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Congress Won’t Block State AI Regulations. Here’s What That Means for Consumers

The Senate yanked the plan to halt enforcement of state artificial intelligence laws from the big tax and spending bill at the last minute.

After months of debate, a plan in Congress to block states from regulating artificial intelligence was pulled from the big federal budget bill this week. The proposed 10-year moratorium would have prevented states from enforcing rules and laws on AI if the state accepted federal funding for broadband access.

The issue exposed divides among technology experts and politicians, with some Senate Republicans joining Democrats in opposing the move. The Senate eventually voted 99-1 to remove the proposal from the bill, which also includes the extension of the 2017 federal tax cuts and cuts to services like Medicaid and SNAP. Congressional Republican leaders have said they want to have the measure on President Donald Trump’s desk by July 4.

Tech companies and many Congressional Republicans supported the moratorium, saying it would prevent a «patchwork» of rules and regulations across states and local governments that could hinder the development of AI — especially in the context of competition with China. Critics, including consumer advocates, said states should have a free hand to protect people from potential issues with the fast-growing technology. 

«The Senate came together tonight to say that we can’t just run over good state consumer protection laws,» Sen. Maria Cantwell, a Washington Democrat, said in a statement. «States can fight robocalls, deepfakes and provide safe autonomous vehicle laws. This also allows us to work together nationally to provide a new federal framework on artificial intelligence that accelerates US leadership in AI while still protecting consumers.»

Despite the moratorium being pulled from this bill, the debate over how the government can appropriately balance consumer protection and supporting technology innovation will likely continue. «There have been a lot of discussions at the state level, and I would think that it’s important for us to approach this problem at multiple levels,» said Anjana Susarla, a professor at Michigan State University who studies AI. «We could approach it at the national level. We can approach it at the state level, too. I think we need both.»

Several states have already started regulating AI

The proposed moratorium would have barred states from enforcing any regulation, including those already on the books. The exceptions are rules and laws that make things easier for AI development and those that apply the same standards to non-AI models and systems that do similar things. These kinds of regulations are already starting to pop up. The biggest focus is not in the US, but in Europe, where the European Union has already implemented standards for AI. But states are starting to get in on the action.

Colorado passed a set of consumer protections last year, set to go into effect in 2026. California adopted more than a dozen AI-related laws last year. Other states have laws and regulations that often deal with specific issues such as deepfakes or require AI developers to publish information about their training data. At the local level, some regulations also address potential employment discrimination if AI systems are used in hiring.

«States are all over the map when it comes to what they want to regulate in AI,» said Arsen Kourinian, a partner at the law firm Mayer Brown. So far in 2025, state lawmakers have introduced at least 550 proposals around AI, according to the National Conference of State Legislatures. In the House committee hearing last month, Rep. Jay Obernolte, a Republican from California, signaled a desire to get ahead of more state-level regulation. «We have a limited amount of legislative runway to be able to get that problem solved before the states get too far ahead,» he said.

Read more: AI Essentials: 29 Ways to Make Gen AI Work for You, According to Our Experts

While some states have laws on the books, not all of them have gone into effect or seen any enforcement. That limits the potential short-term impact of a moratorium, said Cobun Zweifel-Keegan, managing director in Washington for IAPP. «There isn’t really any enforcement yet.» 

A moratorium would likely deter state legislators and policymakers from developing and proposing new regulations, Zweifel-Keegan said. «The federal government would become the primary and potentially sole regulator around AI systems,» he said.

What a moratorium on state AI regulation would mean

AI developers have asked for any guardrails placed on their work to be consistent and streamlined. 

«We need, as an industry and as a country, one clear federal standard, whatever it may be,» Alexandr Wang, founder and CEO of the data company Scale AI, told lawmakers during an April hearing. «But we need one, we need clarity as to one federal standard and have preemption to prevent this outcome where you have 50 different standards.»

During a Senate Commerce Committee hearing in May, OpenAI CEO Sam Altman told Sen. Ted Cruz, a Republican from Texas, that an EU-style regulatory system «would be disastrous» for the industry. Altman suggested instead that the industry develop its own standards.

