Technologies
The RedMagic Astra Is the Best Gaming Tablet You Can Buy
Competing tablets might be a better value, but after testing the Astra, I can say this little tablet gives you the best gaming experience.
Pros
- Sturdy, compact design good for travel
- Excellent 165Hz OLED display
- High-end Qualcomm chip delivers top performance
- Lots of gaming-specific features
Cons
- No microSD slot for expansion
- No software update guarantees
- No included accessories
- Mediocre gaming battery life
Earlier this year, I tested Lenovo’s 8-inch Legion Tab Gen 3 gaming tablet to see how it held up as a small gaming tablet against the iPad Mini. Spoiler alert: It did quite well. But shortly after testing that tablet, gaming phone-maker RedMagic reached out to ask if I wanted to test its new gaming tablet, the 9-inch Astra.
After a few weeks of testing, I can safely say that while Lenovo’s little tablet is still excellent, the Astra beats it in a couple of key areas. The most important of them is performance: It’s just flat-out faster than the Legion Tab. On the other hand, the Lenovo is a better option as a small, general-purpose Android tablet that’s also great for gaming (and it’s regularly less expensive than the Astra, too). However, if gaming features and performance, as well as a standout design, are what you care most about, the RedMagic Astra is worth paying a premium for.
Flagship hardware
I thoroughly enjoyed the Legion Tab’s design, and it convinced me of the benefits of the entire form factor. Even as someone who enjoys mobile gaming, I really don’t like carrying around a massive phone everywhere I go, so having something that’s big enough to game on without being as big as an iPad or Galaxy Tab, and especially a laptop, is pretty great.
Though slightly larger, the Astra still perfectly fits that in-between space for me. It has a 9-inch screen, but RedMagic packed it into a small, sleek tablet that can literally fit in my back pocket. The design is reminiscent of the iPad Mini with its round edges and flat sides, but the bezels are symmetrical and only 4.9mm wide, slimmer than the iPad Mini’s, which makes Apple’s littlest tablet look outdated.
There’s also a fingerprint sensor in the power button, which is quite welcome, especially considering other more premium tablets like the OnePlus Pad 3 (or even the Legion Tab) don’t have one. The front-facing camera supports face unlock (only for the tablet itself) and, at 9 megapixels, is perfectly fine for streaming or video chatting.
The single rear 13-megapixel camera is acceptable, but not much more than that. Itâs fine if you need to use it, but RedMagic has never been known for its great cameras, and that certainly applies here as well.
RedMagic is known for packing its devices with all the latest top-of-the-line specs you could want, and the Astra continues that trend. It’s powered by a Qualcomm Snapdragon 8 Elite processor, up to 24GB of LPDDR5x RAM and up to 1TB of UFS 4.1 storage. The base model with 12GB of memory and 256GB of storage is $549 and similar to what you’d get in the $550 Legion Tab Gen 3 (though the Legion regularly goes on sale for around $100 less). I tested a $699 version of the Astra with 16GB of memory and 512GB of storage. The maxed-out Astra with 24GB of RAM and 1TB of storage is a hefty $899.
Complementing the Qualcomm processor is RedMagic’s own gaming chip, the RedCore R3 Pro. The idea is that the R3 Pro hands some of the gaming-specific tasks from the main chipset to help maintain peak performance and keep the Snapdragon 8 Elite from throttling down sooner.
The 9.1-inch OLED display shows off all your favorite games with a 2,400×1,504-pixel resolution (331 ppi) and a beautifully smooth 165Hz refresh rate. It also gets up to 1,600 nits peak brightness, which is more than bright enough if you find yourself caught in the sun. I’d say it’s one of the best screens I’ve seen on a tablet and fantastic for any game. (By comparison, the iPad Mini’s screen has a pixel density of 326 ppi).Â
Powering all of this is an 8,200-milliampere-hour battery with support for up to 80-watt fast charging. I easily got through several days of use with this tablet, which included an hour or two of gaming and another hour or two of basic usage. On CNET’s YouTube streaming test, it averaged 10 hours, 32 minutes, which is good, but you won’t get that while gaming only. The only downside is that there is no charger in the box, although you should be able to get fast charging with most 80-watt chargers.
