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Disney Plus: Price Hikes, the New Ad Tier and Everything Else to Know

Disney Plus is raising prices to watch ad free and adding commercials if you want to pay a little less.

Disney Plus has been the breakaway success among a wave of new streaming services in the last two-plus years, thanks in part to its large library of shows, movies and exclusive originals. The service already raised its price once since launch, and Thursday brought another hike, with a twist: The service also introduced a second subscription tier with advertising.

Here are the big details to know about the tiers, pricing and everything else.

How much did Disney Plus raise prices?

Previously, Disney Plus had a single subscription level, which was ad free. On Thursday, the service launched a new tier with ads in the US; at the same time, it hiked the price on its ad-free memberships in the US from $8 a month to $11. That means that if you’re an existing Disney Plus subscriber who pays every month, your next bill will be $3 more.

Annual membership are now $110, up from $80 previously.

Disney Plus’ US price still undercuts the $15.50 monthly fee for Netflix‘s most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. And Disney Plus allows all subscribers to stream to four devices and access 4K content at no extra cost — features Netflix charges $20 a month to unlock on its premium tier.

Way back in 2017, Disney’s CEO Bob Iger noted that Disney Plus pricing at launch would reflect the «fact that it will have substantially less volume» than prime competitor Netflix. As the months and years pass, Disney Plus is accumulating a bigger catalog of exclusives and originals. As that happens, it’s widely expected the company will continue pushing its price higher.

How much does the new ad-supported tier cost?

The new ad-supported subscription to Disney Plus is $8 a month, which matches the price of the ad-free tier before Thursday’s hikes. That means if you want to keep streaming Disney Plus but don’t want to pay any more money than you already were paying, you’ll need to switch levels and start watching with commercials. Otherwise, ad-free streaming on Disney Plus is now $11.

The ad-supported subscription doesn’t offer an annual plan.

By comparison, Paramount Plus charges $5 for its tier with advertising, and $10 for the ad-free version. HBO Max is $10 a month if you watch with ads or $15 a month to strip out all commercials. NBCUniversal’s Peacock has a limited free tier with advertising, which blocks some library from being streamed, and it offers two all-access subscriptions: an ad-supported membership for $5 and an ad-free one for $10.

How much is the Disney bundle with Hulu and ESPN Plus?

The company offers bundles that combine Disney Plus with Hulu and ESPN Plus, offering a discount if you subscribe to more than one.

The launch of the ad-based Disney Plus tier has tweaked the various combinations and prices of the bundles:

  • $10 a month: Disney Plus and Hulu, both with ads
  • $13 a month: Disney Plus, Hulu and ESPN Plus, all three with ads
  • $20 a month: Ad-free Disney Plus and Hulu, plus ad-supported ESPN Plus

Disney has one additional bundle, but it’s only available for customers who already subscribe to it — you can’t enroll in it anymore. This bundle combines ad-free Disney Plus with ad-supported Hulu and ad-supported ESPN Plus for $15 a month.

Does Disney Plus have a free trial? Or other free offers?

Disney Plus no longer offers a standard free trial. It eliminated its one-week free trial program in June 2020.

But other deals may unlock Disney Plus free (or at no added cost).

For example, Disney and Verizon have a deal that will gives some customers on certain plans the Disney «bundle» — Disney Plus, Hulu and ESPN Plus — at no extra cost; you’re supposed to be eligible with Verizon’s higher-end 5G Play More, 5G Do More and 5G Get More unlimited plans, as well as its non-5G Get More or Play More. Other Verizon plans, such as its more affordable Start and Do More plans, have six months of Disney Plus included, but not the bundle. A Verizon websitehas the fine print with the terms those deals.

When do new movies and new shows hit Disney Plus?

All new titles are added to the service at midnight PT/3 a.m. ET on the day of their release.

Typically, Disney Plus releases new series episodes early Wednesday mornings, and original films tend to land early Friday mornings — but it isn’t an ironclad rule.

When will Black Panther: Wakanda Forever start streaming?

Disney hasn’t confirmed a streaming release date for the Black Panther sequel yet, but it’s reasonable to estimate that Wakanda Forever will likely start streaming sometime between late December and mid- to late January.

