Technologies
Tariff Impacts Are Real: These 13 Companies Have Confirmed Price Hikes
More and more companies are confirming price hikes as President Trump’s tariffs are poised to take effect — most recently, a popular smart lighting brand.
In many cases and for many products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans haven’t hit yet — but they could soon, unless the 90-day pause on some rates is extended. Still, numerous companies have already hiked prices or said that they’ll increase in the near-future — including, most recently, a popular and CNET-approved brand of smart lights.
The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.
This truth has begun to sink in for a lot of Americans. About 38% of consumers feel pressured to make certain purchases before tariffs cause their price to go up, according to a recent survey conducted by CNET. About 10% of respondents said they’d already made certain purchases in hopes of avoiding future price hikes, while 27% said they’d delayed purchases of products costing more than $500. Overall, these concerns about prices were felt the most around popular tech pieces such as smartphones, laptops and home appliances.
To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.
Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.
One item you won’t find on this list yet? The original Nintendo Switch, which will see a currently unspecified price hike on Aug. 1, but only in Canada for the time being. If that increase makes its way south of the border, we’ll let you know.
Best Buy
Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.
e.l.f.
Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.
«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»
Macy’s
Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.
Mattel
Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.
Nikon
Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.
«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»
Philips Hue
Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»
«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained.
Ralph Lauren
Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.
Shein and Temu
Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.
The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.
Subaru
Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.
As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.
«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.
Stanley Black & Decker
In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.
Volvo
The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.
Walmart
The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.
For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.
Technologies
Tinder Users Must Start Logging In With Their Faces, Starting Nationwide
The social app now has new US requirements including face identification to help quell longstanding problems with catfishing and more.

US Tinder users will find a new feature when they open up the dating app starting Wednesday: A mandatory Face Check on their phones will be required before they can log into their profiles.
The Face Check step will begin with a new request to record a video of your face, a more casual version of setting up Apple’s Face ID login. Tinder will then run checks comparing your face data to your current profile pics and automatically create a small face badge for your profile. We already know how it works, because Tinder has already launched the feature in Canada and California before the full US rollout.
The technology, powered by FaceTec, will keep biometric data of the user’s face in encrypted form but discard the scanning video for privacy. Tinder will be able to use the face data to detect duplicate accounts, in an effort to cut down on fake profiles and identity theft.
Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.
Tinder’s facial recognition rollout is also made to prevent catfishing, or people pretending to be someone else on Tinder to scam or blackmail them. But that also points to a deeper problem on the rise in dating apps — a growing number of bots, many controlled by AI, are designed to glean personal information or fool users into scammy subscriptions, among other problems.
Tinder’s working against these bots on several fronts, including this Face Check push as well as ID Check, which requires a government-issued ID and other types of photo verification.
The dating app also recently released a feature in June to enable double-dating with your friends, which Tinder reports is especially popular with Gen Z users. If you’re worried about the latest hazards on Tinder, we have guide to safety practices.
A representative for Tinder did not immediately respond to a request for comment.
Technologies
Today’s NYT Mini Crossword Answers for Thursday, Oct. 23
Here are the answers for The New York Times Mini Crossword for Oct. 23.
Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.
Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.
If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.
Read more: Tips and Tricks for Solving The New York Times Mini Crossword
Let’s get to those Mini Crossword clues and answers.
Mini across clues and answers
1A clue: Like some weather, memories and I.P.A.s
Answer: HAZY
5A clue: Statement that’s self-evidently true
Answer: AXIOM
7A clue: Civic automaker
Answer: HONDA
8A clue: What fear leads to, as Yoda told a young Anakin
Answer: ANGER
9A clue: Foxlike
Answer: SLY
Mini down clues and answers
1D clue: Verbal «lol»
Answer: HAHA
2D clue: Brain signal transmitter
Answer: AXON
3D clue: Hits with a witty comeback
Answer: ZINGS
4D clue: Sing at the top of a mountain, maybe
Answer: YODEL
6D clue: Name of the famous «Queen of Scots»
Answer: MARY
Technologies
Today’s NYT Strands Hints, Answers and Help for Oct. 23 #599
Here are hints and answers for the NYT Strands puzzle for Oct. 23, No. 599.
Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.
Today’s NYT Strands puzzle might be Halloween-themed, as the answers are all rather dangerous. Some of them are a bit tough to unscramble, so if you need hints and answers, read on.
I go into depth about the rules for Strands in this story.
If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.
Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far
Hint for today’s Strands puzzle
Today’s Strands theme is: Please don’t eat me!
If that doesn’t help you, here’s a clue: Remember Mr. Yuk?
Clue words to unlock in-game hints
Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:
- POND, NOON, NODE, BALE, SOCK, LOVE, LOCK, MOCK, LEER, REEL, GLOVE, DAIS, LEAN, LEAD, REEL
Answers for today’s Strands puzzle
These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:
- AZALEA, HEMLOCK, FOXGLOVE, OLEANDER, BELLADONNA
Today’s Strands spangram
Today’s Strands spangram is POISONOUS. To find it, look for the P that is the first letter on the far left of the top row, and wind down and across.
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