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Everything Announced at Apple Event 2025: iPhone Air, iPhone 17, AirPods Pro 3 and New Apple Watches

Apple’s annual September reveal of its latest mobile devices featured the brand new iPhone Air, AirPods Pro 3 with heart-rate sensing, the iPhone 17 lineup and new Apple Watches.

Each September, Apple’s product release playbook dials up the unveiling of the company’s newest line of iPhones, along with a variety of complementary gadgets. On Tuesday, the company took the wraps off the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches — Series 11 and Ultra 3 — and an upgrade to its 2-year-old AirPods Pro 2 earbuds.

Along with the hardware, Apple is rolling out the new versions of the devices’ respective operating systems, iOS 26 and WatchOS 26, both of which have been in public beta all summer. (The final version of iOS 26 will be available on Monday, Sept. 15.) The new Liquid Glass interface design may even seem routine to you by now. 

Many of the new devices’ capabilities come from new features in their operating systems, and throughout Apple stressed health and fitness as one of the primary drivers. It deemphasized how many of the features’ analysis capabilities — notably most of the new heart-rate sensing and Live Translation in the AirPods Pro 3 — really rely on the iPhone for their heavy lifting.

Given Apple’s struggles with its AI efforts, especially given how much it stressed Apple Intelligence at previous events, the company came as close to downplaying it as it could: There was only the occasional mention of features being driven by AI and the increased neural power in the new A19 Pro processor. And despite no discussion of smart home tech, there was a brief hint in the iPhone Air announcement.

For more in-the-moment commentary, check out ourApple Event live blog.


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iPhone 17 boasts a better screen

The update to Apple’s most mainstream model comes in pastel colors. Notably, the base iPhone 17 now has a ProMotion (120Hz VRR) display, which was formerly only on the Pro models. The screen is larger (6.3 inches) and brighter (up to 3,000 nits) with an improved scratch- and glare-resistant coating. ProMotion has been a much-wanted upgrade; I think there’s probably some dancing going on right now. Inside, it incorporates the A19 chip with a five-core GPU and adds fast charging.

The new front camera has an 18-megapixel square sensor for more flexibility in framing, alongside a larger field of view to enable Center Stage and stabilization. It still has two cameras, though the main camera is bumped to 48 megapixels via Dual Fusion or 24 megapixels as standard. 

It starts at $799 in the US — the 16E remains in the line at $599 — and all the iPhones are available for preorder now. It’s £799 in the UK and AU$1,399 in Australia.

The iPhone Air is thin but powerful

Thin seems to be in for phones this year — at least for manufacturers, since buyers don’t seem to be quite as interested and iPhone buyers even less so. Did anyone ask for a super thin iPhone? But in the continuing absence of a foldable iPhone model, what’s a company to do? Behold the iPhone Air, at 5.6mm thick. 

It has a polished titanium frame and Ceramic Shield on both sides, which makes some people just want to touch it. According to the company, it’s almost entirely battery on the inside, with Apple claiming all-day battery life.

It’s got high-end specs, too: a 6.5-inch ProMotion XDR display and the A19 Pro processor found in the Pro models. The processor incorporates neural accelerators into each GPU core (six of them), bigger caches and more, giving it quite a bit of computing power.

A new N1 chip and C2 modem improve connectivity (Wi-Fi 7, Bluetooth 6) and power conservation. The device has 48-megapixel Fusion and 12-megapixel wide-angle cameras, the Center Stage front camera, and a way to combine front and back cameras live.

It requires all-new accessories, including a MagSafe pack (80 hours) and a thin, translucent case. It starts at $999 (£999, AU$1,799).

iPhone 17 Pro and Pro Max deliver a love letter to videographers

The flagship iPhone Pro models tend to differ only by screen size (now 6.3 and 6.9 inches), and their unique features are made possible by their higher-powered processors, more flexible camera arrays and other component differences over the lower-end models. 

Like the Air, the iPhone 17 Pro uses an A19 Pro processor with updated cooling and thermal management — a vapor chamber — and has a Ceramic Shield back and front. Apple promises 39 hours of video playback.

The cameras are usually the highlight of the Pro, and that remains true: It has an 18-megapixel front Center Stage camera and a triple-camera Fusion Telephoto system, with three 48-megapixel cameras, including a 4x-8x telephoto for a maximum of 200mm equivalent. The phones can capture ProRes Raw and Genlock (to synchronize cameras for video), which should tickle the fancy of pro videographers.

The Pros now come in orange, which isn’t everyone’s favorite, and there’s a new 2TB storage option. They start at $1,099 (£1,099, AU$1,999).

Apple Watch Series 11, Watch SE and Watch Ultra 3 get redesigns

The Apple Watch Series 10 is our Editors’ Choice for smartwatches. The next-generation Watch Series 11 shrinks the thickness, with a more scratch-resistant front glass. It adds 5G support and better power management for up to 12 hours of battery life. A new Flow watch face takes advantage of Liquid Glass visuals. It adds blood pressure tracking (based on blood flow) to find indications of high blood pressure and sleep score from WatchOS 26. Prices start at $399 (£369, AU$679).