To make an educated guess about Black Panther: Wakanda Forever’s timing, it’s most helpful to look at the timeline for other Marvel films once Disney revived the practice of theatrical exclusives.

So far this year, Marvel theatrically released Doctor Strange in the Multiverse of Madness in May and Thor: Love and Thunder in July. Although Doctor Strange took 47 days to reach Disney Plus, Thor: Love and Thunder, its most recent Marvel movie, hit Disney Plus 62 days after its theatrical release. That’s closer in length to Marvel’s theatrical exclusives last year: Shang-Chi and the Legend of the Ten Rings was in theaters for 70 days and Eternals, 68 days.

If Black Panther: Wakanda Forever were to match Doctor Strange’s 47-day timeline, it would be on Disney Plus on Dec. 28, tucked into the week after Christmas but before New Year’s Day. Every year, that week is an extraordinarily popular time for streaming — it’s often when Netflix racks up some of its biggest hits of all time.

But if Disney opts for Black Panther’s theatrical exclusive to be closer in length to that of its other Marvel movies, then Black Panther won’t become available to stream until mid- to late January, or possibly even later.

Disney’s timing decisions for Black Panther and other upcoming movies — the new Avatar movie and the next Ant-Man and Guardians of the Galaxy films, to name a few — are likely to hinge on how much the company wants to generate box office dollars versus how much it wants to reel in new streaming subscribers and keep the ones it has.

What devices support Disney Plus?

Disney has wide device support, streaming to phones, tablets, computers, connected TVs and streaming media boxes. The company has global distribution agreements in place with Apple, Google, Microsoft, Roku, Sony, Amazon, Samsung and LG. That encompasses the makers of:

  • Roku’s boxes, sticks and TVs.
  • Apple TV, iPhone and iPad.
  • Phones and TVs running on Android operating systems, as well as Chromecast streamers.
  • Xbox One.
  • PlayStation 4.
  • Amazon Fire TV devices.
  • Samsung smart TVs.
  • LG smart TVs.
  • Comcast X1 set-top boxes and Flex platforms.

What product features does the service include?

Video and audio formats: Disney Plus can stream 4K Ultra HD content in Dolby Vision, HDR10 and Dolby Atmos immersive audio. You can see a title’s available formats in any of the Disney Plus apps by clicking to that show or movie’s main page and then clicking on the «details» tab. The app for streaming boxes, like Roku and Apple TV, is also designed to briefly flash a symbol telling you the format that you’re watching; it appears in the upper right corner of the screen for a few seconds when a video begins to play.

Simultaneous streams: Every Disney Plus account can stream to four devices simultaneously and can create seven user profiles for different members of the household. Each account can pick an avatar of a Disney, Pixar, Marvel or Star Wars character, with more than 200 avatars available.

Mobile downloads: Disney Plus also offers unlimited mobile downloads for offline viewing. Subscribers can download to up to 10 mobile or tablet devices, with no constraints on the number of times a title can be downloaded. The number of titles stored at one time on a device depends on how much storage space is available on the device.

Languages and accessibility: The service supported English, Spanish, French and Dutch at launch, including in its user interface as well with audio support and subtitles for library content. Disney Plus originals and much of its library is available with multiple languages as the audio or as subtitles. The app also supports closed captioning, descriptive audio and navigation assistance to help subscribers with disabilities. (In July, the American Council of the Blind gave Disney Plus an achievement award for its descriptive audio, specialized tracks that describe the settings and the action taking place alongside a program’s dialogue.)

Parental controls: Disney Plus offers parental controls in the form of kids profiles. You can designate any profile to be in a kids mode, which has a simplified interface designed for younger viewers. These kids profiles limit the library to programming that’s rated TV-7FV and G in the US, or the equivalent ratings in other geographic markets.

Group watch: Disney has a group-watching feature, which lets you synchronize your stream of any title on Disney Plus with other accounts through the app, so you can watch a program at the same time as friends or family even if you’re apart.

Technologies

This Duck-Billed Microphone Protects Against Eavesdroppers, But It Sure Is a Look

At CES 2026, this privacy accessory drastically quiets your conversations, though if you use it in public, you’ll surely raise questions.

