Technologies
Pixel 7 Pro Actually Challenges My $10,000 DSLR Camera Gear
My full-frame Canon camera is better, but Google’s flagship phone opens creative options far beyond snapshots.

Google got my attention by bragging about the Pixel 7 Pro‘s «pro-level zoom» and asserting that the Android phone’s photography features can challenge traditional cameras. I’m one of those serious photographers who hauls around a heavy camera and a bunch of bulky lenses. But I also love phone photography, so I decided to test Google’s claims.
At its October launch event, Google touted the Pixel 7 Pro’s telephoto zoom for magnifying distant subjects, its Tensor G2-powered AI processing, its faster Night Sight for low-light scenes and a new macro ability for closeup photos. «It cleverly combines state-of-the-art hardware, software and machine learning to create amazing zoom photos across any magnification,» Pixel camera hardware chief Alexander Schiffhauer said at the phone’s launch event. Google wants you to think of this phone as offering a continuous zoom range from ultrawide angle to supertelephoto.
As you might imagine, I got better results from my «real» camera equipment, which would cost $10,000 if purchased new today. Even though my Canon 5D Mark IV is now 6 years old, it’s hard to beat a big image sensor and big lenses when it comes to color, sharpness, detail and a wide dynamic range spanning bright and dark tones.
But the Pixel 7 Pro’s photographic flexibility challenges my camera setup better than any other phone I’ve used, even outperforming my DSLR in some circumstances and earning a «stellar» rating from CNET editor Andrew Lanxon. While my camera and four lenses fill a whole backpack, Google’s smartphone fits in my pocket. And of course that $900 smartphone lets me share a selfie, check my email, pay for the groceries and tackle the daily crossword puzzle.
With the steady annual improvement in smartphone camera hardware and image processing, a smartphone isn’t just a better-than-nothing camera. These little slices of electronics are increasingly able to nail important shots and open up new creative possibilities for those who are discovering the rewards of photography.
I’ll keep hauling my DSLR on hikes and family outings. But because I won’t always have it with me, the Pixel 7 Pro — in particular its zoom and low-light abilities — means I won’t be as worried about missing the shot when I don’t.
My Canon 5D Mark IV, which costs $2,700 new these days, most often has the $1,900 Canon EF 24-70mm f/2.8L II USM lens mounted. I also use the $2,400 EF 100-400mm f/4.5-5.6L IS II USM for telephoto shots, the $1,300 ultrawide EF 16-35mm f/4L IS USM zoom, the $1,300 EF 100mm f/2.8L Macro IS USM for closeups, and the $429 Extender EF 1.4X III for more telephoto reach when photographing birds. Here’s how that gear stacks up against the Pixel 7 Pro’s 0.5x ultrawide, 1x main camera and 5x telephoto camera.
Google Pixel 7 Pro vs. Canon 5D Mark IV, main camera
With plenty of light, the Pixel 7 Pro’s 24mm main camera does a good job capturing color and detail in its 12-megapixel images. Check the comparisons here (and note that my DSLR shoots in a more elongated 3:2 aspect ratio than the Pixel 7 Pro’s 4:3).
Pixel peeping shows the phone can’t hold a candle to my 30-megapixel DSLR when it comes to detail. If you’re printing posters or need a lot of detail for photo editing, a modern DSLR or mirrorless camera is worth it. But 12 megapixels is plenty for most purposes. Check the below cropped images to see what’s going on up close.
Google missed a chance to shoot even higher resolution photos than my 30-megapixel DSLR, though. The Pixel 7 Pro’s main camera has a 50-megapixel sensor. It takes 12-megapixel photos using an approach called pixel binning that combines each 2×2 pixel group on the sensor into one effectively larger pixel. That means better color and low-light performance when shooting at 24mm. But you can use those 50 megapixels differently by skipping the pixel binning and shooting in the sensor’s full resolution when there’s sufficient light. That’s exactly what Apple does with the iPhone 14 Pro camera, and I wish Google did the same.
Pixel 7 Pro vs. DSLR, people and pets
The Pixel 7 Pro was capable at portrait photography. I prefer shooting raw and editing the shots myself because I sometimes find the Pixel 7 Pro makes faces look a little too processed, and I find its color balance a bit cool for my tastes. With the main camera, the Pixel 7 Pro does a pretty good job finding faces, tracking them and staying focused. For 2022, the Pixel 7 Pro now can find individual eyes, the ideal focus point of a camera and a weak point on my older DSLR.
On this comparison, I find the DSLR did a better job with skin tones, but the Pixel 7 Pro capably exposed the face in tricky lighting.