There are new bands in new colors, too.

It’s been three years since the last iteration of the Watch SE. Now, we get the Watch SE 3, with the new S10 chip with 5G wireless. It still delivers 18-hour battery life and an always-on display. There’s wrist temperature sensing for ovulation tracking, it gets sleep apnea tracking, sleep score and more. Prices start at $249 (£219, AU$399), and preorders start now.

Apple’s top-of-the-line smartwatch, the Ultra 3, is updated over the Watch Ultra 2 with a wide-angle OLED (smaller bezels mean more display area). Apple has given it emergency-related satellite connectivity, which required a new antenna and receiver. It also comes with increased battery life. Prices start at $799 (£749, AU$1,399).

AirPods Pro 3 upgrade includes live translation

The AirPods Pro 2 version released in 2023 offered only incremental hardware upgrades over the 2022 models (hence the lack of a name change). The AirPods Pro 3 are smaller, with an updated design that introduces foam-ish eartips for better noise isolation and upgraded active noise cancellation, live translation with adaptive ANC for better focus on the speaker, five sizes of ear tips and IP57 water resistance. Fitness enhancements include heart-rate and calorie tracking, among other updates, which come from iOS. Battery life increases to eight hours with ANC and 10 hours with transparency.

The live translation can be somewhat awkward, though, or as CNET’s Macy Meyer puts it, it’s fluent in convenience, not culture. The price hasn’t changed; they still start at $249 (£219, AU$429).

Notable new accessories for the iPhones

The iPhone Air debuts with new accessories. If you want to keep it thin and still have some level of protection, Apple is offering a $39 polycarbonate bumper that wraps around the edges. Aside from drop protection, I know I’d need it simply to keep the slight phone from slipping out of my hands. There is also a traditional $49 clear MagSafe Case along with an opaque Beats-branded polycarbonate case for $45. If for some reason you want to turn your ultrathin phone into a thicker one with longer battery life, you can pick up the $99 MagSafe battery

The redesign of the camera section of the iPhone 17 Pro and Pro Max means it needs a new case design, and in addition to all the newly designed versions of the usual cases Apple introduced a $59 MagSafe case made of a new TechWoven material — colored yarns of recycled polyester woven into a textured material and coated with polyurethane, or PTU. Presumably, it will fare better than the FineWoven cases Apple released with the iPhone 15. 

You can also get a novel (for Apple) $59 Beats Kickstand Case, which looks like the standard polycarb case. The kickstand, though, isn’t a kickstand; it’s a handstrap with a small bit on the end that you can use for standing the case on its side. The kickstand case also comes in a version for the iPhone 17. 

For many of the iPhone cases Apple launched yesterday, the company introduced magnetic attachment points. That makes them compatible with its new $59 Cross-Body Strap. On one hand, I’m not sure I want to trust my $1,200 phone to some magnets or my propensity to walk into walls and doorways. On the other, it’s probably safer than my back pocket.

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WWE 2K25 Jumps From the Top Rope Onto PlayStation Plus in September

Subscribers will also be able to play a turn-based strategy Persona game.

«The American Nightmare» Cody Rhodes, son of one of the greatest pro wrestlers of all time, «The American Dream» Dusty Rhodes, is the current undisputed WWE champion. And PlayStation Plus subscribers can bring Rhodes down a peg or help establish a new wrestling dynasty with the champion beginning on Sept. 16 in WWE 2K25.

PlayStation Plus is Sony’s version of Xbox Game Pass, and it offers subscribers a large and constantly expanding library of games. There are three PlayStation Plus tiers — Essential ($10 a month), Extra ($15 a month) and Premium ($18 a month) — and each gives subscribers access to games. However, only Extra and Premium tier subscribers can access the PlayStation Plus Game Catalog. 

Here are all the games PS Plus Extra and Premium subscribers can access starting on Sept. 16. You can also check out the games all PS Plus subscribers can play in September, including Psychonauts 2.


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WWE 2K25

Take control of your favorite superstar from the men’s and women’s divisions in this knockdown, dragout wrestling game. Become one of over 300 wrestlers from today and years past, like Rhea Ripley and Andre the Giant. This entry in the series also introduces intergender wrestling matches, barricade diving and new brawl environments where you can get over or turn heel.

Persona 5 Tactica

Join the Phantom Thieves in this real-time strategy game set in the Persona universe. You and the group wander into a bizarre realm where people are living under tyrannical oppression, and you cross paths with a revolutionary named Erina. Now you’re in cahoots with the rebels as you try to free an oppressed people and find your way back home.

Other games on PS Plus

Those are a few of the games Sony is bringing to PlayStation Plus, and subscribers can play these games as well starting on Sept. 16.

*Premium subscribers only.

For more on PlayStation Plus, here’s what to know about the service and a rundown of PS Plus Extra and Premium games added in August. You can also check out the latest and upcoming games on Xbox Game Pass and Apple Arcade.

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Technologies

Little Nightmares 3 Hands-On: a Creepy Co-Op Game Arriving Just in Time for Halloween

The sequel adds cooperative play with all the haunting hallmarks of the earlier games.