Ever wanted to have a phone conversation without others listening in? At CES 2026, I saw a solution to this privacy problem, the Mutalk 2, a wearable microphone that muted my voice from people around me. It also made me look like a cyberpunk platypus.

Coming from Japanese company Shiftall, the Mutalk 2 is a $200 accessory that you wear over your mouth and nose, sealed by a rubber gasket, with a plastic oval extending out for a few inches. It connects to phones or devices over Bluetooth or wired 3.5mm jack. In a demonstration, I wore the Mutalk and chatted over the phone with someone 10 feet away who could hear me clearly on the call, but could pick up only the barest mumbling otherwise. 

There’s no getting around the Mutalk’s strangeness, and I would expect to raise eyebrows if I ever wore it in public, as strapping one on made me look like I was wearing a gas mask. To be fair to Shiftall, I don’t have the design chops to suggest a better look for a microphone that incorporates tech to muffle my voice. Granted, I could imagine plenty of reasons to use it in the comfort of one’s own home, like to chat with online friends while gaming late at night without worry of waking up roommates, partners or babies.

From my brief time with the Mutalk 2, it appears to work as intended, and $200 isn’t prohibitive compared to the prices of other microphones. While it undeniably looks odd, its design is more functional than exotic. After I adjusted its rubber straps that went around my head, the accessory sat comfortably enough on my face, and was light enough that it wouldn’t seem to drag down during a longer conversation. The rubber gasket that covers the mouth and nose is removable, making it easy to clean. 

If you want private conversations while you’re out in public, there may be less obtrusive ways to go about it than the Mutalk 2, like a throat microphone. But Shiftall’s design has other benefits, such as blocking lip-reading. And it’s worth pointing out that some people out there would love to rock that cyberpunk platypus look. I mean, folks did line up to buy the Razer Zephyr RGB mask — some people embrace parts of the bleeding-edge technological future that’re different from anything else around.

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Technologies

Cloudflare Says Winter Olympics Cybersecurity Is at Risk in Spat With Italian Regulators

But Cloudflare’s global head of policy tells CNET the company is open to an agreement with Italy.

The CEO of the networking company Cloudflare is lashing out at Italy in response to regulatory anti-piracy fines, threatening to withdraw from the country and potentially the 2026 Winter Olympics.


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Italy announced on Jan. 8 that it had issued a fine of 14.2 million euros (approximately $16.5 million) against Cloudflare for failing to block access to pirated content. Soon after that, Cloudflare’s CEO Matthew Prince took to X to call out the fines, describing Cloudflare’s decision not to comply as a fight over censorship. Prince said that complying with Italy’s demands under its Piracy Shield policies would affect content globally.

Italy’s Piracy Shield is a program implemented by the country’s telecommunications regulator, AGCOM. In order to cut down on piracy in the country, such as hosting illegal streams of sporting events, the program allows IP holders to report content violations to a rapid-response automated system. However, some have complained that the 30-minute window given is not enough time for ISPs to properly vet complains, and is resulting in legitimate, non-pirated content being blocked as well.

«In other words, Italy insists a shadowy, European media cabal should be able to dictate what is and is not allowed online,» Prince said. 

In his posts, Prince specifically mentioned the 30-minute timeframe that Italy requires for Cloudflare to disable access to suspected piracy traffic.

«We block pirate streams every time we find one,» he wrote. «We hate them.» But, he said, «we can’t put in place a system where a shadowy cabal can require us to remove GLOBALLY anything they don’t like on the internet within 30 minutes. That’s insane.»

Some of the proponents of Italy’s piracy rules are soccer teams that want to prevent the illegal streaming of their matches.

Prince went on to list steps his company might take, including pulling its cybersecurity service from the 2026 Milano Cortina Winter Olympics, removing Cloudflare servers from Italian cities and holding off on any plans to invest in the country. Prince also suggested he would get US government leaders involved, tagging Vice President JD Vance in his post. Prince also reposted a message addressed to the Italian prime minister, along with an article about Italy’s actions.

The Winter Olympics, scheduled to take place between Feb. 6 and Feb. 22 at sites across Lombardy and Northeast Italy, are a sensitive subject when it comes to cybersecurity, considering the potential that many may use VPN technology to view broadcasts of the event.