Using the Pixel 7 Pro’s portrait mode, which artificially blurs photo backgrounds, I find the processing artifacts distracting, especially with flyaway hair, though that’s not a problem with the example below. The shot is workable for quick sharing and looks fine on smaller screens, but I wouldn’t make a print of it. For the DSLR shot, I used my Sigma 35mm f1.4 lens, shooting wide open at f1.4 for the smoothest possible background blur. It’s much better than the Pixel 7 Pro, though its shallow depth of field blurs the hands and plastic toys.
For pets, the Pixel 7 Pro again did a great job finding and focusing on eyes. Here’s my dog, up close. The main camera at 1x zoom, or 24mm, isn’t ideal for single subjects, though, and the camera’s performance at 2x isn’t as strong, so bear that in mind.
To see how much more detail my SLR can capture — as long as I get focus right — check the cropped views below. And note that new mirrorless cameras from Sony, Nikon and Canon do a good job with eye tracking for easier focus.
DSLR vs. Pixel 7 Pro, telephoto cameras
Telephoto lenses magnify more distant subjects, and the Pixel 7 Pro has a remarkable range for a smartphone. Its sensors can shoot at 2x, 5x and 10x zoom modes with minimal processing trickery. It’ll shoot at intermediate settings with various combinations of cropping and multi-camera image compositing that I find fairly convincing. Then it reaches up to 30x with Google’s AI-infused upscaling technology, called Super Res Zoom. Here’s the same scene shot across the Pixel 7 Pro’s full range from supertelephoto 30x to ultrawide 0.5x:
The image quality is pretty bad by the time you reach 30x zoom, an equivalent of 720mm. But even my expensive DSLR gear only reaches 560mm maximum, and venturing beyond 10x on the Pixel 7 Pro can be justified in many circumstances. Not every photo has to be good enough quality to make an 8×10 print.
Bigger telephoto photography
Telephoto lenses are big, which is why those pro photographers at NFL games haul around monopods to support their hulking optics. Canon’s RF 400mm f/2.8 L IS USM lens, popular on the sidelines, weighs more than six pounds, measures more than 14 inches long, and costs more than my entire collection of cameras and lenses. My Canon 100-400mm zoom is smaller and cheaper but doesn’t let in as much light, but it’s still gargantuan compared with the Pixel 7 Pro. I’m delighted to be able to capture useful telephoto shots on a Pixel phone, an option that previously was available only on rival Android phones from Samsung and others.
Google exploits the Pixel 7 Pro’s 50-megapixel main camera sensor for the first step up the telephoto lens ladder, a 2x zoom level good for portraits. The Pixel 7 Pro uses just the central 12 megapixels to capture a 12-megapixel photo in 2x telephoto mode, an equivalent focal length of 48mm.
The dedicated telephoto camera kicks in at 5x zoom, an equivalent of 120mm. Instead of a bulky telephoto protuberance, Google uses a prism to bend light 90 degrees so the necessary lens length and 48-megapixel image sensor can be tucked sideways within the Pixel 7 Pro’s thicker «camera bar» section. It also can use the central megapixels in its 10x mode, or 240mm, an option I think is terrific. This San Francisco architectural sight below is pretty good:
Using AI and software processing to zoom further, the camera can reach 20x and even 30x zoom, which translates to 480mm and 720mm. By comparison, my DSLR reaches 560mm with my 1.4x telephoto extender.
My DSLR would have trounced the Pixel 7 Pro for this scene of Bay Area fog lapping up against the Santa Cruz Mountains south of San Francisco, shot somewhere between 15x and 20x. (I wish Google would write zoom level metadata into photos the way my Canon records lens focal length settings.) But guess what? I was mountain biking and didn’t take my DSLR. The best camera is the one you have, as the saying goes.
Back at 10x zoom, I was pleased with this shot below of my pal Joe mountain biking. I’ve photographed people in this very spot before with smartphones, and this was the first time I wasn’t frustrated with the results.
Google’s optics and image processing methods are clever but not magical. The Pixel 7 Pro produces a 12-megapixel image, but the farther beyond 10x you shoot, the more you’ll cringe at its blotchy details that look more like a watercolor painting. That’s the glass-is-half-empty view. I’m actually on the glass-is-half-full side, appreciating what you can do and recognizing that a lot of photos will be viewed on smaller screens. Image qualityof 10x is respectable, and that alone is a major achievement.
Here’s a comparison of a rooftop party photographed with the Pixel 7 Pro at 30x, or 720mm equivalent, and my camera at 560mm, but cropped in to match the phone’s framing. The DSLR does better, of course. Even cropped, it’s an 18-megapixel image.
Practical limits on Pixel 7 Pro’s telephoto cameras
To really exercise the phone, I toted it to see the US Navy’s Blue Angels flight display over San Francisco. Buildings and fog blocking my view made photography tough, but I found new limitations to the Pixel 7 Pro.
