While nearly everyone I know has been freezing and shoveling snow, I spent the past few days under San Francisco’s sunny skies, hiding and finding Apple’s new AirTag. I’m happy to report that it succeeded at its main job: I was able to locate it every time. The second-generation Bluetooth tracker looks and acts identical to the original AirTag, which debuted in 2021, but internal upgrades make it even easier to find.

Over the past five years, the AirTag has become a popular way to track your luggage, keys, car, bike, pets (though you really shouldn’t clip one to Mr. Cupcakes) and nearly anything else you can attach the tiny white and silver disc to. The AirTag also sparked a conversation about privacy, specifically around Apple’s built-in safeguards that prevent it from being used to track someone unwillingly. Apple later expanded those features to protect both iPhone and Android phone owners.

Do we really need a new AirTag? No. But its new features are nice.

This isn’t your typical yearly tech upgrade, like a new phone with a faster processor. The first AirTag is already great. Yeah, it has shortcomings, like not having a hole for a key ring, which forces you to buy a holder to attach it to things. But its best feature is Apple’s Find My network, an encrypted, invisible service connecting over 1 billion devices, including iPhones, Macs and trackers. The AirTag is your key to the Find My kingdom.

In my time testing the second-gen AirTag, I discovered that the latest iteration is also great. It has shortcomings like that missing key ring hole, but the Find My network is still the star. Apple improved the tracker’s ability to be found. The chime is higher-pitched and louder.

When trying to locate it in the Find My app, Precision Finding picked up the new AirTag over twice as far away as it did the old AirTag. The AirTag 2, as we’ve nicknamed it, also supports Precision Finding on my Apple Watch, though setting it up isn’t straightforward.

The second-gen AirTag is on sale now: $29 for one and $99 for a four-pack. And just like the OG version, if you order online directly from Apple, you can get it engraved.

AirTag 1 vs. AirTag 2

When I first unboxed the second-gen AirTag, I was surprised to see that it had the same bulbous Mento design as the original. This allows the new AirTag to be used with the gazillion accessories people already have. But there are differences. The white shell’s resin is now made of 85% recycled plastic. I’m curious to see whether the white casing scuffs as easily as the original.

(That fine print etched on the back? That’s how you can identify a second-gen AirTag from an original: The new one has its text printed in ALL CAPS — except «AirTag,» because Apple presumably wants to keep the intercap.)

If you have the original AirTag, there’s no reason to get rid of it and buy the new version. I can see swapping out an existing AirTag with a second-gen one if you frequently use Precision Finding for important items like keys and everyday bags — and especially if you want to access that feature on your Apple Watch.

If you can choose between the second-gen AirTag and the first-gen model at a discount, I’d go with the discounted original for most items. The first AirTag model does nearly everything the new one can do.

The new AirTag can be found farther away

The new tracker has upgraded Bluetooth connectivity, making it more discoverable to nearby iPhones, which can piggyback its location information anonymously back to its owner. A second-generation Ultra Wideband chip gives the new AirTag a longer range for Precision Finding.

CNET’s Social Media Producer Faith Chihil and I made the trek to Salesforce Park, a green space atop a San Francisco bus station, to run an AirTag test. I gave Faith my old AirTag that I use for traveling, aptly named Patrick’s Luggage, and the new one, named New AirTag. I then walked a few hundred feet away and opened the Find My app on my iPhone 17 Pro Max. I looked for the New AirTag first. I hit the Find button and then got to walking. My iPhone started picking it up 110 feet away. The green «you’re going the right way» screen with an arrow appeared 85 feet away from the new AirTag.

I repeated the test with the Patrick’s Luggage AirTag, and my iPhone started picking it up 42 feet away, and the green screen appeared 37 feet away. In this simple test, the second-gen AirTag was findable at over twice the distance away as my first-gen Apple tracker.

I should note that there are a lot of factors that come into play when trying to find your AirTag. Our range testing was done around lunchtime, so there were a lot of people with iPhones walking by to pick up the tag’s initial location so that my phone could use the Find My network to zero in on it. Also, we were outdoors along a walking path, so we didn’t have walls, rugs or furniture to contend with for the Precision Finding.

The new AirTag supports Precision Finding on the Apple Watch

The second-gen Ultra Wideband chip on the new AirTag also supports Precision Finding for the first time on certain Apple Watch models running WatchOS 26.2.1 or later:

• Apple Watch Series 9
• Apple Watch Series 10
• Apple Watch Series 11
• Apple Watch Ultra 2
• Apple Watch Ultra 3

But getting it set up isn’t straightforward.

To use Precision Finding on the iPhone, you go to the Items tab in the Find My app and select your AirTag. But when I went to the Find Items app on the watch, I could select the new AirTag, but there wasn’t a Precision Finding option.

A quick online search later, I found an Apple Support page that explained how the Apple Watch uses the Control Center to do it. I had to add a new Find Items button, called Find AirTag, to the Control Center and then tap it to put my watch into Precision Finding mode. Indoors, it found my AirTag from 65 feet away. It might go farther, but our office isn’t that big.

My Apple Watch doesn’t have cellular data, so when I was indoors on Wi-Fi, it worked fantastic. When I was outdoors, connected to my iPhone, it worked mostly fine, but at times it took longer to update my AirTag’s location.

The new AirTag is louder

If you’ve ever used the AirTag’s Play Sound feature through the iPhone’s Find My app, you know that Apple «I’m over here» chime. The new AirTag plays the same tune but is higher-pitched and louder, making it easier to find.

I tested the second-gen AirTag’s chime against the first one using an iPhone audio meter app (not the most scientific, but I wanted to visualize the difference). The original AirTag’s chime peaked at 67.3 dBA, while the new AirTag’s hit 77.5 dBA, more than twice as loud as the old model (remember, decibels are logarithmic).

The new AirTag final thoughts

When I set out to test the AirTag, I was concerned there wouldn’t be much to talk about. But after my time with it, I’ve discovered a lot to share. Namely, I’m a fan. I was already a fan of the first one, and that’s the key. Apple kept all the best aspects of the original AirTag while adding slight improvements. There was no dramatic redesign or price increase. It’s just the familiar white and chrome disc that is a little louder, higher-pitched and easier to find from quite a bit farther away.

I know some people hoped Apple would launch a credit card-style AirTag or one in different colors. It seems that Apple is more than happy to have other companies do that and participate in its Works with Apple Find My program. And I’m OK with that, too.