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Online Age Verification Rules Are Popping Up Everywhere. Here’s What You Need to Know

Most states across the US are considering or introducing age verification laws. The result right now is a mishmash of rules.

The internet is full of perils — this we know. 

Among the rich trove of content we have at our fingertips is a combination of legal material, illegal material and material that falls into a gray area — often referred to in vague terms as «harmful.» This is the kind of content that might be appropriate for anyone with a fully developed prefrontal cortex to view but that you wouldn’t necessarily want your kids stumbling across.

In the past, accessing such content has been easy, regardless of age. You’ve been able to tick a box declaring yourself older than 18 or 21, or input a false birth date with no hassle. But that’s beginning to change.

Last month the UK became one of the first countries to mandate that tech companies verify the age of people using online services where they might be exposed to harmful content, including pornography. I’m a British citizen, and within the first few days of the rules coming into force, I was required to verify my age on Bluesky and Reddit. And it’s just the start.

Age verification is coming for you no matter where you live. Most states across the US are considering or introducing age verification laws. The result right now is a mishmash of rules, some fully cooked, others half-baked, with a lot currently unknown.

One thing you can be sure about is that age verification will impact your internet use at some point in the near future, if it hasn’t already happened. Here’s what you need to know.

What are the pros and cons of age verification?

The obvious, straightforward argument in favor of age verification is that we need to make the internet a safer place for kids.

The arguments against are more complex and varied. 

Concerns about privacy encompass doubts about how securely your data will be stored and processed during the verification process (see the Tea App data breach), and extend to whether the systems being put in place could potentially be used to track people’s internet use. 

Questions remain about whether the classification of «harmful content» could lead to people being restricted from accessing important information, such as sex education, health and political content. This could potentially amount to free speech violations.

Critics argue as well that by making legal adult content harder to access, people, including children, might go in search of illegal content instead — potentially pushing them into even more dangerous corners of the internet.

Online rights organizations including the Electronic Frontier Foundation and Open Rights Groups have been vocal about the potential perils of age verification legislation and are closely tracking the impact of laws as they come into force.

How does age verification work?

There are various methods by which you might be asked to verify your age on the internet. This could involve showing a government ID; running banking, mobile carrier or credit card checks; or using a digital identity service where your verified age is stored in a wallet.

You could also be asked to use tech that estimates your age, such as email address verification that can link you to utility companies you may be signed up with. More commonly, you may be asked to submit a selfie, which will be analyzed to predict your likely age. This tech isn’t foolproof — after it was introduced in the UK, reports circulated of people spoofing the technology by showing it characters from video games.

Some tech platforms are introducing their own proprietary technology to verify people’s ages but the more common approach is to rely on third-party services specializing in digital age verification.

In most cases, verification is used to age-gate certain features — direct messages, for example — to limit access among children, rather than to exclude them entirely. In others, especially for pornography and adult content sites, it could be used to block access entirely.

Is my state introducing age verification rules?

At least 41 age verification bills have been discussed, introduced, rejected or passed at state level in the US. Some states have made multiple attempts to introduce legislation, so this figure does not reflect the number of states engaging with the issue.

Leading the way was Louisiana, which in 2022 required sites that classified more than 33.33% of its content as adult to verify people’s ages. This opened the floodgates for more bills to follow. If you want to see if your state is taking action, you can check out the Free Speech Coalition’s Age Verification Bill Tracker.

One especially notable moment during the influx of age verification legislation occurred in June of this year. Following two years of legal challenges, the Supreme Court upheld a 2023 Texas law requiring pornography sites to verify people’s ages. The ruling, which said that minors do not have a First Amendment right to access sexual material, will likely pave the way for other states to follow suit.

There also have been two attempts to bring in legislation at the federal level, through bills introduced by Sen. Mike Lee of Utah and Rep. Greg Steube of Florida, both in 2023. Neither has yet progressed beyond that early stage.

Arguably federal level laws would be easier for people to understand and tech companies to comply with than the array of rules coming in at state level.

How are tech companies responding?

For tech companies, age verification presents a complex challenge. After years of pressure to protect younger people using their services, they are in some cases now legally obligated to do so — and risk penalties if they fail to comply. 

In the UK, the law allows companies to choose their own verification technique and services are largely provided by third-party companies, such as Yoti. The law extends beyond pornography sites to social media — that’s why I had to verify my age to use Bluesky and Reddit, so I could use DMs on the former and access certain subreddits on the latter.

