Technologies

Apple, Please Don’t Let AI Ruin the iPhone 17’s Camera

The iPhone 17 is right around the corner and I need Apple to focus on what matters.

AI has quickly made its way into all parts of our phones, and the cameras are no exception. I was taken aback by the Honor 400 Pro phone’s image-to-video AI tool when it brought my dad back to life, while the Pixel 9 Pro focused more on generative AI to add new elements to your Images or even create new scenes out of nowhere.

But the iPhones have always focused first and foremost on delivering some of the best image quality you can get in a camera phone, and as a professional photographer I want to see that same dedication to taking better photos.

It’s not that I don’t like AI. I do, when it’s applied properly. I like ChatGPT’s and Google Gemini’s ability to answer questions in a conversational way, I like Adobe’s use of AI for object removal in Photoshop and as a horror movie fan I’m genuinely excited about the terrifying visions I’ve seen created using AI.

But AI can also be a crutch for mobile companies to lean on in order to make up for shortfalls elsewhere. I liked the Pixel 9 Pro, but its camera hardware hadn’t been changed since the last model. The new generative AI tools became the new imaging-focused features for the upgrade. The Xiaomi 14 Ultra’s camera blew me away with its variable aperture that created stunning starbursts in night time images. And yet the more recent 15 Ultra ditched that in favor of software features, so the experience simply isn’t the same.

Apple’s iPhones have always impressed with their image quality. Back in 2019 I took the iPhone 11 Pro on a photography road trip instead of my usual Canon DSLR, and I frequently use my iPhone 16 Pro as my professional camera when carrying a bigger setup isn’t feasible. Apple’s image quality is top notch, with the phones typically producing natural image tones and less heavy-handed image processing, resulting in authentic looking images.

Its ProRaw image format and ProRes and Log video codecs are aimed at getting the best quality from the cameras. Apple has invested in core image quality technologies, not simply used AI to make up for any hardware shortcomings. It’s why Apple has won the hearts of creatives the world over and why the iPhone is often seen as one of, if not the best camera phones for professional or enthusiastic photo and video shooters.

And I’m not saying the iPhone occupies some AI-free utopia. Apple has been a pioneer in applying machine learning to overcome limitations of tiny smartphone cameras, such as its Deep Fusion imaging technology that captures multiple exposures and blends them into a final, evenly-exposed image. And I suppose to a lesser extent its Portrait Lighting tool from 2017’s iPhone 8 that used depth maps and algorithms to create artificial lighting effects. But these are arguably tools to enhance an existing image, and I’m worried that the next iPhone’s camera will be all about how you can generate entirely new scenes without even having to step outside your house.

The rise in popularity of dedicated compact cameras such as the Fujifilm X100 VI and the continued resurgence in the popularity of film photography has shown that the creative world still demands authentic photography. Real cameras taking real moments with your real friends. Actual sunset colors casting across golden sandy beaches, not an AI’s generic interpretation of what a beach looks like.

AI has its place and I’m braced for Apple’s September event to be AI-focused. As AI seeps deeper into our phone experience and Apple pushes on with its AI strategy, I’m concerned that the company could make rash decisions with its imaging experience in order to try and justify the existence of Apple Intelligence. But this shouldn’t come at the expense of core image quality, so I also want to hear about how I can take the iPhone 17 deep into the heart of my home country of Scotland and take the most beautiful photos of the incredible landscape in front of me.

Technologies

Verum Messenger: Don’t follow the future. Define it

In a world where information defines influence, Verum Messenger is building a new architecture of digital communication — intelligent, secure, and ready for tomorrow. Here, technology serves not limitations, but possibilities.

Not being part of change. Leading it. Verum Messenger — the future that speaks first.

Technologies

Verum Finance: Stop Spending Months Opening a Bank Account

Stop spending months trying to open a bank account.

Document submissions.
Checks.
Rejections.
Account freezes.
Blocks without explanation.

And all of that — just for a regular card.

With Verum, it’s different.

🚀 Verum Messenger + Verum Finance
For just $50–70 you get:

✔ A virtual card
✔ Instant transfers between users
✔ A modern secure messenger
✔ Apple Pay integration
✔ Contactless payments worldwide
✔ Fast setup without bureaucracy

❌ No European residency permit required
❌ No endless verification checks
❌ No piles of documents

Open it — and use it.

The future of finance and communication is already here.
Verum — when freedom matters more than banking rules.

Technologies

Google races to put Gemini at the center of Android before Apple’s AI reboot

Google is using its latest Android rollout to position Gemini as the AI layer across phones, Chrome, laptops and cars.

Google is using its latest Android rollout to make Gemini less of a chatbot and more of an operating layer across the phone, browser, car and laptop, just weeks before Apple is expected to show its own Gemini-powered Apple Intelligence reboot at WWDC.
Ahead of its Google I/O developer conference next week, the company previewed a number of Android updates, including AI-powered app automation, a smarter version of Chrome on Android, new tools for creators, a redesigned Android Auto experience, and a sweeping set of new security features.
Alphabet is counting on Gemini to help Google compete directly with OpenAI and Anthropic in the market for artificial intelligence models and services, while also serving as the AI backbone across its expansive portfolio of products, including Android. Meanwhile, Gemini is powering part of Apple’s new AI strategy, giving Google a role in the iPhone maker’s reset even as it races to prove its own version of personal AI on the phone is further along.
Sameer Samat, who oversees Google’s Android ecosystem, told CNBC that Google is rebuilding parts of Android around Gemini Intelligence to help users complete everyday tasks more easily.
“We’re transitioning from an operating system to an intelligence system,” he said.
As part of Tuesday’s announcements. Google said Gemini Intelligence will be able to move across apps, understand what’s on the screen and complete tasks that would normally require a user to jump between multiple services. That means Android is moving beyond the traditional assistant model, where users ask a question and get an answer, and acting more like an agent.
For instance, Google says Gemini can pull relevant information from Gmail, build shopping carts and book reservations. Samat gave the example of asking Gemini to look at the guest list for a barbecue, build a menu, add ingredients to an Instacart list and return for approval before checkout.
A big concern surrounding agentic AI involves software taking action on a user’s behalf without permissions. Samat said Gemini will come back to the user before completing a transaction, adding, “the human is always in the loop.”
Four months after announcing its Gemini deal with Google, Apple is under pressure to show a more capable version of Apple Intelligence, which has been a relative laggard on the market. Apple has long framed privacy, hardware integration and control of the user experience as its advantages.
Google’s Android push is designed to show it can bring AI deeper into the device experience while still giving users control over what Gemini can see, where it can act and when it needs confirmation.
The app automation features will roll out in waves, starting with the latest Samsung Galaxy and Google Pixel phones this summer, before expanding across more Android devices, including watches, cars, glasses and laptops later this year.
The company is also redesigning Android Auto around Gemini, turning the car into another major surface for its assistant. Android Auto is in more than 250 million cars, and Google says the new release includes its biggest maps update in a decade and Gemini-powered help with tasks like ordering dinner while driving.
Alphabet’s AI strategy has been embraced by Wall Street, which has pushed the company’s stock price up more than 140% in the past year, compared to Apple’s roughly 40% gain. Investors now want to see how Gemini can become more central to the products people use every day.
WATCH: Alphabet briefly tops Nvidia after report of $200 billion Anthropic cloud deal