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Tariff Impacts Are Real: I Found 13 Companies With Official Price Hikes

A popular brand of smart lights is among the latest products to suffer an official price hike in the wake of Trump’s tariffs.

In a lot of ways and for a lot of products in the US, the biggest impacts of President Donald Trump’s aggressive tariff plans are still a ways off in the near future. Still, numerous companies have already hiked prices or said that they will be increased in the near future — including, most recently, a popular and CNET-approved brand of smart lights.

The fact of the matter is that tariffs — a tax placed on the importing of certain products into a country — will ultimately cause prices to go up, with Walmart characterizing these eventual price hikes as «inevitable» during its earnings call last month. Given Trump’s push to place historically high tariffs on goods from almost every country in the world, you can also expect these price hikes to hit a huge variety of products.

This truth has begun to sink in for a lot of Americans, if a recent survey conducted by CNET is anything to go by. According to the results, about 38% of consumers feel pressured to make certain purchases before tariffs cause them to go up in price. About 10% said that they had already made certain purchases out of the hope that they’ll avoid a future price hike, and 27% said they had delayed purchases for products that cost more than $500. Overall, these concerns about prices were felt the most around popular tech pieces like smartphones, laptops and home appliances.

To help you keep score, I’ve put together a list of all the companies that have either confirmed or warned of price hikes due to Trump’s tariffs. As other companies make such announcements, you can expect new names to be added here.

Continue on for all those details, and for more, find out why it’s best if you wait on buying a new iPhone.

Best Buy

Without getting into specifics, Best Buy CEO Corie Barry told the Wall Street Journal late last month that it has already raised prices on certain products as part of its response to the tariffs.

e.l.f.

Known as an affordable option in the beauty world, e.l.f. announced in late May that it would be implementing a $1 price hike across its product line in response to the tariffs. CEO Tarang Amin claimed that the reaction from customers was positive, on account of the company’s transparency.

«We’re not trying to pull anything over on anyone,» Amin told Fortune. «This is exactly what we’re facing, and they understand.»

Macy’s

Speaking to CNBC in late May, Macy’s CEO Tony Spring said that price hikes will be implemented on some products due to tariffs, while also emphasizing that other tactics — like discontinuing certain products altogether — will also be a response to rising costs.

Mattel

Known for brands like Barbie and Hot Wheels, Mattel sounded the alarm over likely price increases during an early May earnings call. While it’s unclear how much the toymaker’s prices have increased since then, the company told investors that it would be, «where necessary, taking pricing action in its US business,» or to put it plainly, raising prices for consumers to mitigate the impact of tariffs.

Nikon

Camera-maker Nikon will introduce price hikes in response to Trump’s tariffs, effective June 23. This move will only target lenses and accessories the company makes and sells, so the cameras themselves are safe for now.

«We will be carefully monitoring any tariff developments and may adjust pricing as necessary to reflect the evolving market conditions,» a statement from Nikon explained. «We wish to thank our customers for their understanding and know that we are taking every possible step to minimize the impact on our community.»

Philips Hue

Parent company Signify announced that prices for its popular and highly regarded Philips Hue brand of smart lights will see price hikes effective July 1. The company also confirmed that this decision was made «as a direct result of tariffs.»

«Signify reserves the right to modify prices based on new or additional tariffs becoming effective in the future,» the company’s official statement explained

Ralph Lauren

Sales at the luxury goods retailer Ralph Lauren have apparently remained steady amid recent uncertainty, but the company is still forging ahead with a plan to combat tariff impacts by raising prices more than it had already intended to, according to the Wall Street Journal.

Shein and Temu

Trump’s tariffs have made a notable target of China, hitting the country with a 30% rate only after initially hiking it all the way to 145%. Online retailers like Shein and Temu rely on direct shipments from markets like China in order to offer the rock-bottom prices that made them famous, so it’s little surprise now that they’ve had to raise prices.

The Trump administration has furthered the issues faced by these companies by doing away with a rule known as the «de minimus» exception, which used to exclude smaller purchases under $800 from import taxes. With that rule gone, Trump’s China tariffs will now apply to both bulk orders of industrial building materials and those shoes you’ve been looking to buy from Shein.

Subaru

Subaru has hiked prices across almost its entire line. The increase ranged from $750 to $2,055, depending on the model, with only the EV Solterra avoiding any change.

As has become a trend with some companies, Subaru avoided attributing the price hikes to Trump’s tariffs, citing only the common refrain of «market conditions.» Trump has notably disparaged companies that explicitly lay the blame for price hikes on his policies.

«The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Subaru pricing is not based on the country of origin of its products,» a Subaru spokesperson said in a statement to Car & Driver.

Stanley Black & Decker

In an earnings report published April 30, toolmaker Stanley Black & Decker addressed «Price Actions in Response to US Tariffs,» stating that it had «implemented an initial price increase in April and notified our customers that further price action is required,» and was also looking into ways to shift its supply lines to minimize the impact of tariffs.

Volvo

The price impact of tariffs at Swedish automaker Volvo are confined, for now, to just one model: the electric EX30. Initially it was set to start at $34,950 in the US — a competitive price for an EV — but tariffs targeted at imported cars forced the company to raise the price to $46,195, a 32% bump.

Walmart

The biggest grocery chain in the US, Walmart is perhaps the most prominent company yet to announce imminent price hikes due to Trump’s tariffs. During the company’s earnings call in May, CEO Doug McMillan said price hikes would begin by the end of May and impact things like food, electronics and toys.

For more, see why buying refurbished tech helps you dodge tariffs and helps the planet.

Technologies

Today’s NYT Strands Hints, Answers and Help for Aug. 20 #535

Here are hints and answers for the NYT Strands puzzle for Aug. 20, No. 535.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.