In the US, Bluesky isn’t finding it so easy to comply with local laws. Last week, the company said it would be blocking access to the platform for people with Mississippi IP addresses because of the state’s age assurance law.

«Mississippi’s approach would fundamentally change how users access Bluesky,» it said in a blog post. «We know this is disappointing for our users in Mississippi, but we believe this is a necessary measure while the courts review the legal arguments.»

It’s not the only online service that’s been deterred from operating in specific jurisdictions because of age assurance rules. Pornhub is currently blocked in 21 US states because of various local laws it feels it can’t comply with.

That’s not to say age assurance laws automatically preclude these services from operating. Bluesky is still able to operate in the UK, for example. Meanwhile Pornhub can still be accessed in Louisiana, the first state to introduce age verification rules, because of the state’s reliance on third-party system LA Wallet to verify people’s ages, rather than requiring Pornhub to introduce its own system.

Some tech companies are also getting ahead of regulation by proactively introducing age assurance methods across their entire services.

Last month, gaming platform Roblox, which has come under fire for not doing enough to keep kids safe, introduced age verification for teens who want to chat with one another. Also in July, YouTube rolled out its AI-powered age-estimation technology to determine whether viewers are younger than 18, and restrict certain types of content accordingly. On a Facebook support page, information about age verification techniques suggests that Meta is also preparing to introduce more concrete efforts to determine the ages of people using its platforms.

Is it possible to bypass age verification?

Like death and taxes, online age verification is quickly becoming one of life’s inevitabilities. That doesn’t mean everyone is complying.

The primary method people are using to bypass verification is via VPNs. The week the UK’s Online Safety Act came into force, free VPNs shot up Apple’s App Store rankings, suggesting many people were attempting to avoid verifying their ages.

We don’t recommend using free VPNs, as they tend to offer slower speeds and collect your data, but a paid alternative could be an option for you if you’re determined to prioritize your privacy at all costs.

Technologies

Want to Watch a Podcast? Netflix and Spotify Partner to Bring Video Podcasts to Streaming

Starting in early 2026, Netflix subscribers in the US will be able to watch select Spotify Studios and Ringer podcasts directly on the streaming platform.

Netflix and Spotify are teaming up to blur the line between streaming and podcasting. The two companies announced a new partnership that will bring a curated slate of Spotify’s top video podcasts, including shows from Spotify Studios and The Ringer, to Netflix starting in early 2026. The goal is to make popular podcasts as watchable as TV, expanding both services’ reach into sports, culture, lifestyle and true crime.


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The deal marks Spotify’s most significant distribution push beyond its own platform, and for Netflix, it’s a new way to keep audiences engaged with talk-driven, low-cost programming. Early titles include The Bill Simmons Podcast, The Rewatchables, Dissect, Conspiracy Theories and Serial Killers, among others. You can find the complete list here.

More shows and genres are expected to be added over time.

Netflix says the partnership complements its library of documentaries and talk shows, offering «fresh voices and new perspectives.» Spotify, meanwhile, described it as «a new chapter for podcasting,» giving creators access to Netflix’s global audience while expanding discovery for listeners who prefer watching podcasts.

The rollout will begin in the US early next year, with additional markets to follow in 2026.

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Technologies

Every Active Borderlands 4 SHiFT Code

It’s dangerous to explore Kairos without some legendary gear. These promo codes will unlock epic loot and vault hunter cosmetics in Borderlands 4.

The biggest looter shooter of the year, Borderlands 4, is out, and tons of players are already taking the fight to the Timekeeper on Kairos. If you want to put the beat down on someone strong enough to control time, then you’re going to need an arsenal of powerful weapons and equipment.

Luckily, developer Gearbox Software is willing to lend a helping hand. Instead of having to farm every piece of legendary equipment in-game, you can roll the dice on some loot with Golden Keys unlocked by SHiFT promo codes.

If you’re already swimming in more loot than you know what to do with, some SHiFT codes also unlock special cosmetic looks for your favorite vault hunters. Special in-game challenges have already unlocked promo codes for Amon, Rafa and Vex vault hunter skins, with a Harlowe skin unlocking soon. Here’s how to use the latest SHiFT codes in Borderlands 4.

All active SHiFT codes for Borderlands 4

You can hunt down SHiFT codes on social media, but we’ll keep all of the active promo codes in one place for ease of access.

