Technologies

Start Saving Now: An iPhone 17 Pro Price Hike Is Likely, Says New Report

Commentary: The iPhone 17 series will likely come with a bunch of new features and a price increase.

Apple’s annual iPhone event is likely just a few weeks away but we’re still seeing new rumors surface. One of the latest leaks is that the iPhone 17 Pro will get a $50 price increase. The rumor surfaced on the Chinese social media site Weibo from a user named Instant Digital (Setsuna Digital) and corroborates an earlier prediction from Jefferies analyst Edison Lee.

Lee expects that to change this fall. He says that the iPhone 17 Air (17 Slim), 17 Pro and 17 Pro Max will get a $50 price increase to offset the higher costs of components and tariffs, as reported by Business Insider. He didn’t mention the regular iPhone 17 getting a price hike. If true, that would mean that the starting prices for the iPhone 17 series will be:

iPhone 17 — $829
iPhone 17 Air — $979
iPhone 17 Pro — $1,049
iPhone 17 Pro Max — $1,249

Instant Digital also thinks that the baseline iPhone 17 Pro will come with 256GB of storage instead of 128GB like the iPhone 16 Pro.

Since what President Donald Trump touted as «Liberation Day,» the possible effect of tariffs on the iPhone’s price has been widely discussed. And yet, despite tariffs and politics, iPhone prices have remained the same so far this year. News on the price hikes follows a May report by The Wall Street Journal that Apple is considering a price increase and could attribute the rise to new and updated features instead of tariffs. But the launch of the rumored iPhone 17 this fall will likely come with a higher price, no matter what Trump says or does.

Apple is the third-largest company in the US, and most of its products are manufactured in China. Clearly, the iPhone’s ubiquity has made it a symbol for the ongoing uncertainty of the US economy and politics. But even without higher component costs or tariffs, the iPhone has been overdue for a price increase. The last price increase was five years ago.

Historically, five years is the longest stretch of time Apple has gone without an increase since the five years between the iPhone 5 and the iPhone 7, which ended with the iPhone 8 launching at a higher cost. We can learn a lot by looking at how the company has handled earlier price hikes (and a one-time drop) and what that means for the iPhone 17.

To figure out how likely we are for a price hike, I grouped iPhone models into a few categories: the standard, the flagships and the behemoths. The standard includes models like the original iPhone, the iPhone 8, the iPhone XR and the iPhone 16. The flagships include variants like the iPhone X, iPhone 11 Pro and iPhone 16 Pro. And the behemoth’s designation is for phones like the iPhone 6 Plus, iPhone XS Max and iPhone 16 Pro Max. There are other versions that Apple sold, like the iPhone 5C, the SE series, the iPhone Mini line and the current iPhone Plus line, that don’t factor into this analysis. Also, I use the US starting price for each iPhone before any carrier discounts are applied. Let’s dive in.

Standard iPhone prices

Since its debut in 2007, the standard iPhone has had four price increases and one correction. Many folks might remember paying $199 for the original iPhone, but in reality, the phone cost $499 off-contract. In 2008, Apple raised the price $100 with the launch of the iPhone 3G to $599, where it would stay for four years. Then, in 2012, the iPhone 5 was introduced with a taller, 4-inch screen and a higher $649 price tag.

Fast-forward to 2017, the 10th anniversary of the iPhone, and the iPhone 8 debuted at a cost of $699, a $50 increase. Every year between 2017 and 2019, the price for the standard iPhone changed. In 2018, the iPhone XR launched at $749. The following year, the iPhone 11 came out, and the price dropped back to $699. And what makes that drop interesting is that the iPhone 11 was the first standard Apple phone with two rear cameras: a wide-angle and ultrawide. Up till then, all other standard iPhone models had only a single rear camera. From 2007 to 2019, when Apple increased prices, it was in $50 increments, except between the first and second iPhone models.

Then 2020 happened. It was a wild year for the iPhone and everyone because of the pandemic. But Apple managed to launch the iPhone 12, which cost $829, marking the largest increase for the standard iPhone: $130. Subsequent models all had the same price: The iPhone 13, 14, 15 and 16 all cost $829.

If Apple follows its previous pattern, then the standard iPhone is due for a price increase. The last increase was in 2020, five years ago, and Apple has never gone six years without a price hike on the standard model. But will the company slowly increase the price over a few years like it did between the iPhone 7, 8 and XR? Or will it go all in like it did with the iPhone 12?

The standard iPhone is Apple’s most popular, and it’s safe to expect that the iPhone 17 will cost more (and would have even if Trump hadn’t been elected). Now we just need to wonder how much tariffs and politics might drive the price up even more.

The flagship: iPhone Pro model prices

Apple hasn’t always had an iPhone Pro variant but it did starting in 2017 with the launch of the iPhone X, which had a starting price of $999. The phone debuted next to the $699 iPhone 8, making the 8’s $50 increase seem like nothing.

But here’s where things get interesting. Apple has never raised the price on the iPhone Pro model. The iPhone X, XS, 11 Pro, 12 Pro, 13 Pro, 14 Pro, 15 Pro and 16 Pro all cost $999. That’s eight years without a price increase!

