Technologies

Apple may reveal its biggest quarter ever after iPhone 13, AirPods 3 and MacBook Pro launches

A pandemic, economic uncertainty and an international chip shortage apparently haven’t slowed the tech giant.

Ever since Apple‘s value blew past a trillion dollars a few years ago, analysts and tech industry experts alike have frequently wondered aloud, «How much larger can it get?»

We’ll get an answer Thursday, when Apple announces its fiscal first-quarter sales and tells us how many iPhones, Macs and other products it sold during the holiday shopping season. Apple has built a lot of its business around this period, timing product launches — like those of its well-reviewed iPhone 13, its revamped MacBook Pro laptops, its latest iPads, AirPods 3 and the Apple Watch Series 7 — to maximize sales as people hunt for gifts for family and friends. After the quarter’s December close, investors pushed Apple’s shares so high that the company’s value topped $3 trillion for the first time, despite ongoing supply shortages for chips and other technology.

On average, Wall Street analysts expect the quarter to deliver new all-time financial records of $1.88 per share in profit on $118.38 billion in revenue, according to surveys published by Yahoo Finance. Though that’s impressive, Apple isn’t expected to show as much growth as it did in the 2020 holiday shopping season. That’s when the iPhone 12, Apple’s first 5G-compatible device, helped push the company’s profit up 30%, while sales jumped more than 17%.

That wasn’t all, though. Apple has continuously said over the past year that its Mac computers and iPads were seeing record demand as well, in part thanks to the company’s highly anticipated new M1 «Apple Silicon» chips. That technology scored well among reviewers, including CNET’s, who ran tests that showed performance improvements and increased battery life. «It was zippy,» CNET’s Andrew Hoyle wrote of using the new MacBook Pro to process high-detail photos.

Now analysts are broadly expecting 2021’s holiday shopping season to mark another record for Apple.

«The performance seen by Apple in the quarter was despite an unprecedented chip shortage out of the Asia supply chain,» Wedbush analyst Daniel Ives wrote in a Monday message to investors. Despite Apple’s established position as one of the world’s most highly valued companies, Ives says he still expects to see Apple’s «renaissance of growth» continue and its shares «outperform.»

An Apple spokesman declined to comment ahead of the company’s earnings report.

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No matter what Apple says in its financial report Thursday, the results will be seen as a bellwether across the tech industry, and potentially beyond. But that report may prove an outlier as other companies struggle with supply and worker shortages, disappointing already dour Wall Street investors worried by further inflation, COVID-19’s continued impact on the world, and saber rattling between Russia and the US over Ukraine.

«Given resilient iPhone and Mac demand, we see Apple as a high-quality ‘flight to safety’ name to own during market volatility,» Cowen analyst Krish Sankar wrote in a note to investors. He too labels Apple’s stock at «outperform.»

Apple has long operated one of the most successful supply chains, particularly as it navigated disruptions from the COVID-19 pandemic. Even so, Apple’s executives have said they believe the company has lost out on billions of dollars in sales due to silicon chip shortages and manufacturing problems amid seemingly ceaseless demand.

Rod Hall, an analyst at Goldman Sachs, said he’s «slightly cautious» about Apple’s prospects, considering tech’s continuing challenges with the global supply chain. In a note to investors, he warned that even though Apple may have been able to manage the chip shortages better than most, he’ll be closely listening to executives as they give commentary on a post-earnings conference call.

Apple has also largely escaped the scrutiny that tech giants like Alphabet (née Google) and Meta (née Facebook) have faced over how their respective advertising-heavy business models erode people’s privacy and trust in big tech.

Whatever Apple announces Thursday, it’ll come at a time when investors are questioning Big Tech’s future. Netflix shares have plunged more than 35% this year, driven in part by the company’s own predictions last week that it would add far fewer subscribers than expected in the first months of 2022. Electric-car giant Tesla’s stock, meanwhile, plummeted nearly 28% from $1,199.78 per share at the start of the year, driven in part by the company’s struggles to put out new cars.

