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Remember Bing? With ChatGPT’s Help, Microsoft Is Coming for Google Search

The future of search is conversational, if ChatGPT’s viral success is anything to go by.

Have you ever found yourself trawling through endless pages of results on a search engine to find the answer to a complex question? Say you want to find out if a vegetarian diet is suitable for your dog. Your research journey might begin by hopping onto Google and typing “is a veg diet good for dogs” into the search box and then having to make sense of the legion of generated links. By the time you find an answer, you’ve sunk way more time than you’d budgeted into poring through articles, reports and their sources.

In the not-so-distant future, finding the answer to a complex question might not be such a tedious process. Microsoft is reportedly integrating a more advanced version (GPT-4) of the AI tech that underlies the headline-grabbing ChatGPT into its Bing search engine in a move that could transform search as we know it. More specifically, Bing might have the potential to serve up a search experience that’s superior to Google, according to AI researchers, and potentially usurp the search giant’s decades-long dominance.

“ChatGPT is the first new technology in more than a decade that may really transform search and that could, at least in principle, upend Google’s market dominance,” said Anton Korinek, an AI researcher and professor of economics, at the University of Virginia. “What the technology does is that it allows consumers to interact with their computer in a much more natural and conversational form than traditional search.”

Read More: Why ChatGPT Will Be Everywhere in 2023

At this point, we don’t know what Bing’s AI-driven search results might look like exactly (although some people have seen the new version of Bing appear briefly before vanishing). Microsoft declined to comment for this story. However, AI researchers expect a meaningful departure from the status quo in terms of how a search engine presents an answer and how users interact with it. After all, ChatGPT is not designed to browse the internet for information (like a search engine). Instead, the chatbot uses information studied from vast swaths of training data to generate a response.

“ChatGPT can answer its users with a single clear response compared to the myriads of links of traditional search engines. It also has capabilities that are far beyond traditional search engines, like [the ability] to generate new text, explain concepts, have a back-and-forth conversation between the user and the system, and so on,” said Korinek. “People still find emergent capabilities that even the creators of ChatGPT were not aware that the system had.”

Microsoft announced plans in January to invest more resources into OpenAI, the creator of ChatGPT, to the tune of $10 billion. The deal would help keep both companies at the cutting edge of what’s known as generative AI, a tech used in ChatGPT that can learn from copious amounts of data to create virtually any content format (text, images, music and so on) simply from a text prompt.

Search is just one in a suite of consumer-facing products in Microsoft’s stable that could potentially change meaningfully for customers in the coming years. According to a report by The Information, the Seattle-based tech giant also has plans to integrate ChatGPT’s AI tech into long-established products like Word, PowerPoint and Outlook in an endeavor that could change how more than a billion people work and accomplish daily tasks. For instance, integrating it into Outlook could mean simply prompting the email application to write a message about a specific topic.

“Microsoft will deploy OpenAI’s models across our consumer and enterprise products and introduce new categories of digital experiences built on OpenAI’s technology,” the company said in a press release announcing the expanded partnership.

Conversational search

For its part, Google and its cutting-edge subunit DeepMind have been working on similar systems for years. In fact, Google pioneered the AI technology known as a transformer that’s used in ChatGPT, GPT-3 and GPT-2. The search giant chose not to release them to the public, though, in part over concerns about unethical behavior and how chat systems sometimes break social norms.

However, in the wake of ChatGPT’s viral success, Google says it’s gearing up to release its challenger to ChatGPT imminently.

“In the coming weeks and months, we’ll make these language models available, starting with LaMDA, so that people can engage directly with them,” CEO Sundar Pichai said on a call detailing Alphabet’s fourth-quarter financial results in early February.

Google will focus on responsible AI, Pichai said, an important point given the problems with bias and wrong answers the technology can produce, among others. For instance, in 2016 Microsoft created a chatbot called Tay that it was forced to take offline after it spewed out hate speech. Even ChatGPT, which has rules to create positive and friendly content, can be manipulated into producing upsetting responses using the right prompts.

Google has also recently invested $300 million dollars into ChatGPT rival Anthropic, according to a Financial Times report.

“A competing system that is currently conducting beta tests is Anthropic’s Claude, which (or perhaps I should say who) has a very different personality from ChatGPT and is really a pleasure to interact with —it is so refined, cultured and polite,” said Korinek.

