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Google Probably Knows Where You Went for the Holidays. Here’s How to Stop It

These easy steps will stop Google from keeping tabs on you.

You’d probably be a little creeped out if someone kept track of where you went each day over the holidays, right? Believe it or not, that’s what Google and other companies routinely do online. Google offers many helpful apps, but if you have one of the tech giant’s apps on your iPhone or Android device, there’s a chance the company knows your location. Even if your Google account’s location history is disabled, some Google apps could still be storing your location with a timestamp.

After a 2018 investigation by the Associated Press, Google added features to make it easier to control what location and other data is saved, and what is deleted with features like Your Data in Maps and Search, which give you quick access to your location controls.

However, Google was sued by several states in January 2022 over its use of location data. The lawsuits alleged that Google makes it «nearly impossible» for people to prevent their location from being tracked. Google defended itself against the accusations, saying that the claims were inaccurate and based on outdated assertions of its settings.

The good news is that there are settings you can check to make sure Google isn’t tracking you. We’ll tell you how to check and turn off Google tracking, and what the outcomes of doing so might be.

Turn off Google’s location tracking

Here’s how to stop Google’s ability to log your location.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. Select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Location history inside the History settings box. This opens Activity controls.

5. Beneath Location History, select the button on the right that reads Turn off. This opens a pop-up window.

6. Scroll to the bottom of this window and select Pause.

Turning off location history only removes where you’ve been from the Google Maps Timeline feature, which logs your location with certain data at a specific time. Google’s support page on the matter says that even when turned off, «some location data may continue to be saved in other settings,» like your web and app activity. Google told us that it uses this data to make features more personalized and helpful, and that this information is never shared with third parties or advertisers. But if you still aren’t comfortable with that, with a few more steps, you can stop Google from knowing where you are 24/7.

What does this stop Google from storing?

Pausing this setting prevents Google from storing location markers associated with specific actions and stops storing information collected from searches or other activity. Turning it off keeps your approximate location private and other places you go — like your home address.

Note that to use certain features effectively, like the Maps app, Google will still need to access your location. However, completing the steps above prevents it from storing any future activity. When Google timestamps your activity within a general area, it is within a span of more than 1 square mile with typically more than 1,000 users to protect personal privacy. Google’s help page on the matter says this helps them to detect unusual activity, such as a sign-in from another city, while maintaining personal privacy.

However, you can grant Google permission to use your precise location — your exact location, like a specific address — for the best search results for where you are.

Pros and cons of turning off Google tracking

Turning off this default setting does have some drawbacks. While Google’s settings may seem intrusive to some, they also help cultivate an ultra-personalized online experience, such as helping people find nearby businesses instead of ones in another city, or seeing personalized ads. They help give users more relevant information instead of random information, according to Google.

Turning off tracking means you’ll see less relevant ads, less helpful search recommendations and get a less personalized experience overall using the search engine and its apps and services. For those who enjoy personalized ads, turning off tracking will prevent Google from predicting what you might care about. However, for those who prioritize privacy over everything, turning this setting off may be worth the loss of specificity.

The bottom line: You can maintain your privacy and lose the personalized internet experience, or continue to see relevant ads and search suggestions instead of more random, unfiltered information.

Delete old location history

Disabling tracking will prevent Google from storing new location information, but it doesn’t delete any prior data gathered. Here’s how to delete that information.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Location history inside the History settings box. This opens Activity controls.

5. Select Manage history near the bottom of the page. This opens a map with a timeline in the top left corner. The map shows where you’ve been and the timeline shows where you were at what time.

6. To delete your location for a certain date, select the date in the timeline. That date will then be displayed below the timeline. Select the trash icon to the right of the date. In the pop-up window, select Delete day.

7. To delete all your location history at once, select the trash icon near the bottom right corner of the map near the Map and Satellite display options.

8. In the pop-up window, select the box that reads I understand and want to delete all Location History. Select Delete location history.

Stop Google from collecting your web and app activity

When you make a new Google account, Google minimizes the amount of data it collects by only keeping 18 months’ worth of web and app activity by default — anything older than that is deleted automatically. Here’s how to stop Google from collecting your future web and app activity.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity inside the History settings box. This opens Activity Controls.

6. Select Turn off underneath Web & App Activity.

7. Scroll to the bottom of the pop-up window and select Pause.

8. Select Got it.

Automatically delete your location and activity history

You can also automatically delete your Google location and activity history if you’d prefer to have your history automatically deleted at certain intervals. Here’s how.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, select your user icon in the top right corner and select Manage your Google account.

