Technologies

Meta Wants AI to Handle Every Part of Ad Creation. Here’s What That Means

This move can impact all Instagram and Facebook subscribers and the future of the global advertising industry.

Meta is diving even deeper into artificial intelligence. According to an exclusive Wall Street Journal report released Monday, the company behind Facebook and Instagram is developing AI systems that could eventually fully automate the process of creating and buying ads on those popular sites. This means no human copywriters, designers or media buyers will be involved.

It’s a controversial move that could shake up the $600 billion global ad industry. The announcement also raises fresh questions about creativity, accuracy and the future of marketing jobs.

A representative for Meta did not immediately respond to a request for comment.

Read more: What Is Meta AI? Everything to Know About the Tech Giant’s AI Tools

How would this work?

Seemingly, Meta’s end goal is to create a system that lets businesses simply explain their product or marketing ideas, alongside a budgeting goal, to the AI-driven ad tools and then the machine takes over from there. That means AI generates ad copy, visuals, targeting strategies and even media placement decisions, all without human intervention.

In the short term, this would start with AI making suggestions or streamlining parts of the ad process. But over time, Meta reportedly wants AI to be capable of managing entire campaigns on its own, from start to finish.

Meta’s spokesperson told the Journal that advertisers would remain «in control» of their campaigns, but the broader vision paints a future where AI is the creative director, media planner and performance analyst all in one.

Meta is all in on AI

AI is central to Meta’s long-term strategy. CEO Mark Zuckerberg has called AI the company’s «single largest investment area,» and with competitors like Google and Amazon also building AI-powered ad systems, Meta is racing to claim its stake in the game.

This also aligns with Meta’s broader ambitions to weave AI across its platforms. Meta has already integrated its Meta AI chatbot across Instagram, Facebook, Messenger and WhatsApp, explored creating AI avatars on Instagram, and worked generative AI tools into its apps, so automating advertising is just one more piece of a much larger puzzle.

Read more: How to Opt Out of Instagram and Facebook Using Your Posts for AI

Can anyone benefit from this move?

The effort builds on Meta’s existing suite of AI-powered ad tools, like Advantage+ and generative tools introduced in 2023. Those features already allow marketers to automatically create image backgrounds, write copy variations and test ad formats. What’s coming next could push those tools into full autonomy.

According to Meta, this isn’t just about improving efficiency, it’s about scale. Meta claims small businesses would be the key beneficiary of this AI approach, especially those lacking the time or resources to hire marketing teams. The idea is that AI can level the playing field between small businesses and multi-million dollar companies.

«In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account and then we just do the rest for them,» Zuckerberg said during Meta’s annual shareholder meeting last week.

While Zuckerberg is calling this «a redefinition of the category of advertising,» critics are already raising concerns.

Mainly, media and ethics experts warn that fully automating ad creation could open the door to misinformation, biased targeting and further erosion of accountability in digital advertising. AI isn’t immune to mistakes or manipulation, and can be used to spread harmful messaging, such as AI-generated deepfakes.

Read more: Trump Signs Bill Banning Deepfakes, Nonconsensual Images

What can this mean for advertising agencies and jobs?

Critics are not just concerned with the accuracy for AI-driven ads, they’re also worried about the future of traditional ad agencies and marketing jobs.

Meta claims that its focus on AI-driven ads is not intended to wipe out ad companies and their employees. Alex Schultz, the chief marketing officer and vice-president of analytics at Meta, has said these AI systems are meant to assist ad agencies and he doubled down on the claim that this will be an asset to small and medium-sized businesses.

«We believe in the future of agencies,» Schultz wrote in a recent LinkedIn post. «We believe AI will enable agencies and advertisers to focus precious time and resources on the creativity that matters. While we think there will ultimately be more automation in marketing, the role that agencies play is going to become ever more important through their ability to plan, execute and measure across platforms.»

What can this mean for Instagram and Facebook users?

If you’re a business owner, marketer or even just a regular social media user, you’re going to feel the ripple effects. You can expect to see more ads that were built by AI machines and possibly tailored to your interests in ways that feel more personal, even if no human ever touched them.

Technologies

Today’s NYT Strands Hints, Answers and Help for Oct. 23 #599

Here are hints and answers for the NYT Strands puzzle for Oct. 23, No. 599.

Looking for the most recent Strands answer? Click here for our daily Strands hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle, Connections and Connections: Sports Edition puzzles.

Today’s NYT Strands puzzle might be Halloween-themed, as the answers are all rather dangerous. Some of them are a bit tough to unscramble, so if you need hints and answers, read on.

I go into depth about the rules for Strands in this story.

If you’re looking for today’s Wordle, Connections and Mini Crossword answers, you can visit CNET’s NYT puzzle hints page.

