Technologies
Who the Heck Is Gonna Pay $250 for Google AI Ultra?
Google’s pricey new AI subscription seems to be aimed at people who want to generate a ton of video or code.

Want Google’s biggest and best AI features? A new plan has them all, but with a steep price tag.
Read more: Everything We Learned at Google I/O. AI Mode in Chrome, Gemini Live, XR Glasses and Much More
Google rolled out AI Ultra Tuesday at its annual I/O developers conference, and the new top-tier model features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.
For all of that, you’ll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering half off the first three months). Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.
The difference between the two plans centers mainly on the usage limits for AI tools and access to bleeding-edge technology. Google AI Ultra has much higher limits, meaning if you’re making a ton of videos or using Gemini a ton, you might need the pricier option. «It’s for the trailblazers, the pioneers, those of you who want cutting-edge AI from Google,» Josh Woodward, the company’s vice president for Google Labs and Gemini, said during Tuesday’s announcement.
Here’s what’s included in the new Google AI plans.
What’s in the Google AI Ultra plan?
The biggest component of Google AI Ultra is a maxed-out version of the company’s Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company’s newest reasoning model, Deep Think in Gemini 2.5 pro. You’ll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you’re on.
AI Ultra features access to Flow, Google’s new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.
Other features included in AI Ultra aren’t necessarily AI-specific: You’ll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage. It’s only available in the US for now.
While AI Ultra’s $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI’s Pro plan gives you the best of ChatGPT for $200 per month. Anthropic’s Max plan starts at $100 per month for top Claude features.
What’s in Google AI Pro?
The company’s current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow’s filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.
Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It’s already available free for students in the US.
Who is Google AI Ultra for?
You don’t need to drop $250 a month on AI if you’re just dabbling around with chatbots or making an image or two occasionally. Google’s AI Pro plan likely has everything you’ll need at a much better price.
What about the bundlers who want a lot of storage space? The non-AI features of AI Ultra are pretty cool, but are they worth $250 a month? First there’s YouTube Premium, which only costs $14 a month on its own. You can pair that with Google AI pro for just $34 a month. (And if you want to use a different AI service, even a top-level plan from OpenAI or Anthropic would keep your total below $250.) As for the 30TB of storage, that’s harder to replace. Apple’s iCloud offers 12TB for $60 a month while Dropbox offers 15TB starting at $24 per month.
The distinction really is the usage limits and the cutting-edge features. Google representatives told me that AI Ultra is best for people like filmmakers, developers and creatives who are going to generate a lot of content using AI. If you want to use generative AI to produce a lot of video content or longform video content, you’ll need the highest usage limits you can get. And with all of those files, you might actually need that 30TB of storage.
Even if you’re not using AI to produce a ton of content, you may be interested in AI Ultra if you absolutely must have access to the new features as soon as they roll out. AI Ultra will get early access to things like Google’s Project Mariner agentic research tool and the new Deep Think feature in Gemini.
But if the price tag for the biggest and best subscription plan is giving you sticker shock, don’t worry. AI Pro still comes with plenty of features.
Technologies
My Favorite Smartwatch Is Only $99 Today at Walmart Ahead of Memorial Day
The Galaxy Watch 4 smartwatch may not be the newest, but at $99, it’s basically a steal.
My phone pings constantly from where it’s plugged in across the room. But I’ve got my Galaxy Watch 4 on my wrist, so I can check to see who’s pinging me, which app the notifications are from, and whether it’s important enough to merit my standing up and walking the dozen or so steps to unplug my phone and look, or just respond on my smartwatch (or swipe the notification away).
Smartwatches are becoming more an more an essential tech item, but most people don’t need the latest and greatest version to get what they need out of it. One of the best ways to buy a thoughtful tech gift without spending too much money? Choose a previous version of a current device, especially if the earlier model offers everything they need. So if you’re searching for a cool gift for someone (or yourself), might I suggest my favorite smartwatch, the Samsung Galaxy Watch 4? Thanks to Walmart’s Memorial Day deals — its answer to Amazon’s Memorial Day Sale — the 40mm Samsung Galaxy Watch 4 is only $99 right now.