Asked by Sen. Brian Schatz, a Democrat from Hawaii, if industry self-regulation is enough at the moment, Altman said he thought some guardrails would be good, but, «It’s easy for it to go too far. As I have learned more about how the world works, I am more afraid that it could go too far and have really bad consequences.» (Disclosure: Ziff Davis, parent company of CNET, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Not all AI companies are backing a moratorium, however. In a New York Times op-ed, Anthropic CEO Dario Amodei called it «far too blunt an instrument,» saying the federal government should create transparency standards for AI companies instead. «Having this national transparency standard would help not only the public but also Congress understand how the technology is developing, so that lawmakers can decide whether further government action is needed.»

Concerns from companies, both the developers that create AI systems and the «deployers» who use them in interactions with consumers, often stem from fears that states will mandate significant work such as impact assessments or transparency notices before a product is released, Kourinian said. Consumer advocates have said more regulations are needed and hampering the ability of states could hurt the privacy and safety of users.

A moratorium on specific state rules and laws could result in more consumer protection issues being dealt with in court or by state attorneys general, Kourinian said. Existing laws around unfair and deceptive practices that are not specific to AI would still apply. «Time will tell how judges will interpret those issues,» he said.

Susarla said the pervasiveness of AI across industries means states might be able to regulate issues such as privacy and transparency more broadly, without focusing on the technology. But a moratorium on AI regulation could lead to such policies being tied up in lawsuits. «It has to be some kind of balance between ‘we don’t want to stop innovation,’ but on the other hand, we also need to recognize that there can be real consequences,» she said.

Much policy around the governance of AI systems does happen because of those so-called technology-agnostic rules and laws, Zweifel-Keegan said. «It’s worth also remembering that there are a lot of existing laws and there is a potential to make new laws that don’t trigger the moratorium but do apply to AI systems as long as they apply to other systems,» he said.

What’s next for federal AI regulation?

One of the key lawmakers pushing for the removal of the moratorium from the bill was Sen. Marsha Blackburn, a Tennessee Republican. Blackburn said she wanted to make sure states were able to protect children and creators, like the country musicians her state is famous for. «Until Congress passes federally preemptive legislation like the Kids Online Safety Act and an online privacy framework, we can’t block states from standing in the gap to protect vulnerable Americans from harm — including Tennessee creators and precious children,» she said in a statement.

Groups that opposed the preemption of state laws said they hope the next move for Congress is to take steps toward actual regulation of AI, which could make state laws unnecessary. If tech companies «are going to seek federal preemption, they should seek federal preemption along with a federal law that provides rules of the road,» Jason Van Beek, chief government affairs officer at the Future of Life Institute, told me. 

Ben Winters, director of AI and data privacy at the Consumer Federation of America, said Congress could take up the idea of pre-empting state laws again in separate legislation. «Fundamentally, it’s just a bad idea,» he told me. «It doesn’t really necessarily matter if it’s done in the budget process.»

Technologies

Samsung Galaxy Z Fold 7 Specs vs. Google Pixel 9 Pro Fold: How Each Fold Phone Compares

Both Samsung and Google debuted redesigns of their most recent fold phones, and here’s how their specs stack up.

Samsung’s Galaxy Z Fold 7 debuted the biggest redesign the book-style folding phone line has seen thus far. The new phone has a body that’s slim enough to feel like a standard phone when closed and unfolds to reveal an 8-inch display. This reimagining also comes at a higher $2,000 price, making it easily the priciest phone of its category compared with similar offerings like Google’s $1,799 Pixel 9 Pro Fold

Google’s folding phone was also notable for being a redesign over the prior Pixel Fold. This included a 6.3-inch external display that is similar in size to the standard Pixel 9 Pro and unfolds to provide access to its own 8-inch display. The Pixel 9 Pro Fold runs on the Tensor G4 processor, the same as the rest of the Pixel 9 line. However, the 9 Pro Fold does change up its camera setup from the standard 9 Pro, by featuring a 48-megapixel main lens, a 10.5-megapixel ultrawide, a 10.8-megapixel telephoto and 10-megapixel selfie cameras on both the cover and inner screen.

Samsung’s new Fold phone also runs on the same processor as the Galaxy S25 line, featuring Qualcomm’s Snapdragon 8 Elite for Galaxy. It also borrows from the Galaxy S25 Ultra by including a 200-megapixel main camera alongside a 12-megapixel ultrawide, 10-megapixel telephoto and two 10-megapixel selfie cameras across the cover and inner screen. Samsung’s new Fold is about 0.5 inches (1.6 mm) slimmer than the Pixel when closed, and 0.03 inches slimmer when open.

To further compare the Galaxy Z Fold 7 and the Pixel 9 Pro Fold, check out the specs chart below.