Today’s NYT Strands puzzle is a tough one. It helps to know a little something about different currencies, but there was one on there that was completely new to me. If you need hints and answers for today’s Strands puzzle, read on.

I go into depth about the rules for Strands in this story. 

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Mint condition

If that doesn’t help you, here’s a clue: We’re in the money!

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

  • GULP, GLOB, LORE, DOLL, DOLE, DOLED, ROPE, ROPER, WALL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

  • EURO, PESO, DOLLAR, POUND, RAND, RUPEE, KWANZA

Today’s Strands spangram

Today’s Strands spangram is  GLOBALCURRENCY. To find it, look for the G that’s four letters to the right on the very top row, and wind down.

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Technologies

Today’s NYT Mini Crossword Answers for Wednesday, Aug. 20

Here are the answers for The New York Times Mini Crossword for Aug. 20.

Looking for the most recent Mini Crossword answer? Click here for today’s Mini Crossword hints, as well as our daily answers and hints for The New York Times Wordle, Strands, Connections and Connections: Sports Edition puzzles.


Today’s NYT Mini Crossword has a few challenging clues (4-Down threw me off), but it’s mostly OK. Need some help with today’s Mini Crossword? Read on. And if you could use some hints and guidance for daily solving, check out our Mini Crossword tips.

If you’re looking for today’s Wordle, Connections, Connections: Sports Edition and Strands answers, you can visit CNET’s NYT puzzle hints page.

Read more: Tips and Tricks for Solving The New York Times Mini Crossword

Let’s get to those Mini Crossword clues and answers.

Mini across clues and answers

1A clue: Something worn by an infant or marathon runner
Answer: BIB

4A clue: Diversion on a long flight
Answer: MOVIE

6A clue: Phobos and Deimos, for Mars
Answer: MOONS

7A clue: Join highway traffic
Answer: MERGE

8A clue: Coloring for a camp shirt
Answer: DYE

Mini down clues and answers

1D clue: Loudly voiced one’s disapproval
Answer: BOOED

2D clue: Material in walrus tusks
Answer: IVORY

3D clue: Experience four seasons in one day, say?
Answer: BINGE

4D clue: «Delicious!»
Answer: MMM

5D clue: Opposite of WNW
Answer: ESE

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Technologies

See Six Planets Line Up in the Upcoming Planet Parade Tonight

Mark your calendar so you can catch Mercury, Venus, Jupiter, Saturn, Neptune and Uranus in the sky at the same time.

Fresh off the excitement of the Perseids meteor shower is a chance to see six planets lined up in the sky at once. These events, colloquially known as planet parades, only occur about once or twice a year, with the most recent one in February showing off all seven planets in our solar system at once. The next one will feature six of our closest celestial neighbors, and the event starts on Tuesday. 

The six planets sharing the sky will be Mercury, Venus, Jupiter, Saturn, Neptune and Uranus. Mars will technically be there at the beginning of the night, but it dips below the horizon right after sunset, so it won’t be visible when all of the others are. Of those, Mercury, Venus and Jupiter will be visible to the naked eye, while the others will require high-powered binoculars or, preferably, a telescope. 

Even though they’re spread out across the eastern and southern skies, the planets pair up with this one, making many of them pretty easy to find if you know what to look for. From east to west, here’s where each one will be. 

  • Mercury — Eastern sky near the Cancer constellation. It’ll pop over the horizon just before sunrise, so you’ll have limited time to view it before the sun comes up and obfuscates it. 
  • Venus — At the lower tip of the Gemini constellation in the eastern sky, a couple of hours before sunrise. 
  • Jupiter — Will be near Venus, also in the Gemini constellation. It rises about an hour before Venus does. 
  • Uranus — Will be near the upper tip of Taurus, rising after midnight. This one will require some magnification. If you see Pleiades, a cluster of stars at the upper tip of Taurus, you’ve gone too far upward.
  • Saturn and Neptune — These two are right next to each other and will be sitting between the Pisces and Cetus constellations in the southern skies. Neptune will be closer to Pisces while Saturn will be closer to Cetus. 

Since it takes a long time for planets to move through the night sky, Aug. 20 is the starting point, and it’ll run through the rest of the month. Once September hits, Mercury will be too close to the sun, which will obscure it. From that point, there will be a five-planet parade for a while until Venus sinks below the horizon in early October. So, in all, you’ll have a chance to see at least five planets for over a month. 

Will the planet parade be visible from my region?

Yes. We double checked Stellarium’s sky map from a variety of locations across the country, and everything above will be applicable everywhere in the continental US. Per Starwalk, the parade will also be visible in other parts of the world after the following dates for about the same amount of time (one to two weeks). 

  • Abu Dhabi — Aug. 9
  • Athens, Beijing, Berlin, Tokyo and London — Aug. 10
  • Mumbai and Hong Kong — Aug. 11
  • Reykjavik, São Paulo and Sydney — Aug. 12

The planets will move based on date, though. The above locations are where they’ll be around Aug. 20, but if you’re looking a week or so later, they’ll be in the same general area, but will shift to a slightly different part of the sky. 

Will I need any special equipment?

Yes. Neptune and Uranus, especially, will require some sort of magnification to see. We recommend a telescope, but high-powered binoculars may work if the sky is dark enough. Saturn is also difficult to see without magnification, so you’ll want it for that too. Jupiter, Venus, and Mercury should be visible on their own with the naked eye. 

We also recommend taking a trip out to the country, as light pollution from suburbs and cities can make it even more difficult to see Neptune and Uranus. The moon will be out as well, which may make Venus, Jupiter, and Mercury harder to see. Other factors like weather may also make it more difficult to see all of them. If you’re lucky, you may see a few shooting stars at the tail end of Perseids as well.

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