It all comes down to the iPhone

The iPhone remains king at the Cupertino, California-based company, even as Apple fans and industry watchers dissect each of the company’s new product lines and business moves.

Last year, the iPhone represented 52% of the company’s $365 billion in revenue, a slight increase from the 50% it represented in 2020 and a slight decrease from the 54% in 2019. That’s part of Apple’s seemingly endless conundrum: Its position as one of the largest companies ever is tied to the iPhone’s success.

Apple has tried to build on that success, announcing ambitious services offerings, including the $5 per month Apple TV Plus, the $5 per month Apple Arcade and the $10 per month Apple Fitness Plus. Its other iPhone add-on-type products like the AirPods headphones and Apple Watch wearable have performed well too, analysts say.

Rumors suggest that Apple’s next big product launch will be a headset, potentially coming this year or next. Many tech executives believe that headsets from Apple, as well as those from Microsoft, Meta, Sony, Google and Magic Leap, could represent the next step in computing beyond the phone. And many companies have already begun preparing.

Over the past year, tech executives from game companies to social networking giants to, yes, even Apple have begun publicly discussing a new term for the types of experiences these headsets will make possible: the metaverse. That’s a catchall description of apps and experiences people can share in connected virtual worlds like a video game.

The metaverse «is an attempt to redefine our entire relationship with the internet, from virtual communities to ownership of digital content. It snakes into gaming, cryptocurrency, NFTs, teleconferencing software and 3D scanning. It’s… a lot,» CNET’s Scott Stein wrote about what he expects from the technology this year. «A year ago, nobody even talked about the idea of a metaverse. Now it’s spread across countless news stories.»

For Apple, though, the metaverse may represent more than the next step in computing: It may finally be the product to take the financial crown from the iPhone.

But don’t expect CEO Tim Cook to spill the beans about his plans while speaking with analysts on a conference call Thursday. Those reveals are typically reserved for Apple’s splashy events, whether in person or entirely virtual, as the events have been during the pandemic.

Instead, when analysts and investors wonder how much larger Apple will get, what they’ll mean is how many more iPhones can Apple sell, as well as maybe iPads, Macs, Apple Watches, AirPods and all sorts of other tech, including the company’s (in)famous $19 polishing cloth.

«We’d expect a bullish installed base update,» Morgan Stanley analyst Katy Huberty wrote in a message to investors, citing upbeat reports from Apple throughout the past year. Though she also rates Apple’s stock at «outperform,» she’ll be listening for any other signs of how the pandemic and supply chain are affecting the company.

Technologies

Major Amazon Prime Benefit Faces Crackdown Next Month

Amazon plans to end its Prime Invitee program soon. Here’s how this could affect your deliveries.

If you’re using a friend or family member’s free Prime shipping and you don’t live in the same household, you might need to pay another monthly cost. According to Amazon’s updated customer service page, first reported by The Verge, the retail giant is ending its Prime Invitee benefit-sharing program on Oct. 1.

Amazon isn’t the first company to prevent membership sharing between family and friends. The e-commerce giant is just the latest to follow Netflix’s account-sharing crackdown. We also saw it done with Disney-Plus last year. While it’s unclear whether this change will work for Amazon, Netflix gained over 200,000 subscribers following its policy change.

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Amazon’s Prime Invitee program is being replaced by Amazon Family, which includes many of the same benefits. However, Amazon Family only works for up to two adults and four children living in the same «primary residential address» — a shared home. While you’ll still be able to use free shipping to send gifts elsewhere, your Prime Invitees will no longer be able to use the perk.

Read more: More Than Just Free Shipping: Here Are 19 Underrated Amazon Prime Perks

What this means for you

If you’re the beneficiary of someone else’s Prime Invitee benefits, you have one more month to take advantage of the current program before the changes take effect.

Starting in October, you’ll have to get your own Amazon Prime subscription in order to benefit from the company’s free shipping program. First-time subscribers get a year of Prime membership for $15, but you’ll be stuck shelling out $15 a month to maintain your subscription thereafter.