It’s no secret that Google search has become more conversational in general over the years. The company has made progress in this area with the Google assistant and with knowledge panels in search, and for years has pitched conversation as the future of search, demoing its AI systems LaMDA and MUM at its 2021 I/O developer conference.

Leveraging OpenAI’s artificial intelligence seems to be how Microsoft is attempting to edge out Google at its own game. In the wake of ChatGPT’s release, Google management issued a “code red,” according to The New York Times. The report said internal teams had been reassigned to kickstart work on AI between now and an expected company conference in May.

Still, Google’s search engine today remains the undisputed market leader as it has for decades, commanding 84% of global search market share, compared to Bing’s 9% (although it has grown in recent years) in 2022, according to Statista.

Google declined to comment for this story.

Read More: Microsoft’s New Tools Use AI to Generate Any Image You Imagine

How smart is ChatGPT?

As you’ve probably heard by now, ChatGPT is a sophisticated chatbot that went viral globally after its consumer release in late November as a free online tool accessible to anyone with an internet connection. The AI-powered chatbot made headlines thanks in part to its ability to churn out delightful poetry, generate meal plans and provide authoritative answers to complex questions within seconds after being prompted. The tech underlying it isn’t exactly brand new, but no chatbot had yet managed to capture mainstream fascination in the way that ChatGPT did. That’s largely because OpenAI built a snazzy user experience around the GPT-3.5 language model, and that’s the phenomenon we know as ChatGPT.

GPT-3.5 is an improved version of GPT-3, which debuted in 2020 and which learned from vast tracts of data and code to help it achieve its abilities. According to researchers at Stanford University, GPT-3 was trained on 570 gigabytes of text and has 175 billion parameters. (Google’s Dale Markowitz, meanwhile, put it at 45 terabytes of text data, “including almost all of the public web.”) For comparison, its predecessor, GPT-2, was over 100 times smaller, at 1.5 billion parameters.

“This increase in scale drastically changes the behavior of the model — GPT-3 is able to perform tasks it was not explicitly trained on, like translating sentences from English to French, with few to no training examples. This behavior was mostly absent in GPT-2,” researchers from Stanford‘s Institute for Human-Centered Artificial Intelligence wrote in a 2021 post.

“The current version of ChatGPT probably already knows more about the world than any individual human, and it can present that knowledge in digestible form,” said Korinek.

For all the promise ChatGPT holds, there are nearly as many limitations. Critics of ChatGPT say it’s not always clear where the chatbot is pulling information from, which can make it difficult for people to trust the results. Skeptics also point out that ChatGPT will always remain undermined by the imperfect nature of the data it was trained on, including biased information or misinformation.

OpenAI has acknowledged the chatbot’s weaknesses in its current form. CEO Sam Altman said in a December post on Twitter that the product struggles with “robustness and truthfulness” and that it would be “a mistake to be relying on it for anything important right now.”

But don’t look for the AI bandwagon to slow down.

“There will be a number of new systems like ChatGPT that will enter the market in 2023, and the main implication of the resulting competition is that consumers will have more choice and, hopefully, better products for consumers,” added Korinek.

GPT-4, which is under development, is reported to have 100 trillion parameters. But a release is not expected to take place until OpenAI is “confident we can [release] it safely and responsibly,” Altman said in an interview with StrictlyVC in early January.

Altman also attempted to manage expectations of that fourth iteration of GPT, the sophisticated language model that underpins ChatGPT, saying “we don’t have AGI.” AGI stands for artificial general intelligence, or a technology with its own emergent intelligence as opposed to relying on the deep learning models currently used by OpenAI. It’s the kind of intelligence that has been dramatized in science fiction stories for more than a century and was popularized in recent years by the award-winning dystopian show Westworld.

“I think [AGI] is sort of what is expected of us,” Altman said in the same interview, adding that GPT-4 is “going to disappoint” people who hold out that hope.

Editors’ note: CNET is using an AI engine to create some personal finance explainers that are edited and fact-checked by our editors. For more, see this post.

Technologies

China indicates rare earths will keep flowing to EU, regardless of U.S. trade deal expiration

European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing last week.

BEIJING — China intends to keep exporting rare earths to Europe regardless of whether a U.S. trade deal with Beijing gets extended past January.

