in 2021, according to a recent report from the Pew Research Center. And confidence in AI executives is even worse, according to a CNBC Generation Lab survey of 18- to 34-year-olds. More than 75% of respondents said they don’t trust Amodei to act responsibly, while around 70% expressed those views about Altman.

“One could argue that sooner is better than later for a public offering as the accountability that comes with being a public company might be of a great interest to many,” Class V Group’s Buyer said.

Altimeter Capital CEO Brad Gerstner, whose firm is an investor in Anthropic and OpenAI, said in a post on X on Saturday that bringing more “transparency, scrutiny, accountability” and participation to AI companies is “crucial.” He said Anthropic will likely forge ahead with its IPO.

“The market knows how to price risk – see SpaceX,” Gerstner wrote. “There is huge appetite to invest in the AI leaders.”

Gerstner’s post came a day after he blasted public remarks from industry researchers, calling them “hyperbolic scare tactics” that are “hiding behind a political agenda,” in an interview with CNBC.

There are plenty of skeptics when it comes to Amodei’s latest positioning. One argument is that Anthropic benefits from stricter standards because it currently has the most advanced models and makes money from selling services, like Claude Code, that are powered by those models.

“That could actually favor Anthropic and OpenAI if smaller competitors cannot afford the rigorous safety, evaluation and security investments required for frontier-level models,” Arun Chandrasekaran, an analyst at Gartner, told CNBC in an email.

D.A. Davidson’s Luria agrees and said he thinks Anthropic and OpenAI are engaging in “monopolistic behavior.” OpenAI has reportedly asked members of Congress for guidance about whether a coordinated, industrywide slowdown would violate antitrust law, according to Wired.

“I’m highly suspicious of what Anthropic and OpenAI are doing,” Luria said. “It feels more and more like a ladder pull.”

What about the rest of tech?

Tech investors have other reasons to worry about the pace of development at OpenAI and Anthropic, because those companies are responsible for an outsized amount of AI infrastructure spending.

Anthropic has inked a flurry of multibillion-dollar compute deals this year, including with Nscale, Advanced Micro Devices, SpaceX, and Google. OpenAI told investors in February that it’s targeting roughly $600 billion in total compute spend by 2030. Both companies are heavy users of Nvidia’s graphics processing units.

“I would want to understand how the mix shifts between frontier training, post-training and inference as safety controls are integrated,” said Lo Toney, managing partner at Plexo Capital, and an Anthropic investor.

PitchBook analyst Harrison Rolfes is more concerned about reduced growth. He said valuations for model companies likely deserve a discount now, largely because it’s hard for investors to trust that they can safely commercialize their technology.

“Is the first thing that you want to do as a public company go handle a bunch of security issues and vulnerability issues?” Rolfes said. “No, you probably want to focus on expanding into all the markets that you promised all your investors.”

Gene Munster, managing partner at Deepwater Asset Management, told CNBC that any sort of perceived slowdown will be a negative because the market is “underwriting exponential uninterrupted improvements to the models.”

Still, Munster predicted that “nothing will change and the AI leapfrog game will continue.”

“AI’s long-term opportunity is too big for them to slow down,” Munster said. “I believe the comments were motivated to reduce the regulatory pressure.”

WATCH: Seems like Anthropic will beat OpenAI to IPO, says FirstMark’s Rick Heitzmann

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Iran says it destroyed U.S. advanced drone over Hormuz as Middle East conflict intensifies

Iran said it downed an advanced American drone over the Strait of Hormuz, as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

Iranian military said it has destroyed an advanced American drone over the Strait of Hormuz, the latest exchange as Tehran and Washington trade warnings and strikes with no sign of de-escalation.

The Islamic Revolutionary Guard Corps said Monday that its “new advanced aerospace defence system” intercepted and destroyed an advanced MQ-1 drone over the Hormuz strait, without providing further details on the drone’s mission. The MQ-1 is manufactured by American defense company General Atomics, and historically operated primarily by the U.S. Air Force and the CIA.

The incident followed a series of Iranian operations against U.S. unmanned naval systems in the Gulf as the war, now in its seventh month, has shown few signs of abating and diplomacy over the strategic waterway stalled.

On Sunday, President Donald Trump said the U.S. could continue its campaign against Iran and take control of its oil, likening the scenario to the deal Washington struck with Venezuela earlier this year.

“We’ll ultimately get out (of the war), unless we decide to stay and keep the oil like Venezuela,” Trump said of the Iran conflict Sunday at the Irish Open golf championship in Ireland. He added that U.S. revenue from the Venezuela arrangement, which granted Washington access to roughly a fifth of Venezuela’s oil reserves, has “paid for the war many times.”

Under the agreement reached in August, Venezuela ceded majority U.S. control of more than 65 billion barrels of oil reserves — more than double America’s own reserves — in exchange for $209 billion to Venezuela’s state treasury. Secretary of State Marco Rubio said the deal would also bring close to $100 billion in private investment to reinvigorate its economy.

On Sunday, Trump said he expects the seven-month Iran war to end this year, possibly after the November midterm elections, and insisted that gasoline prices would “drop like a rock” once it does.

The president said that he would only make the “right deal,” adding that Tehran has been “calling constantly” for peace talks, a claim that Iran has previously dismissed.

Stalled Hormuz talks

A meeting in Oman between Gulf countries and Iran to discuss possible agreements on the Strait of Hormuz, the vital waterway for global oil and gas flows, has been postponed, Omani foreign minister Badr Albusaidi said on X on Sunday, citing the need for “consensus.”

Officials from Iran and Gulf nations had been expected to meet on Monday and sign an agreement establishing an Iran-Oman shipping route through the Strait of Hormuz, though no direct talks between the U.S. and Iran were ongoing.

The Strait of Hormuz has been subjected to an Iranian and later U.S. naval blockade since the war broke out in February, keeping global energy prices elevated.

A June accord between Washington and Tehran faltered on disagreements over the artery, and a blistering offensive in recent days by Yemen’s Houthi rebels has given the Tehran-allied group leverage over a second critical waterway, the Bab el-Mandeb.

Ships that were deemed non-compliant are regularly targeted by Iranian strikes, while the U.S. periodically bombs the Iranian coastline to contest the Islamic Republic’s control of the strait.

Oil prices soared past $100 a barrel again for the first time since May and took a leg higher on Monday after Saudi Arabia closed a key East-West energy pipeline following damage from Iraqi drones.

U.S. West Texas Intermediate futures were up 2.3% to $102.39 per barrel. Brent crude, the international benchmark, traded 2.4% higher to $107.11 a barrel.

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