Soundwise, the dual DTS:X Ultra speakers sound pretty good for a small tablet. Of course, you donât get the room-filling sound from the four speakers on the iPad Pro, but thatâs also a much larger and much more expensive device. The Astra’s speakers are fine for gaming or streaming, but for FPS games or those where every noise matters, youâll want some good gaming headphones.
One odd design choice
RedMagic made a pretty odd design choice with the Astra by offsetting the USB-C port toward the top of the tablet. This means the power button is now situated directly across from the USB-C port, so if you try to use a USB-C controller, youâll likely hit the power button when taking the controller on and off. I did experience this in my testing, and while it was annoying, I wouldnât say itâs enough to keep me from buying it. It didnât happen once I had the controller on, and Bluetooth controllers obviously wonât have this issue. (RedMagic would probably appreciate you dropping an additional $129 for its Bluetooth gamepad anyway.)
Also, when using a controller, the tablet now sits farther down and becomes a bit unbalanced. Again, this wasnât a deal-breaker for me as I ended up resting the tablet on the table or my lap, and it almost became even better for me, so I didnât have to hold it as much. Your mileage may vary here, and I do understand how uncomfortable it might be for some, but I would say don’t knock it till you try it.
I asked RedMagic why it used this layout, and a company representative said the top-mounted USB-C keeps the charging cable from getting in the way of your hands while itâs charging, so you can still play while plugged in without any issues. That makes sense to me and has been one of the issues Iâve had while gaming on phones or other tablets. Also, the side-mounted power button is offset to work with many third-party gaming controllers that have buffer zones to avoid accidental activation. Iâd also be willing to bet that even though this is a gamer-focused tablet, the customer data RedMagic has shows that far more people play without a controller than with one.
All the performance you could want
As you might expect from the spec sheet, this thing just flies through anything you throw at it. Aside from gaming, I used it as a normal tablet as well, which included browsing, researching new cars (I got rear-ended, so thatâs been fun), some YouTube and emails. As expected, everything I did was smooth and fast. No issues.
Obviously, being able to play the best games smoothly is a critical part of performance, but RedMagic is all about giving you the absolute best gaming experience possible on a mobile device.
All the most popular games I tried ran great at the highest possible framerates. I consistently hit 120 frames per second on Call of Duty: Mobile, and RedMagic has promised high refresh support for other popular games, including PUBG, Delta Force and League of Legends.
RedMagic’s Game Center software even allows you to boost frame rates in supported games like Genshin Impact. On mobile, Genshin currently only natively supports 60fps, but the Astra can boost the frame rate to 120fps through the Game Center software.
Also, with its high-speed wireless, streaming games through Game Pass or PlayStation Remote Play ran well, making the Astra a truly all-around mobile gaming powerhouse.
Is it complete overkill for most people? Absolutely. Is it still ridiculously fun? Heck yes.
|
 |
Lenovo Legion Tab Gen 3 |
RedMagic Astra |
|
Wild Life Unlimited |
17,320 |
23,187 |
|
Geekbench 6 CPU (single core) |
2228 |
2641 |
|
Geekbench 6 CPU (multicore) |
6600 |
7990 |
|
Geekbench 6 GPU |
16624 |
19223 |
|
Octane 2.0 |
75924 |
158865 |
Fast software, but don’t expect updates
I was pleasantly surprised with the Astra’s out-of-the-box software experience. Even just a few years ago, RedMagic’s software was still very heavily skinned and looked like something out of a bad sci-fi movie. Recently, the company significantly toned down its software experience, and now, it’s actually quite usable.
However, there is a decent amount of bloatware, but most of it’s easily removed, and the rest of it is a pretty clean build of Android. Apart from the Game Space, it’s not too different from what you’d find on most any other Android tablet these days. There are a few translation errors scattered around, but it’s certainly much more usable than it was even just a couple years ago. RedMagic deserves some credit for how much progress it’s made.
Where it still falls woefully behind, however, is on updates. The Astra runs on Android 15, and to be honest, I wouldn’t expect any major platform updates. From my past experience with RedMagic devices, you’ll get some security updates over the next two or three years, and there’s a chance you’ll get surprised with a platform update, but the company makes no guarantee of it, so don’t hold your breath.
That’s not a deal breaker for me, as this is primarily meant to be a gaming and entertainment device and not something I’d use for banking or anything personal. As long as major new games that come out in the next few years run on it — and they almost certainly will — I’m not too upset about the lack of updates. The company absolutely needs to do better about it, but I wouldn’t let that stop you from buying it.