Fiddling with screen controls to hit 10x or more zoom is slow. Framing fast-moving subjects on a smartphone screen is hard, even with the aid of the miniature wider-angle view that Google pops into the scene and its AI-assisted stabilization technology. Focus is also relatively pokey. With my DSLR, I could rapidly find the jets in the sky, lock focus, track them as they flew and shoot a burst of shots.
I didn’t get a single good photo of the Blue Angels with the Pixel 7 Pro. Google’s «pro-level zoom» works much better with stationary subjects.
DSLR vs. Pixel 7 Pro, shooting in the dark
Here’s where the Pixel 7 Pro beats out a vastly more expensive camera. There’s no way you can hold a camera steady for 6 seconds, but Pixel phones in effect can thanks to computational photography techniques that Google pioneered. Google takes a collection of photos, using AI to judge when your hands are most still, then combines these individual frames into one shot. It’s the basis of its Night Sight feature, which I’ve used many times and, at its extreme, powers an astrophotography mode I’ve used to take 4-minute exposures of the night sky.
Below is a comparison of a nighttime scene with the Pixel 7 Pro at 1x, where it’s best at gathering light, and my DSLR with its 24-70mm f2.8 lens. The DSLR has more detail up close, but the Pixel 7 Pro does well, and its deeper depth of field means the leaves in the foreground aren’t a smeary mess.
Here’s a comparison of a 2x zoom photo with the Pixel 7 Pro and the best I could do handheld with my 24-70mm f2.8 lens. The longer your zoom, the harder it is to hold a camera steady, and even with my elbows on a railing to steady the camera, the Pixel 7 Pro shot was vastly easier to capture. I had to crank my DSLR’s sensitivity to ISO 12,800 to get the shutter speed down to 1/8sec, and even then, most of the photos were duds. Image stabilization helps, but this lens doesn’t have it.
Just for kicks, I used a tripod to take three exposure-bracketed shots with my DSLR and merged them into a single HDR (high dynamic range) photo in Adobe’s Lightroom software. The longest exposure was 30 seconds. That’s how much effort it took to beat a Night Sight photo I took just standing there holding the phone for 6 seconds. Check the comparison below.
Here’s where my DSLR completely trounced the Pixel 7 Pro, even with Night Sight, though: the nearly full moon. Here’s the Pixel 7 Pro at 30x zoom vs. my DSLR at 560mm, cropped so the framing matches.
DSLR vs. Pixel 7 Pro, dynamic range
One of the best measures of a camera is dynamic range, the span between dark and light it can capture in a single scene. To exercise the Pixel 7 Pro here, I shot in raw format, which allows for more editing flexibility. Then I edited the photos, cranking the exposure up 4 stops to reveal noise problems in shadowed areas and then down 4 stops to see how well it captured detail in bright areas.
In short, I’m impressed. Google squeezes a remarkable amount of data out of its relatively small sensor with its processing methods.
Two techniques are relevant. With Google’s HDR+ system, the Pixel 7 Pro combines multiple underexposed frames and one regularly exposed frame to record shadow detail without blowing out highlights in bright areas. And Google includes this data in a «computational raw» format that packages that detail in Adobe’s very flexible DNG format. It’s not truly raw, like the single frame of data pulled from my DSLR’s image sensor is, but it’s an excellent option for smartphone photography.
Below is a cropped photo with the Pixel 7 Pro’s 1x camera, underexposed by 4 stops to see if was able to record a range of tones even in the very bright pampas grass plumes. It was.
Shooting at 2x, which uses only the central pixels on the 1x camera, poses more of a challenge when going up against my DSLR, which suffers no such degradation in hardware abilities when I zoom in. Overexposed by 4 stops, you can see a lot more noise and color problems with the Pixel 7 Pro in the comparison below. But overall, it’s got impressive dynamic range on the main camera.
DSLR vs. Pixel 7 Pro, ultrawide
Google made the ultrawide lens on the Pixel 7 Pro an even wider field of view compared with last year. What you like is a matter of personal preference, but I appreciate the dramatic perspective that you can capture with a very wide angle. When I don’t need it, the 24mm main camera still qualifies as wide angle.
Here’s a comparison of a scene shot with the Pixel 7 Pro and my DSLR’s 16-35mm ultrawide zoom.
DSLR vs. PIxel 7 Pro, macro
The new ultrawide camera now has autofocus hardware, and that opens up the world of macro photography for close-up subjects. Apple’s iPhone Pro models got this ability in 2021, and I’ve loved macro photos for years as a way to shoot flowers, mushrooms, toys and other small subjects, so I’m delighted to see it on the higher-end Pixel phones.
As with the iPhone, though, the macro is useful as long as the subject fits in the central portion of the frame. Note in this comparison below how blurred the image gets toward the periphery of this butterfly coaster with the Pixel 7 Pro.