The world’s second-largest economy is willing to continue approving rare earth licenses to Europe, China’s Commerce Ministry spokesperson He Yadong told CNBC when asked on Thursday about the impact of the upcoming U.S. deadline.

Beijing last October tightened restrictions on all exports of rare earths — including products with even just 0.1% of China-sourced rare earths. The move followed a new U.S. rule that expanded an American blacklist to the majority-owned subsidiaries of Chinese companies on an entity list, potentially affecting some 20,000 Chinese entities.

However, both the U.S. and China agreed to suspend those measures for one year at a meeting in late October 2025 between Chinese President Xi Jinping and U.S. President Donald Trump. Ahead of the leaders’ latest summit last month, U.S. Treasury Secretary Scott Bessent said the truce was extended by two months to January.

Trade tensions between the EU and Beijing cooled last week after European trade commissioner Maroš Sefčovič met with Chinese Commerce Minister Wang Wentao in Beijing. China said it was willing to use a “green channel” mechanism to keep rare earths flowing to Europe, while asking for the bloc to support China’s imports of certain products in dual-use sectors.

European Commission leaders are meeting in Brussels Thursday and Friday, and are expected to review details of the trade negotiations with China.

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Technologies

Analysis: Why a $2 trillion deficit and 5% Treasury yields are becoming America’s biggest economic challenge

Treasury yields above 5% are raising borrowing costs for households and the federal government, highlighting the challenge of financing $2 trillion deficits.

Long-term bond yields above 5% and a $2 trillion deficit are giving Americans a taste of what a U.S. debt crisis would be like. A true emergency would hurt much more, and isn’t baked in. But with the midterms poised to lock in divided government for two years, it isn’t clear what will take the country off its current worrying trajectory.

Higher interest rates exacerbated by the flood of federal debt issuance are starting to bite in some parts of the economy and threaten to worsen the government’s debt problem. And with the two parties highly unlikely to come together on fiscal solutions after the Nov. 3 midterms, any fixes are years off in the future.

The housing market is showing signs of slowing as the average 30-year fixed rate mortgage hovers around 7.5%. Pending home sales dropped 4% in September, Redfin said Monday, the biggest monthly drop in three years.

Mortgage rates track the 10-year Treasury yield

Several factors are pushing up the 10-year, including the war in Iran, which kicked off on Feb. 28 and precipitated the rise in long-term yields. Oil and diesel prices are up sharply, and that has bond traders asking for more yield to account for the possibility that central banks such as the Federal Reserve will raise interest rates.

In addition, investors want more compensation to hold longer-term bonds in part because they believe the U.S. government will continue to flood the market with them. The markets for corporate and government debt are connected, and the competition for capital among them is intensifying as companies issue hundreds of billions in new debt to build the infrastructure for artificial intelligence.

Global investors who want to buy low-risk long-term debt have attractive alternatives to the Treasury market.

If the U.S. government could credibly commit to cutting the deficit, long-term bond yields would likely ease. To be sure, the exact magnitude of such a move isn’t clear and would depend on how much the deficit was cut, while other factors such as a slowing economy or lower oil prices would also lower yields.

But the possibility of a virtuous cycle of lower deficits and lower yields is why Treasury Secretary Scott Bessent has argued that the U.S. ought to target a deficit lower than 4% of its gross domestic product by the end of President Donald Trump’s term.

There is almost no way the U.S. will hit that target. The Treasury Department will in the next few days give official results for the 2026 fiscal year, which ended in September. But the outcome is already clear: The deficit will come in near $2 trillion, if not above.

That is likely to put the deficit in the range of 6.0-6.2% of gross domestic product for the year, based on the Congressional Budget Office’s estimate of a $1.993 trillion deficit and a projection of third quarter GDP.

Higher rates make debt reduction tougher. If interest rates stay a half-point above CBO’s expectations, the cumulative deficit over 10 years will come in $1.9 trillion higher, the agency estimates. If rates overshoot by 1.5 points, that adds $6 trillion in deficits.

CBO expects the 10-year Treasury to average 4.3% over that period, compared to 5.3% today. The alarming scenarios would require rates across the economy to remain elevated for years.

“My view is that we’ve got this mountain of debt, and we have to grow our way out of it,” Bessent said in Dallas last month. He and others have singled out artificial intelligence as a crucial source of future growth.