Read more: Your Free Pass to Prime Day Deals (No Membership Required)

Why is Amazon ending the Prime Invitee program?

This move follows shortly after Reuters reported that Amazon’s Prime account signups slowed down recently despite an extended July Prime Day event. While the company reported blowout sales numbers, new Prime subscriptions didn’t meet internal expectations. In the US, they fell short of last year’s signup metrics.

According to Reuters, Amazon registered 5.4 million US signups over the 21-day run-up to the Prime Day event, around 116,000 fewer than during the same period in 2024, and 106,000 below the company’s own goal, a roughly 2% decline in both metrics.

By forcing separate households to have their own subscriptions, Amazon could be looking to attract more Prime accounts after previously failing to do so.

The new Amazon Family program (previously known as Amazon Household) offers Prime benefits to up to two adults and four children in a single home, including free shipping, Prime Video, Prime Reading, Amazon Music and more. The subscription also includes benefits for certain third-party companies, such as GrubHub.

Impulse Buys Under $25 on Amazon That Make Surprisingly Great Gifts

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Technologies

Premiere Pro for Free: How Adobe’s New iPhone App Will Let You Edit Videos at No Cost

Adobe Premiere users will only have to pay for extra AI credits and cloud storage.

Thanks to social media apps like TikTok and Instagram, everyone is an video editor these days. And soon you won’t have to sit down at a laptop to use one of the most popular video editors on the market.

Adobe announced on Thursday that it is releasing a new video editing iPhone app named Premiere on Sept. 30. You can preorder the app now in the Apple App Store, with an Android app currently in development.

The iOS app should feel familiar to Premiere users, with its multitrack timeline and preview screen. The app can be used for all your usual video editing: trimming clips, overlaying audio and adding synchronized captions. You can also use Adobe’s new voice-to-sound effects tool and record voiceovers.

Premiere should be a big upgrade for Adobe users who have only used Premiere Rush, a barebones version of its video editor. As more content creators become mobile-first, Adobe is hoping to draw them in with revamped mobile apps.

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You should be able to use the Premiere iOS app for free. Adobe says you may need to pay for generative AI credits and additional storage, like through Adobe Creative Cloud, though more pricing info is expected closer to the Sept. 30 launch. This is very different from the desktop app, which starts at $23 per month.

A truly free Premiere mobile app would be a win for content creators, especially for anyone who wants to explore editing in Premiere but doesn’t want to pay for another subscription.

In an era of mobile-first content creators, tech companies have raced to introduce user-friendly mobile editing apps. TikTok creators use the ever-popular CapCut, with Meta adding its own contribution, a new app called Edits. Adobe has long been the industry standard for professional content creation and editing, but its mobile offerings were usually less feature-packed versions of its flagship programs under different names.

That changed this year as Adobe released true mobile versions of Photoshop and Firefly AI. The new Premiere app helps Adobe make a competitive entrance in a crowded market, in addition to giving loyal Adobe users a new way to access their tools on the go.

Adobe has also been focused on integrating generative AI into its software. Premiere Pro got its first-ever AI tool, generative extend, which uses AI to add a few extra seconds to clips you upload. It’s meant to help smooth transitions between clips, particularly when you might have turned off the recording a smidge too early and need a few extra seconds of film.

AI is a contentious issue among creators, with some voicing concerns over the training and deployment of AI models. Adobe’s Firefly AI has been fully integrated into the new Premiere iOS app, though the company’s AI guidelines state that it never trains on customer data and that its AI-generated content is commercially safe.

For more, check out what to know about the iOS and Android Photoshop apps and good alternatives to CapCut.

Technologies

Today’s NYT Mini Crossword Answers for Saturday, Sept. 6

Here are the answers for The New York Times Mini Crossword for Sept. 6.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.

Today’s Mini Crossword is extra-long, as usual on Saturdays. And a couple of the clues were stumpers! Need answers? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.