No, it’s not as good as my DSLR. But with macro abilities, Night Sight and a zoom range from ultrawide to super telephoto, the Pixel 7 Pro is more than just useful for snapshots. It lets you start exploring a much bigger part of photography’s creative realm.
Technologies
Marvel Rivals Season 2: Here Are Emma Frost’s Abilities
Emma Frost is joining the Rivals roster in season 2 as a vanguard with a set of abilities that change depending on her form.

Marvel Rivals players are getting invited to the shores of Krakoa for the start of season 2 on April 11. The game dropped the first trailer for the new season, giving us our first official look at the new heroes, and a developer vision video dropped major news about the future of hero releases.
The trailer features Emma Frost, wearing slightly more clothes than usual, inviting people from across Rivals’ various timelines to the mutant nation of Krakoa, where everyone gets dressed up for a fancy gala — even Wolverine puts on a white tux. The event, however, is unceremoniously interrupted when Ultron shows up preaching extermination.
Emma Frost abilities revealed
Emma Frost joins the roster as a vanguard who can project a shield forward, give herself damage reduction by going into her diamond form and also choke-slam people while insulting them. We got a glimpse at her abilities in her hero trailer and a streamer event on Friday confirmed her full kit.
In Frost’s default form, her primary fire is a beam with damage that ramps up over time and her alternate fire projects a barrier forward. In her normal form, Frost has a Psychic Spear ability that pulls an enemy’s sentience into a crystal form, damaging them by attacking and shattering the crystal.
However, all of these abilities change when Frost transforms into her diamond form, which gives her damage reduction and makes her unstoppable. In diamond form, her primary fire turns into a punch and her alt fire kicks enemies back, dealing extra damage if they hit a wall. Diamond-form Frost can no longer attack people’s sentience but she can lunge forward to grab enemies and slam them into the ground.
Her Psyonic Seduction ultimate has different effects. It damages and stuns enemies in range and locks them out of activating ultimate abilities. Additionally, enemies who are caught in the blast for long enough will be psychically compelled to move toward Frost, making it easier for her to grab them, kick them, slam them, etc. Rivals devs have seen the players’ thirst and seem to be leaning heavily into it.
Ultron is coming in the season 2.5 update, which should be in late May.
Team-up changes and other season 2 balance adjustments
Some team-ups are changing in season 2, including three new team-up abilities that were previewed in the newest developer vision video.
- Emma Frost allows Magneto and Psylocke to create illusions of themselves.
- Doctor Strange teams up with Scarlet Witch allowing her to use small portals to seemingly increase her damage output via a rapid-shooting alternate fire.
- Cap finally teams up with Bucky, allowing the Winter Soldier to leap to allies.
A few existing team-ups are getting adjustments, with Psylocke, Winter Soldier and Doctor Strange being removed from older team-ups in favor of new ones, and Namor is moving from working with Luna’s anchor to Hulk’s to empower his squids with gamma energy. Two team-ups are being removed entirely: Magneto can no longer team up with Scarlet Witch, and Thor is no longer anchoring Cap and Storm.
Rivals announced the full list of season 2 balance changes, including buffs to Peni, Mister Fantastic and Moon Knight, with Strange losing some damage for more survivability (via his new anchor buff) and Rocket getting several adjustments, while Loki and Adam Warlock receive nerfs to their Regeneration Domain and Soul Bond abilities.
Future seasons will be shorter, which means more new heroes
One of the most surprising moments in the developer video was the announcement that, beginning with season 3, seasons will be two months long instead of roughly three. There has been a lot of discussion online about whether Rivals’ pace of new heroes (about eight per year based on three-month seasons) was sustainable. Well, apparently the Rivals devs took that personally and are cranking up that pace to a new hero every month, meaning 12 new heroes per year.
This feels borderline ludicrous compared with other hero shooters that average about three new heroes per year, or even MOBAs like League of Legends, which has averaged about four new champions per year in the past five years. Rivals benefits from having an overflowing stable of Marvel characters to pull from rather than inventing their own hero concepts, and compared with Overwatch, the developers seem less worried about mechanical overlap in their heroes, as seen with many support ultimates. Still, a new hero every month feels unheard of for a hero shooter.
New Krakoa map and competitive changes
Season 2 is adding two new maps, including a Krakoa-themed domination map at the season’s start. Yggsgard: Royal Palace (domination) and Tokyo 2099: Shin-Shibuya (convergence) will rotate out of the map pool for ranked modes, though they’ll still be available in quick play and custom games.
The threshold for competitive picks and bans, which currently only happen in diamond-ranked lobbies, will be lowered to gold 3. Players in Eternity or One Above All ranks will only be able to duo queue, instead of queuing with larger groups — a measure that’s likely intended to keep high-level teams from stomping lobbies.