Door is open to an agreement, Cloudflare says

In an interview with CNET, a Cloudflare representative said that while the fine from Italy represents more than the company’s total revenue from the country, Cloudflare is still open to an agreement to avoid saying arrivederci to the country.

«We’re still evaluating, and we’re still open to working something out,» said Alyssa Starzak, Cloudflare’s deputy chief legal officer and global head of policy. «That would be a better solution. The hope is we can have some discussions for a more reasonable result.» 

Starzak said the company has posted information and conducted outreach to Italian stakeholders about the ways Cloudflare is working to combat unauthorized streaming. But Italy’s law, she said, leaves no room for negotiation or nuance. 

«It’s been very much a ‘You must do what we say’ » situation, she said.

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Technologies

Transport Your Dungeons & Dragons Hero Off the Page With This Tabletop Gadget

At CES 2026, I found a couple ways that players and dungeon masters can use tech to upgrade their gameplaying experience.

As I walked around CES 2026, my eyes drifted over a poster awash with fantasy heroes, dastardly monsters and rolling dice — and I failed my saving throw to look away. If you’re a fellow tabletop gaming nerd, you might want to follow this pair of gadgets due out later this year.

Tabletop gaming continues to appeal to players with its deliberately analog gameplay, using miniatures, maps, dice and other physical trinkets to keep the focus on real-world play. The niche has grown in popularity over the decades, and a supporting industry has risen around it, offering third-party materials and accessories to enhance the experience. Digital gadgets and software have been added to this mix in recent years, and a new company, Arcalink, has its own supporting products for the avid Dungeons & Dragons player.

The first of Arcalink’s upcoming tabletop augmentations is a gadget that’s small but mighty. About the size of a film canister, the Arcalink One is a rectangular display around 2 to 3 inches long that’s covered in fantasy decorations. These can be swapped out, with one looking like a doorway in stone ruins and another appearing like a blue wizard’s portal (a third, not present but described to me, would look like a Mimic, the classic D&D monster that appears as a treasure chest to trick adventurers). 

The Arcalink One’s screen shows a player’s avatar, and since it was built with the fantasy roleplaying game D&D in mind, animations for popular spells that can be triggered by voice commands. Tabletop RPGs encourage the theater of the mind, with players envisioning their characters through vocal descriptions, but the Arcalink One seems like a neat way for them to accessorize with a digital version of their hero (uploaded in JPG or MP4 file formats) that’s neither essential to play nor large enough to be obtrusive — a totemic treat to take from one game to another, swapping out character portraits by using the paired app.

The basilisk in the room is the price tag: the Arcalink One is expected to cost between $100 and $150, Arcalink founder Lizheng Liu told me. While the company hasn’t hashed out the final numbers, that first number is the device itself, and the high end of the range will bundle more of those clip-on decorations along with it. 

Over $100 for an optional device is prohibitive for most tabletop players, but I imagine this would appeal to adventurers with deeper pockets who want a neat little plug-and-play gadget to bring more flair to the game table. Also, let’s not pretend tabletop fans aren’t already spending a good amount of money on accessories, dice and miniatures (looking at you, wargamers). 

The company plans to let a select group of supporters start backing the Arcalink One in March or April, with a full Kickstarter crowdfunding campaign launching around June.

The second product, Arca Studio, is entirely digital: AI-powered software to help dungeon masters, the thankless gameplay managers who tell the story and give voice to their world’s denizens for their characters to experience. No, it’s not using generative AI to spit out campaign ideas — this AI software records your game sessions and will make it easy to go back and search for characters and plot events while planning ahead of your next game day. 

Yes, this is a sort of gaming version of the AI summaries that productivity apps offer when, say, you’ve finished a video chat, but there are a few unique features tailored to tabletop gaming. One makes a word cloud grouping together recurring names and concepts in your campaign recordings to visualize the themes and frequent elements — great for dungeon masters to see which plot lines and adventure types they might be overusing to switch them up.

Arca Studio will launch around May or June and will be a subscription service, though Arcalink hasn’t decided on an expected monthly cost yet. It’s worth pointing out that anything could change in pricing or product features before these two products reach the market — and just like a good tabletop campaign, there might be some last-minute twists that change everything.

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