Technologies
Apple’s Best AR Strategy for Now: Build on the Meta Quest
Commentary: Its glasses may be on hold, but the immediate future is already in front of us.
Apple’s first-ever VR-AR or «mixed reality» device is expected this year, and already its follow-up product seems to be on hold. According to Bloomberg’s reliable Mark Gurman, a planned set of AR glasses isn’t coming from Apple anytime soon. That’s OK: AR glasses don’t seem like they’re imminent from anyone.
After a trip to Las Vegas to try out some of the emerging technologies around future VR and AR headsets, one thing is increasingly clear: Everyone’s trying to figure out AR glasses, but everyone’s trying to perfect VR headsets. The difference between those two scenarios is bigger than you think.
All-day AR glasses that are useful, work convincingly, have long enough battery life, work with your phone and function as actually legit prescription glasses haven’t materialized, although the pieces are coming into place. Companies like Meta have promised a decade-long path to these glasses. It turns out, maybe, that’s going to be the case for everyone else, too. I’ve seen smart glasses that look real but don’t do much, or glasses with AR that feel chunky and do some things, but don’t quite work with my vision and can’t figure out how to work with my phone yet. Chipmaker Qualcomm is working on this; Google, Apple and Samsung need to solve it someday, too.
In the meantime, VR already has a very real and reasonably popular product that most families I know in the everyday world are familiar with: the Meta (formerly Oculus) Quest 2.
Read more: The Quest 2 Is Still the Best VR Headset For Now
That recognition is no small thing. I think of the Quest’s place in everyday life like the Amazon Echo was years ago: something odd that over time became familiar, normalized. Something reasonably priced, and good enough to do a few things actually well. The Quest 2 is basically a game console. Where Meta has struggled is figuring out how to expand that base beyond gamers.
Following Meta’s playbook is something I expected Apple would do. Heck, I expect most companies are going to do it. The Quest 2 works just like most people imagine it will, or better. It’s a bit of instant magic that’s totally wire-free.
The Quest 2 does have downsides. In fact, those problems emerge the more you use it. I find connecting with friends and social spaces gets weird and buggy, prone to lag, disconnects and way-too-basic avatars. The battery life is bad. For fitness apps, which the Quest 2 can do surprisingly well, it’s still not good at really managing sweat or keeping my glasses from fogging.
Even though Meta wants the Quest 2 and higher-end, work-focused Quest Pro to open up new ways to work by creating virtual monitors around my laptop, the connections and display quality aren’t good enough to be more than a clever experiment most of the time. I can see my laptop keyboard with the Quest Pro’s passthrough cameras, but typing feels awkward and nowhere near as good as when I’m just on my laptop… and I can’t see my phone screen to check messages, either. The Quest can show me phone notifications like a basic smartwatch from a decade ago, but I can’t interact with them.
These VR headsets can even do some basic AR, using passthrough cameras that «mix reality» to show the real world in fuzzier video, with VR layered on top. The effect is sometimes pretty amazing, and could even approach feelings I’ve had with early AR headsets like the Microsoft HoloLens 2.
So where does that put Apple? Clearly, there’s a headset coming soon. And according to Bloomberg’s Gurman, the next goal after this first expensive headset is to work on a more affordable model. It’s like Meta’s approach to the Quest and Quest Pro, in reverse. And there are plenty of things Apple could focus on to make its entry into VR (and AR) worth the effort.
Better comfort, better fitness
The Quest 2 is already an affordable fitness device, and pairs with watches to show heart rate and fitness stats. Apple clearly has an advantage on time spent developing the Apple Watch, fitness and health tracking, and its Fitness Plus subscription video workouts, which also have overlaid fitness stats.
Apple could emphasize workouts and fitness on its headset, with comfortable, breathable straps and face pieces that could feel better for exercise. Meta is starting to realize it needs to improve comfort for VR: A recent Razer partnership using head straps made by CPAP-maker ResMed shows a need for better materials. I’d expect Apple to make this aspect a key part of the headset’s advantages. There are other advantages, too. Apps like Beat Saber and Supernatural use music for fitness, and Apple already has all of Apple Music at its disposal.
