Apple will release multiple head-mounted AR and VR products in 2027, with an upgraded Vision Pro headset dropping later this year, according to a report from respected analyst Ming-Chi Kuo of TF International Securities on Monday.

There are three Vision series products currently in development along with four pairs of smart glasses. A Ray-Ban Meta-style smart product will see 3-5 million shipments in 2027. Apple expects to ship out more than 10 million AR/VR products in 2027, suggesting the company sees this as the next major consumer tech category.

Later this year, however, Apple will release the Vision Pro M5 Version, which will see an upgrade from Apple’s M2 chip. 

In 2027, Apple will release a lighter Vision Air that’ll feature a 40% reduction in weight and will be powered by the latest iPhone processor. A second-generation Vision Pro is slated for 2028 with a brand new and «significantly lighter» design at a lower price. On the smart glasses end, a mass market displayless pair of frames will see a 2027 release. For those wanting an XR experience, extended reality glasses with a built-in see-through color display will come out in 2028 and those will feature AI connectivity. 

Apple didn’t immediately respond to a request for comment.

Smart glasses market continues to grow

The global smart glasses market was valued at $1.93 billion in 2024 and is projected to rise to $8.26 billion by 2030, according to Grand View Research. It’s why many players in Big Tech are jumping in on creating the next generation of wearable technology. 

Meta, along with its Ray-Ban and Oakley-branded smart glasses, has shown off its Orion prototype, featuring a transparent display that can project information on the lens. 

Earlier this year, Google unveiled Android XR, its new AR and VR platform, along with glasses made in collaboration with Qualcomm and Samsung. Chipmaker Nvidia is also working on AI models to help the smart glasses experience. 

In this race, Meta has the most to gain since it doesn’t own a phone or computing platform and is largely beholden to rule changes from Apple, Microsoft and Google. However, gaining a footing in the AR and VR space could allow it to own both a hardware and software stack in smart glasses market. 

But Apple has massive brand loyalty, and entrance into this space would be a major threat to Meta’s current market dominance. At the moment, the Ray-Ban Meta glasses have sold two million units and its Quest VR headset have also pushed 20 million units.

Summary:

• The Samsung Galaxy S25 and S25 Ultra are packed with new AI-powered camera
  features.
• The Scene Optimizer feature will automatically adjust settings like exposure and contrast to optimise for different scenes and lighting conditions.
• Editing tools like Object Eraser and Generative Edit
  let users remove, move, or resize elements in photos
  with just a tap.
• Super HDR enhances dynamic range, delivering richer detail and truer color in both stills and previews.
• AI-driven search
  capabilities make it easier to find photos and get pro-quality results without navigating complex menus or learning new skills.

If you’ve ever missed a perfect photo
op because you were fussing with settings, you’re the kind of photographer Galaxy S25 is built for. In Samsung’s
latest flagship device, the brand embeds intelligent enhancements throughout the camera experience—from photo capture to editing and sorting.

What’s so compelling about these Galaxy AI* updates is that they don’t require you to watch hours of tutorials to master—they just work. The S25 marks a step forward for the way AI quietly works in the background to elevate your photography, without you needing to do anything special.

Here’s how Galaxy AI helps make great photos happen automatically.

Smarter settings in real time

One of the most low-key powerful features of the S25 is Scene Optimizer, which uses AI to identify what you’re shooting—landscapes, food, people, pets—and automatically fine-tune settings like exposure, contrast, and saturation to make it looks its best. Simply enable the feature in the camera app settings to turn it on indefinitely.

Thanks to AI, the S25 also produces more balanced photos in tricky lighting scenarios. For instance, in low light, Samsung’s Nightography feature reduces noise while preserving sharpness
and color. (Results may vary depending on lighting, subject, and shooting conditions.) In broad daylight, the device’s built-in Galaxy AI compensates for harsh contrast and reflective surfaces.

That means the S25 can adapt instantly to your environment, making quick decisions that improve image quality without slowing you down. Shooting your dinner in a dim restaurant? When you turn on Scene Optimizer in your settings, Galaxy S25 kicks in to enhance brightness without making it look like a flash went off. Snapping a mountain range in peak sun? The S25 will naturally balance the sky and landscape so neither gets washed out. No toggling between modes, no extra effort—just a well-adjusted shot, ready to send to your friends or post online.

Take a clean shot, every time, with Object Eraser and Generative Edit

We’ve all had great shots ruined by a stranger walking into the frame
—or a power line cutting across an otherwise pristine skyline. The Galaxy S25‘s Object Eraser handles those intrusions with ease.

Powered by advanced AI and Samsung’s ProVisual Engine, users can simply tap on an object they want removed, and the phone fills in the background. In seconds, the tool recreates patterns, textures, and lighting to make it look like the offending object was never there.

Generative Edit, the broader suite of AI tools included on the S25, also lets users move or resize elements in their photos—for instance, you can reposition a subject for better framing, or scale down a distracting element in the background. The AI fills in any gaps for a seamless final result.

Super HDR for richer detail in every pic

Dynamic range is one of the toughest things for smartphone cameras to get right. Bright skies and dark shadows often lead to blown-out highlights or murky details. Super HDR on the S25 addresses this common problem by capturing multiple exposures nearly simultaneously, and blending them with AI to preserve detail across the full tonal range.

Super HDR doesn’t apply solely to stills in the camera app; it also enhances preview and playback in the Gallery. It even extends to social media apps like Instagram, so what you share is more representative of what you actually shot.

Better and more intuitive search

The Galaxy S25 also makes it easier to find the photos you’ve already taken without spending half an hour in a conversation-interrupting endless scroll. Thanks to Galaxy AI-enhanced search in the Gallery app, you can now type natural queries like «dog playing fetch» or «spring break at the beach,» and the phone will parse both visual elements and metadata to surface exactly what you’re looking for. 

AI that’s there when you need it—and invisible when you don’t

One of the best parts about Galaxy AI is that it doesn’t require a learning curve. Even if it’s your first-ever Samsung device, you can pick up the phone and just start using it. Most of the photography tools activate automatically or appear at the precise time you need them with minimal interruption. 

You don’t need to fiddle with menus or sliders; the phone quietly does the heavy lifting. Behind the scenes, the device’s AI is making thousands of tiny decisions—tweaking exposure by fractions, choosing the right tone curves, sharpening only where it helps—in mere milliseconds.

Whether you’re taking, editing, or sharing a photo, Galaxy AI helps eliminate the friction between your vision and the final result. You don’t have to overthink it—the S25 helps you get a great shot, then gets out of the way.

It flips, it folds, it’s anything but expected: the Galaxy Foldable is coming.

*Samsung account login is required for certain AI features.