What’s even more shocking is when you correct for inflation: the 2017 iPhone X’s $999 price would be $1,298 in 2025, according to the Consumer Price Index Inflation calculator. The iPhone Pro is overdue for a price hike, and I expect the iPhone 17 Pro to cost more.

The behemoths: iPhone Plus, Max and Pro Max prices

Since 2014, Apple has sold a big version of the iPhone. Some of these were nothing more than a larger version of the standard iPhone with a bigger screen and battery as well as some minor differences, like the iPhone 6 Plus having optical image stabilization on its camera while the iPhone 6 didn’t. But beginning with the iPhone 7 Plus, the larger version started having «pro» features, like a second rear camera and portrait mode.

In terms of pricing, the iPhone 6 Plus debuted at $749, which was $100 more than the iPhone 6. And that $749 price stuck around for the iPhone 6S Plus and 7 Plus. In 2017, Apple had three iPhone models: the $699 iPhone 8, the $749 iPhone 8 Plus (a $50 increase from the 7 Plus) and the $999 iPhone X.

In 2018, Apple launched the $1,099 iPhone XS Max, which I consider the true successor to the initial iPhone Plus line. That means the big iPhone got a $350 increase in a single year, the largest Apple has ever made. I admit some people might not think the XS Max is a follow-up to the Plus and would deem it an entirely new iPhone variant. But this is my commentary.

Like the iPhone Pro, the Max and Pro Max would have the same price for years. In 2023, Apple raised the barrier of entry for the Pro Max model and didn’t offer a $1,099 version of the iPhone 15 Pro Max with 128GB of storage. Instead, you had to pay $1,199 for the 256GB variant, which technically cost the same as the iPhone 14 Pro Max with 256GB of storage.

The iPhone 17 and 17 Pro’s prices

Even without tariffs, it’s safe to assume that the iPhone 17 lineup’s prices will be higher for some models. But when you factor in everything that’s happened this year, it’s hard to gauge just how much the price will go up and whether that’ll affect just one or two models, or apply across the entire iPhone 17 line.

This year, Apple raised the price on its most affordable model. Although it lacks the SE branding of the previous low-cost iPhone, the iPhone 16E came with a $599 price tag, $170 more than the $429 iPhone SE (2022).

Apple doesn’t talk about unreleased products or their prices. But we do have an unusual-for-Apple clue as to how these tariffs could affect the company.

«Assuming the current global tariff rates, policies and applications do not change for the balance of the quarter and no new tariffs are added, we estimate the impact to add $900 million to our costs,» Apple CEO Tim Cook said during a quarterly earnings call on May 1.

Obviously, that $900 million number wasn’t just for the iPhone but for all Apple products. And that was three weeks before Trump threatened another tariff aimed purely at the iPhone. But $900 million is a lot for any company to swallow and eventually that added cost will need to be recouped. That usually means higher prices, even if Apple is pressured by Trump to attribute the increase to «new designs and features.»

If there’s one thing for certain, we’ll know exactly what those prices will be when Apple launches the next generation of iPhone models at its September event.

Apple didn’t respond to a request for comment.

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Smartphone vs. Dumb Phone: Why People Are Going Basic

Here’s how to ditch your smartphone for a dumb phone. It’s digital detox done right.

Over the past couple of decades, smartphones have become an integral part of our lives. According to the Pew Research Center, about 91% of Americans own a smartphone. Statista reports that the number of global smartphone owners is estimated to reach 6.1 billion in 2029. For many, a smartphone is an always-on internet device that keeps us connected to the world.

But there are also significant downsides to having one. If you’re concerned about how much time you spend on your phone, you aren’t alone: Some people feel addicted to their smartphones, checking their email and social media feeds hundreds of times a day. Perhaps you find yourself doomscrolling through the news or wasting time on mindless apps and games rather than being productive at work or spending quality time with your family. Sure, you could simply limit your screen time, but that takes willpower that you might not have.

This rise in this obsessive behavior toward smartphones explains the resurgence of so-called dumb phones in recent years. Sometimes referred to as feature phones, dumb phones are essentially stripped-down cellular devices that lack the bells and whistles of modern smartphones. Some only let you call and text, while others have a few more features such as a camera or a music player. Dumb phones typically offer only the most basic of features, minimal internet and that’s about it.

If that intrigues you, read on. In this guide, we’ll highlight the different kinds of dumb phones on the market, what you should look for when shopping for one, and whether a dumb phone is even right for you.

The differences between a dumb phone and a smartphone

A smartphone is essentially a tiny computer in your pocket. A dumb phone lacks the apps and features that smartphones have. More advanced dumb phones, or «feature phones,» offer a camera and apps like a calendar or a music player. Some even have minimal internet connectivity.

Many dumb phones are reminiscent of handsets with physical buttons from decades ago. Others have a T9 keypad where you press the numbers with the letters on the keypad and the phone «predicts» the word you want.There are even feature phones with touchscreens and more modern interfaces.

What should you look for when getting a dumb phone?