Connect better with laptops, iPads, phones, watches
VR headsets right now have an extremely hard time working well with all the other things we have lying around us. I can’t get a Quest to connect nicely with my phone all the time. To work with my laptop, I need a specialized third-party app with its own thing I have to install on my laptop and turn on.
Meanwhile, Apple has been focusing on handoffs and continuity across AirPods, HomePods, iPhones, Apple Watches, MacBooks, Apple TVs… all over the place. That’s what’s needed to make a VR headset seem seamless and integrated into other stuff. I want to check my watch in VR, or use it to control apps. Or use my phone, and also see the phone. Suddenly grab my laptop, and the headset connects. Incoming calls? No problem. Send myself things back and forth from my phone or laptop and get all the files and things I want, and not feel like I’m on a vacation from them. That’s what Apple’s headset could set out to achieve.
That’s a best-case scenario. Much like the first Apple Watch and iPhone, the actual Day 1 functions of this headset might end up disappointing.
Better social
Even though the metaverse is on everyone’s minds, there aren’t many big social spaces in VR that work well. Microsoft’s Altspace is nice, but often feels empty. VRChat is wild, experimental, full of big features and ideas, and feels like a messy explosion that’s hard to jump into. Meta can’t get enough people into Horizon Worlds. Even when these platforms do work, for concerts or events, the limits on people who can attend at once, the lag and drop-off, not to mention the avatar limits, make it a trade-off versus any other way you could connect on a phone or laptop.
Apple may not be able to solve this any better for larger-scale experiences, but for more intimate and several-person FaceTime-like moments, Apple could make shared experiences in VR work a lot better. Meta hasn’t perfected social VR yet, and someone needs to.
Can Apple make a better controller?
The Quest 2 controllers are fine, but all of VR leans on the same game controller-like inputs for headsets. Apple’s headset could lean more on hand tracking, or wearable inputs like the Apple Watch. I’m curious if a more work-oriented controller or accessory can be created that makes the headset feel better for taking on apps beyond games. Meta’s working on a long-term, game-changing shift to neural input wristbands eventually, but it’s unclear whether this approach will end up succeeding.
I’ve been trying out experimental haptic technology recently, trying to imagine how VR could think its way to new inputs. This headset feels like the biggest opportunity Apple’s ever faced to create a brand-new type of input device that could make a big impact on the landscape. If it’s done right, maybe it’ll be the input accessory that makes its future AR glasses, whenever they arrive, seem feasible.
Build out more interesting mixed reality
For all the Meta Quest Pro promises to blend AR and VR with its mixed-reality capabilities, not many apps tap into its extras yet. I’ve seen some mind-blowing demos of mixed reality in VR with the ultra-high-end Varjo XR-3 connected to a PC, which at least showed me ways that a VR headset could begin to feel like a portal interconnected to my own home reality. Apple could start experimenting with more engaging AR moments in a high-end VR headset, and at least get the ball rolling on things that work in advance of whenever its AR glasses are ready, years from now.
Smaller sessions in VR may make more sense right now
VR is a thing I don’t use all the time, and that’s true for most people. Maybe that’s exactly where Apple should start. It’s not a given we’ll want to wear AR glasses everywhere, or even what those glasses would be good for. In the meantime, a VR headset at home that’s meant to be worn sometimes, but not all the time, is the place most of us feel safest to start. It’s why the Quest is something people actually use.
It’s also a way to avoid dealing with questions of accommodating true prescription vision needs in everyday glasses, something no one’s succeeded in tackling, either. VR headsets sometimes need prescription inserts, but many just fit right over the glasses we already have. I prefer the easy-fit solution: I don’t need to make VR a thing I spend a whole day in. I’ll settle for a truly useful hour or two, and if Apple can make that hour or two even better than what we have now, that’s a big enough step forward for me.
