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T-Mobile Layoffs Hit Retail Staff

The company is refocusing on more retail store formats.

T-Mobile has reportedly laid off a number of employees as the carrier shifts its retail strategy. Company workers have been impacted by the retail move and have been told about their options and next steps.

The carrier declined to offer specifics on the scope and scale of the layoffs, but Wave7 Research analyst Jeff Moore told Light Reading they could amount to about 600 employees. Moore said the layoffs are mostly among territorial retail managers and retail dealers.

This would reflect the greater retail strategy change that Jon Freier, president of T-Mobile’s consumer group, outlined in a blog post Thursday. The carrier is moving away from one-size-fits-all stores and expanding to four kinds of retail formats: showrooms for events and product launches, broad-service «Experience stores,» smaller company-owned stores stocked with «top products,» and the Metro-branded «Express stores» aimed at the prepaid market .

«Is brick-and-mortar retail dead? Here’s what I think: Yes, the way we’ve known it is dead,» Freier said in the post.

On Thursday, early reports noticed by Nwida said T-Mobile and Metro by T-Mobile territory managers were being laid off. They were reportedly offered the option to apply for their old jobs, which would have new titles.

T-Mobile has gone through waves of layoffs in recent years. Hundreds of jobs in the carrier’s small business sales unit were reportedly cut in June 2020 as part of streamlining following finalization of T-Mobile’s $26.5 billion merger with Sprint. Absorbing the other carrier led to later rounds of layoffs, in 2021 and 2022, though T-Mobile has also hired new workers in this period as it shifts its strategies.

T-Mobile isn’t alone in cutting jobs. Verizon announced an undisclosed number of layoffs last August after a disappointing second quarter, and AT&T let go of a few hundred employees in December as part of a refocus on faster-growing segments like 5G and fiber internet.

Technologies

Windows 11 Previews a Feature That Lets You Share Audio With Another Person’s Device

The feature would let people share their audio over Bluetooth with another speaker, headphone or Bluetooth-compatible hearing aid.

Want to watch the same movie with family members on a plane, but still allow each person to use their own audio device? Microsoft is previewing a new feature that will allow Windows 11 users to share audio over Bluetooth LE. The audio sharing feature should support any headphones, speakers and hearing aids with Bluetooth LE compatibility, and it will allow users to share the same audio stream to two sources at once. Bluetooth LE refers to Bluetooth Low Energy, which uses significantly less power than traditional Bluetooth.


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«Built on top of Bluetooth LE Audio broadcast technology, shared audio lets your supported Windows 11 PC transmit an audio stream to two Bluetooth audio accessories at the same time,» Microsoft said in a blog post. «Shared audio lets students share music with a friend while studying or brings family members closer by watching a movie together on an airplane.»

Insiders will receive a new shared audio preview tile in Windows Quick Settings, enabling the feature. Users then connect their Bluetooth device and add a second one. The PC will transmit audio to both devices once both are connected. 

Microsoft is rolling out the update for supported Surface Laptop and Surface Pro devices starting Monday, and it will roll out to other devices in the coming weeks. You can also check settings to determine if your Bluetooth device is compatible with Bluetooth LE, which will make it compatible with audio sharing.

Your Bluetooth device must support Bluetooth LE to use the feature. Fortunately, most of the best headphones on the market today do, which will make the transition easier if you already own top-tier Bluetooth headphones. 

Doing more with Bluetooth LE

The preview comes amid a larger push from Microsoft to bolster its Bluetooth audio offerings. Part of that included a super-wideband stereo profile for gamers, which uses better audio compression and a higher sample rate to improve audio quality over Bluetooth LE while allowing users to keep using their microphones. Microsoft has also recently rolled out spatial audio support over Bluetooth in Teams, which will add some new functionality for your favorite work-from-home headphones.

Bluetooth LE has been a hot topic for operating system updates over the last couple of years, and Microsoft’s preview will bring Windows 11 back into parity with its competitors. Android users received shared audio over Bluetooth LE earlier this year, while Apple users have had the feature on iPhones and iPads for a few years. MacOS also has the feature.

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Technologies

Waymo Expands Its Robotaxi Fleet to Las Vegas, San Diego and Detroit. Everything to Know

Here’s everywhere the self-driving company operates now and where it’s heading soon.

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Technologies

Apple Plans to Use a Custom Model of Google’s Gemini AI to Power Siri, Report Says

Apple reportedly chose Google over Anthropic for financial reasons.

Apple is turning to Google to make a custom Gemini AI model to power the next version of its virtual assistant Siri for spring 2026, according to a report from Bloomberg’s Mark Gurman on Sunday. 

According to the report, Apple was evaluating whether to use Google or AI competitor Anthropic for the next version of Siri. Gurman says Google offered a better financial deal. In an earlier Bloomberg report, he says Anthropic would have cost Apple $1.5 billion per year. The report doesn’t reveal Apple’s own financial offer.


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This custom Gemini model will run on Apple’s private cloud compute servers. Apple’s own models will continue to run on devices for personal data, while Gemini would operate on servers for more complex tasks. Gurman also says that Apple won’t highlight Google’s involvement in the company’s marketing. 

Representatives for Google, Apple and Anthropic did not immediately respond to requests for comment.

With major tech companies pivoting toward AI, Apple has largely been left behind. The tech company was slow to adopt AI and hasn’t developed AI models that are competitive. It instead turned to companies like OpenAI, the creator of ChatGPT, to help add generative capabilities on top of existing Apple systems. 

Even then, the promise of a truly agentic Apple Intelligence has failed to materialize, although it has improved. Apple CEO Tim Cook also hasn’t ruled out the possibility of acquiring an AI company.

(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)

Apple also has a close relationship with Google. The search giant pays Apple $20 billion annually to remain the default search engine on Apple devices. It’s a relationship that nets Apple money and prevents it from building a competitor to Google Search, a claim Apple denies. This arrangement was an important factor in the Department of Justice’s case against Google, where a judge ruled that the company was operating an illegal monopoly. 

Despite falling behind on AI, Apple is doing well financially. Last month, it surpassed a $4 trillion market cap

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