Speaking of ranks, season 2 will drop everyone by 9 divisions, which is equal to 3 ranks. That means players in Eternity will drop to diamond, and any players at platinum 3 or below will start their climb from bronze 3 again. (AGAIN… AGAIN.)
Rivals developers also announced that individual player performance will be weighted higher when determining competitive progress after a match, meaning if your stats outperform your team’s, you’ll earn more for winning and drop less for losing. This change can help elevate smurfs and other high-skill players in lower-ranked lobbies by getting them into their appropriate ranks faster. However, it can also lead to players stat-farming, instead of playing in a way that is most effective for winning games. Overall, given that Rivals doesn’t use any sort of competitive placement matches, this should be a net positive for the game.
Other announcements
Rivals is adding new skin recolors to certain hero skins and (finally) giving players the option to gift costumes to their friends so they can surprise someone for their birthday, which you definitely did not forget about.
Missions are changing a bit, with the addition of weekly missions and a redistribution of where battle-pass-progressing chrono tokens are earned. The devs framed this as creating a «smoother expectation» of how to earn chrono tokens, but the surface-level description sounds like they’re just making it harder to earn battle pass progress over the season by tucking away more progress under missions with shorter time limits.
The developer vision update also gave us our first look at the competitive distribution, showing how many Rivals players are in each tier as of season 1.5.
The Hellfire Gala trailer says season 2 will start on April 11 UTC. While it doesn’t give a specific start time, expect the between-seasons maintenance to finish sometime in the middle of the night in the US.
For more on Marvel Rivals, check out which heroes and roles you should play and how to get free skins.
Technologies
Review: McDonald’s Minecraft Meals Are Out, With Toys and Nether Flame Sauce
Commentary: I tried the Minecraft-themed McNuggets sauce. It might just be the hottest sauce Mickey D’s has ever offered.

The children yearn for the mines. It’s no April Fools’ Day joke: Kids at my local McDonald’s were streaming out the door on Tuesday with the new Minecraft-themed Happy Meal boxes when I drove up to try the new offering. It’s all a promotion for A Minecraft Movie, which opens Friday, April 4, and it draws inspiration from the popular video game available across platforms including Xbox, Nintendo Switch and mobile phones. So, of course, I had to try everything they offered and report back. And I think my tongue is still burning days later. That Nether Flame Sauce is no joke.
Read more: McDonald’s Launches Minecraft Happy Meals, Plus a ‘Nether’ Hot Sauce for Nuggets
Happy Meals: 12 toys, digital game, Creeper box
You know what a Happy Meal is. It’s a boxed kids meal with a toy, where the kid can choose between a hamburger, cheeseburger, or 4-piece or 6-piece chicken McNuggets. Fries, apples and a drink also come with it.
For this promotion, even the Happy Meal box is Minecraft-themed. Personally, I think the Happy Meal boxes are much cuter than the themed boxes that come with the adult Minecraft Movie Meal. My Happy Meal box looked the familiar green Minecraft monsters called Creepers, but this Creeper has kind of a furry look, like it was a cousin of Sesame Street’s green Muppet Oscar the Grouch
But it’s the toy, sorry — «figurine», that will have kids making multiple trips to their local McD’s. There are 12 different toys. Mine was marked «#1, grass block and llama.» When you open the box the toy comes in, you might think the llama was left behind, because the toy itself is a closed green grass block. But you can open the block and inside is a little llama figurine, permanently attached to one side of the block.
The box my toy came in shows the other options you might get. There are six different block-and-creature toys, like the one I got, and six slightly bigger figurines that don’t come inside a block. And the walls of the block are kind of like puzzle pieces. You can take the block apart and lay its walls flat and connect them. So if you get more toys, you can make a little playmat of them all, and even attach the six slightly bigger figures, because their bases fit the «puzzle.»
The little toy box in each Happy Meal also comes with a scannable code on one side to unlock a digital game where players can complete a quest in the Minecraft Movie world. I tried it, and it’s actually more fun than a free mini-game from a fast food eatery has any right to be. Good job, Ronald.
Minecraft Movie Meal: McD-themed toys, in-game bonus item, Gold Block box
McDonald’s also was smart enough to know that adults like collectibles too, and that they might have bigger appetites. So the fast food chain is also offering a Minecraft Movie Meal — kind of like a bigger Happy Meal. Choose a Big Mac or 10-piece Chicken McNuggets, with fries and a drink.
The boxes for these meals are like larger Happy Meal boxes. But instead of being Creeper-themed, the one I got was designed to look like a Minecraft gold block. While I prefer the Creeper, it’s smart that the adult meal and kid meal boxes are themed differently.