Samsung Galaxy Z Fold 7 vs. Google Pixel 9 Pro Fold

Samsung Galaxy Z Fold 7 Google Pixel 9 Pro Fold
Cover display size, tech, resolution, refresh rate 6.5-inch AMOLED, 2,520×1,080p, 1-120Hz refresh rate 6.3-inch OLED; 2,424×1,080 pixels; 60-120 Hz variable refresh rate
Internal display size, tech, resolution, refresh rate 8-inch AMOLED, 2,184×1,968p, 1-120Hz refresh rate 8-inch OLED; 2,152×2,076 pixels, 1-120 Hz variable refresh rate (LTPO)
Pixel density Cover: 422ppi; Internal display: 368ppi Cover: 422 ppi; Internal: 373 ppi
Dimensions (inches) Open: 5.63 x 6.24 x 0.17 in; Closed: 2.87 x 6.24 x 0.35 in Open: 6.1×5.9×0.2 in; Closed: 6.1x3x0.4 in
Dimensions (millimeters) Open: 143.2 x 158.4 x 4.2mm; Closed: 72.8 x 158.4 x 8.9mm Open: 155.2×150.2×5.1 mm; Closed: 155.2×77.1×10.5 mm
Weight (grams, ounces) 215g (7.58 oz) 257g (9.1 oz)
Mobile software Android 16 Android 14
Cameras 200-megapixel (main), 12-megapixel (ultrawide), 10-megapixel (telephoto), 10-megapixel (cover screen, selfie) 48-megapixel (wide), 10.5-megapixel (ultrawide), 10.8-megapixel (5x telephoto)
Internal screen camera 10-megapixel 10-megapixel (inner screen); 10-megapixel (cover screen)
Video capture 8K at 30fps 4K
Processor Qualcomm Snapdragon 8 Elite for Galaxy Tensor G4
RAM/storage 12GB + 256GB, 12GB + 512GB, 16GB + 1TB 16GB + 256GB, 512GB
Expandable storage No None
Battery 4,400 mAh 4,650 mAh
Fingerprint sensor Yes Side
Connector USB-C USB-C
Headphone jack No None
Special features One UI 8, 25W wired charging speed, Qi wireless charging, 2,600-nit peak brightness, Galaxy AI, NFC, Wi-Fi 7, Bluetooth 5.4, IP48 water resistance IPX8 rating, 7 years of OS, security and Pixel Drop updates, Satellite SOS, Wi-Fi 7, ultra wideband chip, Gorilla Glass Victus 2 cover and back glass, cover screen peek brightness 2,700 nits, internal screen peek brightness 2,700 nits, 45W wired fast charging (Charger not included), Qi-certified, free Google VPN, Super Res Zoom, Add Me, Face Unblur, Made You Look, Magic Editor, Magic Eraser, Best Take, Video Boost,
US price starts at $2,000 $1,799 (256GB)
UK price starts at £1,799 Converts to £1,410 (256GB)
Australia price starts at AU$2,899 Converts to AU$2,770 (256GB)

The ‘Color of AI’: Samsung Galaxy S25 Phones Stay Cool in Blue

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Technologies

Trump’s Tariffs Explained as US Inflation Picks Up Steam Once Again

The pause on many tariffs was supposed to end this week, but it didn’t. Despite that, reports still indicate that tariffs have caused a notable recent spike in inflation.

The One Big Beautiful Bill might’ve made it across the finish line, but tariffs still remain the dominant focus of President Donald Trump’s economic agenda. 

After unleashing market chaos on April 2 («Liberation Day») when he unveiled a laundry list of heavy tariffs for countries around the world, they were paused for 90 days after the stock market dramatically tumbled. That 90-day pause was supposed to end this week, but the tariffs have been been extended again through Aug. 1. More recently, the administration hiked tariffs against Canada to 35% and threatened Brazil with a 50% rate, while the US Labor Department announced on Tuesday that consumer prices rose 2.7% in June, the highest spike since February.

Amid the uncertainties and upheavals, Trump has barreled forward with his plans, including doubling the tariffs on steel and aluminum imports and announcing a new plan to increase the rate for China to 55%. He also hyped up a trade deal on July 2 that leaves Vietnam’s import tax rate at a historically high 20%. The sweeping tariff initiative will likely affect your cost of living, which we know from our surveys is something you’re worried about.