Technologies
Today’s NYT Mini Crossword Answers for Friday, April 11
Here are the answers for The New York Times Mini Crossword for April 11.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Today’s NYT Mini Crossword could be tricky. 5-Across and 6-Across stumped me for much longer than they should have — and I’m a Monty Python fan! Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get at those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Bad things to see tumbling down a mountain on their own
Answer: SKIS
5A clue: When repeated, «If ya know what I mean …»
Answer: WINK
6A clue: When repeated, «If ya know what I mean …»
Answer: NUDGE
7A clue: Provide funding for
Answer: ENDOW
8A clue: Quartet of awards won by Whoopi Goldberg, for short
Answer: EGOT
Mini down clues and answers
1D clue: Successfully pulled off, as a deal
Answer: SWUNG
2D clue: Successfully pulled off, as a deal
Answer: KIDDO
3D clue: Gold brick
Answer: INGOT
4D clue: Distort, as data
Answer: SKEW
6D clue: French word before a maiden name
Answer: NEE
How to play more Mini Crosswords
The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.
Technologies
Could iPhones Really Cost $3,500 With Trump’s Tariffs? We Do the Math
Trump blinked on ‘reciprocal tariffs,’ but prices will still rise. Experts advise against panic-buying if it puts you in debt.
President Donald Trump backed down from his sweeping «reciprocal tariffs» this week, but he upped the tax on goods from China to 125% and left the 10% tariff on other imports from other countries. Experts say you should expect to pay more for your next iPhone.
Trump announced the 90-day pause on his social media platform for all countries except China because «these countries have not, at my strong suggestion, retaliated in any way, shape or form.» China, where Apple produces most of its products, has responded to each of Trump’s tariff hikes this year by increasing tariffs on US products. The White House said Thursday that the 125% tariff is on top of the 20% tariffs imposed since February, bringing the total tariff on China to 145%.
«Trump is playing hardball with China, which is unsettling on many levels,» Patti Brennan, a certified financial planner and CEO of Key Financial, said in an email. «As for Apple, expect the prices to double for their products.»
If Apple passed the China tariff costs on to customers, the iPhone 16 Pro Max with 1TB of storage could increase from $1,599 to nearly $3,600 — that’s assuming that the previously imposed20% tariff was already incorporated into the current price.
Apple has started to move some of its manufacturing to other countries, including India and Vietnam. Those countries were originally hit with their own «reciprocal tariffs» yesterday — Vietnam with a 46% hike and India a 26% increase — but were among the reprieved. However, they still face the 10% baseline tariff that went into effect last week.
And though experts don’t expect costs to rise on a 1-to-1 basis with tariffs on goods from China — and other countries — you should expect increases. It’s unclear, however, exactly how much of an impact the tariffs will actually have on prices. If rising prices cause demand to plummet, experts note that Apple and other producers could reduce their prices to stay competitive.
If you’re in the market for a new Apple device or an imported gaming system, like the Nintendo Switch 2 or PlayStation 5 Pro, here’s how tariffs could raise prices, and what you should do to prepare.
How much could iPhone prices go up with tariffs? We do the math
If the full cost of tariffs were passed on to shoppers, we’d see a 125% increase in prices on Apple products produced in China. Apple has moved some of its production to other countries, but most iPhones are still manufactured in China.
Here’s how it could affect the cost of an iPhone if the full tariffs were applied:
How could tariffs increase iPhone prices?
| Current price | China (125%) | Other country (10%) | |
|---|---|---|---|
| iPhone 15 (128GB) | $699 | $1,573 | $769 |
| iPhone 15 Plus (128GB) | $799 | $1,798 | $879 |
| iPhone 16e (128GB) | $599 | $1,348 | $659 |
| iPhone 16 (128GB) | $799 | $1,798 | $879 |
| iPhone 16 Plus (128GB) | $899 | $2,023 | $989 |
| iPhone 16 Pro (128GB) | $999 | $2,248 | $1,099 |
| iPhone 16 Pro Max (256GB) | $1,199 | $2,698 | $1,319 |
| iPhone 16 Pro Max (1TB) | $1,599 | $3,598 | $1,759 |
But there’s a lot more that goes into the price of an iPhone than simply where it’s manufactured. Apple sources components for its products from a long list of countries, which could face higher tariffs after the pause. And a tariff on goods doesn’t necessarily mean prices will go up by the same amount. If companies want to stay competitive, they could absorb some of the costs to keep their prices lower.