And then, the toy. The grownup meal toy was a big letdown compared to the Happy Meal toy options. While the Happy Meal toys were actual Minecraft characters, the ones in the adult meals are McDonald’s mascots created with that blocky, Minecraft look. The figurines have a bit of a twist — with the toys including a Grimace Egg and Zombie Hamburglar. Mine was called Birdie Wings, and is based on Birdie the Early Bird, a mascot McDonald’s introduced in 1980 to promote its then-new breakfast items.
Each figure, including my Birdie Wings, comes with a shiny card with that figure’s image. You scan the QR code on the card to unlock a matching item in Minecraft: Bedrock Edition.
Nether Flame Sauce is hot, hot, hot
Maybe the most fun part of the McDonald’s-Minecraft promotion is a new chicken McNugget dipping sauce called the Nether Flame Sauce. It’s named for the Minecraft underworld, and I think it’s the hottest sauce McDonald’s has ever used. You don’t have to buy the Minecraft Movie Meal or Happy Meal to get the sauce. If you want to try it with fries or something else, you can order the Nether Flame Sauce with any purchase.
I’m a fan of hot sauces of all sorts. While Nether Flame Sauce isn’t one of the hottest hot sauces I’ve ever tried, it’s definitely the hottest McDonald’s dipping sauce I’ve ever tried, and I practically made a career out of reporting on the Rick and Morty Szechuan sauce.
There’s a definite kick to this sauce, which looks like Thai red chili sauce but is less sweet and more spicy. The ingredient list on the sauce packet says it includes chili peppers, cayenne peppers, vinegar, sugar, garlic, apricot concentrate and more. I had an extra sauce packet, and my husband devoured it with leftover French fries.
Final Minecraft-McDonald’s thoughts
Although I have no idea if the upcoming A Minecraft Movie is any good, I feel comfortable grading this McD-Minecraft promotion with a big fat «A.»
I’m not reviewing the non-Nether sauce foods in the meals. It’s McDonald’s. You know what it tastes like.
The boxes are cute. There’s a meal for kids and one for adults. The toys are creative and fun, though in my mind the tiny Happy Meal toys are far more fun to collect than the McDonald’s mascot ones that come in the adult meal.
And best of all, the Nether Flame sauce is a fun, spice-filled change of pace for those of us who don’t mind a fiery dipping option.🔥
Technologies
Buy or Wait Guide: 10 Experts Predict How Tariffs Will Change Tech Prices in 2025 and What to Do Now
From cars to cameras, CNET experts weigh in on what you should consider buying now before tariffs increase prices.

US President Donald Trump’s steep new import duties will drive up prices for most major tech products in the coming year, according to economists. But whether that will change the timing of your next tech purchase depends on what kind of tech you need.
We asked CNET’s experts for their thoughts on what devices and products you should look at buying now, and what you can wait on, covering everything from phones, earbuds and laptops to gaming consoles, smart thermostats, electric vehicles and cameras.
Many of these products are either imported in their entirety or contain components that are not made in the US, like graphics processing units for PCs. Importing all those separate components will lead to higher costs under Trump’s barrage of tariffs.
Read more: Tariffs Explained: Impacts for You as Trump Confirms Worldwide Tariff Wave
The tariffs will have an effect on a sweeping range of consumer expenditures, well beyond just tech products. Your groceries will likely see bumps in the prices of bananas, coffee and seafood, among other things. Much of the clothing, footwear and furniture we buy is made overseas. It’s an indication of how the modern economy is built on a global scale with often complicated lines of interdependence. The Trump administration is hoping that the tariffs will lead to more manufacturing on American soil.
If you’re not ready to make a purchase now, don’t let yourself be rushed. Especially for products priced in the thousands of dollars — you should always make sure that a purchase is a good fit for your budget. It’s also unknown at the moment how long the tariffs might be in effect.
«The tariffs are sweeping, and the effects are going to be even broader,» says Neale Mahoney, director of the Stanford Institute for Economic Policy Research and professor of economics at Stanford University. «It’s not a good time to be a consumer.»
Read more: How Much Will iPhone and Other Apple Prices Increase With ‘Liberation Day’ Tariffs?
Even goods that aren’t directly impacted by the new tariffs could increase in price, according to Mahoney. During the first Trump administration, tariffs increased prices on washing machines, not dryers, but dryer prices increased as well. And during the COVID-19 pandemic, used car prices increased along with new car prices.
«There’s going to be some uncertainty as we move to what economists call a new equilibrium,» he says.
Read more: CNET Survey: Worries Over Tariff Price Hikes Are Pushing Americans to Buy Tech Sooner
Mobile devices
Phones
While Trump’s tariffs are aimed at increasing US-based manufacturing and boosting sales of products already made here, CNET’s managing editor for the mobile team, Patrick Holland, points out that there isn’t a mainstream phone that’s completely made in the US.
«Components come from all around the world,» Holland says. «That’s true for Apple, Samsung or Xiaomi. So Apple being based in the US is at a similar disadvantage from tariffs as Samsung is being based in South Korea.»
