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First Week of iPhone 17: What Really Happens Inside an Apple Store Launch

Apple puts on quite a launch show, but it’s hard for Apple to control the story when iPhones release into the wild.

Apple has ways of shaping the narrative around an iPhone launch, but the first week is when we really start to scratch the surface of what it’s like to live with the new models. 

The launch of an iPhone is quite the spectacle, especially at Apple’s flagship New York City store on Fifth Avenue. Apple CEO Tim Cook and a bevy of other top executives gather to cheer on the first customers, take selfies and sign autographs. A slew of photographers gather in a press pen to capture these moments — and some of those moments, like customers holding up newly purchased iPhones, are a little more crafted than others.

In this week’s episode of One More Thing, which you can watch embedded here, I go into the performative nature of the launch day and share a side of the story you don’t typically see on a social media feed. 

Now that anyone can get their hands on an iPhone, Apple loses some of the control of its messaging. Judging by some customer complaints of dings and scratches, the new iPhone has lost some of its launch-week luster

I’ve taken both the iPhone Air and iPhone 17 Pro Max out for a spin for the past week. And as I share in this week’s video, sometimes it takes a little nature walk to connect with what really matters in an iPhone: the camera. 

I also share what I’ve learned from using various iPhone 17 series cases — since you may want one to avoid your own «scratchgate» drama. Oddly enough, my Air with a bumper case saw the most damage so far. Maybe I’m just not cut out to treat phones as fashion items.

If you’re looking for more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.

Technologies

Today’s NYT Mini Crossword Answers for Saturday, Oct. 25

Here are the answers for The New York Times Mini Crossword for Oct. 25.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Need some help with today’s Mini Crossword? It’s the longest one of the week, and some of the answers are tricky. Read on for help. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Sword go-with
Answer: SHIELD

7A clue: Hamburger or Frankfurter, for example
Answer: GERMAN

8A clue: Sticky stuff on bark
Answer: TREESAP

10A clue: Hotel room pricing
Answer: RATE

11A clue: Classic arcade game of hopping between obstacles
Answer: FROGGER

14A clue: The «W» of the W.N.B.A.
Answer: WOMENS

15A clue: Looked after a pup
Answer: DOGSAT

Mini down clues and answers

1D clue: Drill instructor’s rank: Abbr.
Answer: SGT

2D clue: «___ Loss» (#1 album for Drake and 21 Savage)
Answer: HER

3D clue: Fury
Answer: IRE

4D clue: Appears on the scene
Answer: EMERGES

5D clue: Dish layered like this: sheet of noodles, sauce, cheese, repeat
Answer: LASAGNA

6D clue: Genetic screening procedure
Answer: DNATEST

9D clue: «As ___ my last email …»
Answer: PER

11D clue: Subject line abbreviation
Answer: FWD

12D clue: Aussie marsupial, for short
Answer: ROO

13D clue: «No wayyyy!»
Answer: OMG

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Verizon Offers New Internet Plan That Could Cost $25 Per Month

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Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Oct. 25, #397

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Oct. 25, No. 397.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.


Today’s Connections: Sports Edition is a fun one. It helps if you’re familiar with the athletes of the Pacific Northwest. If you’re struggling but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by the Times. It doesn’t show up in the NYT Games app but appears in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: When you get hurt.

Green group hint: Beaver State.

Blue group hint: Not surnames, but…

Purple group hint: Think oxygen.

Answers for today’s Connections: Sports Edition groups

Yellow group: Worn after an injury.

Green group: An Oregon athlete.

Blue group: First names of USWNT players.

Purple group: Air ____.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is worn after an injury. The four answers are brace, cast, sling and splint.

The green words in today’s Connections

The theme is an Oregon athlete. The four answers are Beaver, Duck Thorn and Timber.

The blue words in today’s Connections

The theme is first names of USWNT players. The four answers are Lily, Rose, Sam and Trinity.

The purple words in today’s Connections

The theme is air ____. The four answers are ball, bud, force and hockey.

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