«It won’t be as high as one-to-one in terms of the tariff increases,» said Ryan Reith, group vice president for IDC’s Worldwide Device Tracker suite, which includes mobile phones, tablets and wearables. «The math isn’t as clear cut as that on the tariffs.»
Will other tech products also see price hikes?
Smartphones aren’t the only devices expected to increase prices because of tariffs. Best Buy and Target warned consumers last month to expect higher prices for everything after the latest round of tariffs went into effect. February’s tariff hike had already prompted Acer to announce that it was raising prices on its laptops.
Apple announced a $100 price cut on its new MacBook Air last month, a day after the last round of tariffs took effect. In what was widely viewed as an attempt to persuade Trump to «carve out» an exemption from the latest tariffs, Apple announced in February that it would spend more than $500 billion in the next four years to expand manufacturing operations in the US.
«They already committed $500 billion to US manufacturing, and there was no carve out for Apple,» Brennan said. «They will have to pass along most of these costs to consumers.»
However, regardless of the exact amount, expect tariffs on goods from China and other countries to translate into higher prices for consumers. That means the tech you use daily, like imported smartphones, tablets, laptops, TVs and kitchen appliances, could get even more expensive this year.
What’s going on with tariffs?
Trump announced a 10% baseline tariff on all imports plus «reciprocal tariffs» on imports from more than 180 countries on April 2, which he dubbed «Liberation Day.» He’s long touted tariffs as a way to even the trade deficit and raise revenue to offset tax cuts, although many economists say that tariffs could lead to higher prices and may end up hurting the US economy. Stock prices plummeted after Trump’s announcement as markets reacted poorly to the sweeping tariffs.
Trump has taken an especially hard stance on China, which was already subject to tariffs that Trump ordered during his first term in office. He started in February, imposing 20% in tariffs, then announced last week a 34% tariff on goods from China. Earlier this week, he added another 50% tariff before landing yesterday on the 125% tariff against China. China has responded with its own tariffs after each of Trump’s announcements.
Tariffs, in theory, are designed to financially impact other countries because their goods are being taxed. Tariffs are paid by the US company importing the product, and this upcharge is usually — but not always — passed on to the consumer in the form of higher prices.
Should you buy tech now to avoid tariffs later?
If you were planning to buy a new iPhone, gaming console, MacBook or other tech, buying it now could save you money.
But if you don’t have the cash on hand and need to use a credit card or buy now, pay later plan just to avoid tariffs, experts say to make sure you have the money to cover the costs before you start accruing interest. With credit cards’ average interest rates currently more than 20%, the cost of financing a big purchase could quickly wipe out any savings you’d get by buying before prices go up because of tariffs.
«If you finance this expense on a credit card and can’t pay it off in full in one to two months, you’ll likely end up paying way more than a tariff would cost you,» said Alaina Fingal, an accountant, founder of The Organized Money and a CNET Money Expert Review Board member. «I would recommend that you pause on any big purchases until the economy is more stable.»
One way to save on Apple products, even if prices go up, is to buy last year’s model instead of the newest release.
«If you aren’t planning to upgrade in the next year, there is no need to rush out to buy a new smartphone,» Shawn DuBravac, chief economist at IPC, a manufacturing trade association, said in an email. «Technology is naturally deflationary, meaning that over time performance goes up and prices generally go down for products of similar quality.»
Technologies
Why Chicken Jockey Chaos Is Taking Over Minecraft Movie Screenings
Teens are going absolutely wild over a surprise Minecraft movie cameo.
A Minecraft Movie, based on the popular game, is generating more than laughs. It’s unleashing full-blown chaos in theaters, thanks to one unexpected star: the Chicken Jockey.
While fans have embraced the absurd performances from Jack Black and Jason Momoa, it’s a split-second cameo featuring a baby zombie riding a chicken that’s sending teen audiences into absolute mayhem. The Chicken Jockey, a rare and obscure Minecraft mob, has become the unlikely center of a viral eruption.