Holland is optimistic that Apple will find a way to offset or absorb some of the increased importation costs in the short term. Nearly all iPhones are made in China, with the rest also made overseas.
Read more: Mortgage Rate Predictions: Will Tariffs Impact Spring Homebuying?
Holland’s advice is to hold onto your current phone for as long as you can, rather than running out to buy one in the hopes of beating a possible price hike.
Other experts are also warning against panic buying an iPhone, despite predicting that Apple’s prices could rise by around 10% in coming months. «[Tariffs] could lead to price increases of $50 to $150 on higher-end products like the iPhone Pro Max models and MacBook Pros,» Stephan Shipe, a certified financial planner and CEO of Scholar Financial Advising, told CNET earlier this week.
Wall Street analysts from Rosenblatt Securities, according to Reuters, anticipate that if the 43% tariff on China is passed to consumers, the cost of an iPhone 16 could rise from $799 to $1,142; the iPhone 16 Pro Max could increase from $1,599 to $2,300; and even the newly launched low-end iPhone 16e could increase in pricing from $599 to $856.
And prices could be driven even higher after China on Friday retaliated by placing export restrictions on rare earth elements used in producing phones, EVs and other electronics.
If tariffs and general inflation are affecting your ability to pay for a brand new, high-end phone, Holland’s best budget pick for those looking for a deal on a phone is the $500 Google Pixel 8A. «It has one of the best values of any phone sold today,» he says. «But I look forward to testing the recently announced Pixel 9A that goes on sale Thursday, April 10.»
Smartwatches
Smartwatches may not be affected by the tariffs this year, according to Vanessa Hand Orellana, CNET lead writer for smartwatches and wearable technology. «I’m not sure if it will hit this year’s smartwatch production cycle despite reports,» she says. «At this point in production, it’s likely that all the manufacturing pieces for the 2025 watch models have already been ordered.»
But for next year’s watch production, she’s hopeful that Trump will realize the economic blow to businesses and individuals and reverse his stance on tariffs just like he did with the TikTok ban. Otherwise, tariffs will no doubt affect the pricing of 2026 smartwatches.
Hand Orellana also cautioned against panic buying: «I know a lot of people who are stocking up on products right now because of tariffs, and I can’t help feeling that this doomsday-style planning is just going to leave me with a pile of stuff,» she says.
Earbuds
If you’re in the market for a new set of earbuds, CNET executive editor David Carnoy says pricing will likely remain the same for existing inventory already in stores.
«But as inventory is depleted, prices could rise if the tariffs remain in place. And all bets are off for new products coming to market,» Carnoy says.
Current products should remain stable, but we could be in for «sticker shock» with new product releases from big names later this year. Carnoy has already seen Edifier increase its price of the NeoBuds Planar; they were initially set to be launched at $200, but when they hit the market on March 11, they were adjusted to $300 due to an increase in tariffs.
«As Edifier did, companies will bake in the price increase at launch. We were seeing $10 to $20 inflationary price increases on more premium next-gen earbuds and headphones even before the tariffs. We could see $40 to $50 price increases now with new products,» Carnoy warns.
Gaming consoles
High-end consoles
The question is whether retailers will instantly begin raising prices, or whether new pricing would only apply to inventory that’s imported from now on, CNET senior editor and gaming writer David Lumb says. He advises buying before the next restock in the next few days or the next week or two, just to make absolutely sure, if a purchase is something you’ve already budgeted for.
«If you really want a console already on the market, my instinct is to buy before the next restock to make absolutely sure — whether that means in the next few days or the next week or two,» Lumb advises. «Companies are reeling now, but still selling.»
The Nintendo Switch 2, introduced this week, is also likely to be affected. It won’t be available until June 5, but already US preorders of the Switch 2 have been delayed due to the tariffs. Preorders of the Switch 2 were supposed to begin on April 9, with a starting price of $450. It’s not yet known whether the pricing will increase, or what date preorders will begin.
«If people want a console currently on the market, like the PS5 or Xbox Series X, it might be smart to buy now,» Lumb says. «Even if retailers don’t need to raise prices, they might anyway out of uncertainty, panic or greed.»
Gaming PCs
Like laptops and phones, the biggest worry is over the internal components of gaming PCs. «These will almost surely get hit with tariff-related increases — especially since many are made by smaller companies than Nintendo, Sony or Microsoft that can absorb some or all of these tariff increases (if they want),» Lumb says.
Several factors have already made GPUs a high-cost component, and this will likely only worsen with tariffs.
«GPUs have seen skyrocketing prices in the last 6 to 8 years due to successive event trends that caused scarcity — namely the crypto mining craze and pandemic-related supply chain issues, during which the world’s biggest GPU maker, Nvidia, steadily raised its prices,» Lumb explains. That, combined with its central role in the gen AI boom, caused stocks to skyrocket and Nvidia to become one of the richest companies in the world, he says. «So they won’t blink at raising GPU prices even more.»