3. Select Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity or Location History inside the History settings box. This opens Activity Controls for the setting you want to change.

6. Select Choose an auto-delete option under Auto-delete.

7. Select your desired timeframe (3 months, 18 months or 36 months) from the Auto-delete activity older than drop-down menu.

8. Select Next.

9. Select Got it.

Delete all of your Google web and app activity

Even if you’ve stopped Google from collecting your web and app activity, Google has your data from before. Here’s how to delete your previous web and app activity.

1. Open Google.com on your desktop or mobile browser, and log into your Google account by using the button in the top right corner.

2. After logging in, click your user icon in the top right corner and select Manage your Google account.

3. Click Privacy & personalization.

4. Under Things you’ve done and places you’ve been, select Web & App Activity inside the History settings box. This opens the Activity Controls.

5. Select Manage all Web & App Activity near the bottom of the screen.

6. Under Search your activity, click Delete on the right.

7. The new window will display the options to delete your Web & App Activity from the Last hour, Last day, All time or a Custom range. Select All time.

8. A new window will open and ask you to confirm you would like to delete your activity, which will be displayed. Select Delete.

9. Select Got it.

That’s it. Now Google shouldn’t have any web or app activity on you.

Technologies

Towa and the Guardians of the Sacred Tree: Anime Hades With a Hunky Fish-man

We go hands-on with Towa, a roguelike hack-and-slash published by Bandai Namco, that has its own cool twists on the genre.

Behind closed doors at Summer Game Fest, I sat down to play a new game published by Bandai Namco that’s tailor-made for Hades fans: Towa and the Guardians of the Sacred Tree, which has its own take on the roguelike hack-and-slash genre. And, yes, a playable hot hybrid fish-man.

Towa’s isometric combat looks a lot like Hades at first glance, and shares some of the same basic structure. Players start at a hub area and start runs going through a series of gated battlefields filled with enemies. After they’re defeated, you’re granted a boon — an upgrade to your skills, weapons, currency reward and so on. Hades players will be able to pick this up with ease when Towa launches on Sept. 18.

Towa, developed by studio Brownies, Inc., has its own anime style and diverse group of fighters that sets it apart from Hades. In it, the titular Towa, a priestess of the tranquil Shinju village, charges eight guardians with defeating the evil Magatsu and his minions. With different combat styles, players pick one of these heroes to control and another for spell-casting backup (which a second player can pick up and control, too) to send into battle.

Setting aside, it’s clear that Towa takes a lot of inspiration from Hades in its gameplay, which Towa and the Guardians of the Sacred Tree director Shuhei Yamashita acknowledged.

«Of course, we have respect for Hades, and I had early access to that, and when I played it, the maneuverability was interesting, so that’s something that we referenced,» Yamashita said. «And the roguelike system, you have a unique maneuverability and you can really incorporate a unique element to it, so that’s something that we have put into our game.»

Towa is visually striking, with an anime look and vibrant colors — and even though players wield two swords like samurai, the game stands apart from the recent vogue of period titles like Assassins’ Creed Shadows and Ghost of Tsushima with its setting in a peaceful village. 

«Rather than going with samurai and historical days with a more realistic style, Brownies created this game that we wanted to be more fantastical — not necessarily Japanese, but the kind of Eastern fantasy-type artwork that would be more attractive,» said Yamashita.

Apart from the game’s aesthetics, Towa stands out for its different take on combat. The players’ two swords — a main-hand honzashi and off-hand wakizashi — wear down quickly with every slash, kind of like the durability meter in Monster Hunter World’s weapon system. You’ll need to swap between the two swords to sharpen them (a move that comes with a short dash), which adds a rhythm to combat as you switch back and forth.

But unlockable boons and upgrades will add variety to your play style. Some are straight damage, others add effects to your swords like knockback or trigger things like shockwaves when using a spell. The devs sitting alongside my demo hinted that you may even find boons that incentivize unorthodox strategies, like keeping your blades dull to unleash different attacks. There’s a depth to the combat that I didn’t scratch the surface of during my brief time with the game.

I also didn’t get a deep look at how the eight fighters differ — aside from the fish-man Nishiki, there’s a rotund Shiba Inu and six other anime-looking heroes to choose from. I chose the hunky fish-man as my main while selecting Origami, the fighter covered in folded paper armor, as my spellcaster and dove into a run.