Across social media, and increasingly inside theaters, teens are reacting with wild enthusiasm-chanting, throwing popcorn, filming reenactments and, in some cases, prompting theaters to issue warnings or cancel showings altogether. What started as a deep-cut reference has exploded into a cultural flashpoint.
In just days, the Chicken Jockey has gone from niche in-game trivia to a full-blown pop culture icon and the source of real-world havoc. But what exactly is this strange little character, where did it come from, and how did it become the chaotic heartbeat of the movie?
What is a Minecraft Chicken Jockey?
A Minecraft Chicken Jockey is a rare hostile mob (Minecraft lingo for monster) in the game, formed when a baby zombie appears riding a chicken. It’s one of the stranger and less common creatures in Minecraft, and because of its rarity, it’s a fan-favorite Easter egg for veteran players.
In the 2025 Minecraft movie, the Chicken Jockey makes a brief but memorable appearance. The film references its rarity, and that relatively small scene has exploded online, especially among fans who recognize the deep-cut reference.
What is the Chicken Jockey scene in the Minecraft movie?
The Chicken Jockey scene in the Minecraft movie isn’t very long or important. In reality, it’s probably worth little more than a chuckle. But people absolutely love it. And it’s easily understood without having seen the movie. For context, at one point, Garrett «The Garbage Man» Garrison (played by Momoa) is forced into a boxing ring with a chicken.
«They want me to fight the chicken,» he states, while a baby zombie drops down from a crate lowered from the ceiling. The grinning zombie lands on the chicken while giggling.
«Chicken Jockey!» a wary Steve (played by Jack Black) warns, as the baby zombie coos and charges at Garrison, knocking him into the ropes. And scene.
Why did the Chicken Jockey scene go viral?
For Minecraft fans, this is a rare and oddly satisfying Easter egg. This mob isn’t seen often in-game, so it was a fun, tongue-in-cheek nod to those in the know.
Moviegoers have reported rather rowdy experiences at screenings, with fans singing and chanting along with the characters, especially with this scene. We’ve seen stories of spontaneous applause, kids chanting «Chicken Jockey!» and makeshift cosplay. But it’s only escalated from there.
The viral moment hit a new level when @DiscussingFilm posted to X (formerly Twitter), reporting that police had to remove several kids from a theater during a Minecraft screening due to their response to the Chicken Jockey’s appearance. The crowd erupted into such loud cheering, shouting and laughter that the screening was disrupted, and staff called the police to restore order.
Police had to kick several kids out of the theater during a ‘MINECRAFT’ showing after their reaction to the ‘Chicken Jockey’ scene
Read our review: https://t.co/uuggEo3o94 pic.twitter.com/pZD9eywVjt— DiscussingFilm (@DiscussingFilm) April 6, 2025
It appears the trend is picking up steam across the country and at various screenings, with social media evidence to show popcorn being thrown at screens, loud screaming and other disruptive behavior. Put simply, Chicken Jockey has people freaking out.
Minecraft Chicken Jockey merchandise: Popcorn buckets, Lego sets and more
Perhaps unsurprisingly, the Minecraft Chicken Jockey is driving a remarkable wave of merchandise demand. Fans are scrambling for collectibles ranging from exclusive theater popcorn buckets to McDonald’s toys.
One of the most sought-after items is the Cinemark-exclusive popcorn bucket and drink cup, which features the Chicken Jockey and is only available in limited quantities. It’s already being resold for as much as $150 on eBay. The trend extends to Lego as well. The Lego Minecraft Woodland Mansion Fighting Ring includes a Chicken Jockey minifigure, and fans have been quick to buy it following the movie’s release.
McDonald’s has also released Minecraft toys through its adult meal promotions, though the Chicken Jockey doesn’t appear in the standard Happy Meal lineup. Some adult meals come with boxed collectibles tied to the film, and photos have circulated online, but no direct retail link exists for the Chicken Jockey toy at this time. It’s clear that, at least for now, Chicken Jockey merchandise has become one of the year’s most unexpected movie collectible trends.
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