AMD told CNET that while semiconductors are exempt from the new tariffs, it is «assessing the details and any impacts on our broader customer and partner ecosystem.»
Handheld consoles
As for handheld gaming consoles, like the Steam Deck, Lenovo Go S and the other smaller PC-on-the-go handhelds, Lumb predicts tariff pricing increases will kick in pretty quickly as these devices «don’t have the institutional resistance to keep prices low.»
«If you’re thinking about a handheld, it’s probably better to buy one now,» he advises.
So the gamers who are most advised to «buy now» are those buying PCs or handheld gaming devices.
Computers
Laptops and PCs
The tariffs are going to require buyers to be smart shoppers, hunting for bargains.
«I’ve already seen prices increase on laptops since the threat of tariffs were known,» says Matthew Elliott, CNET senior editor for laptops and computers. «But most vendors and online retailers offer rotating sales, so you can still find a good deal if you have the time and patience to monitor pricing, and time your purchase for when a discount hits the model you want.»
Tariffs have already affected laptop pricing. Acer CEO Jason Chen said in February that the company would raise its prices by 10% in anticipation. «We will have to adjust the end user price to reflect the tariff,» the CEO of the Taiwan-based company said. «We think 10 (percent) probably will be the default price increase because of the import tax. It’s very straightforward.»
Even if computer companies want to shift and obtain their parts from the US, it’s not likely to be practical.
«All computers and peripherals are likely to be touched by these global tariffs in some way,» says Josh Goldman, CNET managing editor for computers. «While there are companies big and small that assemble PCs in the US and there are US component makers, it’s unlikely all parts can currently be sourced from US manufacturers.»
His advice is to get that computer soon if you need one, but — as Elliott notes above — look for sales and deals, like the upcoming Memorial Day sales.
«I wouldn’t wait to see if prices go up and out of financial reach,» Goldman recommends. «That said, spring is typically filled with sales on tech for Memorial Day weekend, dads and grads and then back-to-school. Discounts might not be as deep as in the past, but if you keep an eye on a model you want, you should be able to minimize the impact of the tariffs on your purchase.»
One tiny bit of good news is that you may not have to worry about the pricing of used and refurbished tech devices and laptops. They could be a good way to save money and keep tech out of landfill.
But don’t get too excited: «If the tariffs do drastically increase the prices on new computers for an extended time, it’s possible even the prices on refurbished devices will go up with demand,» Goldman warns.
Home tech
Now is also a good time to buy smart home tech like higher-end security cameras, video doorbells, smart thermostats and smart displays, according to the advice of Tyler Lacoma, CNET smart home and home security editor. Especially if you’re eyeing home devices in the over-$200 price point.
«The impact of tariffs will be most noticeable among smart home technology that already has higher prices,» Lacoma says.
But don’t expect to find a secret cache of smart-home products that will go untouched by the tariffs.
«Home tech devices are a combination of computer chips, electronic components and many different frame materials,» he says. «I doubt there is any device that will be unaffected by the latest tariff news.»
Cameras
If you’ve got a camera on your wish list, you shouldn’t wait to buy it, says CNET senior writer Jeff Carlson — who’s written numerous books about photography and who co-hosts the PhotoActive.co podcast.
«I hate to inspire panic-buying, but I’d say if you’re already planning on buying a camera now but wanted to wait until the next revision rolls around, it’s possible that waiting will cost you more,» Carlson warns.
A lot of camera equipment comes from Japan, and as recently as a week ago, some photography experts were hoping that country wouldn’t be affected by the tariffs. But Carlson still found himself in an exceptionally crowded camera store recently, as buyers worried that any electronics from Asia might jump in price.
«And now we know that Japan is included, so they were right to come in,» Carlson notes.
Electric vehicles and other cars
Most Americans can’t rush out and stock up on SUVs just because of the new tariffs, even though car prices will almost certainly go up. But you might not realize that vehicles aren’t the only automotive item that will be affected — things like dashboard cameras and EV chargers for your home could also become more expensive.
«The tariffs will also likely affect automotive parts and accessories, so if you’re on the fence about picking up a dash cam, portable jump starter or extra EV charger, now might be a good time to pull the trigger,» says Antuan Goodwin, CNET writer and automotive and EVs expert.
The tariffs aren’t good news for car junkies, Goodwin notes.
«Many of the tariffs are laser-targeted at the automotive industry, so there’s not much that won’t be affected,» he says. «From the vehicles themselves to the parts they’re made of, consumers should expect that everything automotive, even for domestic makes, will get more expensive.»
The tariffs could also mean more expensive repairs and replacement parts for the cars we already own.
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