With a mix of melee and ranged enemies, the latter of which show the path for their attacks, Towa has some overlap with Hades’ design. But the weapon switching mechanic is a notable difference, as are the spells — my sidekick Origami had one with an area of attack mechanic that I could splash groups of enemies with. 

In practice, remembering to switch between weapons when they dulled took time to learn, and I kept forgetting to use my spells. It also took me a while to sort out that my health bar at the bottom of the screen was split between my main fighter and backup spellcaster. But the game can get overwhelming with all the area attacks and flashy skill effects, so it’s easy to lose your hero in the fireworks.

After several rooms of enemies, I squared off against the mid-run boss and soundly defeated it, then moved into a merchant room where I could spend currency on upgrades — all familiar territory for Hades fans. But just before advancing on the main boss, I entered a calm room overlooking a vista with a campfire. Here is where your heroes will take a breath and chat to share their backstories and more details about the world, fleshing out the characters and the game’s lore.

«Towa is a very story-focused game, so you could find as much story as you would normally find with RPG games,» Yamashita said, noting that the characters you bring on runs with you deepen their relationships as you converse at these campfires.

Brimming with confidence — a little too much, sadly — I waltzed into the boss room and gave it everything I had, including Nishiki’s ultimate ability for massive AOE damage. These charge up with attacks, and certain upgrades can speed up their recharge rate. Despite some nimble dashing and damage, and whittling down the boss to a quarter of its health, I succumbed. (Later in the weekend, I was told that only seven players at Summer Game Fest had taken down the boss at the time.)

Players won’t have long to wait for their own chance to try out a unique spin on roguelike combat. Towa and the Guardians of the Sacred Tree comes out Sept. 18 on PC, PS5, Xbox Series X/S and Nintendo Switch for $30.

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Technologies

Today’s NYT Mini Crossword Answers for Friday, June 13

Here are the answers for The New York Times Mini Crossword for June 13.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


So, there’s kind of a dad joke in today’s NYT Mini Crossword. 4-Across is «dessert wine,» and 6-Across is «desert whine.» You can almost hear the rimshot from here. Thankfully, today’s puzzle is no joke, it’s pretty simple. But you could still get stumped. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

The Mini Crossword is just one of many games in the Times’ games collection. If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue:  House and Doogie Howser, for short
Answer: MDS

4A clue: Dessert wine
Answer: PORT

5A clue: Mugful after a sledding excursion
Answer: COCOA

6A clue: Desert whine?
Answer: IMHOT

7A clue: «Like, yesterday!»
Answer: ASAP

Mini down clues and answers

1D clue: Chocolate-and-coffee drink
Answer: MOCHA

2D clue: Sag
Answer: DROOP

3D clue: Three-point percentage, e.g.
Answer: STAT

4D clue: Poofy toy dogs, familiarly
Answer: POMS

5D clue: Org. that employs Jack Ryan in Tom Clancy novels
Answer: CIA

How to play more Mini Crosswords

The New York Times Games section offers a large number of online games, but only some of them are free for all to play. You can play the current day’s Mini Crossword for free, but you’ll need a subscription to the Times Games section to play older puzzles from the archives.

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Technologies

Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Streaming service quietly has upped the hourly ad amount since the initial launch of Prime Video ads.

Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That’s about double the ad load from when the company introduced ads in January 2024, according to a report from ADWEEK.

According to the report, which is based on information from six ad buyers and documents, Amazon notified investors of the increase in ads but has not made a public announcement of the change.

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of two to three and a half minutes per hour.

«We remain focused on prioritizing ad innovation over volume,» an Amazon Ads spokesperson said. «While demand continues to grow, our commitment is to improving ad experiences rather than simply increasing the number of ads shown. Since the beginning of this year alone, we’ve announced multiple capabilities, including Brand+, Complete TV and new ad formats — all designed to deliver industry-leading relevancy and enhanced customer experiences. We will continue to invest in this important work, creating meaningful innovations that benefit both customers and advertisers alike.»

The higher volume of ads serves at least a couple of purposes. It brings Prime Video more closely in alignment with the larger amount of ads shown on other streamers such as Hulu, Tubi and Paramount Plus, and it also allows Amazon to sell many more ads in relation to its inventory.

It’s unknown whether Prime Video will further increase its ad load, but nonetheless ads on streaming channels will be more and more a major space for revenue growth for streaming services. A recent report from subscription analyst firm Antenna noted that «3 in 4 individuals who face an Ad Choice choose ads» and that nearly half of subscription video on demand customers are what Antenna calls «Ad Managers» — users who select both ad-free and ad-supported tiers.

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