SMARTWATCH DEALS OF THE WEEK
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$210 (save $90)
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$200 (save $50)
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$510 (save $140)
Why I love the Samsung Galaxy Watch 4
Sure, it’s not the latest model of the Samsung Watch. That would be the Galaxy Watch 7 or Galaxy Watch Ultra. But it still has all the main features, including ECG, blood pressure monitoring, sleep monitoring, Google integration for most things and Samsung Health.
I’m not a fitness fanatic, so I don’t need all the latest tracking features or even the improved battery life and bigger screen size of the Watch 7, which has a list price of $300, but is going for just $209 right now if you do want the upgrade. The Galaxy Watch 4 has the fitness tracking I need without being overly complex. (Though it has advanced workout tracking for six modes including running, rowing and swimming, if you like those auto-detected tracking features.) For everyday use, I can check all my notifications and respond, take hands-free calls, track sleep and skip between songs when listening in Spotify. Oh, and check the time.
If you’re looking for a wearable, it’s the one I’d recommend checking out before looking into the latest version of the Galaxy Watch series. One caveat: Some people have complained that their battery is depleting quickly lately. Samsung has advice on how to run a diagnostic on your watch and remedy the issue.
Why the Galaxy Watch 4 makes a fun gift
The Galaxy Watch 4 isn’t going to be a gift you give to the tech enthusiast in your family, or an Apple fan, but it’s perfect for anyone who wants a smartwatch but doesn’t want all the bells and whistles on offer, or someone who doesn’t know what they want in a smartwatch at all. For more, here are our other favorite smartwatches. If you’re looking to gift someone a new phone, CNET has rounded up the best deals on the Samsung Galaxy S25.
Technologies
The Best Sony Wireless Earbuds We Tested Are on Sale for $102 Off for Memorial Day
The Sony WF-1000XM5 wireless earbuds impressed us with their sound quality and noise-canceling performance. Grab them while this Memorial Day sale lasts.
Memorial Day weekend is practically here, and the sales are already piling in. Plenty of retailers have kicked off their Memorial Day sales, including many people’s online shopping go-to, Amazon. We spotted a deep discount on our favorite Sony wireless earbuds on Amazon. The Sony WF-1000XM5 wireless earbuds are currently just $198. This is a discount of 34%, and saves you $102. The discount applies to all color options too, so you can pick which one you like best.
The Sony WF-1000XM5 wireless earbuds sit at the top of CNET’s list of the best wireless earbuds for 2025. They offer true noise cancellation, so you can focus on your favorite audio. They’re equipped with an AI algorithm that blocks out distractions whenever you’re making phone calls, so you won’t miss calls from loved ones or colleagues when you’re on the go. Need to take these earbuds on a long trip? Their battery lasts 8 hours on a single charge, and up to 24 when you take your charging case with you.
Hey, did you know? CNET Deals texts are free, easy and save you money.
These earbuds are equipped with Bluetooth for easy pairing, but they also work with Alexa for added voice control options. Even better, they’re made with recyclable materials, so you can be confident that you’re making a more environmentally-friendly purchase than some alternatives.
HEADPHONE DEALS OF THE WEEK
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$200 (save $151)
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$229 (save $120)
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$298 (save $102)
Why this deal matters
These Sony earbuds offer premium features and normally come with a premium price tag to match. We haven’t seen these earbuds drop down to this price since the holiday season last year. They were discounted a little during Amazon’s Big Spring Sale, but not all the way down to this low price. This Memorial Day deal can end at any time, so don’t wait too long if you’re interested in saving over $100 on these Sony earbuds.
Technologies
Signal Will Black Out Windows Recall Screenshots to Preserve Privacy
It’s a whole different kind of dark mode for the paparazzi-like AI feature in Windows 11.
The privacy-minded Signal messaging service is putting a blindfold on the prying eyes of the newly returned Windows Recall, Microsoft’s AI-powered feature that will take a screenshot of whatever you’re doing on your computer every few seconds to give your PC the «photographic memory» you never asked for.
In a blog post Wednesday, Signal announced a new «screen security» feature for its Windows 11 app so that said screenshots will appear as a black screen when it tries to snap what you’re doing, much like what happens if you try to take a screenshot of DRM content from Netflix and the like.
Last year, Microsoft pulled Recall from new Copilot Plus PCs in response to backlash over security and privacy concerns, which continued to plague it in the ensuing months as Microsoft worked through revisions.
Neither Signal nor Microsoft immediately responded to a request for comment.
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