Also, if you’re looking for a complete package of accessories in the box, you’ll be disappointed. As I mentioned earlier, there’s no charger included, but RedMagic will sell you one for $29.90. A screen protector and folio case are available, too, for $24.90 and $39, respectively, but they seem to sell out of them quickly. And, while the Astra does have active pen support, RedMagic doesn’t currently have a pen as an accessory, though one is expected to be available. This is where the Lenovo Legion Tab has an advantage because there is a charger, screen protector and folio case included with the tablet, and you can get a pen from Lenovo for about $40. It might not have the Astra’s performance, but it is a better deal in this sense.
Best way to game on the go
As of right now, I’ve not tested any other small tablet that’s better for gaming than the RedMagic Astra. The Lenovo Legion Tab Gen 3 has last year’s specs, an outdated design and only one configuration. If you can find it on sale, it’s worth it, but at $549, the Astra is hands-down the better option.
The iPad Mini has huge bezels and nowhere near the power of the Astra, plus it’s more expensive. And you’re stuck in Apple’s ecosystem, which has its own set of problems. The higher configurations of the Astra, including the one I tested, are expensive, and you still have to pay extra for any accessories if you want them. But if you’re all in on mobile gaming, there is no better device for it right now than the Astra.
Technologies
Buffett’s decade-long acquisition finally pays off after years of struggle
Warren Buffett’s confidence in a decade-old acquisition finally pays off as Precision Castparts’ complex products become essential for engine turbine blades, while Berkshire Hathaway’s stock shows modest gains despite Wall Street declines.
Buffett’s decade-long acquisition finally pays off after years of struggle
Six years ago, when Berkshire Hathaway took an $11 billion write-down of its $37.2 billion 2016 acquisition of Precision Castparts, Warren Buffett wrote in his annual letter to shareholders he had paid âtoo muchâ for the company, which makes âcomplex metal components and products.â
While it was a âfine company â the best in its business,â he had been âsimply too optimisticâ about its profit potential, a âmiscalculation … laid bareâ by the enormous downturn for the aerospace industry, Precision Castpartsâ largest customers, amid the Covid pandemic.
In a CNBC interview when the deal was first announced, Buffett admitted it was âa very high multiple for us to pay,â but told shareholders at the 2016 meeting he had great confidence in Mark Donegan, the companyâs CEO, both then and now, and the companyâs long-term profit outlook.
Itâs taken longer than he planned, but Buffett’s purchase is now looking pretty good.
As Reuters puts it, there is currently a shortage of the âcomplexâ products Precision Castparts makes that are essential for engine turbine blades.
Theyâre also used in natural gas turbines, which are in demand to produce energy for artificial intelligence data centers.
This week, GE Aerospace announced it would pay $11.75 billion to acquire Consolidated Precision Products, one of the few companies that competes against Precision Castparts.
Barronâs calls that âpriceyâ at 26 times projected 2027 earnings before interest, taxes, depreciation, and amortization.
Using the same multiple, Barronâs estimates Precision Castparts is worth around $100 billion. Thatâs well above the potential value of $60 billion to $75 billion it cited in an article last month that said the unit âprobably has become one of the more valuable divisionsâ of Berkshire.
Itâs also nearly three times the 2016 purchase price.
In the Barronâs piece, Andrew Bary said Berkshire, and its share price, arenât âgetting much creditâ for the subsidiaryâs rising value, in part because CEO Greg Abel, like Buffett, doesnât do analyst conference calls or investor events that could draw attention to the unitâs performance.
His recommendation: âWithout Warren Buffett at the helm, Berkshire may have to start telling its story if it wants to attract a new generation of investors. This yearâs trading action suggests that something may need to change.â
Berkshire bounces a bit as Wall Street sells off
Berkshire Hathaway shares managed a modest gain this week even as Wall Streetâs major averages declined, a small departure from the 2026 âtrading actionâ Bary cites.
Both the Class A and Class B shares gained almost 0.9% while the S&P 500 fell by 0.8%.
Until Fridayâs bounce, that benchmark index, along with the Dow Industrials and the Nasdaq Composite, had dropped four days in a row as oil and bond yields moved higher.
Even with this weekâs outperformance, Berkshireâs B shares still trail the S&P 500 by more than 10 percentage points so far this year.