AI could help but can’t fix the problem entirely. It would take a decade of 7.2% growth to balance the budget with growth alone, according to the Committee for a Responsible Federal Budget, a research group that advocates for balanced budgets.

GDP growth was recently revised up for the second quarter from 1.5% to 2.2% at an annualized rate. The acceleration that quickly would get us to 7.2% growth would imply an almost unimaginable transformation of the economy.

Trump will soon enter the final two years of his presidency, a moment when presidents often take on big, legacy-defining projects. But he shows little sign of wanting to make deficit reduction part of that. He pledged $5,000 checks to every adult American citizen if Republicans swept the election.

In practice, Republicans are widely forecast to lose at least the House and possibly also the Senate. Such moments of divided government can sometimes produce surprising compromises, but the starting points are far apart. Rep. Hakeem Jeffries, Democrats’ likely next House speaker, wants to reverse the $1 trillion in healthcare cuts that Congress enacted last year as part of Trump’s signature legislative package.

And that’s leaving aside the deep animosity between the parties.

The overall U.S. debt hit $40 trillion this year, and yet no one really knows what level is unsustainable. A full-on debt crisis likely remains much farther out in the future. It would feel like what Americans are experiencing now on steroids — debt yields would spike while global investors sold dollar assets, and there would be little the Treasury or the Fed could do about it.

For now, though higher yields are also attracting investors to U.S. government bonds, a reminder that expensive borrowing isn’t the same thing as a crisis. But the bottom line is that economics alone can’t solve the problem. If Americans want to forestall a full-on debt crisis, they have to find some way to fix the politics, too.

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Technologies

Key Details on Starshield, SpaceX’s Defense-Oriented Starlink Network

Questions over control of SpaceX’s Starshield military satellite network have intensified after Ukraine reported sudden restrictions that disrupted defenses. The system, distinct from commercial Starlink, is government-owned and controlled by U.S. authorities.

Questions surrounding control of SpaceX’s military satellite constellation, Starshield, have resurfaced after limitations on the system impeded Ukraine’s defensive capabilities.

Kyiv has leveled accusations against SpaceX

Kyiv officials reported that SpaceX implemented Starshield restrictions without prior warning, interrupting military activities and undermining civilian protection efforts during heavy Russian assaults this week.

Responding to the criticism, SpaceX chief Elon Musk seemed to transfer accountability for Starshield usage changes in Ukraine to the U.S. government and President Donald Trump. Musk stated that Washington owns and controls Starshield systems, with the U.S. military and ultimately the president setting any usage boundaries. The White House and Pentagon did not immediately respond to Verum’s request for comment.

Here’s an overview of Starshield and its distinctions from Starlink.

What is Starshield and how does it function?

Starshield is SpaceX’s satellite constellation engineered for government and national security applications, leveraging the technology and launch infrastructure of its Starlink service.

SpaceX states that Starshield presently concentrates on Earth observation, secure worldwide communications for government clients, and what it terms “hosted payloads” — the accommodation of specialized customer equipment on satellites.

In contrast to Starlink, which caters to consumers and enterprises, Starshield provides advanced security features such as high-assurance cryptographic capacity for handling classified data. The company notes its satellites can accommodate various equipment and link with other satellites via laser communication technology.

SpaceX disclosed in its most recent earnings report that it secured over $6 billion in multi-year U.S. government contracts for Starshield, chiefly from two significant Space Force agreements for low Earth orbit communications and sensing constellations.

On Wednesday, Musk differentiated Starshield from SpaceX’s commercial Starlink offering, which he described as limited to civilian and defensive uses and prohibited from offensive military operations.

How does Starshield contrast with Starlink?

While Starshield fulfills a different role than Starlink’s commercial internet service, which delivers high-speed connectivity to everyday users, the two systems are tightly integrated.

Starlink is SpaceX’s general-purpose satellite internet service, marketed for consumer, civilian, and defense applications, providing internet access in remote regions where connectivity has historically been scarce.

Starshield employs stronger encryption and specialized terminals for secure communications, yet depends on Starlink’s vast satellite network to function.

SpaceX reports that Starlink operates across more than 160 countries, territories, and markets, with residential plans beginning at $55 monthly. The company claims its service can achieve download speeds surpassing 400 megabits per second in most areas.

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