After about an hour playing Little Nightmares 3, I’d used a person’s bisected halves to solve a puzzle, gotten a high score in a carnival shooting game and escaped the murderous claws of a deranged baby. As a 2-foot-tall youth trying to survive the morbid dangers of one demented area after another with my co-player, I was terrified and delighted.

I’ve only sampled the first two Little Nightmares games, but in my brief preview of Little Nightmares 3, it felt like a refined version of the series’ premise: small protagonists endangered by a large, grim world filled with traps to evade, puzzles to solve and horrid, lethal enemies to outwit. Take the scale of the animated horror movie 9, mix it with the darkest of stop-motion director Henry Selick’s maudlin settings and let players enjoy the haunting ride, room by perilous room.

This time, players aren’t alone. In Little Nightmares 3, developed by Supermassive Games, two players (or one and an AI companion) choose between characters Low (a bird-masked boy with a bow) and Alone (a girl with a jumpsuit and a wrench), who rely on each other and get out of rooms using their unique tools or just good ol’ fashioned teamwork. Sometimes this means pushing a box for the other to jump on, but other obstacles require rather complex puzzle-solving. 

In the game, Low and Alone seek to escape the bleak Nowhere and its roulette of dystopian lands. My preview was limited to one of these areas — Carnevale, a demented circus where our small characters had to sneak under the feet of grotesque, ambling workers (or their corpses, tied up or swinging for the sport of their fellows). When we thought we were safe, possessed puppets sprinted after us until we could team up to knock their wooden heads off and crush them. Being noticed by anyone meant our demise, requiring frantic cooperation amid the anxious stakes of rather gruesome deaths. 

It’s this tension and the dour setting that sets Little Nightmares 3 apart from other co-op games like the more excitable and dynamic Split Fiction released earlier this year, a rollercoaster flipbook of game genres that made for a breathless if not terribly coherent experience. In contrast, the section of Little Nightmares 3 I played unfolded like a series of grim vignettes that rely on its pleasingly goth trappings as much as working together with your friend (or computer teammate) to progress. 

Surviving your little nightmares

While I got only an hour with the game, Little Nightmares 3 seems to iterate on rather than innovate away from its predecessors: Expect more of the same in new, grotesque settings, just with the welcome addition of tightly designed teamwork dynamics. For fans of the series, this is likely a good thing. There’s not much else like Little Nightmares.

The Carnevale stage I played through opened up with rain pelting red-and-white circus tent tops, which I as the masked Low (and someone from Bandai Namco who kindly played as the jumpsuit-wearing Alone) skittered between. Lumbering above us were brutish factory workers seeking escape at the funfair, which very quickly turned sinister as we very shortly saw some hanging tied-up as others took turns beating them like a piñata. We entered one room to find one worker in connected boxes as the subject of a magician’s saw-in-half trick…which was no trick, as we had to separate the halves to climb out of a window. I tried, and failed, to ignore the viscera slopping out of the boxes.

While we hid from the human-size enemies, we had to fight the wooden puppets. Like Geppeto’s most horrid creations, they ambushed us in several rooms, requiring me to knock their heads off with Low’s bow and run away from their decapitated bodies while my teammate rushed forward to crush their heads with Alone’s wrench. 

But most of the rooms are about solving puzzles, which could be as simple as moving a box for my teammate to jump up and pull a switch or figure out how a radio plays into a complex solution. While these quiet moments are a nice break from the tense combat or pursuit, they also give time to appreciate the macabre backgrounds: I ran past one room with a circle of empty tall chairs only to come back a few seconds later to find them filled with puppets, unmoving but watching.

And then there are the really, really tense moments. We moved from the carnival to the adjoining candy factory (apparently where all those brutes work) and up to the offices where the boss works, to find him asleep with the TV droning on in the darkness…and his frankly hideous baby nestled next to him. Naturally, we had to make noise, cranking open a grate, awakening the terrifying spawn who ran after us. After many, many failed escapes, my teammate and I discovered we had to scramble for a hiding place after making it past the grate. 

This was perhaps the most frustrating part of the preview as we panicked looking for a solution to our deadly woes (as opposed to the slow, methodical gameplay earlier) — but that’s part of the tension, especially when adding a teammate to the mix. Ultimately, it was a hard-won lesson in patience. In the next room, a kitchen, the nightmarish baby banged a bowl on the table until the father walked over to a corpse (presumably his worker) and cut out some meat for his ghoulish child to eat.

In my short time with it, Little Nightmares 3 seems like a cooperative spooky storybook for players and their friends (but not couch buddies, sadly — it’s online co-op only) to experience. How much it lives up to previous games in the series, especially as developer Supermassive Games takes more of the reins from the franchise’s original creators Tarsier Games, is anyone’s guess. (Tarsier’s similar spiritual sequel to Little Nightmares, Reanimal, is coming in 2026.) 

But as the air turns crisp and Halloween beckons, it’s the best time of the year for a creepy co-op game like Little Nightmares 3 to land.

Little Nightmares 3 comes out Oct.10, 2025, for PC, PS4, PS5, Xbox One, Xbox Series X/S, Nintendo Switch and Nintendo Switch 2.

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