Nebraska candidate moves to replace ad that included Buffettâs image
The campaign team for the Republican running in Nebraskaâs 2nd Congressional District accelerated the deployment of a new campaign ad after Susie Buffett complained about a previous commercial that briefly included an image of her father, Warren Buffett.
In the ad, a picture of Buffett and his name appear on screen for roughly two seconds as candidate Brinker Harding says, âHere in Omaha, we know a thing or two about the stock market, some more than others. But we do it without insider information.â
He then goes on to highlight his call for a ban on Congressional stock trading, saying some lawmakers âtrade on secrets youâll never know,â as they âget richâ while âwe barely get by.â
In a report that led its 10 PM CT newscast Wednesday evening, ABC affiliate KETV in Omaha reported Susie Buffett had asked Harding on Sept. 2 to remove the ad.
She told the station, âI think itâs worth it to say that Warren did not give Brinker his permission to use his face or name in his ad.
âIt implies that my dad endorses him. He did not have permission to use it.â
The KETV report quoted Harding as saying in a statement, âIn Nebraska, we work hard and support each other, and we do it honestly. Warren Buffett exemplifies that, and that was the point of my ad.â
The report said Harding did not comment on whether the ad would be taken down but noted âit does look like new ads from his campaign are beginning to run on some stations.â
A Harding campaign spokesperson told me the campaign did not think its ad implied a Buffett endorsement, but to be respectful to the Buffett family, it responded to her concern by accelerating the rollout of its next planned ad by several days, although its effort was hampered by the Labor Day weekend.
The commercial now running does not show or mention Buffett.
BUFFETT & BERKSHIRE AROUND THE INTERNET
Some links may require a subscription:
- Bestâs News and Research Service: 2026 Bestâs Rankings: Berkshire Hathaway Takes DPW Top Spot Among Accident & Health Lines
- Financial Times: The day Warren Buffett saved Salomon Brothers
HIGHLIGHTS FROM CNBCâS BUFFETT ARCHIVE
The effects of 9/11 on Berkshire and the insurance industry (2002)
Warren Buffett shares his thoughts on the 9/11 attacks and explains how Berkshireâs insurance companies have started taking terrorism into account when writing policies.
AUDIENCE MEMBER: I know you lost a lot of money as a result of 9/11. But I would like to know how 9/11 changed your life and your investment strategy?
WARREN BUFFETT: It made everybody, I think, in the country aware, I mean, weâve gone through world wars and all of that, and essentially felt quite protected within these borders.
And I have been quite worried about â Charlie can attest to â you know, the possibility, particularly of some kind of nuclear device in this country, by â probably more likely by terrorists than by some, at least, declared act of war by another state.
And 9/11 made everybody realize that as humans have not progressed, particularly, in terms of how they behave with each other over the years, they have progressed enormously in their ability to inflict damage on those they hate for one reason or another…
In terms of the business aspects of it, in your question, obviously the area at Berkshire that it effects most significantly, by miles, is insurance.
And prior to 9/11, even though we recognized that there could be huge monetary damages that flowed from the activities of what I would call deranged people, we hadnât really written the contracts in such a way as to either get paid for taking that risk or to exclude the risk. In other words, we were throwing it in for nothing.
We had excluded risk for war. I mean, we knew that weâd seen what had happened in England in the 40s, and so we had taken account of something that some of us had seen with our own eyes, but we didnât take account of something that we knew was possible, but we just hadnât seen. And thatâs, you know, thatâs the human condition, to some degree.
Since September 11th, everybody in the insurance business recognizes that they had exposures that they werenât charging for, and they either had to exclude those exposures or they had to charge for them.
We have written â first thing we had to do, of course, is we had lots of policies on the books that left us exposed to this, and most of those policies ran for a year, starting at different points. Those have run off to a great degree, but theyâre not entirely run off.
The other thing we did was on new policies. We have sold a fair amount, quite a large amount, of terrorism insurance that excludes what we call NCB, nuclear, chemical, and biological, as well as fire following nuclear.
And, we can take a fair amount of exposure to that sort of terrorism, because it doesnât â it wonât aggregate. It aggregated at the Twin Towers in a way that â World Trade Center â in a way that just about was as extreme as you could get for non-NCB-type activities.
I mean, that was a huge amount of damage done without nuclear, chemical, or biological.