The dumb phone that’s best for you will depend on the reason you’re getting it. Do you want to go without internet access entirely and do it cold turkey? Then, perhaps a basic phone is what you want. Basic phones are also great if you just want a secondary emergency backup handset. Do you want at least some functionality, like Wi-Fi hotspot capabilities or navigation directions? Then look into «smarter» dumb phones that have those features.

Alternatively, if you think you still need certain smartphone apps like WhatsApp or Uber, you could look into «dumbed down» Android phones with smaller screens and keypads (sometimes called Android dumb phones). They don’t qualify as dumb phones technically, but they’re often seen as an in-between solution for those who can’t quite commit to a lifestyle change.

What are the different kinds of dumb phones on the market?

As more people seek smartphone alternatives, a large number of modern dumb phones have emerged on the market. If you’re on the hunt for one, we recommend using Jose Briones’ excellent Dumbphone Finder, which lets you filter and browse a dizzying array of choices based on your preferences and network provider. We also suggest perusing the r/dumbphones subreddit, where you’ll find a community of dumb phone enthusiasts who can assist you in your dumb phone journey.

Here are a few different kinds of dumb phones that caught our attention.

Smarter dumb phones

If you have a tough time letting go of your smartphone, there are a few smarter dumb phones on the market that might be a good gateway into the smartphone-free world. They often have touchscreen interfaces and more features you’d find on smartphones, like a music player or a camera.

Perhaps the smartest dumb phone on the market right now is the Light Phone 3, which has a 3.92-inch OLED screen and a minimalist black-and-white aesthetic. Its features include GPS for directions, Bluetooth, a fingerprint sensor, Wi-Fi hotspot capabilities, a flashlight, a 50-megapixel rear camera, an 8-megapixel front-facing camera and a music player. It also has 5G support, which is something of a rarity among dumb phones.

However, it’s expensive at around $700, which is almost the same price as a higher-end smartphone. Light also sells the Light Phone 2, which lacks cameras and a flashlight, but it’s much cheaper at $300 (about the price of a midrange smartphone). It uses an E Ink screen instead of OLED. However, some reviews have said that the texting speed is pretty slow.

Another touchscreen phone that’s similar to an e-reader and is fairly popular with the dumb phone community is the Mudita Kompakt. It has wireless charging, an 8-megapixel camera, GPS for directions, a music player, an e-reader and basic apps including weather, a calendar and more.

Barebones phones

On the other hand, if you’re ready for a full digital detox, then you could consider just a basic phone that lets you call, text and not much else. Simply harken back to the phones of decades ago and you’ll likely find one that fits that description.

One of the major brands still making basic phones is HMD Global, which also makes Nokia-branded handhelds like the Nokia 3210 and the Nokia 2780 Flip. HMD makes its own line of phones too, such as the iconic pink Barbie phone, complete with a large Barbie logo emblazoned on the front. It even greets you with a cheerful «Hello Barbie» each time it powers on. We should note, however, that HMD has said it’s exiting the US, so the only way to get one might be through third-party reseller in the near future.

There are still basic phones being sold in the US. The Punkt MP02 is one of the more interesting models, thanks in part to its unique slim design and clicky buttons. You can even send messages via Signal with it, though you’ll have to text via the old-fashioned T9 method.

Android dumb phones

Some dumb phone purists might argue that anything Android doesn’t belong in this list, but if your main goal in quitting your phone is to be free of the social media algorithm, then perhaps a scaled-down smartphone is a good halfway point for you. A couple of examples are the Unifone S22 Flip phone (formerly the CAT S22 Flip phone) and the Doov R7 Pro candy bar (available outside of the US), both of which are Android handsets but have traditional cell phone designs (The Unifone S22 Flip runs Android Go, a simplified version of Android).

This way, you still have access to your «must-have» apps, and might be able to better withstand the temptation of social media because of their tiny size and shape (or at least that’s the theory).

Should you buy an old or used dumb phone? Will it work on a carrier’s 5G network?

There’s nothing wrong with buying an old or used dumb phone, but you should make sure that it works with your cellphone network. Not all phones work with all networks, and certain carriers in the US aren’t compatible with every device, so check their restrictions. AT&T, for example, has a whitelist of permitted devices and you generally can’t use something that isn’t on that list.

As for 5G support, that’s pretty rare when it comes to dumb phones, mostly because they often don’t really need it (they typically won’t see the benefit of faster data speeds, for example). Some, however, do have 5G support, such as the Light Phone 3, the Sonim XP3 Plus 5G and the TCL Flip 4. If 5G support is important to you due to network congestion concerns, then that’s something you can keep an eye out for.

What if I’m not able to give up my smartphone just yet?

Maybe you need your smartphone for work or emergencies, or maybe you just don’t find any of the existing dumb phones all that appealing. If you don’t mind exercising your willpower, there are existing «wellness» tools on both Android and iOS that could help limit your screen time by allowing you to set app timers or downtime modes.

You could also disable and uninstall all your most addictive apps and use parental control tools to limit your screen time. Last but not least, there are several apps and gadgets designed to help you cut back on doomscrolling, like the Brick and the Unpluq tag.