Samsung unveiled its first triple-display foldable phone for consumers at a tech exhibition hall during the APEC CEO Summit in South Korea. The Korean publication Dailian reported that the new phone will launch in November or December. 

The tri-fold phone, which doesn’t have an official name yet, was revealed as a prototype on display. Whereas the Galaxy Z Fold 7 and Galaxy Z Flip 7 fold in half along one hinge, Samsung’s next device folds in two places to be as compact as a typical smartphone with a 6.5-inch outer screen, then unfolds for a tablet-size 10-inch screen, according to The Chosun Daily. Compare that with dual-screen foldables that have inner screens measuring approximately 8 inches. The Z Fold 7 has a single crease on its main screen; the new tri-fold could have two creases.

Samsung has been at the forefront of foldable phones since releasing the first Galaxy Fold in 2019 and the Galaxy Z Flip in 2020. At the time, it faced fierce competition from Motorola and Huawei — the latter of which gained a significant lead in 2024 with its own tri-fold Huawei Mate XT, which was followed by a second version. Samsung’s launch of its own competitor keeps the company in the game.

These two consumer tri-folds have their differences. The Huawei Mate XT’s two hinges fold in opposite directions like an accordion, giving it a Z shape, while Samsung’s device has two screens that fold inward in what Dailian (through Google Translate) asserts is «G-shaped.» Given that Samsung has branded its foldable line as the Z-series, it’s ironic that the company didn’t adopt that shape and format for its tri-fold.

Samsung didn’t release any more details about its tri-fold, though Dailian expects it to be even pricier than the Galaxy Z Fold 7, which starts at $2,000in the US. From photos of the device — apparently a prototype — behind glass, you can see a front-facing camera on the inner display (when unfolded) and outer screen (when folded up). But since Samsung also didn’t show the device folding, there are a lot of questions about its durability and capability before its supposed launch in a month or two.

It’s not a total surprise to see Samsung’s tri-fold ready to go. For years, the company has displayed various flexible display designs, including three-screen formats, during CES. In the last few months, there’s been a steady flow of rumors and outright executive confirmations that Samsung was gearing up to unveil its tri-fold. Now we’ll have to see whether the company that’s fought so hard to be at the forefront of smartphone design can release another format that dominates the folding phone niche — all before one of its biggest rivals, Apple, even releases its first foldable.

Samsung didn’t respond to a request for comment.