But we can have tens of billions of dollars with NCB excluded throughout a greater New York area, or something, but we canât have hundreds of billions of exposure that would be exposed, say, to, nuclear activities, because there an act or two, or three, coordinated, could cause damage that would destroy the insurance industry.
And if we had coverage on that, it would destroy us as well.
BERKSHIRE STOCK WATCH
Four weeks
Twelve months
BRK.A stock price: $766,000.00
BRK.B stock price: $510.37
BRK.B P/E (TTM): 12.83
Berkshire Cash as of June 30: $365.5 billion (Down 8.0% from March 31)
Excluding Rail Cash and Subtracting T-Bills Payable: $359.2 billion (Down 3.8% from March 31)
Berkshire repurchased $4.5 billion of its shares in Q2 2026.
BERKSHIREâS TOP EQUITY HOLDINGS – Sep. 11, 2026
Berkshireâs top holdings of disclosed publicly traded stocks in the U.S. and Japan, by market value, based on the latest closing prices.
Holdings are as of June 30, 2026, as reported in Berkshire Hathawayâs 13F filing on August 14, 2026, except for:
- Mitsubishi, which is as of April 30, 2026
The full list of holdings and current market values is available from CNBC.comâs Berkshire Hathaway Portfolio Tracker.
QUESTIONS OR COMMENTS
Also, Buffettâs annual letters to shareholders are highly recommended reading. There are collected here on Berkshireâs website.
— Alex Crippen, Editor, Warren Buffett Watch
Technologies
Houthis reportedly advance to key Red Sea island, further threatening crucial oil choke point
The advance raises the threat to shipping near the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden to global markets.
The Iran-backed Houthis reportedly advanced to Yemenâs strategic Perim Island on Friday, delivering a major boost to the militant groupâs push to take control of one of the worldâs most important shipping choke points.
The capture of Perim Island, which was reported by several news agencies, citing multiple Yemeni government sources, comes just one day after the Houthis seized Yemenâs port city of Mokha on the Red Sea coast. CNBC could not independently confirm the report.
The rapid ground offensive is seen as a severe setback to Saudi Arabia and the Yemeni forces it backs and puts Iran and its proxies on course to exercise control over two critically important oil choke points on either side of the Arabian Peninsula: the Bab el-Mandeb Strait and the Strait of Hormuz.
Perim Island is a small and rocky area of land that divides the Bab el-Mandeb Strait, a waterway that connects the Red Sea to the Gulf of Aden and to global markets.
There are concerns that the Houthisâ advance toward the Bab el-Mandeb Strait could have significant ramifications for global trade, particularly if the militant group ratchets up threats or attacks on Red Sea shipping.
The Houthi advance prompted Saudi Crown Prince Mohammed bin Salman to personally press President Donald Trump for U.S. military intervention, MS NOW reported later Friday, according to a person familiar with the conversations.
The crown prince spoke with Trump twice Thursday and urged him to strike the Iranian-backed group as it closed in on the Bab el-Mandeb. Trump declined, saying the U.S. does not plan to widen its regional military campaign to include the Houthis, according to the person, who was granted anonymity because of the sensitive nature of the conversations. Axios first reported the calls.
A senior administration official told CNBC the U.S. remains focused on protecting core national security interests, including freedom of navigation in the Red Sea, âwhile empowering our regional partners to take the lead in managing and resolving regional security challenges.â
The official added that the U.S. is âin continuous dialogue with Saudi Arabia.â
The capture of Mokha marked a âmajor blowâ to Saudi Arabia as it raises the possibility of the group exerting a tighter grip on the Bab el-Mandeb Strait, according to Hamish Kinnear, principal Middle East and North Africa analyst at risk intelligence company Verisk Maplecroft.
Mokha is situated about 75 kilometers (46 miles) north of the Bab el-Mandeb Strait.
âThe Houthis were already threatening Saudi shipping from previous positions, but their capture of Mocha opens up the possibility of further advances towards the Bab el-Mandeb coastline and a tighter grip on the chokepoint,â Kinnear said in a research note.
As the war continues, Kinnear said both Tehran and Washington believe time is on their side, making a new truce unlikely for now.
âOil and gas prices, and more specifically refined products such as diesel, will continue to tick upwards while that remains the case â even if US convoys and Strait of Hormuz export alternatives cushion the price impact,â Kinnear said.