That all came after Trump’s push hit its biggest roadblock yet, when the US Court of International Trade ruled late last month that Trump had overstepped his authority when he imposed tariffs. That ruling was stayed, but the fight is likely to head to the Supreme Court. All the while, major US companies like Apple and Walmart have butted heads with the administration over the tariffs and their bluntness about how tariffs will make affording things harder for consumers.

Amid all this noise, you might still be wondering: What exactly are tariffs, and what will they mean for me?

The short answer: Expect to pay more for at least some goods and services. For the long answer, keep reading, and for more, check out CNET’s price tracker for 11 popular and tariff-vulnerable products.

What are tariffs?

Put simply, a tariff is a tax on the cost of importing or exporting goods by a particular country. So, for example, a 60% tariff on Chinese imports would be a 60% tax on the price of importing, say, computer components from China.

Trump has been fixated on imports as the centerpiece of his economic plans, often claiming that the money collected from taxes on imported goods would help finance other parts of his agenda. The US imports $3 trillion worth of goods from other countries annually. 

The president has also shown a fixation on trade deficits, claiming that the US having a trade deficit with any country means that country is ripping the US off. This is a flawed understanding of the matter, many economists have said, since deficits are often a simple case of resource realities: Wealthy nations like the US buy specific things from nations that have them, while those nations in turn may not be wealthy enough to buy much of anything from the US.

While Trump deployed tariffs in his first term, notably against China, he ramped up his plans more significantly for the 2024 campaign, promising 60% tariffs against China and a universal 20% tariff on all imports into the US. 

«Tariffs are the greatest thing ever invented,» Trump said at a campaign stop in Michigan last year. At one point, he called himself «Tariff Man» in a post on Truth Social. 

Who pays the cost of tariffs?

Trump repeatedly claimed, before and immediately after returning to the White House, that the country of origin for an imported good pays the cost of the tariffs and that Americans would not see any price increases from them. However, as economists and fact-checkers stressed, this is not the case.

The companies importing the tariffed goods — American companies or organizations in this case — pay the higher costs. To compensate, companies can raise their prices or absorb the additional costs themselves.

So, who ends up paying the price for tariffs? In the end, usually you, the consumer. For instance, a universal tariff on goods from Canada would increase Canadian lumber prices, which would have the knock-on effect of making construction and home renovations more expensive for US consumers. While it is possible for a company to absorb the costs of tariffs without increasing prices, this is not at all likely, at least for now.

Speaking with CNET, Ryan Reith, vice president of International Data Corporation’s worldwide mobile device tracking programs, explained that price hikes from tariffs, especially on technology and hardware, are inevitable in the short term. He estimated that the full amount imposed on imports by Trump’s tariffs would be passed on to consumers, which he called the «cost pass-through.» Any potential efforts for companies to absorb the new costs themselves would come in the future, once they have a better understanding of the tariffs, if at all.

Which Trump tariffs have gone into effect?

Following Trump’s «Liberation Day» announcements on April 2 and subsequent shifting by the president, the following tariffs are in effect:

  • A 50% tariff on all steel and aluminum imports, doubled from 25% as of June 4.
  • A 30% tariff on all Chinese imports until the new deal touted by Trump takes effect, after which it will purportedly go up to 55%. China being a major focus of Trump’s trade agenda, it has faced a rate notably higher than other countries, peaking at 145% before trade talks commenced.
  • 25% tariffs on imports from Mexico and 35% on those from Canada. This applies only to goods from each country that are not covered under the 2018 USMCA trade agreement brokered during Trump’s first term. The deal covers roughly half of all imports from Canada and about a third of those from Mexico, so the rest are subject to the new tariffs. Energy imports not covered by USMCA will be taxed at only 10%.
  • A 25% tariff on all foreign-made cars and auto parts.
  • A sweeping overall 10% tariff on all imported goods.

For certain countries that Trump said were more responsible for the US trade deficit, Trump imposed what he called «reciprocal» tariffs that exceed the 10% level: 20% for the 27 nations that make up the European Union, 26% for India, 24% for Japan and so on. These were meant to take effect on April 9 but were delayed by 90 days due to historic stock market volatility, and then delayed again to Aug. 1. These rates are subject to change until that new effective date, and some have already been altered: the rate against Japan was upped to 25%, the same as the rate against South Korea; Trump has also threatened a 50% rate against Brazil.