Below, you’ll find a chart that contains every active SHiFT code for Borderlands 4, what it unlocks and its expiration date:

Active Borderlands 4 SHiFT codes

Reward SHiFT code Expiration date
Golden Key WZK3B-SHTHF-JZ59K-SBT3B-TWHXT Oct. 19, 2025
Vex Mass Market Appeal Skin BZ6JJ-CB6CT-WXJJW-3TT3B-56FZ5 Jan. 1, 2031
Amon Cult Classic Skin JZ6BJ-SBR5J-WF3BK-BT3BB-TX9HB Dec. 31, 2030
Rafa Savings Savior Skin TZXT3-XJXCB-CXBJW-BTTJT-9SK6B Dec. 31, 2030
Break Free Cosmetics Pack JS63J-JSCWJ-CFTBW-3TJ3J-WJS5R Jan. 1, 2031
Golden Key T9RJB-BFKRR-3RBTW-B33TB-KCZB9 No expiration

How to redeem SHiFT codes for your Borderlands 4 account

While SHiFT codes are totally free rewards for you to accumulate, you must make a SHiFT account to input any active codes in-game.

SHiFT is a service that Gearbox integrates into its biggest games, and making an account unlocks forums and exclusive beta participation. It’s also necessary to create an account to turn in any promo codes, which is what most fans care about.

Once your account is created, you can enter your SHiFT codes in two separate places. Within your SHiFT account settings, you can find a Rewards tab with a field to enter any Borderlands promo codes. Once you enter the codes, any unlocked items will be added to your account the next time you open the game.

However, an easier way to input your SHiFT codes is within Borderlands 4 itself. Within the game’s pause menu, you can access a SHiFT. Select the Rewards tab from the resulting menu, input your codes, and the unlocked items will be immediately available on your save.

Where are SHiFT codes normally released?

SHiFT codes are released fairly frequently on Gearbox and Gearbox-affiliated social media channels. For the best chance at catching every new SHiFT code that gets released, you should follow Gearbox on X and on Facebook.

Gearbox CEO Randy Pitchford also releases promos on his X account, so if you’re brave enough to follow him despite his frequent outbursts toward fans you can find SHiFT codes there as well.

What are SHiFT codes?

SHiFT codes are promo codes that Gearbox occasionally releases that reward players with loot and cosmetics in Borderlands games. The main SHiFT code reward is a Golden Key, which opens the Golden Chest in most Borderlands hub areas.

But don’t spend them immediately — it’s worth saving your Golden Keys until you reach the level cap and are playing on the hardest difficulty, as the loot rewards will scale to your character accordingly. This is a great way to begin farming some endgame legendaries quickly and easily.

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Technologies

Barack Obama Reveals He Only Plays This One Phone Game

No, it’s not Wordle or Connections, but you’ve almost certainly heard of it.

Many of us rely on our smartphones for entertainment as well as communication, playing New York Times games such as Wordle, Connections and Strands on our phones. (CNET has daily answers for those games, plus Connections: Sports Edition and the Mini Crossword, if you’re ever stumped.) Now, one very famous person recently revealed that he plays only one phone game — and it’s one you’ve likely heard of.


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Former President Barack Obama appeared on the final episode of the podcast WTF with Marc Maronhttps://podcasts.apple.com/us/podcast/episode-1686-barack-obama/id329875043?i=1000731550704#link={%22linkText%22:%22final episode of the podcast WTF with Marc Maron%22,%22target%22:%22_blank%22,%22href%22:%22https://podcasts.apple.com/us/podcast/episode-1686-barack-obama/id329875043?i=1000731550704%22,%22role%22:%22standard%22,%22absolute%22:%22%22}on Monday. He revealed the only game he plays on his phone is Words With Friends.

Obama says he plays the word game to keep up his friendship with longtime White House photographer Pete Souza.

«I could be in the middle of negotiations on a nuclear treaty, and if that ping goes off, there’s a part of me that’s like, ‘I wonder what [word] he [Pete Souza] played,» Obama said.

Words With Friends is similar to, but not associated with, the world-building game Scrabble. It was released in 2009 and is owned by game company Zynga, and can be played on devices running iOS and Android. Players take turns creating words on a game board using their rack of seven letter tiles, trying to score as high as possible while using special bonus squares to double or triple their points. As of Tuesday, Words With Friends ranked No. 14 on the free Word Games list in the Apple App Store.

Obama did not share whether he or Souza tends to win the majority of the pair’s games.

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