The strategic importance of the Bab el-Mandeb Strait has grown significantly since the start of the U.S. and Israelâs war against Iran in late February, with the waterway emerging as an alternative route for crude moving toward Asia.
What next for oil prices?
Oil prices traded sharply lower on Friday, but both major benchmarks could still end the week above $100 per barrel for the first time since mid-May.
International benchmark Brent crude
The resilience of the oil market is being tested by a clearer recognition of the mounting threat to regional supply, strategists at ING said, with energy market participants seen repricing both the duration and severity of the conflict.
Even as flows continue through the Strait of Hormuz, INGâs strategists said flows remain well below prewar levels, underlining how fragile the situation has become.
âSaudi energy infrastructure and crude oil exports from the Red Sea are increasingly at risk, with the Houthis in Yemen targeting Saudi Arabia,â INGâs Warren Patterson and Ewa Manthey said in a research note published Friday.
âAs the Houthis have taken control of the Red Sea port of Mokha in Yemen, recent events increase the threat to shipping around the Bab al-Mandeb Strait,â they added.
â Luke Fountain contributed to this report.
Technologies
Wall Street firm believes the AI stock market boom is ‘nearing an end.’ Here’s why
Stretched earnings expectations, extreme concentration and surging equity issuance point to growing bubble risks.
A range of equity market bubble indicators show that while the S & P 500 âs rally has further to run this year, its medium-term prospects look poor given how frothy the market has become, according to Capital Economics. âMost indicators suggest the AI equity boom is nearing an end,â Capital Economicsâ senior market economist James Reilly said Thursday in a note. Capital has been more bullish than most on the stock market since mid-2023, reflecting a view that AI will be a transformative technology. Its year end-2026 S & P 500 forecast has consistently been above consensus. But the firm has also maintained that the AI-driven rally is a bubble that will eventually burst. To assess and spot a late-stage market bubble, Reilly looks at eight indicators including valuations, earnings, index concentration, equity issuance and foreign interest in U.S. equities. Some of those measures are already at or near levels that preceded previous stock market peaks. The analysis shows that while market variables such as earnings expectations look consistent with a market top, others such as volatility and leverage look slightly less alarming. Earnings stand out as the biggest warning sign. Expectations for S & P 500 earnings growth are around levels seen only at the peak of the dot-com bubble, while long-term EPS growth forecasts have surged to a record high. According to Reilly, the heavy concentration of this expected growth in the tech sector means that any signs of weakness in the tech firmsâ earnings will weigh heavily on the index. Other indicators are also flashing warning signs. Index concentration is around dot-com-era extremes, net equity issuance has turned positive and foreign ownership of U.S. stocks is at a record high. Reilly said another wave of IPOs and share sales could be particularly significant, since similar issuance booms have historically coincided with market peaks. âOn past form, this suggests that the end of the bubble is just months away, rather than years,â he said. Measures of leverage are not yet alarming compared to other factors, though the analyst warns that they are heading in a âconcerning direction.â While volatility metrics look consistent with a mid -stage bubble, Reilly notes that constituent -level volatility isnât as extreme as it was near the end of the dotcom boom. âWhile we continue to think that the S & P 500 will rally from around 7,650 now to 8,250 by end-2026 , we ultimately forecast it to fall back to 6,500 by end -2027,â he wrote. Those assumptions would equate to 8% upside this year and a 21% slide in 2027.
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– Create profiles to personalise content 259 partners can use this purposeInformation about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
– Use profiles to select personalised content 231 partners can use this purposeContent presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
– Measure advertising performance 908 partners can use this purposeInformation regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
– Measure content performance 403 partners can use this purposeInformation regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
– Understand audiences through statistics or combinations of data from different sources 573 partners can use this purposeReports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
– Develop and improve services 680 partners can use this purposeInformation about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
– Use limited data to select content 179 partners can use this purposeContent presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
These Cookies and SDKs are used to collect data about your browsing habits, use of the Services, your preferences, and your interaction with advertisements across platforms and devices for the purpose of delivering targeted advertising content, both on our Services and on third party sites. Third-party sites and services also use Targeting Cookies to deliver content, including advertisements relevant to your interests on the Services. If you reject these Cookies or SDKs, you will see less relevant advertising.
Data collected under this category through Cookies and SDKs can also be used to select and deliver personalized content, such as news articles and videos.
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