Read more: NYT Connections Turns 1: These Are the 5 Toughest Puzzles So Far

Hint for today’s Strands puzzle

Today’s Strands theme is: Please don’t eat me!

If that doesn’t help you, here’s a clue: Remember Mr. Yuk?

Clue words to unlock in-game hints

Your goal is to find hidden words that fit the puzzle’s theme. If you’re stuck, find any words you can. Every time you find three words of four letters or more, Strands will reveal one of the theme words. These are the words I used to get those hints but any words of four or more letters that you find will work:

POND, NOON, NODE, BALE, SOCK, LOVE, LOCK, MOCK, LEER, REEL, GLOVE, DAIS, LEAN, LEAD, REEL

Answers for today’s Strands puzzle

These are the answers that tie into the theme. The goal of the puzzle is to find them all, including the spangram, a theme word that reaches from one side of the puzzle to the other. When you have all of them (I originally thought there were always eight but learned that the number can vary), every letter on the board will be used. Here are the nonspangram answers:

AZALEA, HEMLOCK, FOXGLOVE, OLEANDER, BELLADONNA

Today’s Strands spangram

Today’s Strands spangram is POISONOUS. To find it, look for the P that is the first letter on the far left of the top row, and wind down and across.

Technologies

Today’s NYT Connections: Sports Edition Hints and Answers for Oct. 23, #395

Here are hints and the answers for the NYT Connections: Sports Edition puzzle for Oct. 23, No. 395.

Looking for the most recent regular Connections answers? Click here for today’s Connections hints, as well as our daily answers and hints for The New York Times Mini Crossword, Wordle and Strands puzzles.

Today’s Connections: Sports Edition has one of those crazy purple categories, where you wonder if anyone saw the connection, or if people just put that grouping together because only those four words were left. If you’re struggling but still want to solve it, read on for hints and the answers.

Connections: Sports Edition is published by The Athletic, the subscription-based sports journalism site owned by The Times. It doesn’t show up in the NYT Games app but appears in The Athletic’s own app. Or you can play it for free online.

Read more: NYT Connections: Sports Edition Puzzle Comes Out of Beta

Hints for today’s Connections: Sports Edition groups

Here are four hints for the groupings in today’s Connections: Sports Edition puzzle, ranked from the easiest yellow group to the tough (and sometimes bizarre) purple group.

Yellow group hint: Fan noise.

Green group hint: Strategies for hoops.

Blue group hint: Minor league.

Purple group hint: Look for a connection to hoops.

Answers for today’s Connections: Sports Edition groups

Yellow group: Sounds from the crowd.

Green group: Basketball offenses.

Blue group: Triple-A baseball teams.

Purple group: Ends with a basketball stat.

Read more: Wordle Cheat Sheet: Here Are the Most Popular Letters Used in English Words

What are today’s Connections: Sports Edition answers?

The yellow words in today’s Connections

The theme is sounds from the crowd. The four answers are boo, cheer, clap and whistle.

The green words in today’s Connections

The theme is basketball offenses. The four answers are motion, pick and roll, Princeton and triangle.

The blue words in today’s Connections

The theme is triple-A baseball teams. The four answers are Aces, Jumbo Shrimp, Sounds and Storm Chasers.

The purple words in today’s Connections

The theme is ends with a basketball stat. The four answers are afoul, bassist, counterpoint and sunblock.

Technologies

Amazon’s Delivery Drivers Will Soon Wear AI Smart Glasses to Work

The goal is to streamline the delivery process while keeping drivers safe.

Amazon announced on Wednesday that it is developing new AI-powered smart glasses to simplify the delivery experience for its drivers. CNET smart glasses expert Scott Stein mentioned this wearable rollout last month, and now the plan is in its final testing stages.

The goal is to simplify package delivery by reducing the need for drivers to look at their phones, the label on the package they’re delivering and their surroundings to find the correct address.

Don’t miss any of our unbiased tech content and lab-based reviews. Add CNET as a preferred Google source.

A heads-up display will activate as soon as the driver parks, pointing out potential hazards and tasks that must be completed. From there, drivers can locate and scan packages, follow turn-by-turn directions and snap a photograph to prove delivery completion without needing to take out their phone.

The company is testing the glasses in select North American markets.

Watch: See our Instagram post with a video showing the glasses

A representative for Amazon didn’t immediately respond to a request for comment.

To fight battery drain, the glasses pair with a controller attached to the employee’s delivery vest, allowing them to replace depleted batteries and access operational controls. The glasses will support an employee’s eyeglass prescription. An emergency button will be within reach to ensure the driver’s safety.

Amazon is already planning future versions of the glasses, which will feature «real-time defect detection,» notifying the driver if a package was delivered to the incorrect address. They plan to add features to the glasses to detect if pets are in the yard and adjust to low light.