Trump’s claim that these reciprocal tariffs are based on high tariffs imposed against the US by the targeted countries has drawn intense pushback from experts and economists, who have argued that some of these numbers are false or potentially inflated. For example, the above chart says a 39% tariff from the EU, despite its average tariff for US goods being around 3%. Some of the tariffs are against places that are not countries but tiny territories of other nations. The Heard and McDonald Islands, for example, are uninhabited. We’ll dig into the confusion around these calculations below.

Notably, that minimum 10% tariff will not be on top of those steel, aluminum and auto tariffs. Canada and Mexico were also spared from the 10% minimum additional tariff imposed on all countries the US trades with.

On April 11, the administration said smartphones, laptops and other consumer electronics, along with flat panel displays, memory chips and semiconductors, were exempt from reciprocal tariffs. But it wasn’t clear whether that would remain the case or whether such products might face different fees later.

How were the Trump reciprocal tariffs calculated?

The numbers released by the Trump administration for its barrage of «reciprocal» tariffs led to widespread confusion among experts. Trump’s own claim that these new rates were derived by halving the tariffs already imposed against the US by certain countries was widely disputed, with critics noting that some of the numbers listed for certain countries were much higher than the actual rates and some countries had tariff rates listed despite not specifically having tariffs against the US at all.

In a post to X that spread fast across social media, finance journalist James Surowiecki said that the new reciprocal rates appeared to have been reached by taking the trade deficit the US has with each country and dividing it by the amount the country exports to the US. This, he explained, consistently produced the reciprocal tariff percentages revealed by the White House across the board.

«What extraordinary nonsense this is,» Surowiecki wrote about the finding.

The White House later attempted to debunk this idea, releasing what it claimed was the real formula, though it was quickly determined that this formula was arguably just a more complex version of the one Surowiecki deduced.

What will the Trump tariffs do to prices?

In short: Prices are almost certainly going up, if not now, then eventually. That is, if the products even make it to US shelves at all, as some tariffs will simply be too high for companies to bother dealing with.

While the effects of a lot of tariffs might not be felt straight away, some potential real-world examples have already emerged. Microsoft has increased prices across the board for its Xbox gaming brand, with its flagship Xbox Series X console jumping 20% from $500 to $600. Kent International, one of the main suppliers of bicycles to Walmart, announced that it would be stopping imports from China, which account for 90% of its stock.

Speaking about Trump’s tariff plans just before they were announced, White House trade adviser Peter Navarro said that they would generate $6 trillion in revenue over the next decade. Given that tariffs are most often paid by consumers, CNN characterized this as potentially «the largest tax hike in US history.» Estimates from the Yale Budget Lab, cited by Axios, predict that Trump’s new tariffs will cause a 2.3% increase in inflation throughout 2025. This translates to about a $3,800 increase in expenses for the average American household.

Reith, the IDC analyst, told CNET that Chinese-based tech companies, like PC makers Acer, Asus and Lenovo, have «100% exposure» to these import taxes, with products like phones and computers the most likely to take a hit. He also said that the companies best positioned to weather the tariff impacts are those that have moved some of their operations out of China to places like India, Thailand and Vietnam, singling out the likes of Apple, Dell and HP. Samsung, based in South Korea, is also likely to avoid the full force of Trump’s tariffs. 

In an effort to minimize its tariff vulnerability, Apple has begun to move the production of goods for the US market from China to India.

Will tariffs affect prices immediately?

In the short term — the first days or weeks after a tariff takes effect — maybe not. There are still a lot of products in the US imported pre-tariffs and on store shelves, meaning the businesses don’t need a price hike to recoup import taxes. Once new products need to be brought in from overseas, that’s when you’ll see prices start to climb because of tariffs or you’ll see them become unavailable. 

That uncertainty has made consumers anxious. CNET’s survey revealed that about 38% of shoppers feel pressured to make certain purchases before tariffs make them more expensive. About 10% say they have already made certain purchases in hopes of getting them in before the price hikes, while 27% said they have delayed purchases for products that cost more than $500. Generally, this worry is the most acute concerning smartphones, laptops and home appliances.

Mark Cuban, the billionaire businessman and Trump critic, voiced concerns about when to buy certain things in a post on Bluesky just after Trump’s «Liberation Day» announcements. In it, he suggested that consumers might want to stock up on certain items before tariff inflation hits.

«It’s not a bad idea to go to the local Walmart or big box retailer and buy lots of consumables now,» Cuban wrote. «From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if it’s made in the USA, they will jack up the price and blame it on tariffs.»

CNET’s Money team recommends that before you make any purchase, especially a high-ticket item, be sure that the expenditure fits within your budget and your spending plans. Buying something you can’t afford now because it might be less affordable later can be burdensome, to say the least.

What is the goal of the White House tariff plan?

The typical goal behind tariffs is to discourage consumers and businesses from buying the tariffed, foreign-sourced goods and encourage them to buy domestically produced goods instead. When implemented in the right way, tariffs are generally seen as a useful way to protect domestic industries. 

One of the stated intentions for Trump’s tariffs is along those lines: to restore American manufacturing and production. However, the White House also says it’s negotiating with numerous countries looking for tariff exemptions, and some officials have also floated the idea that the tariffs will help finance Trump’s tax cuts.

Those things are often contradictory: If manufacturing moves to the US or if a bunch of countries are exempt from tariffs, then tariffs aren’t actually being collected and can’t be used to finance anything. This and many other points have led a lot of economists to allege that Trump’s plans are misguided. 

As for returning — or «reshoring» — manufacturing in the US, tariffs are a better tool for protecting industries that already exist because importers can fall back on them right away. Building up the factories and plants needed for this in the US could take years, leaving Americans to suffer under higher prices in the interim. 

That problem is worsened by the fact that the materials needed to build those factories will also be tariffed, making the costs of «reshoring» production in the US too heavy for companies to stomach. These issues, and the general instability of American economic policies under Trump, are part of why experts warn that Trump’s tariffs could have the opposite effect: keeping manufacturing out of the US and leaving consumers stuck with inflated prices. Any factories that do get built in the US because of tariffs also have a high chance of being automated, canceling out a lot of job creation potential. To give you one real-world example of this: When warning customers of future price hikes, toy maker Mattel also noted that it had no plans to move manufacturing to the US.

Trump has reportedly been fixated on the notion that Apple’s iPhone — the most popular smartphone in the US market — can be manufactured entirely in the US. This has been broadly dismissed by experts, for a lot of the same reasons mentioned above, but also because an American-made iPhone could cost upward of $3,500. One report from 404 Media dubbed the idea «a pure fantasy.» The overall sophistication and breadth of China’s manufacturing sector have also been cited, with CEO Tim Cook stating in 2017 that the US lacks the number of tooling engineers to make its products.

For more, see how tariffs might raise the prices of Apple products and find some expert tips for saving money.

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A US-Only TikTok Could Be Coming. What We Know So Far About the Replacement App

Development of a new app to replace the current version of TikTok for US users is reportedly in the works right now.

A US-only version of the TikTok mobile app is being developed by the vertical video social media network’s owner ByteDance. It will replace the current version of TikTok being used in the US ahead of a September deadline for the Chinese company to divest ownership, according to a report this week by The Information.

The new app is codenamed «M2» and would launch on Sept. 5. Users in the US would be required to switch from the existing app to the new one, the report said, citing anonymous sources. US President Donald Trump recently extended a deadline for the owner to sell its US-based TikTok assets by Sept. 17. 

Earlier this month, Trump said he found a buyer for the company, which he called a group of «very, very wealthy people.»

The administration has continued to extend deadlines for TikTok to remain operational since January when it was shut down for less than 24 hours. The company reportedly has 170 million users in the US. 

A representative for TikTok did not respond to a request for comment.

According to The Information, the reason for the new app version is also due to an Apple App Store restriction that does not allow multiple versions of an app for different regions to appear in the same listing. 

What a new TikTok app would mean for you

If the report is accurate, it would mean that at the very least, anybody who uses the TikTok mobile app would eventually be required to migrate to a new US-centric version.

But there’s likely to be a lengthy grace period, according to The Information’s sources: the old app may not disappear completely until March 2026, giving TikTok users six months to make the transition.

Still, it could be disruptive for those whose business or brand relies on the platform. «Anytime there is a migration or a major feature revamp on any network, it certainly creates work and worry,» said Jennie Smythe, an author and founder and CEO of Girlilla Marketing, which has worked with clients including Willie Nelson, Terry Crews and Iliza Shlesinger.

«There are concerns that audiences will also make the move and if the migration will be worth the effort,» Smythe told CNET in an email. «The bigger concern besides the migration are the features and data that will be available to us in the creator economy as well as the audience restrictions (i.e. is our content/audience also restricted to US only?).»

It’s unclear if the new app would include any other major changes or improvements over the existing app or if it would restrict or filter viewing content from other regions in ways that differ from the current version.

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